SkyHive announces the appointment of Karin Bootsma as the company's Senior Vice President of Marketing.
PALO ALTO, CA / ACCESSWIRE / January 20, 2022 / SkyHive, a SAAS company delivering intelligent workforce planning technology to support companies, communities and countries, today announced that, effective January 17, 2022, Karin "Lisette" Bootsma has been appointed as Senior Vice President of Marketing. The news proceeds three recent SkyHive leadership hires as the company looks to bolster its leadership team entering 2022.
Sean Hinton, CEO and founder, SkyHive stated, "Lisette is an established B2B growth leader and expert in strategic brand positioning and product marketing, specifically in the startup and workforce reskilling space. We are thrilled to have her leadership in communicating SkyHive's key differentiators and unique positioning in the market."
Under her leadership, the Marketing team is focused on establishing SkyHive as an industry thought leader and trusted intelligent workforce planning technology brand, elevating earned media and brand awareness.
"SkyHive completely transcends modern-day skilling and talent intelligence by uniquely organizing the world's workforce data with ethical AI, which helps largest enterprises and governments build flourishing and agile workforces," said Bootsma. "I am profoundly honored to join an incredible team, help drive business results, and play a small part in this life-changing mission."
Bootsma has built global brands and scaled marketing for technology companies in both the private and public sectors. Over the past twenty years, she led marketing teams in the HCM space and helped grow venture-funded businesses to top global leaders. Bootsma was also named among the "Women in HR Technology Worth Watching" list.
Bootsma has a M.B.A. in Marketing and International Business from SCU Leavey School of Business, a B.S. in Mechanical Engineering from UOP. She has also completed various executive leadership programs from Stanford University, Harvard, the Bracher Center for Integrity in Leadership, and Center for Creative Leadership.
About SkyHive
SkyHive is a Certified B Corporation and SaaS provider of intelligent workforce planning technology, which monitors and optimizes labor market efficiency in real time by reskilling personnel across companies, communities, and national economies. Founded in 2017 by Sean Hinton, SkyHive's AI-supported Quantum Labor Analytics platform has been recognized by the likes of Forbes, Gartner, and the World Economic Forum for its positive impact on labor economies worldwide. For more information, visit www.SkyHive.ai.
Media Contacts:
Angelika Zelko
Marketing Associate
Angelika@skyhive.io
SOURCE: SkyHive
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