Brewing and Tap Room Operations Will Continue to be Managed by Ross Vehmeier as President of the Operating Companies  

ORLANDO, FL - January 21, 2025 (NEWMEDIAWIRE) - Apple Rush Company, Inc. (OTC Pink:APRU), a leading supplier in the functional botanical beverage industry, is excited to announce the finalization of the acquisition through an asset purchase of Lena Brewing. The transaction has several layers and each of the partners was paid in full, with the exception of Ross Vehmeier, who will be staying in the ownership group for regulatory and operational consistency. There are now two operating companies for Lena Brewing. One of the companies exists for regulatory compliance and a separate company will be for the botanical beverages.  These subsidiaries manufacture and sell beverages separated by category for potential regulatory efficiency. Ross Vehmeier, President of the brewing companies, stated, "We are extremely happy to conclude this with Apple Rush. It enables us to operate under a public entity, and my responsibility is to handle the operational side and deal with any and all regulatory concerns along with remaining the face of Lena Brewing.” 

The Company will be announcing the finalization of the expansion of the canning operation and the vertical integration of extraction and production of plant alkaloids in the first quarter. Tony Torgerud, CEO of Apple Rush, said, "It has been a long time coming, but through some creative thinking and execution, we were able to structure a deal that works for everyone involved.  Our shareholders can be proud of what we are building, and with some support, our share price will reflect our successes.  I will be spending a couple of weeks a month in Illinois, and I look forward to visiting with anyone who wants to come through and visit.  Ross is a large part of the success of the operations and is part of the succession plan moving forward.  Our revenue from the second quarter moving forward will show prodigious increases that we could not have imagined without the achievement of this tremendous milestone. Additionally, our pipeline of products will change dramatically going forward.”

The Company would like to sincerely thank our loyal shareholders for their patience during this acquisition process. With this pivotal finalization, Apple Rush looks forward to a wonderful 2025 for our company and our shareholders. 

About The Apple Rush Company, Inc. 

The Apple Rush Company, Inc., through its subsidiary APRU, LLC, is a distributor of CPG products under the trademarked Apple Rush brand, Element brand and other labels. The Apple Rush brand has more than 50 years of existence in the natural beverage industry. As a historical leader in the organic and natural beverage sector our goal is to now become a leader in the distribution of anhydrous hemp oil products nationwide. For more information, please go to www.aprubrands.com or www.element-brands.com with our expanded product portfolio.

Safe Harbor Act: Forward-Looking Statements are included within the meaning of Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations including words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and similar expressions are forward-looking statements and involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. We are under no obligation to (and expressly disclaim any such obligation to) update or alter forward-looking statements, whether as a result of new information, future events or otherwise. 

For media inquiries, please contact:
Investor Relations Contact: Tony Torgerud; 888-741-3777 x 2
www.aprubrands.com

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