Apex Fintech Solutions Inc. (“Apex”), a leader in enabling innovation and the future of digital wealth management, announced today that it has entered into an acquisition agreement with FinTron, a cutting-edge financial technology and design agency that specializes in creating high-end digital experiences for investors and advisors globally, subject to FINRA approval. This strategic acquisition will greatly enhance Apex’s digital investment solutions by incorporating FinTron’s customizable and embedded capabilities. This alliance allows Apex's clients to deliver custom-designed user interfaces and experiences for brokerage platforms, pre-integrated into the Apex platform. As a result, clients can nimbly deploy turnkey investing experiences and front-ends within their existing digital footprint, powered by Apex’s world-class custody platform, giving clients the opportunity to stay ahead of the curve. Additionally, the collaboration benefits those launching digital first advisory services, helping to enable a swift and efficient market entry.

FinTron is renowned for its intuitive white-label and embedded components, along with its Software Development Kit (SDK) for mobile and web platforms. These tools can enable companies to more efficiently integrate self-directed and managed investing into their existing offerings. By acquiring FinTron, Apex aims to expand its services and deliver a more comprehensive and accessible investment experience to a wide array of clients, including financial advisors, fintech firms, neobanks, insurance companies, and retirement planning firms. Each component will be available not only to clients using Apex Clearing Corporation custody and clearing solutions but also as standalone services for enterprises looking to leverage specific features of the Apex platform, such as account opening and ACAT transfers. Additionally, the new capabilities support loyalty investing programs, designed to enhance customer engagement and retention.

"FinTron has revolutionized the process of launching a brokerage or wealth management platform," said Bill Capuzzi, CEO of Apex. "Their innovative platform aligns perfectly with our mission to empower the next generation of investors through technology. This acquisition is a significant step in our journey to provide a fully integrated, digital-first investment platform that meets the diverse needs of our clients."

FinTron’s technology is already integrated into Apex’s existing suite of services, providing clients with a robust range of tools and resources to optimize their investment products. These additions are designed to help streamline investment processes, enhance user experience, and make advanced investment capabilities accessible to a broader audience.

"We are thrilled to join forces with Apex," said Wilder Rumpf, Founder and CEO of FinTron. "Our shared vision of democratizing financial services and providing intuitive, powerful tools to investors will only be strengthened through this partnership. Together, we can make a significant impact on the financial futures of many."

With this acquisition, Apex Fintech Solutions continues to solidify its position as a frontrunner in the digital wealth management space, committed to providing end-to-end, innovative solutions that empower clients to achieve their financial goals.

About Apex Fintech Solutions

Apex Fintech Solutions is a fintech powerhouse enabling seamless access, frictionless investing, and investor education for all. Apex’s suite of scalable solutions fuel innovation and evolution for hundreds of today’s market leaders, challengers, change makers, and visionaries. The Company’s digital ecosystem creates an environment where clients with the biggest ideas are empowered to change the world. Apex works to ensure their partners succeed on the frontlines of the industry via bespoke solutions through its Apex Clearing™, Apex Advisor Solutions™, and Apex Silver™ brands. For more information, visit the Apex Fintech Solutions website: www.ApexFintechSolutions.com.

Apex Clearing Corporation, a wholly-owned subsidiary of Apex Fintech Solutions Inc., is an SEC registered broker dealer, a member of FINRA and SIPC, and is licensed in 53 states and territories. Securities products and services referenced herein are provided by Apex Clearing Corporation. FINRA BrokerCheck reports for Apex Clearing Corporation are available at: http://www.finra.org/brokercheck

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