UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   -----------


                                  SCHEDULE 13G

                    Under the Securities Exchange Act of 1934





                       World Wrestling Entertainment, Inc.
        -----------------------------------------------------------------
                                (Name of Issuer)


                      Class A Common Stock, $.01 par value
        -----------------------------------------------------------------
                         (Title of Class of Securities)


                                    98156Q108
                              --------------------
                                 (CUSIP Number)


                                December 31, 1999
        ----------------------------------------------------------------
             (Date of Event Which Requires Filing of This Statement)




Check the  appropriate box to designate the rule pursuant to which this Schedule
is filed:

         /   /    Rule 13d-1(b)
         /   /    Rule 13d-1(c)
         / x /    Rule 13d-1(d)





CUSIP No.

1)    NAME OF REPORTING PERSON                        Vincent K. McMahon
                                                      ------------------
      I.R.S. IDENTIFICATION NO. OF
      ABOVE PERSON (ENTITIES ONLY)

2)    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

                                                               (a) [ x ]
                                                               (b) [   ]

3)    SEC USE ONLY

4)    CITIZENSHIP OR PLACE OF ORGANIZATION                 United States
                                                           -------------
NUMBER OF SHARES BENEFICIALLY OWNED BY
EACH REPORTING PERSON WITH:

      5)       SOLE VOTING POWER                           54,213,537
                                                           -------------

      6)       SHARED VOTING POWER                         -0-
                                                           -------------

      7)       SOLE DISPOSITIVE POWER                      54,213,537
                                                           -------------

      8)       SHARED DISPOSITIVE POWER                    -0-
                                                           -------------

9)    AGGREGATE AMOUNT BENEFICIALLY OWNED
      BY EACH REPORTING PERSON                             54,213,537
                                                           -------------

10)   CHECK BOX IF THE AGGREGATE AMOUNT
      IN ROW (11) EXCLUDES CERTAIN SHARES*                 [    ]

11)   PERCENT OF CLASS REPRESENTED BY
      AMOUNT IN ROW (11)                                   77%
                                                           --------

14)   TYPE OF REPORTING PERSON*                            IN




                                Page 2 of 6 Pages




Explanatory  Note:  This  Schedule 13G relates to the  54,213,537  shares of the
Class B Common Stock, $.01 par value per share (the "Class B Common Stock"),  of
World  Wrestling  Entertainment,  Inc.  (the  "Company")  beneficially  owned by
Vincent K. McMahon,  of which 43,582,596 shares are held directly by Mr. McMahon
and  10,630,941  shares are held  indirectly by Mr.  McMahon and directly by the
Vincent K. McMahon Irrevocable Deed of Trust, dated June 30, 1999 (the "Trust"),
for which Mr.  McMahon  serves as trustee.  The Class A Common Stock and Class B
Common Stock are entitled to equal per share  dividends  and  distributions  and
vote  together as a class,  with each share of Class B Common Stock  entitled to
ten votes and each share of Class A Common  Stock  entitled to one vote,  except
when  separate  class voting is required by  applicable  law.  Shares of Class B
Common Stock may be converted at any time by the holders thereof on a one-to-one
basis to shares of the Company's Class A Common Stock,  par value $.01 per share
(the "Class A Common  Stock"),  and convert  automatically  on the same basis to
shares of Class A Common  Stock in the  event of their  transfer  to any  person
other than Mr. McMahon,  Linda E. McMahon, any descendent of either of them, any
entity which is  wholly-owned  and controlled by any combination of such persons
or any  trust all of the  beneficiaries  of which  are any  combination  of such
persons. As disclosed in the Company's  Registration Statement on Form S-1 filed
by the Company in  connection  with the initial  public  offering of the Class A
Common Stock in October 1999 (the  "IPO"),  at the time of the IPO, Mr.  McMahon
was the beneficial owner of 56,100,330  shares of Class B Common Stock, of which
39,100,230  shares were held directly by Mr. McMahon and 17,000,100  shares were
held indirectly by Mr. McMahon and directly by the Trust.  Since the time of the
IPO, a total of 4,482,366  shares of Class B Common Stock previously held by the
Trust have been  distributed to Mr.  McMahon  pursuant to the terms of the Trust
and, as a  consequence,  are now directly held by Mr.  McMahon as Class B Common
Stock. In addition,  in a private  transaction in September 2001, the Trust sold
1,886,793 shares of the Class B Common Stock held by it to a third party,  which
now holds those shares as Class A Common  Stock.  These  transactions  have been
previously disclosed as required in the Company's periodic reports, annual proxy
statements  and other  filings  under the  Securities  Exchange Act of 1934,  as
amended.  Mr. McMahon beneficially owns 99% of the issued and outstanding shares
of Class B Common Stock and,  assuming the  conversion of those shares as of the
date  hereof,  would hold 77% of the issued  and  outstanding  shares of Class A
Common Stock. The numbers of shares reported herein as beneficially owned by Mr.
McMahon exclude certain shares  beneficially  owned by Mrs.  McMahon,  including
566,670 shares of Class B Common Stock and 100 shares of Class A Common Stock.

Item 1.

      (a)   Name of Issuer:

            World Wrestling Entertainment, Inc.
            -------------------------------------------------------

      (b)   Address of Issuer's Principal Executive Offices:

            1241 East Main Street
            Stamford, CT 06902



                               Page 3 of 6 Pages


Item 2.

      (a)   Name of Person Filing:

            Vincent K. McMahon
            -------------------------------------------------------

      (b)   Address of Principal Business Office or, if none, Residence:

            c/o World Wrestling Entertainment, Inc.
            1241 East Main Street
            Stamford, CT 06902
            -------------------------------------------------------

      (c)   Citizenship:

            United States
            -------------------------------------------------------

      (d)   Title of Class of Securities:

            Common Stock, $.01 par value
            -------------------------------------------------------

      (e)   CUSIP Number:

            98156Q108
            -------------------------------------------------------

Item 3.     If This Statement is Filed  Pursuant  to Sections  240.13d-1(b),  or
            240.13d-2(b)  or  (c),  Check   Whether  the  Person  Filing  is  a:
            Inapplicable.

      (a)   /  / Broker or dealer registered under Section 15 of the Act
                 (15 U.S.C. 78o);

      (b)   /  / Bank as defined in Section 3(a)(6) of the Act (15 U.S.C. 78c);

      (c)   /  / Insurance company as defined in Section 3(a)(19) of the Act
                 (15 U.S.C. 78c);

      (d)   /  / Investment company registered under Section 8 of the Investment
                 Company Act of 1940 (15 U.S.C. 80a-8);

      (e)   /  / An investment adviser in accordance  with  Section 240.13d-1(b)
                 (l)(ii)(E);


                               Page 4 of 6 Pages



      (f)   /  / An employee  benefit plan or endowment  fund in accordance with
                 Section 240.13d-1(b)(1)(ii)(F);

      (g)   /  / A parent  holding  company or control person in accordance with
                 Section 240.13d-1(b)(1)(ii)(G);

      (h)   /  / A savings association as defined in Section 3(b) of the Federal
                 Deposit Insurance Act (12 U.S.C. 1813);

      (i)   /  / A church  plan  that  is  excluded  from  the  definition of an
                 investment  company  under section  3(c)(14) of the  Investment
                 Company Act of 1940 (15 U.S.C. 80a-3);

      (j)   /  / Group, in accordance with Section 240.13d-1((b)(l)(ii)(J).

Item 4.  Ownership.

     Provide  the  following  information  regarding  the  aggregate  number and
percentage of the class of securities of the issuer identified in Item 1.

          (a)  Amount beneficially owned:                           54,213,537

          (b)  Percent of class:                                    77%

          (c)  Number of shares as to which such person has:

               (i)   Sole power to vote or to direct the vote       54,213,537

               (ii)  Shared power to vote or to direct the vote     -0-

               (iii) Sole power to dispose or to direct the
                     disposition of                                 54,213,537

               (iv)  Shared power to dispose or to direct the
                     disposition of                                 -0-

Item 5.  Ownership of Five Percent or Less of a Class.

     If this  statement  is being filed to report the fact that,  as of the date
hereof,  the reporting person has ceased to be the beneficial owner of more than
five percent of the class of securities, check the following [ ].

Item 6.  Ownership of More than Five Percent on Behalf of Another Person.

         Inapplicable.


                               Page 5 of 6 Pages



Item 7.  Identification and Classification of the Subsidiary Which Acquired the
         Security Being Reported on by the Parent Holding Company.

         Inapplicable.

Item 8.  Identification and Classification of Members of the Group.

         Inapplicable.

Item 9.  Notice of Dissolution of Group.

         Inapplicable.

Item 10. Certifications.

     By signing  below,  I certify that to the best of my knowledge  and belief,
the  securities  referred  to above were not  acquired  and are not held for the
purpose of or with the effect of  changing  or  influencing  the  control of the
issuer of the  securities  and were not acquired and are not held in  connection
with or as a participant in any transaction having that purpose or effect.


                                    SIGNATURE

     After  reasonable  inquiry and to the best of my  knowledge  and belief,  I
certify that the information  set forth in this statement is true,  complete and
correct.

                                                May 15, 2003
                                                --------------------------
                                                Date

                                                /s/:  Vincent K. McMahon
                                                --------------------------
                                                Vincent K. McMahon










                               Page 6 of 6 Pages