It was early 2023, and I’d been searching for the perfect direction for Do the Woo, the podcast and site we first launched in 2016. I’d made some small steps, but I hadn’t yet found the grand recipe. I just knew that with the shows changing format, the site needed to as well.

Finally, it came to me, as clear as day. 

If I was going to do a major site redesign, I wanted it to be built on blocks. I wanted a full-site editor. And I wanted a hosting platform that would take care of things so I could focus on the content. That meant WordPress.com. 

So that fall, around the time of WordCamp US, I sent Matt Mullenweg a message. Just as I’d shared ideas with Matt in the past, I did so now—except now was my vision for the next Do the Woo, and the platform I thought it should be built upon. Incredibly, he saw what I saw, and not long after a dream partnership formed: I began working with WordPress.com’s special projects team on the next version of Do the Woo. 

Between then and now, a lot has happened. A lot of wireframes, a lot of discussion, a lot of iteration. The WordPress.com team has done incredible work throughout. During my visit to CloudFest in Germany, we even soft-launched the new site. But now it’s official. Today, on the first day of WordCamp Europe, I’m excited to announce Do the Woo 4.0: the podcast by WordPress and WooCommerce builder and business community, for the community. 

There are so many things I could tell you about the new site, but it’s all right there on DotheWoo.io, so head over there to learn about our launch. And stay tuned—there’s lots of exciting stuff in the works. 

This wouldn’t have happened without the folks from WordPress.com, WooCommerce, and Jetpack. I’m thrilled with what they’ve done with the site, and even more thrilled that my new home is on WordPress.com. I can’t wait for you to join our journey. Let’s do the Woo!