Americans might be feeling the squeeze from inflation, but that apparently is not stopping them from opening their wallets as the 2023 holiday shopping season ramps up.
Data from Adobe Analytics indicates the season is off to a strong start, showing that steep discounts in categories such as electronics and toys have driven record consumer spending online since Nov. 1, despite a challenging microenvironment.
In advance of Cyber Week, which is the five days from Thanksgiving Day to the following Cyber Monday, consumers spent $63.2 billion online, a 5% year-over-year increase for the same period in 2022. Those figures were released prior to the sharp discounts consumers expect to take advantage of on Black Friday and Cyber Monday.
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Adobe Analytics reported Black Friday was set to have the greatest discounts on televisions, while the best bargains for toys and apparel will be offered this Sunday. The best deals for electronics and furniture are expected on Cyber Monday.
So far, the hottest items this season have included card games, Roblox toys, Squishmallows, Barbie dolls and Legos. The top-selling game consoles have been the Nintendo Switch and PlayStation 5, while the top-selling video games were "Super Mario Bros. Wonder" and "Spiderman 2."
On Friday afternoon, Shopify released its first look at U.S. shopping data from its merchants during the major shopping day.
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The findings show the average cart price for Black Friday midday was $118.70, and Thanksgiving Day had an average cart price of $119.30. The top five categories of orders for both days were clothing, personal care, jewelry, shoes and decor.
Shopify said 78% of sales were placed from a mobile device, while 22% of orders were made on a desktop computer.
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Since Black Friday last year, point-of-sale sales made by Shopify retailers in the U.S. have grown by 33%, the company said.
