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Apple shares hit record ahead of event, VR headset announcement

Apple CEO Tim Cook is kicking off the company's highly anticipated WWDC in Cupertino where the tech giant is expected to unveil a VR headset as well as fresh details on its AI strategy.

Apple shares soared to an all-time high on Monday ahead of the company's Worldwide Developers Conference and CEO Tim Cook's highly anticipated keynote in which he is expected to unveil a VR headset. 

The stock must close above to $182.01 to maintain the record price which has helped drive the shares up 41% this year. 

"Apple is finally set to unveil its mixed reality headset product named Reality Pro with price points in the ~$3k range running off a new operating system called xrOS. We expect WWDC to be another "flex the muscles moment" for Cupertino heading into a robust product cycle into the next 6-9 months led by the anniversary iPhone 15 launch this Fall into its golden installed base" wrote Wedbush analyst Dan Ives in a note to clients. 

Ives has an outperform rating on the stock with a 12-month price target of $205 per share which would be about a 13% increase from current levels. 

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