November 12, the three-day 2022 China (Xiamen) International Cross-border E-Commerce Expo (hereinafter referred to as the “Cross China Expo”) was successfully concluded in Xiamen International Convention and Expo Center. The flow of people and trading volume showed an increasing trend, and the flow of people and business continued to recover.
Approved by the China Council for the Promotion of International Trade, the China International Chamber of Commerce, the Foreign Trade Development Bureau of the Ministry of Commerce and the Xiamen Council for the Promotion of International Trade jointly create an authoritative, professional, national and international brand Expo, which aims to help more market players achieve “buy the world, sell the world”. The Expo was supported by the Chinese Association for Trade in Services, the European Commission of China, the RCEP Industrial Cooperation Committee, the World Trade Center Association, Ethiopia, Ecuador and other embassies in China, as well as the Philippines, Singapore, the Kingdom of Thailand and other consulates general in Xiamen, to help the domestic and international double cycle.
This Expo is the first national level professional cross-border e-commerce theme Expo since the resumption of the national Expo, attracting the attention of the industry. Harbin, Guangzhou, Yiwu, Chongqing, Jilin, Shishi, Jianning and other places all organized groups to participate in the Expo. At the same time, more than 30 forums, salons, promotion meetings and other activities were held. Including the opening ceremony of 2022 China (Xiamen) International Cross border E-Commerce Expo and the Cross border E-Commerce Industry Development Summit Forum, a series of activities such as “Japanese funded enterprises in Fujian in the third quarter” led by the government, as well as various special matchmaking meetings, promotion meetings, dialogues, forums, etc. organized mainly by enterprises. The activities are high-level, diverse, rich in content, gathering guests, and leading experts to create more influential An authoritative and professional cross-border e-commerce event.
Join hands for new exchanges and cooperation
As an important part of this China Cross Expo, the series of activities of “Japanese funded enterprises in Fujian in the third quarter” have yielded fruitful results.
The “Charming Japan Pavilion” specially set up during the Expo covers an area of about 1300 square meters, involving FMCG, biopharmaceuticals, health care, cold chain logistics, hydrogen energy, semiconductors and other industries. Panasonic, Toyota Tongshang, JFE Environmental Innovation, Yakult, Riqing Oil, New Power and New Treasure, Heguang Commerce, Time Equipment Technology, Nagasaki Prefecture, Japan and other enterprises “made their debut”.
The new era requires new exchanges and new cooperation. At the summit dialogue of “New Opportunities for China Japan Cooperation under the RCEP Framework”, Panasonic Group’s global vice president Benjamin Zhelang, Toyota Tsusho (China)’s general manager Mian Guanchenzai, JFE Engineering Technology (Beijing) Co., Ltd.’s general manager Shi Ruijia, Amazon’s vice president in China Yang Jun made keynote speeches respectively. Benma Zhelang said that since 1978, Matsushita Group has been associated with China’s economic development for 44 years. Today, the Group will focus on “green, intelligent and creating the future”, and is committed to the coordinated development of a better life and a sustainable development environment.
Yang Jun, vice president of Amazon China, said in his speech “New Opportunities for China Japan Foreign Trade from the Perspective of Cross border E-commerce” that Amazon’s global store opening is committed to helping Chinese enterprises develop export business, expand global markets and build a global brand. As the third largest economy in the world, Japan is a blue ocean market full of opportunities for Chinese offshore enterprises. Amazon will continue to help enterprises seize new opportunities in cross-border e-commerce through global innovation and local empowerment.
During the Expo, the “Forever Neighbor – Photography Expo to Commemorate the 50th Anniversary of the Normalization of China Japan Diplomatic Relations” was also held, which focused on the theme of “peace, friendship and cooperation” and showcased more than 40 precious works taken by photographers and photographers from China and Japan.
Focus on displaying the new style of “China’s good products”
Personalized customized basketball, new hand-held hornbill tooth puncher, magic smart laser cat teaser, Earl’s LCD hairdresser… before the opening of the straddle show, many high-quality, innovative, customized and best-selling products have come to the fore in the “cross-border good products” collection ticket issued by the straddle show, attracting many buyers to inquire.
The Expo focused on the new style of “China’s good products”. Yiwu Small Commodity City, together with 16 Yiwu enterprises, made a wonderful appearance in the hardbound booth. The exhibits covered a wide range of categories, including outdoor products, beauty care, household appliances, shoes, bags, daily necessities, etc. On the first day of the Expo, the joint booth was very popular, and many exhibitors got big orders.
“Compared with cross-border Expos in previous years, this year’s large purchasers are more concerned about supply capacity.” Chen Xingfan, the relevant person in charge of Yiwu Feifan Knitwear Co., Ltd., told the reporter that small e-commerce platform purchasers prefer to provide logistics services such as one delivery. The reporter saw that they had just reached an order from a customer in Zhangzhou. Chen Xingfan, beaming, said that he would continue to participate in the Expo next year, expecting better results.
It is understood that after three days of the Expo, 16 enterprises in the joint booth have expanded more than 900 WeChat users, more than 500 potential customers and more than 5 million yuan of potential purchase funds. The Chinatools platform collected more than 800 pieces of information about the buyer’s inquiry on the site through App registration, community promotion, official account attention and other ways.
As the representative of the old exhibitors, Xiamen Huanlv Industrial Co., Ltd. made a stunning appearance at the China Cross Expo this year with a brand new Expo image. The 108 square meter hardbound booth left a deep impression. Wang Hongbin, general manager of Xiamen Huanlv Industry Co., Ltd., said that the number and quality of the overall purchasers of this year’s China Cross Expo had been greatly improved. More than 300 WeChat users were included in the three days of the Expo, with more than 200 intended customers. The on-site intended purchase volume was 3 million yuan, and the effect of the Expo was much better than expected.
Based on the advantages of the host, the exhibitors in our city who participated in this Expo also gained a lot. “This is the first time for us to participate in the Expo, and the on-site popularity and the quality of buyers have exceeded expectations.” Lin, manager of Xiamen Ebert Garment Co., Ltd., said that in three days, they had established contact with more than 200 potential customers, many of whom already had a clear demand for orders.
Many exhibitors said that affected by the epidemic, many overseas purchasers came to negotiate and purchase. Cross China Expo provided enterprises with a new choice. Through the Expo, they met more new purchasing groups, which is an important supplement to traditional foreign trade customers.
It is worth mentioning that the BRICS Theme Pavilion is specially set up for this China Cross Expo, which focuses on the trade between the BRICS countries and Xiamen, BRICS demonstration units (projects), representative industrial park platforms, past important activities, etc. A dazzling array of high-quality goods from Russia, Brazil, India, South Africa and other countries has attracted many enterprises to negotiate and purchase. During the Expo, the organizing committee intensively held multi theme and multi form forums, salons and sharing trainings, such as “Research on the Development Trends and Business Models of Cross border E-commerce in China and BRICS Countries”, “Opportunities and Challenges of Cross border E-commerce in Russia and Brazil”, and “Layout of Independent Stations of Cross border E-commerce in BRICS Countries”. The BRICS characteristics continued to be highlighted during the Expo.
Head Platform Helps Sellers Go Abroad to “Dig Gold”
Enterprises can not go abroad to “dig gold” without the “escort” of cross-border e-commerce platforms. This time, nearly 30 mainstream cross-border e-commerce platforms were gathered, including Amazon Global Store, Alibaba International Station, Global Express, Ant Financial, Shein, Newegg, Lazada, TikTok, eBay, Wish, Walmart, Google, Joom, KiKUU, Daraz, Dunhuang, Shopify, OTTO, etc. They helped sellers to show off the world with different brands and resource advantages.
Amazon is committed to helping Chinese enterprises develop export business, expand the global market and build a global brand. As the third largest economy in the world, Japan is a blue ocean market full of opportunities for Chinese offshore enterprises. Amazon’s global stores continue to help enterprises seize new opportunities in cross-border e-commerce through global innovation and local empowerment.
As the world’s leading digital sea going service platform, Alibaba International Station brought a full link service demonstration of digital sea going to small and medium-sized foreign trade enterprises during the Expo. At the same time, Alibaba Research Institute also interpreted the Global Supply Chain Trend Development Report at the Expo, which is characterized by 5G, big data and artificial intelligence. The global supply chain is showing an obvious trend of digital, ecological, diversified and flexible development. According to statistics, during the Expo, Alibaba International Station received more than 1000 customers, and several business groups have been established.
As an emerging unicorn enterprise with hundreds of billions of dollars, Shein has developed rapidly in recent years and attracted much attention. This time, the official team of Shein has brought the latest platform policies to the visitors of the Cross China Expo, helping more Chinese corporate brands go to sea. This is also the first time that the Shein platform participated in the cross-border e-commerce theme Expo.
According to the person in charge of the organizing committee, the holding of the China Cross Expo is a positive measure for all parties of the organizing committee to thoroughly implement the spirit of the Twentieth National Congress of the Communist Party of China and build a new development pattern with the domestic big cycle as the main body and the domestic and international double cycle mutually promoting. The successful holding of the Cross China Expo fits in with the era background of innovative development of new forms and models of foreign trade, and conforms to the urgent desire of cross-border e-commerce buyers and sellers to strengthen communication and docking, and expand markets and channels. Close to the market, close to the demand, and directly hit the “pain point” of the enterprise, Cross China Expo has won the continuous attention of all parties in the industry with its strength, and has become an important exchange platform widely recognized by China’s cross-border electricity business community. Looking forward to the future, the more authoritative, richer, more international and more influential China Cross Expo will become another beautiful “business card” of Xiamen Convention and Expo!
