We’re all looking for ways to grow our audiences for our sites. Sometimes, we change our content to optimize it for search engines (here’s a shameless plug for our new SEO course). Other times, we find ways to reach new people, such as using tags so our blog posts show up in the Reader. 

Now, WordPress.com creators are getting access to an all-new tool to increase their audience. 

Originally released as Microsoft News, the revamped Microsoft Start is a global news and information feed that currently syndicates content from over 4,500 premium publishers to about a billion people! In an effort to expand and diversify this network, Microsoft has started an exclusive pilot program — and is looking for 500 highly qualified, independent creators in the U.S. to apply. 

Yes, this means you.

Using the Microsoft Start plugin to connect your site to the platform, you’ll be able to build your brand and gain exposure by delivering your content throughout Microsoft Start’s ecosystem, which includes MSN, Bing, and Microsoft Edge. Additionally, you’ll be able to earn ad-sharing revenue via the platform, as well as 100% direct support through readers and your affinity links. Creators on the Microsoft Start platform act as their own syndicator and will maintain 100% ownership of their content. Even better, previously published posts can be repurposed as evergreen content using the built-in WordPress.com feed functionality. 

Do you qualify?

Desired applicants are reputable topic specialists publishing content at least 5 times per month. Priority will be given to the following genres: food and drink; travel; health and wellness (which includes nutrition and fitness); relationships; parenting; demystifying science and tech; career and personal finance; the craft of writing; and DIY how-tos. Ideally, you also have an archive of at least 25 blog posts.

If you’re interested in applying, Microsoft will sweeten the deal by paying 500 accepted candidates a $100 bonus upon publishing regularly for 60 days. (To qualify, candidates must submit their application by 11:59pm PDT on Sunday August 28, 2022 and enter “WordPress” as your referral.) Please note that there are terms and conditions all participating publishers must agree to in order to work directly with Microsoft Start. This opportunity is not an affiliate program between Microsoft Start and WordPress.com; it’s simply a special, limited-time opportunity we’ve helped to leverage for WordPress.com creators.