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Benovate Recognized for Gx Initiative



MINNEAPOLIS - January 16, 2020 - (Newswire.com)

Benovate is honored to be listed in Observer’s Hottest Companies in ‘Flyover Tech’ for 2020.

Benovate is a sophisticated digital consumer platform enabling whole-human well-being. Their patented approach ensures each individual’s engagement experience with the app is entirely personalized, making content-delivery completely relevant and actionable. Benovate offers solutions for employers, TPAs, membership organizations, and others seeking to engage, understand and take action toward their constituents' whole-life well-being, grounded in data.  

Benovate strives to bring a market-centric focus to their solution development. As referenced in the recognition on Observer.com, their latest market-specific innovation is functionalizing Food as Medicine. Benovate’s Gx [Grocer Prescription] solution leverages personalized engagement with their app and will bring food and health together for the consumer’s benefit. Transforming a sometimes mindless trip to the grocery store into a purposeful and targeted collection of what an individual needs for greater personal well-being characterizes the Gx shopper of the future. 

“Whether Hippocrates actually said it or not, it’s increasingly clear that our less than ideal 21st-century diets are the root cause behind a host of modern health issues, and Benovate is one of the leading disruptors in the “food as medicine” movement, mixing up an elixir of tech, AI, nutrition and health care industry knowledge to market their trademarked Gx product (a riff off the pharmaceutical ‘Rx’ with ‘G’ for grocery).“

- Read the full Observer.com article here

Benovate is proud to be headlining this cause, developing key partnerships across the food, distribution, and health sectors. To learn more about the Gx program or other solutions for vertical categories, such as health-care delivery, high-reliability or affinity organizations, please visit us at Benovate.com and gx.community.


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