Aphria reported its fiscal fourth-quarter earnings last week, and the company exceeded all expectations. And it beat those estimates from underneath a cloud of short sellers' spurious innuendo, to boot. After a quarter of overall decline in Canadian cannabis revenue, Aphria saw an increase of 85% - that's 85% sequentially and not year over year. The company also turned earnings before interest, tax, depreciation, and amortization (EBITDA) positive - albeit after adjustments and with help from a European pharmaceutical distribution business the company owns. And to top it off, management's optimistic about the future. So any investor could look at Aphria's reporting and conclude it had a great quarter. And they'd be dead on. What might not be so obvious at first glance is that this company just showed investors how it was going to take the cannabis sector to the next level. There’s much more here than meets the eye… Tags: earnings To get full access to all Money Morning content, click here About Money Morning: Money Morning gives you access to a team of ten market experts with more than 250 years of combined investing experience – for free . Our experts – who have appeared on FOXBusiness, CNBC, NPR, and BloombergTV – deliver daily investing tips and stock picks, provide analysis with actions to take, and answer your biggest market questions. Our goal is to help our millions of e-newsletter subscribers and Moneymorning.com visitors become smarter, more confident investors. Disclaimer: © 2019 Money Morning and Money Map Press. All Rights Reserved. Protected by copyright of the United States and international treaties. Any reproduction, copying, or redistribution (electronic or otherwise, including the world wide web), of content from this webpage, in whole or in part, is strictly prohibited without the express written permission of Money Morning. 16 W. Madison St. Baltimore, MD, 21201. The post Here's What's Really Happening with Aphria's Stellar Earnings Report appeared first on Money Morning - We Make Investing Profitable .