FOCUS-From T-shirts to ice cream, Kroger pushes house brands in grocery wars
June 20, 2019 at 07:00 AM EDT
Multicolored, sparkly ice cream is an unlikely battleground in U.S. grocery stores. But Kroger Co believes products like Kroger Best Unicorn Swirl ice cream will help it win market share from Walmart Inc , Aldi and Amazon.com Inc.