Kylie Cosmetics, by none other than Kylie Jenner, has quickly established itself as one of the fastest growing beauty brands on this green earth. Having launched only a few short years ago, Kylie Cosmetics found early success with Kylie’s now infamous “Lip Kit”, housing an impressive combination of both matching liquid lipstick and lip liner. The result? A perfect pout.

This innovative approach quickly disrupted the market and transformed (literally) the face of the beauty market forever. Since it’s inception, Kylie has expanded the available collection to include a range of cosmetic options including but not limited to concealers, blushes, highlights, eyeshadow palettes, accessories and more.

But according to 7 Elements Web Design, not all the success of Kylie Cosmetics is due to their high-quality beauty products and an innovative line up of cosmetics. Their website, in particular, has stood out as a testament to the power of what a properly designed and optimized online presence can do for a brand.

Kylie Cosmetics Website Hits Over 1 Million Organic Visitors

According to SimilarWeb, the Kylie cosmetics website hit an astonishing 1.8 million visitors per month March 2019, with the majority of that traffic coming from organic search. While these numbers are approximations, and not actual analytics numbers, they are still an impressive display of what can happen when brand, products and website align in perfect harmony with their intended audience.

The Impact of Web Design on Brands

AndLocal contents that today’s digitally-driven age, brands with an effective digital presence are positioned to succeed and thrive, while those that lag behind are setting themselves up for inevitable failure.

According to some estimates, more than 80% of all buying decisions (even those made offline) begin with a search engine search query. Meaning that consumers in both the B2B and B2C space expect brands to show up online when and where they want them.

But “showing up” isn’t enough. In today’s global economy consumers have more choices than ever before, making a brand’s website an increasingly important sales and marketing tool.

Elements of Website Design that Drive Performance

Consistent branding and messaging that clearly, concisely and accurately portrays the brand, its story, and value to the end customer.

Limited choices and clear call to action elements. By nature, humans are indecisive creatures. Research has proven that with the addition of each new option the probability of “inaction” or “indecision” increases exponentially. Providing visitors with a few easily identifiable options with a clear path to take action can dramatically boost sales.

Usability and navigation. Today’s web visitors demand easy to find, access and navigate information. Paying attention to the user experience is key to keeping their attention and driving action.

Engaging and valuable content. Content that attracts, engages, entertains, and provides value is a simple yet superior strategy that establishes trust, authority, connection and drives conversion rates.

Professional Web Design

Web design is a combination of both art and science, blending human nature and psychology with real word data to create a visually impressive yet high performing design. For more information onhigh-performance website designs reach out to 7 Elements Web Design directly on their site or by way of the media contact information below.

Media Contact
Company Name: 7Elements Web Design
Contact Person: Ruth Gomez
Email: Send Email
Phone: 305-710-6120
Address:20721 SW 80th Ct
City: Miami
State: Florida
Country: United States
Website: www.7elementswebdesign.com