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Over-the-Top Devices Services Market Likely to Reach Beyond $165.13 Billion by 2025: Grand View Research, Inc.

Over-the-Top Devices Services Market Likely to Reach Beyond $165.13 Billion by 2025: Grand View Research, Inc.
Grand View Research, Inc. - Market Research And Consulting.
According to report published by Grand View Research, the rising penetration of mobile devices, such as tablets and smartphones, and advancements in consumer electronics devices such as smart TVs, are estimated to drive the demand for OTT content and services amongst the masses over the forecast period.

According to a report,“Over-the-Top (OTT) Devices And Services Market Analysis By Content (VoIP, Text & Images, Video), By Revenue Source (AVOD, SVOD, TVOD), By Device (Mobile Devices & Computers, Gaming Console, Smart TVs & STB), By Deployment, And Segment Forecasts, 2018 - 2025”, published by Grand View Research, Inc., The global over-the-top (OTT) devices and services market is expected to reach USD 165.13 billion by 2025. The rising penetration of mobile devices, such as tablets and smartphones, and advancements in consumer electronics devices such as smart TVs, are estimated to drive the demand for OTT content and services amongst the masses over the forecast period.

Key Takeaways from the report:

  • Content providers such as DISH Network, Comcast, AT&T, and DIRECTV, are paving their way into the SVOD domain to expand their presence and capture a larger market share by providing various offerings within the domain

  • OTT service providers across the globe are focusing their efforts on the development of the three key streaming technologies that include High-Dynamic Range (HDR),1080p content, 4K streaming, and Virtual Reality (VR) video

  • Players such as WhatsApp, Tencent QQ, Apple FaceTime, Skype, and Google Hangouts, are upgrading their processes with new innovative technologies and offerings to provide advanced communication and messaging services

  • The proliferation of hybrid models combining Subscription VOD (SVOD) with Advertising VOD (AVOD) coupled with the increasing penetration of fiber broadband and 4G internet services are expected to propel the demand for OTT content across developing nations such as China

  • Growing proliferation of Smart TVs is expected to provide increasing opportunities for advertisers to become content providers and offer a wide plethora of services to consumers through various platforms such as Hulu, Netflix, and YouTube

Germany OTT devices and services market, by content, 2014 - 2025 (USD Billion)

 Germany OTT devices and services market, by content, 2014 - 2025 (USD Billion)

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There has been a rapid surge in the demand for OTT videos, particularly in developing economies. TV digitization initiatives by various regional governments and broadcasters across the world have enabled OTT content to emerge as the popular platform for video consumption.

Businesses across various sectors are increasingly seeking contemporary technological models to provide personalized experiences to their customers, such as TV access on smartphones, connected devices, and tablets. Content providers and broadcast service providers are leveraging the benefits of OTT technology to enhance customer engagement by gaining in-depth insights about their customer base.

Global OTT devices and services market, by revenue source, 2016 (%)

 Global OTT devices and services market, by revenue source, 2016 (%)

Moreover, the rising demand for Video On Demand (VOD), Voice over Internet Protocol (VoIP), Subscription Video on Demand (SVOD), instant messaging services, and internet TV are expected to propel the industry growth over the forecast period. OTT service providers are increasingly focusing their efforts toward the development of various innovative features, such as Google Translate, which translates voice mail services into text, to provide convenience and enhance customer value.

Grand View Research has segmented the global OTT devices and services market on the basis of content, revenue source, device, deployment, and region:

OTT Devices And Services Content Outlook (USD Billion; 2014 - 2025)

  • VoIP

  • Text & Images

  • Video

OTT Devices And Services Revenue Source Outlook (USD Billion; 2014 - 2025)

  • AVOD

  • SVOD

  • TVOD

  • Others

OTT Devices And Services Device Outlook (USD Billion; 2014 - 2025)

  • Mobile devices & Computers

  • Smart TVs & Set-top Box

  • Gaming Console

OTT Devices And Services Deployment Outlook (USD Billion; 2014 - 2025)

  • On-premise

  • Cloud

OTT Devices And Services Regional Outlook (USD Billion; 2014 - 2025)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK         

    • Germany

    • France

    • Italy

    • Netherlands

  • Asia Pacific

    • China

    • Japan

    • Southeast Asia

    • South Korea

    • India

  • Latin America

    • Mexico

    • Brazil

  • Middle East & Africa 

Explore over-the-top devices services market research database, Navigate with Grand View Compass, by Grand View Research, Inc.

About Grand View Research

Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.

For more information: www.grandviewresearch.com

Media Contact
Company Name: Grand View Research, Inc.
Contact Person: Sherry James, Corporate Sales Specialist - U.S.A.
Email: Send Email
Phone: 1-415-349-0058, Toll Free: 1-888-202-9519
Address:201, Spear Street, 1100
City: San Francisco
State: California
Country: Switzerland
Website: www.grandviewresearch.com/industry-analysis/over-the-top-ott-devices-services-market



Source: www.abnewswire.com

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