This report on in-app advertising and in-game advertising market 2019, provides in depth analysis of advertising industry growth information which is climacteric for all new participants well as the leading market participant across the globe during 2019-2025
Dallas , United States - February 14, 2019 /MarketersMedia/ —
This report focuses on the global In-App Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the In-App Advertising development in United States, Europe and China.
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In-app advertising is a form of advertising through smartphones wherein the advertisements are integrated into the mobile applications. With adaption of digital marketing and smartphones penetration worldwide, there are lucrative opportunities for in-app advertising worldwide.
The global in-app advertising market is primarily driven by the increasing smartphone penetration and increased use of various smart phone applications, which the consumers use regularly such as Facebook, WhatsApp among others. Among various smart phone applications, the messaging applications will have a significant effect on the in-app advertising market as the consumers use the messaging applications on a regular basis compared to other smartphone applications. It is expected that the smartphone messaging applications will gain a billion new users in the next few years, which in turn will drive the market for in-app advertising market globally. Moreover, the increase in the number of smart phone applications downloads from google play store, iOS store will also drive the market for in-app advertising market globally. However, the technicality issues like the testing of advertisements for in-app advertising for different smartphone software’s like android and iOS are time-consuming as both software’s display contents differently which might pose as a restraint to the in-app advertising market globally.
In 2017, the global In-App Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.
The key players covered in this study
• Chartboost
• Flurry
• Inmobi
• Millennial media
• Mopub
• ...
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Market segment by Type, the product can be split into
• Standard Banner Ads
• Interstitial Ads
• Hyper-local Targeted Ads
• Rich Media Ads
• Video Ads
• Native Ads
Market segment by Application, split into
• Messaging
• Gaming
• Online Shopping
• Ticketing
• Others
Market segment by Regions/Countries, this report covers
• United States
• Europe
• China
• Japan
• Southeast Asia
• India
• Central & South America
2. Related Topic: - Global In-Game Advertising Market Size, Status and Forecast 2019-2025
In-game advertising (IGA) refers to advertising in computer and video games. IGA differs from advergaming, which refers to a game specifically made to advertise a product. ... Due to the custom programming required, dynamic advertising is usually presented in the background; static advertisements can appear as either.
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Increasing demand for social and mobile gaming is expected to drive the global in-game advertising market. In-game advertising allows advertisements to be integrated into desktop and mobile games through commercials, cut-scenes, billboards, and background displays. Additionally, these advertisements are non-interrupting and facilitate seamless experience to players. In-game advertisements are anticipated to cause greater audio-visual impact causing favorable and long-lasting product impressions on viewers.
The key players covered in this study
• Motive Interative
• RapidFire
• Double Fusion
• Engage Advertising
• Giftgaming
• Electronic Arts
• Google Adscape Media
• Media Spike
• Playwire Media
Market segment by Type, the product can be split into
• Dynamic In-Game Advertising (aka DIGA)
• Static In-Game Advertising
• Advergames
Market segment by Application, split into
• Mobile phone
• PC
• Others
Major Point from Table of Content:
1 Report Overview
2 Global Growth Trends
3 Market Share by Key Players
4 Breakdown Data by Type and Application
5 United States
6 Europe
7 China
8 Japan
9 Southeast Asia
10 India
11 Central & South America
12 International Players Profiles
12.1 Chartboost
12.2 Flurry
12.3 Inmobi
12.4 Millennial media
12.5 Mopub
13 Market Forecast 2018-2025
14 Analyst's Viewpoints/Conclusions
15 Appendix
15.1 Research Methodology15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
15.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details
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Source: MarketersMedia
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