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“Instant Extensions” for Oracle Eloqua: Custom Features in Minutes!

By: Get News

Users of Oracle Eloqua can now add their own custom features in minutes and integrate with anything.

This is possible thanks to the “Instant Extensions module” from third-party developer Just Add Features.

Eloqua is Oracle’s enterprise-focussed marketing automation platform. It is a core part of the Oracle Marketing cloud. The new tool lets users easily create their own integrations and features, allowing those companies to further automate and consolidate their marketing efforts.

It works by making campaign-steps and other elements “programmable”. Users can click on these to directly launch a code-editor, then change a couple of lines of JavaScript to add new custom logic.

“Oracle Eloqua has always been extendible”, explains Sam Smith, the founder of Just Add Features.

“But it was complex, slow, and expensive. Now it literally takes minutes instead of months! This lets marketers stop worrying about missing functionality, or how to integrate their tools. By easily solving I.T and data-silo issues, they can focus on the marketing.”

This is an example of how platforms can benefit from partners. This single third-party extension unlocks unlimited integrations and flexibility – which will inevitably make Oracle’s Marketing Cloud more attractive.

Smith describes the process of building a custom extension as “Click. Code. Done”:

“Click the tool. Add your code. Use the built-in testing-tool to verify it works – and you have a new custom extension.”

The main use-case is integrating Oracle Eloqua with other tools & systems. This includes a company’s internal and third-party APIs. Several demo videos show this process being done in under a minute. One example video shows the team creating a custom extension which fetches real-time weather updates for contacts. It was written with just two lines of Custom JavaScript.

Another example, which also took two lines of JavaScript, calls a machine-learning API to automatically classify contacts by industry. It works by downloading the website from their email address.

For more information on the “Instant Extensions” module please visit Just Add Features on https://justaddfeatures.com

Further Information:

Nicola Jackson, Just Add Features, nicola.jackson@justaddfeatures.com, 0044 1143605500

Media Contact
Company Name: Just Add Features
Contact Person: Nicola Jackson
Email: Send Email
Phone: 0044 1143605500
City: Sheffield
Country: United Kingdom
Website: https://justaddfeatures.com

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