With the ETF industry continuing to add hundreds of billions of dollars in new assets, a curious group is trying to get in on the action – celebrities. Shark Tank bad guy Kevin O’Leary has been in the ETF game for nearly three years through his O’Shares brand of funds. Last year, Quincy Jones lent his name to an as-yet-to-be-launched ETF. This week, we get a new ETF from someone who is not so much a celebrity as he is a business legend. Here are this week’s new fund launches: