DRYWORLD Brands Inc. (OTC: IBGR) is pleased to announce a partnership extension with the legendary Brazilian football star, Ronaldo De Assis Moreira–colloquially known by fans worldwide as Ronaldinho.
Ronaldinho is considered the best player of his generation, having won TWO FIFA World Player of the Year, a Ballon d'Or, and a World Cup with Brazil, the Champions League, Copa Libertadores and many others. A global icon of the sport and the master of the "Joga Bonito" style of play, he is renowned for his technical skills, creativity, dribbling ability and accuracy from free-kicks, his use of tricks, feints, no-look passes and overhead kicks, as well as his ability to score and create goals, all prominent characteristics of his early-age background playing futsal.
The partnership's first collection was a celebration of the FIFA World Cup in Qatar. Featuring 32 country-inspired jerseys to represent the teams competing in the event. Co-designed by Ronaldinho, the collection was the first of its kind and has shipped to customers in 36 countries. Ronaldinho by DRYWORLD.
The new extended deal includes the exclusive use of the OBruxo silhouette for apparel, football/soccer kit, and other items. Ronaldinho and DRYWORLD’s strategy is to elevate the iconic OBruxo silhouette to become the focal point of future collections as well as to be used as the brand logo on team kits for Professional and grassroots teamwear partnerships. The goal is to increase visibility and reach for the teams so they can drive merchandise sales worldwide.
With the Wizard silhouette of Ronaldinho’s image as the brand on the right chest of the uniform that accompanies the team crest on the left chest, this one-of-a-kind partnership allows teams, clubs, and organizations worldwide to be associated with one of the greatest footballers of all time. Some perks of the program include:
- appearances from the legend himself
- signed merchandise to use as awards
- social media mention
DRYWORLD’s recent announcement of the intent to acquire Brio Holding Group Inc, which provides contracted LATAM retail distribution throughout Colombia, Peru, Ecuador, Costa Rica, and Panama will provide the Ronaldinho collection access to retail locations as well as online distribution through the most powerful online platforms in Central and South America. With Ronaldinho’s immense popularity in this market the groups believe the sales potential is significant.
“The first 8 months of the partnership have seen us create two amazing collections and ship orders to customers in 36 countries,” said Claudio Escobar, President at DRYWORLD. “Upon gaining Ronaldinho’s trust that the team at DRYWORLD can deliver, the next phase will elevate the iconic O Bruxo silhouette on the jerseys of teams around the world with the vision of reaching millions of fans with the merchandise.”
“I’m very happy to see my silhouette reaching out to the world of soccer worldwide and encouraging new generations that everything is possible with great partnerships,” said Ronaldinho.
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DRYWORLD is a premium performance sports brand offering innovative, superior quality apparel and gear for the athlete in all of us. We build purpose-driven products that give all athletes the edge. Engineered by athletes, proven by science. Visit www.thedryworld.com
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