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Cruelty-Free Products Are Popular With Consumers

Cruelty-Free is a Core Value for SIREN Living Dietary Supplements

(PRUnderground) June 21st, 2022

More than one-third of consumers actively seek out cruelty-free products.

Animal testing in the cosmetics industry has driven the cruelty-free movement in recent years. However, more consumer goods industries have taken up the cause, including the health supplement sector.

“Our SIREN Living dietary supplements for women are cruelty-free, vegan, and gluten-free,”  said Steven Robinson,  a co-founder of JDS Wholesale Ltd. “We developed our supplements to meet women’s needs and knowing that more consumers are demanding cruelty-free products.”

SIREN Living dietary supplements include:

  • SIREN: Vitality & Wellness, a vegan-approved, all-natural dietary supplement, is for women who want to feel better and have more energy
  • SIREN: Hair, Skin & Nails, which contribute to more youthful-looking skin, are fortified with amino acids, collagen, biotin, and zinc. This supplement is for women who love glossier hair, and more enviable-looking nails.
  • SIREN: Summer Skin Plus, which provides a summer tan with minimal sun exposure, contains copper for normal skin pigmentation, vitamin C, iron, riboflavin, and selenium. This supplement is for women who love a great-looking tan.

Jane Culbertson, a co-founder of JDS Wholesale Ltd., and her daughter, Rebecca, developed all-natural dietary supplements to support women.

“We wanted to help women find balance within their lives,” Jane Culbertson said. “Our flagship supplement is SIREN: Vitality & Wellness, which is a multi-nutrient blend that helps balance your hormone levels.”

SIREN: Vitality & Wellness contains all-natural ingredients, including Zinc, Folic Acid, Ginseng Root, Vitamins C, B 6, B12, and E, Lycium Barbarum extract, Muira Puama, and Maca extract.

Culbertson said Zinc contributes to normal fertility, B6 helps regulate hormonal activity, B12 reduces fatigue, Vitamin C supports the nervous system, Folic Acid increases maternal folate status, and Vitamin E protects cells from oxidative stress.

“We founded our company on core values, one of which is to do no harm. Making sure our products are made without harming animals is in our DNA,” Culbertson said.

SIREN Living supplements only use organic grade and sustainably-farmed herbs.

To purchase SIREN Living products, visit or

Disclaimer: The statements made regarding these products have not been evaluated by the Food and Drug Administration. This press release is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Please check with your doctor. The news site hosting this press release is not associated with SIREN Living. It is merely publishing a press release announcement submitted by a company, without any stated or implied endorsement of the product or service.


SIREN Living is a health and wellness company in the United Kingdom that has developed dietary supplements for women and men: SIREN Living and MAN PLUS, which are available on and The supplements are for: Health and Vitality, Hair, Skin, and Nails, and Summer Skin Plus.

The post Cruelty-Free Products Are Popular With Consumers first appeared on PRUnderground.

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