BEVERLY HILLS, CA - 
(NewMediaWire) - June 04, 2024 - ANNOUNCED TODAY: BenBella Books Announces the Official Publication of Authors Dr. Robert Lufkin book “Lies I Taught In Medical School” and Dr. Stephen Sideroff book “The 9 Pillars of Resilience”; Authors represented by Agent Alan Morell of Creative Management Partners (CMP). Both books are distributed by Penguin Random House Distribution.
Said Publisher Glenn Yeffeth, BenBella Books: "I'm thrilled to be publishing these groundbreaking books by Drs. Lufkin and Sideroff. Dr. Lufkin takes on the medical establishment with a powerful, science-based look at the true sources of disease. Dr. Sideroff provides the reader with groundbreaking techniques for addressing one of the greatest causes of physical and mental issues - stress. I expect these books to change the way we think about health, and allow many thousands of readers to make a real difference in the quality of their lives."
Said Robert Lufkin MD: “I am very excited about my book, “Lies I Taught in Medical School” which in my view dares to acknowledge the lies, both intentional and inadvertent, that permeate our medical system which limit the effective delivery of healthcare, and also to work with Alan Morell of CMP Agency to help bring the message that we can influence our longevity with lifestyle choices in our control to a much greater audience."
Said Dr. Stephen Sideroff: "It has been my passion to uncover the keys to change and transformation. My book, “The 9 Pillars of Resilience: The Proven Path to Master Stress, Slow Aging, and Increase Vitality” is designed to help people function better and become healthier. I’ve simplified people’s struggles with stress by creating “The Path”, that simplifies the process down to asking one question: “Am I on or off the path” with easy steps to get back on, when one falls off. Said my friend Michael Ovitz, (co-founder and former chairman, CAA, and former president of Walt Disney Company): It is Brilliant. I was impressed by the unique structure and easily approachable discussions of so many issues that affect all of our daily lives. The organization and presentation of complex problems with solutions is tailored for today’s quick read audience but backed up by serious in-depth and well documented concepts of psychology. What a triumph. It is tantamount to a handbook for living a better life. Everyone needs to read this book."
Said Agent Alan Morell: "It has been a true honor and pleasure working with and advising Dr. Lufkin and Dr. Sideroff, world-renowned experts in reversing chronic disease, longevity and resilience, which was a natural fit for our CMP Agency to advise and monetize their potential revenue streams and provide services in the area of worldwide licensing, and sale of their wonderful life saving books to BenBella Books.”
ABOUT ROBERT LUFKIN MD:
Robert Lufkin MD has served as Full Professor at both the UCLA David Geffen School of Medicine and the USC Keck School of Medicine. In addition to being a practicing physician, he is author of over 200 peer reviewed scientific papers, 32 book chapters and 14 books that are available in six languages. He studied computer science at Brown University and completed his medical degree at the University of Virginia School of Medicine. His honors include serving as President of the Society of Magnetic Resonance Imaging, President of the American Society of Head and Neck Radiology, and numerous other professional affiliations. Among his many inventions including several patents in artificial intelligence; he developed an MR-compatible biopsy needle which is used worldwide today as the "Lufkin Needle." He has also founded and/or invested in numerous technology companies.
He is currently a Clinical Professor of Radiology, at the USC Keck School of Medicine with an academic focus on the applied science of longevity. He is also Chief of Metabolic Imaging at a large medical network in Southern California. Robert has given invited lectures/keynotes around the world, and was named one of the 100 Most Creative People in Los Angeles by Buzz Magazine. His latest book "Lies I Taught In Medical School" is in preparation.
ABOUT THE BOOK "Lies I Taught in Medical School" TO BE PUBLISHED BY DR. LUFKIN:
https://www.robertlufkinmd.com/lies/
Lies I Taught In Medical School is a riveting, cautionary tale of how modern medicine has gotten things so wrong (and continues to) in several key areas. It provides powerful evidence that chronic diseases are all linked by common root causes largely overlooked by our system. The book shows how we got into this situation and what we can do about it. It also explains how Professor Lufkin reversed four of these chronic diseases in himself and provides detailed instructions on how to keep them from ruining your health.
CONNECT: ROBERTLUFKINMD.COMINSTAGRAM.COM/ROBERTLUFKINMD
TWITTER.COM/ROBERTLUFKINMDLINKEDIN.COM/IN/ROBERTLUFKINMD
ABOUT DR. STEPHEN SIDEROFF:
Dr. Stephen Sideroff is an internationally recognized psychologist, executive and medical consultant and expert in resilience, optimal performance, addiction, neurofeedback, relationships, longevity and mental health. He has published pioneering research in these fields. He is an associate professor at the Geffen School of Medicine, UCLA, with joint appointments in the Departments of Psychiatry & Biobehavioral Sciences and Rheumatology. He is also the director of the Wallenberg Institute of Ethics. He was the founder & former Clinical Director of the Stress Strategies program of UCLA/Santa Monica Hospital and former Clinical Director of Moonview Treatment and Optimal Performance Center.
Dr. Sideroff has presented over 600 seminars and professional training programs nationally and internationally. He has helped establish innovative training and treatment approaches in optimal functioning, mind/body medicine and attention deficit disorder in the US, China, and Europe. Dr. Sideroff helped to introduce biofeedback to Universities and Hospitals in China, becoming the first director of continuing education in biofeedback for the People's Republic of China. He has conducted cutting edge research in brain and behavior. His published research using neurofeedback in addiction has been used as a model for its use in treatment centers throughout the world. He recently published groundbreaking research using neurofeedback to remediate "chemobrain" or cognitive fog resulting from chemotherapy in breast cancer survivors.
ABOUT THE BOOK "The Nine Pillars of Resilience and Success" by DR. SIDEROFF:
BookPromo.mp4Dr. Stephen Sideroff, a world-renowned expert in resilience and approaches to the mind-body connection, presents his unique model of optimal functioning in a clear self-guided "Path" that will support new and healthy thinking and behaviors. His innovative approach, by inventing the construct of "The Path", anticipates the resistance and sense of overwhelm that has resulted in the failure of other books to meet the challenge. The Path distills the process down to easy steps. More importantly, when the reader inevitably falls off The Path, Dr. Sideroff, supports and encourages the reader to take simple steps to get back onto The Path. Dr. Sideroff plans to write and produce for the Publisher several self-help audio books to complement his book. Dr. Sideroff busts the myth of resilience as the ability to "bounce back", reframing the process as the ability to "bounce forward". Thus, after any challenge, you wind up better off than when you started.
CONNECT:
DRSTEPHENSIDEROFF.COMINSTAGRAM.COM/DRSTEPHENSIDEROFF
TWITTER.COM/DRSIDEROFFLINKEDIN.COM/IN/DRSTEPHENSIDEROFF
About Creative Management Partners LLC (CMP) Alan Morell
Mr. Morell has over 40 years of global experience managing over 3,700 campaigns, (over 100 campaigns for Doctors) in the successful development and management of talent, literary, TV and film packaging, commercial rights, corporate consulting, media positioning, sponsorship of live events and intellectual property (IP) rights. Mr. Morell is one of the few in the sports, entertainment, medical, military, politics, corporate business and the arts industries, who has represented and managed clients that have won the prestigious awards: Grammy, Tony, Oscar, Emmy, ESPY, Victors, Telly, Clio and NY Times Best Selling Authors. www.creativemanagementpartners.com
Media Contact:
THE CREATIVE MANAGEMENT AGENCY
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CREATIVE MANAGEMENT PARTNERS LLC (CMP)
Direct Dial: 508-292-7900
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