Revenue increased 57.1% quarter-over-quarter to $6.99 million

Company expects to continue strong revenue growth in FY 2022 

LOS ANGELES, CA - (NewMediaWire) - February 14, 2022 - Troika Media Group, Inc. (Nasdaq: TRKA) ("Troika" or "Company"), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, today announced financial results for its second quarter of fiscal year 2022 ended December 31, 2021.

Second Quarter and Year-to-Date Financial and Operational Highlights

• Revenue increased 57.1% to $6.99 million in Q2 2022, compared to the prior year quarter
• Adjusted EBITDA was $(1.95) million in Q2 2022, compared $0.8 million to the prior year quarter
• Revenue increased 78.76% to $15.34 million for the first six months of FY 2022
• Accelerating expansion in fast growing gaming and Esports market
• Business mix and client spend shifting to faster growth areas: Experiential, Consumer and Technology
• New client growth accelerating
• Demand for client services across brands continues momentum in Q3 2022 with pipeline growing

Growth in Client Activity First Half FY 2022

Troika has made significant progress in deepening existing relationships and winning new accounts. First half 2022 was another strong period for significant expanded assignments with existing clients including: LA Rams, SoFi, UFC, ESPN, HBO, Yahoo, Netflix, Victoria's Secret, CNN, Riot Games, Ubisoft, Big Ten Network, Pac-12 Networks, Bobbi Brown Cosmetics and Coca-Cola. New client wins included: CNBC, PointsBet, Viacom, San Diego Wave FC, Unimas, ESL, VSPN, Greenpark Sports, LASEC Super Bowl Host Committee, F 45 Fitness, La Mer, Coffee Bean and Wilson Sporting Goods.

Management Commentary

“Our second-quarter performance closes out a strong first half of the fiscal year with robust organic revenue growth of 57%,” said Robert Machinist, Troika’s Chairman and CEO. “We have now reported revenue growth in excess of 78% for the first six months of fiscal year 2022 as compared to the same period in 2021, and with the actions we have taken over the last two years, we are even better positioned for growth. Our formula for success firmly resides with the efforts of our people across Troika, working together to deliver the best client outcomes in a rapidly evolving market.  During the second quarter, all of Troika’s business units generated significant new client mandates and we hired aggressively to stay ahead of strong revenue growth year-to-date. We believe our staffing has been optimized to successfully service our expected revenue growth for the remainder of fiscal year 2022. Based on our performance year-to-date, we are optimistic about the outlook for the second half of 2022 and expect to continue to build on our strong client demand, clear strategic direction and improved financial performance to enhance value creation for our shareholders.”

Machinist added, “We believe the demand for digital marketing transformation, involving the sales, marketing and information technology functions in client organizations, will accelerate. We continue to review significant new growth opportunities that would create a stronger organization during the remainder of fiscal year 2022 across all practices in order to help our clients grow their brands and build their businesses.”

Q 2 Fiscal 2022 Summary Results (GAAP)

Revenues for the three months ended December 31, 2021 and 2020 were $6.99 million and $4.45 million, respectively, an increase of approximately $2.54 million or 57.1%. This increase is primarily due to Troika Design recognizing $1.6 million in additional revenue in comparison to the prior period as a result of the generation of new business and increased new business from the UK and US subsidiaries of Mission-Media Holdings Limited.

Operating costs for the three months ended December 31, 2021 and 2020 were $7.49 million and $4.52 respectively, an increase of $2.97 or 65.8%. The primary driver of this increase was an increase of $2.53 million in cost of personnel to service new business wins.

The Company recognized a $1.7 million reduction in gains from the extinguishment of stimulus loans in other expenses in the three months ending December 31, 2021 as compared to the three months ending December 31, 2020.   The loans were awarded as a result of the pandemic and the funds were recognized in the prior period as expensed.

Net loss for the three months ended December 31, 2021 increased to $4.11 million from $623,000 for the three months ended December 31, 2020.

Q2 Fiscal 2022 Summary Results (Non-GAAP)*

* Please refer to "Non-GAAP Financial Measures" below for a description of these measures

Definitions

Free Cash Flow is defined as net cash provided by (used in) operating activities, reduced by purchases of property and equipment.

Common shares outstanding plus shares underlying stock-based awards includes common shares outstanding, restricted stock units, restricted stock awards, warrants and outstanding stock options.

Adjusted EBITDA is defined as net income (loss), excluding interest income; interest expense; other income (expense) net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense and other payroll related tax expense; and certain other non-cash or non-recurring items impacting net income (loss) from time to time.

Note: For adjustments and additional information regarding the non-GAAP financial measures and other items discussed, please see “Non-GAAP Financial Measures,” “Reconciliation of GAAP to Non-GAAP Financial Measures.”

About Troika Group

Troika Media Group is an end-to-end brand solutions company that creates both near-term and long-term value for global brands in entertainment, sports and consumer products. Applying emerging technology, data science, and world-class creative, Troika Media Group helps brands deepen engagement with audiences and fans throughout the consumer journey and builds brand equity. Clients include Apple, Hulu, Riot Games, Belvedere Vodka, Unilever, UFC, Peloton, CNN, HBO, ESPN, Wynn Resorts and Casinos, Tiffany & Co., IMAX, Netflix, Sony, Yahoo and Coca-Cola. For more information, visit www.troikamediagroup.com

Forward-Looking Statements

Certain statements in this press release that are not historical facts are forward-looking statements that reflect management's current expectations, assumptions, and estimates of future performance and economic conditions, and involve risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements made herein. Forward-looking statements are generally identifiable by the use of forward-looking terminology such as "believe," "expects," "may," "looks to," "will," "should," "plan," "intend," "on condition," "target," "see," "potential," "estimates," "preliminary," or "anticipates" or the negative thereof or comparable terminology, or by discussion of strategy or goals or other future events, circumstances, or effects. Moreover, forward-looking statements in this release include, but are not limited to, the impact of the current COVID-19 pandemic, which may limit access to the Company's facilities, customers, management, support staff, and professional advisors, and to develop and deliver advanced voice and data communications systems, demand for the Company's products and services, economic conditions in the U.S. and worldwide, and the Company's ability to recruit and retain management, technical, and sales personnel. Further information relating to factors that may impact the Company's results and forward-looking statements are disclosed in the Company's filings with the SEC. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company disclaims any intention or obligation, other than imposed by law, to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.

Non-GAAP Financial Measures

To supplement our consolidated financial statements, which are prepared and presented in accordance with GAAP, we use certain non-GAAP financial measures, as described below, to understand and evaluate our core operating performance. These non-GAAP financial measures, which may be different than similarly titled measures used by other companies, are presented to enhance investors’ overall understanding of our financial performance and should not be considered a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP.

We use the non-GAAP financial measure of Free Cash Flow, which is defined as net cash provided by (used in) operating activities, reduced by purchases of property and equipment. We believe Free Cash Flow is an important liquidity measure of the cash that is available, after capital expenditures, for operational expenses and investment in our business and is a key financial indicator used by management. Free Cash Flow is useful to investors as a liquidity measure because it measures our ability to generate or use cash. Once our business needs and obligations are met, cash can be used to maintain a strong balance sheet and invest in future growth.

We use the non-GAAP financial measure of Adjusted EBITDA, which is defined as net income (loss); excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense and other payroll related tax expense; and certain other non-cash or non-recurring items impacting net income (loss) from time to time. We believe that Adjusted EBITDA helps identify underlying trends in our business that could otherwise be masked by the effect of the expenses that we exclude in Adjusted EBITDA.

We use the non-GAAP financial measure of non-GAAP net loss, which is defined as net income (loss); excluding amortization of intangible assets; stock-based compensation expense and other payroll related tax expense; certain other non-cash or non-recurring items impacting net income (loss) from time to time; and related income tax adjustments. Non-GAAP net loss and weighted average diluted shares are then used to calculate non-GAAP diluted net loss per share. Similar to Adjusted EBITDA, we believe these measures help identify underlying trends in our business that could otherwise be masked by the effect of the expenses we exclude in the measure.

We believe that these non-GAAP financial measures provide useful information about our financial performance, enhance the overall understanding of our past performance and future prospects, and allow for greater transparency with respect to key metrics used by our management for financial and operational decision-making. We are presenting these non-GAAP measures to assist investors in seeing our financial performance through the eyes of management, and because we believe that these measures provide an additional tool for investors to use in comparing our core financial performance over multiple periods with other companies in our industry.

Contact:
Investor Relations
TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com