LOS ANGELES, CA - (NewMediaWire) - July 26, 2021 - Troika Media Group, Inc. (Nasdaq: TRKA) ("TMG" or "Company"), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, today announced that its subsidiary, Troika IO, the digital assets arm of Troika Media Group, is collaborating with New-York based Aesthetic.com to build dynamic, gamified experiences using non-fungible tokens (NFTs) and smart contracts in the world of media, entertainment, sports, gaming and e-commerce for global brands.

“Aesthetic is ahead of the curve on smart contracts, which are the backbone of NFTs and the entire metaverse,” said Kyle Hill, Head of Digital Assets at Troika IO, “and the fact that their NFT studio is blockchain agnostic makes them the perfect partner for Troika because their technology is flexible and adaptable. We look forward to working with the entire Aesthetic team to build unique NFT experiences on Bitcoin, Ethereum and other blockchains for the world’s top brands.”

“We’re incredibly excited to partner with Troika on enabling brands to create and launch their own NFT experiences,” said Nathanael Smith, CEO of Aesthetic.com, “We’ve barely scratched the surface of learning how brands can leverage NFTs to enhance customer experiences, and the Troika IO team understands this future as well as anyone.”

Troika’s collaboration with Aesthetic represents Troika’s continued pursuit of providing the best products and services in media, sports, entertainment and cryptocurrencies. By utilizing Aesthetic’s expertise in smart contracts, the Troika IO team will be able to focus on its strengths, which include ushering brands into Web 3.0 technology using Bitcoin, non-fungible tokens (NFTs) and other digital assets. According to CoinMarketCap, the global crypto market cap is $1.46 trillion and topped $2 trillion in April 2021.

About Aesthetic

Aesthetic, Inc. raised a $3.1 million Seed Round from A.Capital Ventures and 18 other venture investors on Apr 28, 2020. Aesthetic's NFT ecommerce platform lets brands create custom storefronts and gamified purchase experiences for their NFT inventory without writing code.

About Troika IO

Troika IO is a global media, entertainment and brand consultancy platform that offers crypto products and services for global brands using Bitcoin, non-fungible tokens (NFTs) and other digital assets. Troika IO is the digital assets arm of Troika Media Group.

About Troika Media Group

Troika Media Group is an end-to-end brand solutions company that creates both near-term and long-term value for global brands in entertainment, sports and consumer products. Applying emerging technology, data science, and world-class creative, TMG helps brands deepen engagement with audiences and fans throughout the consumer journey and builds brand equity. Clients include Apple, Hulu, Riot Games, Belvedere Vodka, Unilever, UFC, Peloton, CNN, HBO, ESPN, Wynn Resorts and Casinos, Tiffany & Co., IMAX, Netflix, Sony, Yahoo and Coca-Cola. For more information, visit www.thetmgrp.com

Forward-Looking Statements

Certain statements in this press release that are not historical facts are forward-looking statements that reflect management's current expectations, assumptions, and estimates of future performance and economic conditions, and involve risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements made herein. Forward-looking statements are generally identifiable by the use of forward-looking terminology such as "believe," "expects," "may," "looks to," "will," "should," "plan," "intend," "on condition," "target," "see," "potential," "estimates," "preliminary," or "anticipates" or the negative thereof or comparable terminology, or by discussion of strategy or goals or other future events, circumstances, or effects. Moreover, forward-looking statements in this release include, but are not limited to, the impact of the current COVID-19 pandemic, which may limit access to the Company's facilities, customers, management, support staff, and professional advisors, and to develop and deliver advanced voice and data communications systems, demand for the Company's products and services, economic conditions in the U.S. and worldwide, and the Company's ability to recruit and retain management, technical, and sales personnel. Further information relating to factors that may impact the Company's results and forward-looking statements are disclosed in the Company's filings with the SEC. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company disclaims any intention or obligation, other than imposed by law, to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.

Contact:

For Troika IO

Kyle Hill

kyle@troika.io

For Troika IO

Kyle Hill

kyle@troika.io

For Troika Media Group

Kevin Aratari 

kevin@troikamedia.com 

Investor Relations

TraDigital IR

Kevin McGrath

+1-646-418-7002

kevin@tradigitalir.com