Lachie Pior and Lucas Durante, co-founders of Veritas Digital and Scale Smart, are leveraging artificial intelligence to help businesses and individuals build profitable online ventures. Their AI-driven strategies have generated over $325 million in verified sales, empowering entrepreneurs to scale operations efficiently.
-- Australian entrepreneurs Lachie Pior and Lucas Durante are transforming the digital marketing landscape, leveraging artificial intelligence to help businesses and individuals build profitable online ventures. As co-founders of Veritas Digital and Scale Smart, their AI-driven strategies have contributed to more than $325 million in verified sales for clients over the past seven years.
The duo’s flagship agency, Veritas Digital, has worked with established brands, including F45 Training, Hockingstuart, and Mortgage Choice, positioning itself as a leader in AI-powered marketing. Their latest initiative, Scale Smart, focuses on equipping aspiring entrepreneurs with the skills to launch online businesses, emphasizing outsourcing and automation.
“I struggled for years to generate an income online,” Pior said. “It wasn’t until I shifted focus to learning high-value digital skills that I began to see results. That experience shaped the foundation of what we’re teaching today.”
Scale Smart has helped over 678 students establish online businesses in the past 18 months, offering one-on-one mentorship and access to resources that streamline operations through AI. Many of these students have transitioned from traditional employment to full-time entrepreneurship.
Lucas Durante, reflecting on his own journey, highlighted the personal motivation behind their work. “I was under pressure to follow a conventional path – go to college, get a job, and play it safe. But I knew I wanted something different. Now we’re in a position to help others achieve that same freedom,” Durante said.
Alice Santos, one of Scale Smart’s students, credited the program with helping her scale her online business to $50,000 per month. “I was stuck in a job I didn’t enjoy and had little flexibility. What Lachie and Lucas taught me changed my life. I now have the freedom to travel and work on my own terms,” Santos said.
Veritas Digital continues to expand, providing services that boost brand visibility, generate leads, and drive online sales. The agency’s success has been fueled by the application of AI to digital marketing, allowing clients to scale operations efficiently.
Meanwhile, Scale Smart serves as the educational arm of their business, focusing on practical, replicable strategies that align with Veritas Digital’s methodologies. The platform offers a clear pathway for individuals to enter the online business space, even with limited prior experience.
Pior and Durante see significant potential for growth as AI adoption accelerates across industries. “We’re committed to empowering more people to succeed in the digital economy by sharing the knowledge that has driven our own success,” Pior said.
The entrepreneurs plan to expand their reach in the coming years, scaling both Veritas Digital and Scale Smart to provide broader access to AI-powered business models. “Our mission is to equip individuals with the tools and skills needed to achieve financial independence,” Durante added.
More information about Veritas Digital and Scale Smart can be found at veritasdigital.com.au and scalesmartofficial.com.
Contact Info:
Name: Lachie Pior
Email: Send Email
Organization: Scale Smart
Address: Suite 42/11 Wilson St, South Yarra VIC 3141
Phone: 03 9498 3170
Website: http://scalesmartofficial.com/
Release ID: 89149821
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