IRVINE, Calif., Oct. 24, 2023 (GLOBE NEWSWIRE) -- The Habit Burger Grill, the California-based restaurant company renowned for its award-winning Charburgers grilled over an open flame, signature sandwiches, fresh salads, and more, is thrilled to announce the selection of Barrett Hofherr as its new Agency of Record. This partnership marks a significant milestone for The Habit Burger Grill as it takes bold steps to reimagine its creative marketing strategies and embark on a journey of brand transformation.

"After an intensive search, I couldn't be more excited to have found the boldest, most creative agency in Barrett Hofherr,” said Jack Hinchliffe, Chief Marketing Officer of The Habit Burger Grill. “We meticulously selected experts from various agency sizes and backgrounds, all sharing our passion for enhancing the fame of Habit Burger Grill's brand. In the end, we have great confidence that Barrett Hofherr is the perfect partner to bring our brand promise and story to vibrant life."

Barrett Hofherr, an award-winning full-service advertising agency known as "the biggest small agency in the world," matches perfectly with The Habit Burger Grills’ own big ambitions. Together, they plan to spread the word about America's best-tasting burger, through bold and unmissable marketing campaigns.

"If The Habit Burger Grill team was selling doorknobs, we’d be excited to be their partners. That’s how great they are as a group of people,” said Jamie Barrett, Executive Creative Director at Barrett Hofherr. “But it turns out, they’re selling an amazing burger place with unlimited potential to shake up the category. This is a brand to watch, we can’t wait to get started.”

The union of The Habit Burger Grill and Barrett Hofherr signifies the start of an inspiring creative journey. Together, they pledge to craft innovative and impactful marketing campaigns that will bring the brand to the forefront of cultural conversation. This partnership holds the promise of captivating stories and fresh perspectives, making it a natural pairing consumers will love.

The Habit Burger Grill’s fresh, California-inspired menu has earned it a dedicated customer following and remarkable growth throughout the years being named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State!” With its cooked-to-order mantra, The Habit Burger Grill’s open flame sears a distinctive smoky flavor into their famous Charburgers, fresh marinated chicken, and sushi-grade ahi tuna.

Connect with The Habit Burger Grill on social media at facebook.com/habitburgergrill, instagram.com/habitburgergrill, twitter.com/habitburger, tiktok.com/@habitburgergrill, and youtube.com/habittube. Visit online at habitburger.com, or download The Habit Mobile App.

About The Habit Restaurants, Inc.
Born in Santa Barbara, California in 1969 and a part of the Yum! Brands family since 2020, The Habit Burger Grill is a burger-centric, fast-casual restaurant concept that specializes in preparing fresh, cooked-to-order chargrilled burgers and handcrafted sandwiches featuring grilled tenderloin steak, grilled chicken and sushi-grade ahi tuna cooked over an open flame. In addition, it features fresh handcrafted salads and an appealing selection of sides and shakes. The Habit Burger Grill was featured in Newsweek’s “America’s Favorite Restaurant Chains 2023;” its Tempura Green Beans was named the top green bean dish in The Daily Meal’s “Ranking Green Bean Dishes From 11 Chain Restaurants” in 2023; and it was named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State!” The Habit Burger Grill has since grown to over 370 restaurants in 14 states throughout Arizona, California, Florida, Idaho, Maryland, Massachusetts, Nevada, New Jersey, North Carolina, Pennsylvania, South Carolina, Utah, Virginia, and Washington, as well as international locations in China and Cambodia. More information is available at www.habitburger.com.

About Barrett Hofherr
Barrett Hofherr, founded in 2012, is a full-service advertising agency - aka The Biggest Small Agency in the World™. They combine the experience of the big agencies with the efficiency, nimbleness, and scrappiness of a mid-sized shop. Clients hire them because their creative ideas create brand momentum. Client partners include eBay, Activision Blizzard, Chime, Lennar, Sutter Health and more. For information, visit www.barretthofherr.com

The Habit Burger Grill Press Contact: 
HBGMedia@yum.com