In the past year, inflation has risen worldwide.
As a result, many customers face significantly higher prices for their favorite products. For some of them, this represents a major concern that may create a barrier to online shopping.
On the other hand, as inflation continues to rise, many online business owners are wondering about the future of eCommerce.
But even though the world is in the midst of a period of severe inflation, social media continues to enjoy the greatest growth in product advertising. The reason is simple: it gives brands more cash for investing money. Also, it is easy to measure campaign effectiveness and target specific audiences.
Consequently, it brought advertising agencies like Four Winds to the fore.
This digital marketing agency with locations in Belgrade and London is growing fast despite inflation and the crisis, as the CEO Ognjen Vukovic states, and is showing that now is the best time for retailers to spend money on digital advertising.
“We partner up with some of the world’s leading advertising networks, helping companies maximise their revenue and position brand effectiveness, and are seeing tremendous growth in both ad placement spending and client extensions in past 6 months,” says Ognjen, CEO of Four Winds.
The acceleration of consumer spending is certainly one of the biggest inflationary impacts, and that is why sellers should first look at this type of online advertising. That effect was most noticeable during the pandemic, when people were online more than ever before.
Without the prospect of an imminent end to inflation and the crisis, retailers need to look for new ways to align with the constantly changing consumer environment. Of course, finding the best way to promote products is not easy, but it is possible with the right strategy that will include digital advertising. It surely has a bright future in the eCommerce world.
Media Contact
Company Name: Four Winds
Contact Person: Milena Milutinovic
Email: Send Email
Phone: +447451245774
Country: United Kingdom
Website: https://fourwinds.digital/
