(BPT) - The holidays are a time of joy and celebration, but this year may be less cheery for some families. This holiday season, more than 4,000 children will receive a devastating diagnosis. To help raise their spirits, Make-A-Wish and Teleflora - the world's leading floral delivery service - have banded together to make these children's dreams come true.
Teleflora hosted a Wish Tree activation at Westfield Century City to raise funds for Make-A-Wish, supporting the nonprofit's mission of creating life-changing wishes for children with critical illnesses. During the event, participants wrote their holiday wish on a Make-A-Wish star ornament and placed it on the Teleflora Wish Tree. Each wish shared contributed $5 toward Teleflora's total campaign donation and was doubled to $10 when shared on social media using #WishOutLoud.
A holiday of wishes
The Wish Tree event isn't the only way Teleflora is helping Wish Kids this holiday season. The floral delivery service has also launched "A Holiday Wish," an ad that follows a little girl gloomily spending the holidays in the hospital.
The ad explores her interaction with a kind nurse who brings joy to her and all her fellow children in the hospital. The nurse is later surprised by the girl's parents, who leave a Teleflora holiday bouquet on his desk with a note that reads, "Thank you for being there for our daughter."
"At Teleflora, we believe in the power of humanity and its potential to deliver hope and drive change," said Danielle Mason, vice president of marketing, Teleflora. "With this campaign, wishes are the currency to help deliver life-changing holiday moments. Through a simple gesture, everyone can join us in delivering hope and healing to wish children and their families in an engaging and accessible way."
Help spread holiday cheer
In the spirit of granting wishes, Teleflora is encouraging America to #WishOutLoud now through Dec. 31. You can get involved by shopping for Teleflora Bouquets. The company will donate 15% of the purchase price from all sales of its Send a Hug® North Pole Penguin Bouquet and Teleflora's Send a Hug® Warm Wisher Tree to Make-A-Wish.
Teleflora bouquets are beautifully curated arrangements always made by hand and delivered to your doorstep by a local florist. Each bouquet comes complete with a festive keepsake container that can be incorporated into home décor for years to come.
In addition to buying a beautiful bouquet for your home or as a last-minute gift for a loved one, you can support Wish Kids by joining Teleflora's social media movement. Share your holiday wish on Instagram or Facebook on a @Teleflora #WishOutLoud post. For each comment, Teleflora will donate $5. For each new post created sharing a wish with #WishOutLoud, Teleflora will donate $10, up to $250,000.
"A child's joy is a light of hope for all of us, especially during the holiday season," said Leslie Motter, president and CEO of Make-A-Wish America. "For children with critical illnesses, a wish can create a turning point in their treatment and recovery, making a meaningful impact in their lives and the lives of their families. We're grateful to Teleflora for helping us deliver more hope to communities nationwide."
To learn about Teleflora and how you can participate in making children's wishes come true this holiday season, visit Teleflora.com/Wish.
