Former Head of Mastercard Data and Services North America to Lead the Company as it Enters a New Stage of Growth

SKUx, a leader in item-level payments acceptance and digital payment innovation, today announced the naming of global fintech, consumer loyalty, and payments leader, Trisha Asgeirsson, as company President. In this new role, Asgeirsson will help lead SKUx’s dynamic group of world-class executives, spanning merchants, retail, consumer packaged goods, and the payments industry as the company experiences significant growth and industry momentum.

Asgeirsson held executive positions at some of the most prestigious financial services companies, including JP Morgan Chase, the airline industry, and most recently Mastercard where she led the Loyalty Division in North America, and formerly the Data and Services Division, resulting in significant revenue streams across the organization. Trisha has developed and managed large P&Ls and was responsible for creating and patenting several world-leading value propositions for banks and merchants globally. Trisha serves on the Advisory Board for Women in Consumer Finance and as a strategic advisor for banking technology provider Antuar.

“I am honored to take on this role at a time when SKUx is experiencing growth and securing milestones at a significant pace – including collaboration with industry giants like Visa, Hedera, and others. I am excited to be driving digital transformation for merchants, CPG companies, and our valued partners through our patented products,” said Asgeirsson. “The SKUx solution is a game changer for the merchant and payments landscape and is well positioned for the future evolution of the retail commerce and loyalty industry.”

SKUx’s multi-patented SKUPay® technology accelerates merchants’ ability to apply item-level eligibility logic to payment acceptance for a wide range of applications to drive incremental spend at scale, including item-level promotions and acceptance of healthy benefit cards. Promotions that can be targeted for specific UPCs, or list of UPCs, provide merchants and CPGs a whole new set of tools for customer engagement to increase customer loyalty and drive people into stores. For healthy benefits cards, SKUx can dramatically accelerate acceptance with minimal integration resource requirements and significantly reduce the cost and complexity of on-going support. PYMNTS.com recently reported on SKUx’s groundbreaking platform to enable these digitized consumer payment experiences, as highlighted in the company’s recent agreement announcement with Visa.

“Throughout her superstar career in the fintech, consumer loyalty, and payments industries, Trisha has displayed a deep passion for today’s consumer and unmatched ability to drive and accelerate business growth and value,” said Bobby Tinsley, co-founder and CEO of SKUx. “I could not be more delighted and confident in Trisha’s ability to lead SKUx as President as we usher in a new a phase of company growth, pushing boundaries to help merchants reach and connect with consumers in the most meaningful and impactful ways.”

About SKUx

SKUx powers promotions and item-level payments at the speed of today’s consumer. With mobile phones, bar codes, virtual cards and app-based payments now ubiquitous tools of commerce, SKUx’s Digital Payments Platform provides flexible, end-to-end solutions to deliver value directly to customers. SKUPay® is a revolutionary tool for merchants to eliminate consumer friction in product-specific payment acceptance for use in health benefits, CPG promotions, travel/entertainment and other industries. SKUx Digital Payments is a suite of tools which provide multi-channel payments for company promotions, loyalty and benefits at the point of sale. The SKUx platform combines first-party data, mobile branding, DLT serialization, secure digital payments and settlement and other technology to deliver a seamless consumer experience and real-time transparency for merchants, brands, and payment partners. For more information, visit skux.io.

Forward-Looking Statements

This release contains “forward-looking statements” within the meaning of the U.S. federal securities laws. Statements that are not historical facts, including statements about anticipated business and financial outcomes, including any projections of the Company, projected revenue or expense synergies, business and market conditions, outlook, the Company’s sales pipeline and anticipated profitability and growth, the outcome of our comprehensive assessment referred to in this release, as well as other statements about our expectations, beliefs, intentions, or strategies regarding the future, or other characterizations of future events or circumstances, are forward-looking statements. These statements may be identified by words such as “expect,” “anticipate,” “intend,” “plan,” “believe,” “will,” “should,” “could,” “would,” “project,” “continue,” “likely,” and similar expressions, and include statements reflecting future results or guidance, statements of outlook and various accruals and estimates. These statements relate to future events and our future results and involve a number of risks and uncertainties. Forward-looking statements are based on management’s beliefs as well as assumptions made by, and information currently available to, management.

Actual results, performance or achievement could differ materially from those contained in these forward-looking statements. Other unknown or unpredictable factors also could have a material adverse effect on our business, financial condition, results of operations and prospects. Accordingly, readers should not place undue reliance on these forward-looking statements. These forward-looking statements are inherently subject to uncertainties, risks and changes in circumstances that are difficult to predict. Except as required by applicable law or regulation, we do not undertake (and expressly disclaim) any obligation and do not intend to publicly update or review any of these forward-looking statements, whether as a result of new information, future events or otherwise.

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