Share in the Happy with “Goldbear Wear” Inspired by the Happy World of HARIBO, Exclusively Available at JCPenney in Two Collections in 2024

Today, JCPenney proudly introduced a new collaboration for the inner child in us all with HARIBO®, America’s #1 gummi candy whose sweet treats have brought joy to fans all over the world for over 100 years. JCPenney x HARIBO, a limited-time, exclusive collection for young adults, teens and kids, with two drops is JCPenney’s sweetest collaboration yet.

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Playful, colorful and sweet, the JCPenney x HARIBO collection includes tees, sweaters, pants, shorts and accessories for kids and teens of all ages with graphics featuring the iconic Goldbear and charming design elements like a beanie with dimensional bear ears. (Graphic: Business Wire)

For over a century, JCPenney and HARIBO have both created amazing, family-centered brand legacies that have stood the test of time, staying true to the core values of their humble beginnings with quality at the forefront. Together, JCPenney x HARIBO bring the best, brightest and sweetest collection to life for a whole new generation of Goldbears fans.

“It seems that no matter where you live or how old you are, everyone has a connection to HARIBO’s iconic Goldbears,” said JCPenney’s Chief Merchandising and Supply Chain Officer Michelle Wlazlo. “It’s a treat that families have shared together for over 100 years. We’re proud to partner with such a storied brand to bring this craveable, joyful collection to life for families across America, giving a new generation the chance to experience the Happy World of HARIBO.”

Shoppers are invited to share in the happy with “Goldbear Wear” inspired by HARIBO Goldbears, America’s number one gummi. As HARIBO says, Goldbears represent “irresistible joy that’s fun to share” – and this collaboration is sure to bring that joy to America’s diverse, working families just in time for the back-to-school and holiday seasons.

“We’re thrilled to partner with JCPenney to surprise and delight our fans in this wearable way,” said Seth Klugherz, HARIBO’s Vice President of Marketing. “With so many fun and colorful options, it mirrors our vision of feeling like a kid in a candy store marveling at the tasty variety of HARIBO favorites like Goldbears, Twin Snakes and Starmix. This “Goldbear Wear” collection is a playfully unexpected chance for families to have fun with HARIBO through displaying their fandom and we can’t wait to see their excitement.”

Playful, colorful and sweet, the first collection includes tees, sweaters, pants, shorts and accessories for kids and teens of all ages with graphics featuring the iconic Goldbear and charming design elements like a beanie with dimensional bear ears. Indulge in a rainbow of wearable yumminess with JCPenney’s most playful, colorful collaboration yet.

Can’t get enough of HARIBO Goldbears? Stay tuned for another craveable holiday collection launching this November full of cozy apparel, sleepwear and accessories in festive hues. Look no further for the perfect gift for the candy-obsessed person in your life, launching exclusively at JCPenney on November 7.

The collection of HARIBO Goldbear wear is available in Juniors XS-3X, Young Mens S-4XLT, Kids XXS-XL and Toddlers 12M-5T in select doors and online. JCPenney x HARIBO first drop is available to shop now.

For media assets, please visit the JCPenney Newsroom.

ABOUT JCPENNEY

JCPenney is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico.

In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter.

ABOUT HARIBO

HARIBO is the world's leading manufacturer of gummi products, most famous for its classic Goldbears. Globally, the business employs nearly 7,000 associates and operates 16 production sites in 11 countries. A family-owned business with a century-long heritage, its founder, Hans Riegel, built HARIBO on a foundation of quality and inspiring moments of childlike happiness through their products. Established in 1920, HARIBO is the acronym that comprises the founder's name and the city in which the company was born (Bonn, Germany): HAns RIegel BOnn. HARIBO prides themselves on making playful gummies meant to be shared so your inner-child can always experience joy through sweet treats. HARIBO global headquarters is in Grafschaft, Germany, and its U.S. headquarters operate out of Rosemont, Ill. For more information, visit www.haribo.com.

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"We’re proud to partner with such a storied brand to bring this craveable, joyful collection to life for families across America, giving a new generation the chance to experience the Happy World of HARIBO," said Michelle Wlazlo from JCPenney.