TrustRadius, the B2B technology decisioning platform, has awarded Emplifi Social Marketing and Emplifi Social Commerce in nine categories.

Emplifi, a leading customer engagement platform, today announced that TrustRadius has recognized Emplifi Social Marketing and Emplifi Social Commerce with nine 2024 Top Rated Awards. TrustRadius is a respected customer voice and insights platform that helps tech buyers make informed decisions. Since 2016, the TrustRadius Top Rated Awards have become the B2B industry’s standard for unbiased recognition of excellent technology products, helping highlight products with excellent customer satisfaction ratings. Based entirely on customer feedback, they are not influenced by analyst opinion or status as a TrustRadius customer.

To qualify for a Top Rated Award, the following three criteria at the time the awards are issued:

• Recency: Product must have 10 or more recent reviews from the past year.
• Rating: Product must have a TrustRadius score of 7.5 or higher.
• Relevance: Product must earn at least 0.5% of the site traffic in the category.

With a TrustRadius score of 8.9 out of 10 and 176 verified reviews, Emplifi Social Marketing is recognized by its customer reviews as a top player in the following software categories:

• Social Media Customer Service
• Social Media Marketing
• Social Media Analytics
• Social Media Monitoring
• Social Media Management
• Social Media Publishing

With a TrustRadius score of 8.4 out of 10 and 41 verified reviews, Emplifi Social Commerce is recognized by its customer reviews as a top player in the following software categories:

• Consumer Ratings & Reviews
• Video Streaming
• Social Commerce

Specific comments shared by verified TrustRadius users spanning organizations of all sizes and industries include:

“We use Emplifi Social Marketing for the management of all our Social Media Direct Messages. This includes two Twitter/X accounts, an Instagram, and a Facebook. With Direct Message volume on average in the 2,000 message range, Emplifi Social Marketing allows us to easily track who has been replied to, provide assistance, and organize the tickets with labels. It's more organized than any of the native platforms, makes our lives easier by keeping it in one place, and allows us to respond right away to provide the best experience to our fans and customers.” (Feastables, food and beverages industry)

“[Emplifi Social Commerce] is a way for customers to connect to our store teams and deliver a truly online and offline omnichannel experience. We use this across our retail doors to connect our web customers to real people who can give product recommendations and advice to those who cannot get into the store. It provides a personalized and human touch.” (Superdrug, retail industry)

On this recent TrustRadius recognition, Susan Ganeshan, Emplifi CMO, said: “Emplifi is proud to create products that inspire such gracious feedback in our user community. We want to thank our customers for supporting our work and for sharing feedback on TrustRadius – our mission is to continue to provide brands with the best-in-class products and tools.”

"Buyers have many options when it comes to selecting software to connect their technology stack," said Allyson Havener, Senior Vice President of Marketing and Community at TrustRadius. “Emplifi Social Marketing and Emplifi Social Commerce earned nine Top Rated Awards based directly on enthusiastic user feedback from its customers. Emplifi continues to excel in meeting and exceeding the expectations of marketing and commerce teams.”

About Emplifi

Emplifi is a leading unified customer engagement platform that empowers businesses to reach and grow communities through digital- and social-first strategies. More than 20,000 brands like McDonald’s, Ford Motor Company, and Delta Air Lines rely on Emplifi to enable connected, empathetic experiences for the modern consumer across marketing, commerce, and care. Headquartered in New York, Emplifi partners with major social media networks and digital platforms, including Google, Meta, LinkedIn, X, TikTok, and Snapchat.

About TrustRadius

TrustRadius is a buyer intelligence platform for business technology. We enable buyers to make confident decisions, through comprehensive product information, in-depth customer insights, and peer conversations. We help technology brands capture and activate the authentic voice of customers to improve their products, build confidence with prospects, and engage in-market buyers to improve ROI. Founded by successful entrepreneurs and headquartered in the technology hub of Austin, Texas, TrustRadius is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

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