Holley Performance Brands sets single-day attendance record at Las Vegas event; momentum builds for LS Fest Texas May 17-19

Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced its 2024 LS Fest West event was named to USA Today’s list of the top 10 Best Motorsports Races in its 10Best Readers’ Choice 2024 Awards. LS Fest West shares the distinction with other renowned performance events, including the Daytona 500 and the Indy 500.

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LS Fest West at the Las Vegas Motor Speedway (Photo: Business Wire)

Since its inception in 2017, LS Fest West has grown into one of the most popular events for performance enthusiasts. This year, the event set a record for single-day attendance with more than 15,000 people visiting Las Vegas Motor Speedway on Saturday, April 27.

In full, the three-day event hosted more than 30,000 builders, racers and enthusiasts from nearly all 50 states for a thrilling lineup of events, including a sold-out Grand Champion competition and the largest off-road race participation in the fest’s history.

LS Fest West is the first of three LS Fest events Holley will host in 2024, including LS Fest Texas at Texas Motor Speedway May 17-19, and LS Fest East in Holley’s hometown of Bowling Green in September.

LS Fest is just one of several flagship events that underscore Holley’s commitment to strengthen customer focus in its aftermarket vertical groupings, including Domestic Muscle, Modern Truck & Off Road, Euro & Import and Safety & Racing.

“Events like LS Fest West are one of the most important ways we engage with enthusiasts, and it was thrilling to see so many attendees at this year’s event and learn more of what drives their passion for performance,” said Matthew Stevenson, President and CEO, Holley Performance Brands. “We’re looking forward to building on that energy this weekend at LS Fest Texas, with an enhanced lineup that’s sure to excite enthusiasts, including truck and off-road fans.”

Looking Ahead to LS Fest Texas

Excitement continues to build for LS Fest Texas, which returns to the Texas Motor Speedway in Fort Worth this Friday and Saturday, with pre-registration numbers up 30 percent over last year. The Fest schedule features popular events fans have come to expect, including drifting, drag racing, burnouts, autocross and dyno pulls, as well as the all-new Truck Shootout. This inaugural event feature is available to all registered Truck & SUV participants and will consist of segment-specific competitions and awards in the fest’s Show-N-Shine car show, drag race, autocross and dyno pull challenge competitions. No additional registration for Truck & SUV attendees is required, and all Truck & SUV segment participants will automatically be included in the Truck Shootout competition.

Simpson, a Holley Performance Brand renowned for its iconic safety and racing products, will be on site at LS Fest Texas to provide safety equipment and knowledge for the weekend’s competitions.

In addition to the company’s flagship events, Holley’s iconic brands will be represented at more than a dozen other enthusiast events and trade shows throughout the year, including Ford Fest, SEMA and PRI this fall.

For a full schedule of events at LS Fest Texas, visit LS Fest’s website here. For more Holley company news, click here.

About Holley Performance Brands

Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.

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