The company's AI-driven adaptive SaaS marketing mix modeling solution helps brands optimize their budgets and marketing plans by evolving over time, ensuring accuracy and effectiveness.

Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) Solutions, which lauded the company for its innovation, onboarding process, and SaaS approach to MMM that allows users to optimize their full marketing budget through insights on the short- and long-term effects of marketing investments.

Unlike traditional consulting-heavy models, Keen leads with software to ensure faster access to insights while maintaining consulting-level support. This approach equips marketers to optimize their entire budget, consider short- and long-term marketing impacts, and foster cross-functional collaboration. With a focus on self-service and minimal onboarding complexity, Keen matches the capabilities of leading consulting firms, ensuring users can independently drive decisions while benefiting from robust support structures.

“We believe the future of marketing mix modeling is software-led, and our product offerings reflect that,” said Greg Dolan, CEO of Keen Decision Systems. “While the rest of the market continues to invest in service-first offerings, we’re following a path that will help us succeed long-term. By delivering actionable insights to our clients through a SaaS-first approach to MMM, we’re standing out from our competitors and giving them the transparency that they’ve long desired. Our innovative tools, including the patent-pending Marketing Elasticity Engine and QuickStart capability, enable users to quickly see value—even with limited data—and facilitate scenario planning that is both efficient and intuitive. Gartner’s analysis positions us positively in the market and we look forward to continuing to provide marketers with the tools they need to thrive in today’s constantly changing environment.”

As a Niche Player in the 2024 Gartner Magic Quadrant for MMM Solutions, Keen scored highly for business scenario planning, which was driven by its comprehensive workflows and capability for plan building and comparison, as well as in enterprise mix modeling, reflecting the company’s ability to build comprehensive model and plan comparisons, configure models with Bayesian priors and interpret halo and interaction effects through detailed dashboard workflows.

This positive rating comes on the heels of the launch of the company’s free 14-day trial to help marketers guide their future decisions, optimize their budgets and link their investments to the company’s performance. Trial users have immediate access to the full suite of Keen’s marketing mix capabilities— including Keen’s AI-powered insights and industry benchmarks.

To learn more about Keen, please visit keends.com.

About Keen Decision Systems

Keen Decision Systems is a high-growth SaaS company that helps enterprise and mid-cap organizations, agencies and other marketing leaders forecast, optimize, and analyze their marketing investments. Trusted by leading brands, Keen manages over $7.5 billion in marketing spend, helping brands like Poppi and Athletic Brewing, navigate today’s dynamic market.

Connect at keends.com, info@keends.com, and on LinkedIn.

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