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Dawn and J.J. Watt Tackle Super Bowl LVIII’s Greasiest Messes

NFL Legend will wash one fan’s dishes; rest of America gets $1 million worth of Dawn to clean up Super Bowl LVIII messes

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Dawn®, America's #1 Dish Brand*, announced today that it is partnering with J.J. Watt to help tackle Super Bowl LVIII’s toughest messes. The brand famous for helping birds will send the former Arizona Cardinal to wash one lucky fan’s dishes, and is giving away $1 million worth of Dawn Platinum to tackle everyone else’s Super Bowl messes in no time.

This press release features multimedia. View the full release here:

Enter for a chance to win a Wash Party where J.J. Watt will wash your dishes! (Photo: Business Wire)

Enter for a chance to win a Wash Party where J.J. Watt will wash your dishes! (Photo: Business Wire)

For more than 45 years, Dawn has been the only soap trusted by wildlife rescuers to remove oil from vulnerable wildlife, and this year, those same experts upgraded to Dawn Platinum to aid their life-saving efforts. For Super Bowl LVIII, Dawn is giving football fans a chance to upgrade, at the moment they are facing some of their greasiest messes.

“We want to enjoy all aspects of Super Bowl LVIII – great football, great food, and fun with friends,” says Marchoe Northern, Senior Vice President, North America Home Care, Procter & Gamble. “We're making America’s gameday clean up easier with Dawn Platinum EZ-Squeeze; it’s fast acting grease removal in a bottle that makes cleaning your kitchen quick and easy.”

“Dawn is the only dish soap we trust because it’s gentle, yet effective enough to clean the birds we rescue and without its grease-fighting power, wildlife wouldn’t survive,” says JD Bergeron, Chief Executive Officer at International Bird Rescue. “All it takes is one drop of grease to cause detrimental effects to wildlife, so it’s crucial that we have the best products to clean them, and Dawn Platinum is our trusted go-to.”

Starting today, fans can go to to claim their bottle of Dawn Platinum EZ-Squeeze and enter for a chance to win a trip to the ultimate watch, er, wash party, where NFL Legend J.J. Watt will handle the dishes. One grand prize winner and up to nine guests will receive an all-expenses paid trip to visit J.J. in Arizona, watch a big game or show, and let one of football's toughest players tackle the greasiest messes from some great gameday grub. No purchase necessary.

“Super Bowl watch parties are all about family, friends and food, which means a lot of company, cooking, and messy dishes,” says Watt. “In our house, we count on Dawn and I’m excited to help get America gameday ready with a clean-up game plan.”

No purchase necessary. Void in AK, HI and where prohibited. Open to legal residents of the 48 contiguous US & DC, who are 21 years of age and older as of the last day of the month prior to date of entry. Dawn’s and J.J. Watt’s Ultimate Wash Party starts at 12:00 am ET on 1/29/24 and ends at 11:59 pm ET on 2/16/24. Sponsored by The Procter & Gamble Distributing LLC. For rules visit

About Dawn

Dawn, North America's #1 dish liquid* and a 2022 Fast Company "Brands That Matter" honoree, has been helping people clean since 1972. While most people know Dawn as the dish soap that best cuts grease in the sink, it's also the ultimate secret weapon for cleaning greasy messes throughout the home and has been trusted by wildlife rescue experts to help clean birds and marine mammals impacted by oil pollution for more than 40 years. For more information about the Dawn family of products, including Dawn Powerwash™ Dish Spray and Dawn EZ-Squeeze™, and the brand's efforts to help save wildlife visit *​​Based on Sales. Nielsen Syndicated LDL Category Total US xAOC $ and Unit Sales past 52 weeks as of July 22, 2023.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands. For other P&G news, visit us at

About International Bird Rescue

International Bird Rescue is a global conservation organization for birds in a changing world. Since 1971, Bird Rescue has responded to over 250 oil spills and other wildlife emergencies, caring for more than 160,000 birds on six continents. With crisis response centers in San Francisco, Los Angeles, and Anchorage, the organization specializes in emergency preparedness and response, day-to-day aquatic bird care, and scientific research. Innovations are shared worldwide to inspire the next generation of wildlife specialists. Bird Rescue aims to give a voice to waterbirds through conservation, advocacy, and wildlife literacy that builds empathy and encourages action.

For more information, please visit and follow us on Facebook, Instagram, and Twitter.


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