New C7g instances powered by next-generation AWS Graviton3 processors provide up to 25% better performance than comparable instances powered by Graviton2 processors—offering the best price performance for running compute-intensive workloads on AWS

Snap, Sprinklr, and NextRoll among customers using C7g instances powered by Graviton3 processors

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced the general availability of Amazon Elastic Compute Cloud (Amazon EC2) C7g instances, the next generation of compute-optimized instances powered by AWS-designed Graviton3 processors. New C7g instances use AWS Graviton3 processors to provide up to 25% better compute performance for compute-intensive applications than current generation C6g instances powered by AWS Graviton2 processors. The higher performance of C7g instances makes it possible for customers to run more efficiently a wide range of compute-intensive workloads—from web servers, load balancers, and batch processing to electronic design automation (EDA), high performance computing (HPC), gaming, video encoding, scientific modeling, distributed analytics, machine learning inference, and ad serving. There are no minimum commitments or upfront fees to use C7g instances, and customers pay only for the amount of compute used. To get started with C7g instances, visit aws.amazon.com/ec2/instance-types/c7g.

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AWS Graviton3 Processor (Photo: Business Wire)

Since launching in 2020, Amazon EC2 instances powered by AWS-designed Graviton2 processors have provided customers with significant performance improvements and cost savings for a broad range of applications. Today, 48 of the top 50 Amazon EC2 customers use AWS Graviton2-based instances to deliver superior price performance to their customers. Customers like DirecTV, Discovery, Epic Games, Formula 1, Honeycomb.io, Intuit, Lyft, Mercardo Libre, NextRoll, Nielsen, SmugMug, Snap, Splunk, and Sprinklr have seen significant performance gains, with reduced costs, running AWS Graviton2-based instances in production. The AWS Graviton-based instance portfolio offers 13 different instances that include general purpose, compute optimized, memory optimized, storage optimized, burstable, and accelerated computing instances, so customers have the deepest and broadest choice of high-performance, cost-effective, and power-efficient compute in the cloud for all sorts of applications. As customers bring more compute-intensive workloads to the cloud to transform their organizations and fuel new opportunities, they want even better price performance and greater energy efficiency when running these demanding workloads.

To provide even better price performance for a wide variety of customer applications, new C7g instances powered by next generation AWS Graviton3 processors provide up to 25% better performance for compute-intensive applications over current generation C6g instances. Compared to previous generation AWS Graviton2 processors, AWS Graviton3 processors deliver up to 2x faster performance for cryptographic workloads, up to 3x faster performance for machine learning inference, and nearly 2x higher floating point performance for scientific, machine learning, and media encoding workloads. AWS Graviton3 processors are also more energy efficient, using up to 60% less energy for the same performance than comparable EC2 instances. C7g instances are the first in the cloud to feature the latest DDR5 memory, which provides 50% higher memory bandwidth than AWS Graviton2-based instances to improve the performance of memory-intensive scientific applications like computational fluid dynamics, geoscientific simulations, and seismic processing. C7g instances also deliver 20% higher networking bandwidth than C6g instances for network intensive applications like network load balancing and data analytics.

“Customers of all sizes are seeing significant performance gains and cost savings using AWS Graviton-based instances,” said David Brown, Vice President of Amazon EC2 at AWS. “Since we own the end-to-end chip development process, we’re able to innovate and deliver new instances to customers faster. With up to 25% better performance than current generation Graviton instances, new C7g instances powered by AWS Graviton3 processors make it easy for organizations to get the most value from running their infrastructure on AWS.”

New C7g instances are built on the AWS Nitro System, a collection of AWS-designed hardware and software innovations that streamline the delivery of isolated multi-tenancy, private networking, and fast local storage. The AWS Nitro System offloads the CPU virtualization, storage, and networking functions to dedicated hardware and software, delivering performance that is nearly indistinguishable from bare metal. For customers looking to enhance the performance of applications that require parallel processing like HPC and video encoding, C7g instances in the coming weeks will include support for Elastic Fabric Adapter (EFA), which allows applications to communicate directly with network interface cards, providing lower and more consistent latency. C7g instances are available for purchase as On-Demand Instances, with Savings Plans, as Reserved Instances, or as Spot Instances. C7g instances are available today in US East (N. Virginia) and US West (Oregon), with availability in additional AWS Regions coming later this year.

Snap Inc. is a camera company focused on empowering people to express themselves, live in the moment, learn about the world, and have fun together. “We trialed the new AWS Graviton3-based Amazon EC2 C7g instances and found that they provide significant performance improvements on real workloads compared to previous generation C6g instances,” said Aaron Sheldon, Software Engineer at Snap. “We are excited to migrate our Graviton2-based workloads to Graviton3, including the messaging, storage and the friend graph workloads.”

Sprinklr helps the world's biggest companies make their customers happier across 30+ digital channels—using the most advanced, sophisticated AI engine built for the enterprise to create insight-driven strategies and better customer experiences. “We run a wide variety of workloads on AWS Graviton-based instances for their significant price performance benefits,” said Jamal Mazhar, Vice President of Infrastructure and DevOps at Sprinklr. “After the announcement of AWS Graviton3, we benchmarked our workloads on the new Amazon EC2 C7g instances and observed 27% better performance compared to the previous generation instances. Based on these results, we are looking forward to adopting AWS Graviton3-based instances in production.”

NextRoll, Inc. is a marketing and data technology company with a mission to accelerate growth for companies, big and small. Powered by machine learning, NextRoll’s technology gathers data, delivers reliable insights, and provides business with approachable tools to target buyers in strategic ways – all on one platform. “We have found that AWS Graviton3-based C7g instances are ideal for bidders, ad servers, and ElastiCache clusters,” said Valentino Volonghi, CTO at NextRoll. “We are seeing about 15% more requests handled by C7g instances compared to AWS Graviton2-based C6g instances. With C7g instances, we also observed up to 40% better latency. Based on these findings, we are looking forward to adopting AWS Graviton3-based C7g instances in production.”

Ansys is a global leader in engineering simulation. “As engineers and designers face increasingly complex problems, cloud computing helps lower the barrier of access to high-performance computing, allowing users to solve problems faster,” said Prith Banerjee, Chief Technology Officer at Ansys. “Ansys has also been focusing on green computing initiatives with the goal of improving energy efficiency and reducing costs to customers. With the support of LS-DYNA on the AWS Graviton3 processor powered by AWS, Ansys customers will get the best of both worlds – access to a world-class multiphysics solver without compromising on speed, and lower energy and costs.”

Beamr is a leading provider of image and video optimization solutions that enable professional photographers to improve their workflows, photo sharing services to improve user experience (UX) and reduce churn, and video service providers to reduce storage and delivery costs. “Beamr's JPEGmini software, written in C/C++, optimizes JPEG image files by reducing their file size without compromising quality. The application is compute-intensive and includes functions for image decoding, image encoding, and a quality measure algorithm that analyzes various image attributes,” said Dan Julius, Vice President of R&D at Beamr. “Since the mobile version of this software runs on Arm processors, we decided to test its performance on AWS Graviton3-based Amazon EC2 C7g instances. Rebuilding our software to run on C7g instances took us one working day, and the results were promising. When running on C7g instances, we saw 30% improved performance over comparable x86-based instances. Based on these results, we plan to recommend to our customers to run the Beamr JPEGmini software on Graviton3-based instances once those become GA, and we plan to benchmark Beamr’s H.264 and HEVC video encoders on Graviton instances as well.”

About Amazon Web Services

For over 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. AWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 84 Availability Zones within 26 geographic regions, with announced plans for 24 more Availability Zones and eight more AWS Regions in Australia, Canada, India, Israel, New Zealand, Spain, Switzerland, and the United Arab Emirates. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.

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