First gift card with an NFT promotion broadens the accessibility and utility of NFTs to a mass audience

Today, Blackhawk Network, a global branded payments provider, announced that it is collaborating with NFT and blockchain wallet leader, Bitski, to distribute the world’s first promotion for an NFT with the purchase of a gift card, offering both real and virtual (“Web3”) world value.

Demonstrating this new capability via a promotion on Blackhawk Network’s Giftcards.com, the first 100 customers who purchase an AMC Theatres^® gift card of $50 or more will receive one of 100 limited-edition NFTs by popular artist Jon Shelley, a.k.a. Kryptoz. Once recipients have registered and redeemed the promotion via Bitski, recipients will be able to unlock Giftcards.com’s special promotion within the NFT, formally extending the value of Blackhawk’s core business into Web3. Viewable and usable within the metaverse, the NFTs follow the signature art and style of previous Kryptoz collections, although they are available exclusively through this promotion. See Giftcards.com for applicable terms and conditions.

“The opportunity for brands to engage consumers via exciting and authentic NFT promotions and products has the potential to be one of the most trailblazing customer loyalty opportunities of the next decade,” said Jan-Lukas Wolf, Sr. Director, Commerce Strategy at Blackhawk Network. “Our collaboration with Bitski allows us to enable incredible NFT collaborations with brands, including AMC Theatres^® and Giftcards.com.”

Bitski is a developer-focused blockchain wallet infrastructure provider that allows creators, brands, and platforms to easily create, sell, and purchase NFTs. The company connects communities, creators, and brands through ownable digital content. Bitski aims to allow mainstream brands and celebrities to bypass the crypto complexity of early marketplaces.

“Bitski is here to make the metaverse accessible to anyone regardless of blockchain experience,” said Michael Gubman, VP of Bitski. “We are thrilled to offer a simple NFT redemption solution with Blackhawk Network and AMC, as we consider this a notable step in helping retailers and consumers transition to Web3.”

Visit Giftcards.com to learn more.

What is an NFT?

NFT stands for non-fungible token. It’s a unit of data stored on a digital ledger called a blockchain that is uniquely identifiable and can never be duplicated or interchanged. NFTs can be linked to photos, videos, audio files and other types of digital files.

Known for being a pioneer in new, value-added payments and shopping experiences, Blackhawk is a driving force in innovating tomorrow’s digital experiences. To learn more about Blackhawk Network’s suite of innovative payment solutions, please visit blackhawknetwork.com.

About Blackhawk Network:

Blackhawk Network delivers branded payment solutions through the prepaid products, technologies and network that connect brands and people. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. We reliably execute security-minded solutions worldwide. Join us as we shape the future of global branded payments. Learn more at www.blackhawknetwork.com.

About Bitski

Since 2017, we’ve been building NFT and developer tools that make it easy for anyone to build and explore the metaverse. Whether you’re fluent in Rust or allergic to coding, we make simple solutions so you can seamlessly own, sell and use digital creations on Bitski and beyond. As a core part of that mission, we set out to create a wallet that’s radically simple to use for Web3 newcomers, with all the interoperability and security that degens expect. In other words, we built an NFT wallet for everyone. Because if the metaverse isn’t accessible to all, we’re NGMI.

About AMC Entertainment Holdings, Inc.

AMC is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 950 theatres and 10,500 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying its Signature power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty and subscription programs, web site and mobile apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. For more information, visit amctheatres.com.

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