SMOOSH Cookies to be part of the Hall of Fame Village powered by Johnson Controls’ Fan Engagement Zone

Hall of Fame Resort & Entertainment Company (“HOFV”) (NASDAQ: HOFV, HOFVW), the only resort, entertainment and media company centered around the power of professional football, today announced it has signed an agreement with SMOOSH Cookies to bring its first location in Ohio to the Hall of Fame Village powered by Johnson Controls (the “Destination”). The SMOOSH Cookies location, which is owned by Pro Football Hall of Famer Isaac Bruce, will operate at the Destination’s Fan Engagement Zone.

“We are thrilled to have SMOOSH Cookies join Don Shula’s as the second business owned by a Pro Football Hall of Famer to have a presence at the Hall of Fame Village,” said Mike Levy, President of Operations for HOFV. “The continued growth of our Fan Engagement Zone, which has attracted a host of world-class retail offerings, is a testament to the excellence of the project we’re building in Canton, Ohio and to the unique experiences we’re able to offer fans and visitors. We look forward to our guests enjoying the sweet treats presented by SMOOSH Cookies for years to come as they take in the multitude of shops, events and adventures at the Hall of Fame Village.”

SMOOSH Cookies, while known for its decadent ice cream sandwiches, offers a variety of desserts including freshly baked goods, premium ice cream and diverse toppings which allow for endless combinations. In addition to its signature cookies, ice cream and toppings, the shop also features donuts, churros, waffles, brownies, sundaes, milkshakes, coffee and more. According to Buzzfeed, SMOOSH Cookies’ ice cream sandwich has been rated as one of the best in America as rated by Yelp.

Isaac Bruce, Pro Football Hall of Famer and Owner of the SMOOSH Cookies location, stated, “After being elected into the Pro Football Hall of Fame in 2020, it was important for me to get involved in the Canton community. I’m excited to bring SMOOSH to the city and show our commitment to the Hall of Fame Village and in Canton.”

In addition to Don Shula’s, SMOOSH Cookies joins other iconic brands at the Fan Engagement Zone including Topgolf, Starbucks and Esports Entertainment Group. For more information on SMOOSH Cookies, visit www.smooshcookies.com.

About Hall of Fame Resort & Entertainment Company

Hall of Fame Resort & Entertainment Company (NASDAQ: HOFV, HOFVW) is a resort and entertainment company leveraging the power and popularity of professional football and its legendary players in partnership with the Pro Football Hall of Fame. Headquartered in Canton, Ohio, the Hall of Fame Resort & Entertainment Company is the owner of the Hall of Fame Village powered by Johnson Controls, a multi-use sports, entertainment and media destination centered around the Pro Football Hall of Fame's campus. Additional information on the Company can be found at www.HOFREco.com.

About the Hall of Fame Village powered by Johnson Controls

Hall of Fame Village powered by Johnson Controls is a multi-use sports, entertainment and media destination centered around the Pro Football Hall of Fame's campus in Canton, Ohio. Owned by the Hall of Fame Resort and Entertainment Company (NASDAQ: HOFV, HOFVW), the Village currently has over $250 million worth of assets under management and is one of the largest ongoing construction projects in Ohio. Phase I of the project entailed the construction of the Tom Benson Hall of Fame Stadium, a world-class 20,000 seat, sports and entertainment stadium, and the National Youth Football and Sports Complex. Phase II, currently under construction, will add the Constellation Center for Excellence, the Center for Performance, a Fan Engagement Zone, a Hall of Fame indoor waterpark and a Hilton Tapestry Hotel. Phase III is currently in planning stages. For more information, visit www.HOFVillage.com.

Forward-Looking Statements

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