ATTN:

Retail/Real Estate/Business Editors and Reporters

WHO:

ICSC

WHAT:

Consumer shopping behavior data for Thanksgiving Weekend.

WHEN:

The ICSC Thanksgiving Weekend Survey was conducted online on November 29, 2021 with a demographically representative U.S. sample of 1,013.

RESULTS:

• 78% of U.S. adults – 200 million people – shopped or spent money this Thanksgiving Weekend.
• 61% of holiday weekend shoppers – approximately 114 million adults – spent money at a physical store this holiday weekend.
• Over the five-day weekend period, shoppers cited the ability to physically see or touch merchandise (51%), a general preference for in-store shopping (43%) and interest in browsing for other gifts (35%) as primary motivations for visiting a store.
• 52% of shoppers shopped with small or locally-owned community businesses in order to show support for them.
• 72% of customers who purchased items online and picked them up in-store spent additional money at that store or at the same shopping center.
• Despite extensive deals and promotions, 58% of shoppers did not buy some products because prices were too high.
• 60% of in-store shoppers and 63% of online shoppers felt the experience in their respective channels exceeded expectations.
• 56% of shoppers spent money on dining, personal services or entertainment over the weekend, an increase from 48% in 2020.
• Overall, 75% of Thanksgiving Day through Cyber Monday shoppers visited a mall or other shopping center during that 5-day period.