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Observing Linyi’s International “Circle of Friends”: Overseas Chinese Media Explore Linyi Haoduobao and Experience “Gathering in Linyi Mall, Attending the Great Chinese Fair”

To accelerate the internationalization of the mall and expand economic and trade exchanges, the Second International Procurement Conference for Linyi Mall, part of the “Belt and Road” initiative, took place from October 17 to 19. Representatives from 11 overseas Chinese language media outlets from countries such as South Korea, Italy, France, and Germany were invited to participate. During the conference, these media representatives visited the Haoduobao special exhibition and jointly conducted the “Overseas Chinese Media Shandong Tour” activity.

Shandong Haoduobao Supply Chain Co., Ltd. is a new retail enterprise consortium integrating “production, supply, and sales,” centered around its own brand “Haoduobao.” It specializes in wholesale sales of small goods across 13 categories, offering over 30,000 products. Currently, the company has established close cooperative relationships with nearly a thousand manufacturing enterprises and has over 10,000 backend retail store clients, with more than 3,000 stores being fully supplied. In 2023, Haoduobao’s platform businesses achieved a total export performance of 30 million yuan, becoming an important window for showcasing and promoting Linyi’s international small commodity trade.

During their visit, the overseas Chinese media representatives explored Haoduobao’s 2-yuan product exhibition hall and warehouse-style sales area, gaining detailed insights into the company’s operational model, product variety, and pricing information. Faced with the dazzling array of products, they expressed their admiration and truly felt the unique charm of “Gathering in Linyi Mall, Attending the Great Chinese Fair.”

In the following days, the overseas Chinese media representatives will continue to visit major enterprises, demonstration zones, cultural centers, and other locations in Linyi, conducting in-depth interviews with entrepreneurs, experiencing Linyi’s business environment, and learning about its historical and cultural background. They will engage in in-depth discussions and interviews around the conference theme and cooperation opportunities, contributing to Linyi’s internationalization process.

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