PLAINVIEW, NY / ACCESSWIRE / December 4, 2023 / Italian Food & Beverage Corp. (OTC PINK:IFBC) a leading energy drink and beverage company, proudly announces its collaboration with "King E-sport" a company specializing in live and online events within the immersive realm of video games and Esports.

Recognizing the significant overlap between Esports players and energy drink consumers, IFBC, in conjunction with King E-sport, actively participated in the Milan Games Week & Cartoomics. Held at the Rho Fiera di Milano from Nov. 24 to 26, this event is Italy's premier gaming and esports festival, attracting over 200,000 visitors with the participation of 120.000 gamers in 3 days, creating a new record.

IFBC introduced its Dino Luzzi Energy drink to Esports players, garnering widespread acclaim for being one of the best energy drinks on the market. The positive reception has fueled both companies' enthusiasm to extend the partnership with entering the rapidly expanding Esports market in the USA, currently estimated to have 212 Million with 3,24 Billion worldwide.

"I will never forget the excitement created from this gigantic young crowd, their enthusiasm is way overwhelming, those gamers don't give up, they were born to win with a great smile in their faces" said CEO Dino Luzzi.

With a shared vision of enhancing the gaming experience and fueling the passion of Esports enthusiasts, IFBC and King E-sport are set to embark on an exciting journey, bringing energy and excitement to gamers around the world.

A great video on Dino Energy Drink and King Esports

Forward Looking Statements
This release contains "forward-looking statements" and information provided by Italian Food & Beverage Corp. such as online, printed documents, publications or information available via its website. It may contain certain forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialize or prove correct, could cause the Company's results to differ materially from historical results, or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements. These statements may also include plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or performance; statements of belief; and any statements of assumptions underlying any of the foregoing. There can be no assurance that the negotiations being considered by the letter of intent will be completed.

Contact info:
Dino LUzzi
CEO
info@ifbcorp.com

SOURCE: Italian Food and Beverage Corp