PLAINVIEW, NY / ACCESSWIRE / December 27, 2023 / Italian Food Beverage Corp. (OTC PINK:IFBC) in its ongoing collaboration with King Esport, has already gained 32.7 million views. The collaboration continued at the gaming event XMAS COMICS, which took place Dec. 17 generating over 35,000 visitors.

The growth of esports, with viewership numbers surpassing those of many traditional sports events, has turned it into a billion-dollar industry, attracting major sponsorships, endorsements and media coverage.

As the esports industry grows, the integration of specialized energy drinks designed for gamers can strengthen one's performance, endurance and focus in competitive gaming.

The blending of technology, sports, health and wellness has ushered in a new era, making energy drinks an essential for esports athletes. With gaming evolving into a professional sport, there is a surge in demand for beverages that enhance cognitive functions and support sustained peak performance.

The future of esports holds even greater promise, with virtual and augmented reality transforming the physical experience for gamers. As esports establishes itself as a global phenomenon through reshaping entertainment and athletics, it calls for a level of mental sharpness and endurance to that found in traditional sports.

Dino Luzzi CEO stated, "The ESports world is the perfect relationship for us. It's the perfect demographic that will enable us to build our brand and increase shareholder value."

Another great video of Dino Luzzi Energy Drink & King Esport from last event:

https://youtube.com/shorts/A7sLDoDkQck?si=II6TCHe75gQ4fEPP

Forward Looking Statements This release contains "forward-looking statements" and information provided by Italian Food & Beverage Corp. such as online, printed documents, publications or information available via its website. It may contain certain forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialize or prove correct, could cause the Company's results to differ materially from historical results, or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements. These statements may also include plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or performance; statements of belief; and any statements of assumptions underlying any of the foregoing. There can be no assurance that the negotiations being considered by the letter of intent will be completed.

Contact info:

Dino Luzzi
CEO
info@ifbcorp.com

SOURCE: Italian Food and Beverage Corp