Receives multiple new contracts, including one of the largest contracts in GameSquare's history, which is expected to begin in January 2024

Based on positive momentum and market adoption, management now expects performance marketing sales to contribute $10+ million of annual revenue in 2024

FRISCO, TX / ACCESSWIRE / November 30, 2023 / GameSquare Holdings, Inc. ("GameSquare" or the "Company") (NASDAQ:GAME) (TSXV:GAME) announces multiple new performance marketing contracts, including one of the largest contracts in GameSquare's history. With this monthly agreement, GameSquare now expects performance marketing sales to contribute over $10 million in annual revenue in 2024, an increase of at least 5x from expected performance marketing sales in 2023. In addition, as the Company's performance marketing expertise grows, GameSquare has increased its gross margin expectation for performance marketing initiatives and now expects performance marketing gross margin of 30% - 35%.

GameSquare's rapidly growing performance marketing business is a result of the Company's end-to-end capabilities that combine best-in-class technology assets with award-winning agency and creative capabilities. As a result, the Company can offer unparalleled insight into consumer behaviors, develop data-driven creative strategies, and measure and optimize campaigns towards customer acquisition goals in real-time - creating impactful marketing solutions that drive ROI for GameSquare's customers.

Justin Kenna, CEO of GameSquare, commented, "The rapid growth in our performance marketing business since the combination with Engine Gaming demonstrates the powerful platform we have created and the value we are providing in the marketplace. Performance marketing is just one example of the innovative strategies we are pursuing as we leverage our technology assets and creative agencies to serve global brands, engage with consumers and profitably grow sales. As we look to 2024, we believe we are well positioned to achieve over $10 million in annual performance marketing sales."

About GameSquare Holdings, Inc.

GameSquare Holdings, Inc. (NASDAQ:GAME | TSXV:GAME) is a vertically integrated, digital media, entertainment and technology company that connects global brands with gaming and youth culture audiences. GameSquare's end-to-end platform includes GCN, a digital media company focused on gaming and esports audiences, Cut+Sew (Zoned), a gaming and lifestyle marketing agency, USA, Code Red Esports Ltd., a UK based esports talent agency, Complexity Gaming, a leading esports organization, Fourth Frame Studios, a creative production studio, Mission Supply, a merchandise and consumer products business, Frankly Media, programmatic advertising, Stream Hatchet, live streaming analytics, and Sideqik a social influencer marketing platform. www.gamesquare.com

Forward-Looking Information

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Corporate Contact

Lou Schwartz, President

Phone: (216) 464-6400

Email: ir@gamesquare.com

Investor Relations

Andrew Berger

Phone: (216) 464-6400

Email: ir@gamesquare.com

Media Relations

Chelsey Northern / The Untold

Phone: (254) 855-4028

Email: pr@gamesquare.com

SOURCE: GameSquare Holdings, Inc.