SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549
                             ----------------------


                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(D) OF THE
                         SECURITIES EXCHANGE ACT OF 1934


                Date of Report (Date of earliest event reported)
                                 March 31, 2004

                              UNIFIRST CORPORATION
                          -----------------------------
               (Exact Name of Registrant as Specified in Charter)


       Massachusetts                    1-8504                   04-2103460
----------------------------   ------------------------      -------------------
(State or Other Jurisdiction   (Commission File Number)         (IRS Employer
     of Incorporation)                                       Identification No.)


                68 Jonspin Road, Wilmington, Massachusetts 01887
          ------------------------------------------------------------
               (Address of Principal Executive Offices) (Zip Code)


       Registrant's telephone number, including area code: (978) 658-8888
                                 --------------

Item 7.  Financial Statements and Exhibits.

(c) Exhibits



    EXHIBIT NO.                   DESCRIPTION
    -----------                   -----------
                               
    99.1                          Press release dated March 31, 2004



Item 12.    Results of Operations and Financial Condition.

Such information, including the exhibits attached hereto, shall not be deemed
filed for any purpose, including for purposes of, Section 18 of the Securities
and Exchange Act of 1934 (the "Exchange Act") or otherwise subject to the
liabilities of that Section, nor shall it be deemed incorporated by reference in
any filing under the Securities Act of 1933 on the Exchange Act, regardless of
any general incorporation language in such filing.

On March 31, 2004, UniFirst Corporation issued a press release ("Press Release")
announcing financial results for the quarter ended February 28, 2004. A copy of
the Press Release is attached as Exhibit 99.1 to this Current Report and is
incorporated herein by reference.

                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                          UNIFIRST CORPORATION



Date:  March 31, 2004                     By:   /s/ Ronald D. Croatti
                                                --------------------------------
                                          Name:  Ronald D. Croatti
                                          Title: Chairman of the Board, Chief
                                          Executive Officer and President

                                          By:   /s/ John B. Bartlett
                                                --------------------------------
                                          Name:  John B. Bartlett
                                          Title: Senior Vice President and Chief
                                          Financial Officer

                                  EXHIBIT INDEX



Exhibit No.    Description
-----------    -----------
            
99.1           Press release of the Company dated March 31, 2004