sd83496_sc13g.htm

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
SCHEDULE 13G
 
Under the Securities Exchange Act of 1934
(Amendment No. _)


 DSW INC.
(Name of Issuer)
 

Class A Common Shares
(Title of Class of Securities)
 
23334L102
(CUSIP Number)
 



September 16, 2011
(Date of Event which Requires Filing of this Statement)
 
 
 







Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
 
 
[
] Rule 13d-1(b)
 
[X
] Rule 13d-1(c)
 
[
] Rule 13d-1(d)
 

 
 
 

 
CUSIP No. 23334L102
 
1.
NAMES OF REPORTING PERSONS
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
 Susan Diamond
  
2.
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
 
(a)           [ ]
(b)           [X]
 
  
3.
SEC USE ONLY
 
  
4.
CITIZENSHIP OR PLACE OF ORGANIZATION
 
 United States
  
 
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH
  
     
5.
SOLE VOTING POWER
 
 
 0
6.
SHARED VOTING POWER
 
 
 
 25,000
7.
SOLE DISPOSITIVE POWER
 
 
 270,664
8.
SHARED DISPOSITIVE POWER
 
 
 
 531,025
9.
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
 
 801,688*
10.
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES [X]
 
 
  
11.
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
                          2.5%*
 
  
12.
TYPE OF REPORTING PERSON*
 
IN
  
* Does not include an aggregate of 2,132,241 Class A Shares issuable upon conversion of outstanding Class B Shares (including Class B Shares issuable upon conversion of outstanding warrants) beneficially owned by the reporting person.  None of such Class B Shares are currently convertible or convertible within 60 days into Class A Shares and therefore, none of the underlying Class A Shares are beneficially owned by the reporting person.

 
 
 

CUSIP No. 23334L102
 
1.
NAMES OF REPORTING PERSONS
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
 Jon Diamond
  
2.
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
 
(a)           [ ]
(b)           [X]
 
  
3.
SEC USE ONLY
 
  
4.
CITIZENSHIP OR PLACE OF ORGANIZATION
 
 United States
  
 
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH
  
     
5.
SOLE VOTING POWER
 
 
 2,500
6.
SHARED VOTING POWER
 
 
 
 25,000
7.
SOLE DISPOSITIVE POWER
 
 
 2,500
8.
SHARED DISPOSITIVE POWER
 
 
 
 412,940
9.
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
 
 415,440
10.
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES [X]
 
 
  
11.
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
                              1.3%
 
  
12.
TYPE OF REPORTING PERSON*
 
IN
  
 

 
 
 

SCHEDULE 13G
 
CUSIP No. 23334L102
 
 
Item 1.
 
 
(a)
Name of Issuer:
 
 
DSW Inc..
 
 
(b)
Address of Issuer’s Principal Executive Offices:
 
 
810 DSW Drive, Columbus, Ohio   43219
 
 
Item 2.
 
 
(a) through (c):
 
This Schedule 13G is being filed by Susan Diamond and Jon Diamond , United States citizens with a principal address at 10295 Collins Ave., Unit 1705, Bal Harbour, Florida 33154.
 
 
(d)
Title of Class of Securities:
 
 
This filing relates to Class A Common Shares, without par value (the “Class A Shares”) of DSW Inc.  Class B Common Shares without par value (“Class B Shares”) of DSW Inc. are convertible into Class A Shares on a one-for-one basis.

 
(e)
CUSIP No.:
 
 
23334L102
 
Item 3. If this statement is filed pursuant to sections 240.13d-1(b), or 240.13d-2(b) or (c), check whether the person filing is a:
 
(a)
[ ]
Broker or dealer registered under section 15 of the Act.
     
(b)
[ ]
Bank as defined in section 3(a)(6) of the Act.
     
(c)
[ ]
Insurance company as defined in section 3(a)(19) of the Act.
     
(d)
[ ]
Investment company registered under section 8 of the Investment Company Act of 1940.
     
(e)
[ ]
An investment advisor in accordance with section 240.13d-1(b)(1)(ii)(E).
     
(f)
[ ]
An employee benefit plan or endowment fund in accordance with section 240.13d-1(b)(1)(ii)(F).
     
(g)
[ ]
A parent holding company or control person in accordance with section 240.13d-1(b)(ii)(G).
     
(h)
[ ]
A savings association as defined in section 3(b) of the Federal Deposit Insurance Act.
     
(i)
[ ]
A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940.
     
(j)
[ ]
Group, in accordance with section 240.13d-1(b)(1)(ii)(J).
 
 

 
 
 


Item 4.
Ownership.
 
(a)   Total amount beneficially owned by the two reporting persons: 804,188 Class A Shares..
 
(b)
Percent of class: 2.5% (based on 31,945,041 Class A Shares outstanding as of September 16, 2011 according to information provided by the issuer).
 
(c)
For the number of shares as to which the reporting persons currently have beneficial ownership, see cover pages.
 
Item 5.
Ownership of 5 Percent or Less of a Class.
 
If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than 5 percent of the class of securities, check the following: [ ]
 
Item 6.
Ownership of More than 5 Percent on Behalf of Another Person.
 
 
Not applicable.
 
Item 7.
Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company.
 
 
Not applicable.
 
 
Item 8.
Identification and Classification of Members of the Group
 
 
Not applicable.
 
 
 
 
Item 9.
Notice of Dissolution of Group.
 
 
Not applicable.
 
Item 10.
Certification
 
By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect.
 
 
 


 
 
 


SIGNATURE
 
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
 
 
Dated as of September 26, 2011.
 
 
 
 
 
/s/ Susan Diamond
 
Name: Susan Diamond



 
/s/ Jon Diamond
 
Name: Jon Diamond
 
 
 
 
 

 
 
 


 
JOINT FILING AGREEMENT
 

 
Pursuant to Rule 13d-1(k)(1) under the Securities Exchange Act of 1934, the undersigned hereby agree that only one statement containing the information required by Schedule 13G need be filed with respect to the ownership by each of the undersigned of shares of stock of DSW Inc.

EXECUTED this 26th day of September, 2011



/s/ Susan Diamond____
Name: Susan Diamond


/s/ Jon Diamond_______
Name: Jon Diamond