aclz20131231_10k.htm

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

 

FORM 10-K

 

[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the fiscal year ended December 31, 2013

 

or

 

[   ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the transition period from ___________ to _________.

 

Commission file number 000-52635

 

ACCELERIZE NEW MEDIA, INC.

(Exact name of registrant as specified in its charter)

 

Delaware

20-3858769

(State of Incorporation)

(IRS Employer Identification No.)

 

20411 SW BIRCH STREET, SUITE 250

NEWPORT BEACH

CALIFORNIA 92660

(Address of principal  executive  offices) (Zip Code)

 

 Registrant's telephone number, including area code: (949) 515 2141

 

Securities registered pursuant to Section 12(b) of the Act: None

 

Securities registered pursuant to Section 12(g) of the Act: Common Stock, par value $0.001

 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes [  ]  No [X]

 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes [  ]  No [X]

 

Indicate by check mark whether the registrant:  (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes [X]  No [   ]

 

Indicate by check mark whether the registrant submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes [X]  No [  ]

 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  [X]

 

 
 

 

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See definition of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.  (Check one):

 

Large accelerated filer [   ]

Accelerated filer [  ]

 

 

Non-accelerated filer [   ]

Smaller reporting company [X]

(Do not check if a smaller reporting company)

 

                                                                       

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes [  ]  No [ X]

 

The aggregate market value of the common equity voting shares of the registrant held by non-affiliates on June 28, 2013, the registrant's most recently completed second fiscal quarter, was $51,833,433. For purposes of this calculation, an aggregate of 10,479,000 shares of Common Stock were held by the directors and officers of the registrant on June 28, 2013 and have been included in the number of shares of Common Stock held by affiliates.

 

The number of the registrant’s shares of Common Stock outstanding as of March 20, 2014: 59,209,131

 

In this Annual Report on Form 10-K, the terms the “Company,” “Accelerize,” “we,” “us” or “our” refers to Accelerize New Media, Inc., unless the context indicates otherwise.


 

WARNING CONCERNING FORWARD LOOKING STATEMENTS

 

THIS ANNUAL REPORT CONTAINS STATEMENTS WHICH CONSTITUTE FORWARD LOOKING STATEMENTS WITHIN THE MEANING OF THE FEDERAL SECURITIES LAWS. ALSO, WHENEVER WE USE WORDS SUCH AS “BELIEVE,” “EXPECT,” “ANTICIPATE,” “INTEND,” “PLAN,” “ESTIMATE,” “MAY,” “PREDICT,” “WILL,” “POTENTIAL,” OR SIMILAR EXPRESSIONS, WE ARE MAKING FORWARD LOOKING STATEMENTS. FOR EXAMPLE, WHEN WE DISCUSS OUR EXPECTATIONS THAT OUR REVENUES WILL INCREASE IN 2014, OUR INTENTIONS TO GROW REVENUES BY INVESTING IN SALES AND MARKETING EFFORTS, OUR SPENDING ON RESEARCH AND DEVELOPMENT, TRAINING, ACCOUNT MANAGEMENT AND SUPPORT PERSONNEL, THE INTERNET MARKET TRENDS, AND SPECIFICALLY, THE GROWTH IN ON-LINE ADVERTISING, PERFORMANCE BASED MARKETING, AND SOFTWARE-AS-A-SERVICE, AND OUR EXPECTATIONS BASED ON SUCH TRENDS, WE ARE USING FORWARD LOOKING STATEMENTS. THESE FORWARD LOOKING STATEMENTS ARE BASED UPON OUR PRESENT INTENT, BELIEFS OR EXPECTATIONS, BUT FORWARD LOOKING STATEMENTS ARE NOT GUARANTEED TO OCCUR AND MAY NOT OCCUR.  ACTUAL RESULTS MAY DIFFER MATERIALLY FROM THOSE CONTAINED IN OR IMPLIED BY OUR FORWARD LOOKING STATEMENTS AS A RESULT OF VARIOUS FACTORS.

 

IMPORTANT FACTORS THAT COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE IN OUR FORWARD LOOKING STATEMENTS INCLUDE, AMONG OTHERS, GENERAL MARKET CONDITIONS, INCLUDING WEAKNESS IN THE ECONOMY, REGULATORY DEVELOPMENTS AND OTHER CONDITIONS WHICH ARE NOT WITHIN OUR CONTROL.

 

OTHER RISKS MAY ADVERSELY IMPACT US, AS DESCRIBED MORE FULLY IN THIS ANNUAL REPORT UNDER “ITEM 1A. RISK FACTORS.”

 

YOU SHOULD NOT PLACE UNDUE RELIANCE UPON FORWARD LOOKING STATEMENTS.

 

EXCEPT AS REQUIRED BY LAW, WE UNDERTAKE NO OBLIGATION TO UPDATE OR REVISE ANY FORWARD LOOKING STATEMENTS AS A RESULT OF NEW INFORMATION, FUTURE EVENTS OR OTHERWISE.

 

 
 

 

  

ACCELERIZE NEW MEDIA, INC.

2013 ANNUAL REPORT ON FORM 10-K

 

Table of Contents

 

PART I

  

  

  

  

  

Page

Item 1.

Business

4

Item 1A.

Risk Factors

7

Item 1B.

Unresolved Staff Comments

13

Item 2.

Properties

13

Item 3.

Legal Proceedings

13

Item 4.

Mine Safety Disclosures

14

  

PART II

  

Item 5.

Market For the Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

14

Item 6.

Selected Financial Data

15

Item 7.

Management ’s Discussion and Analysis of Financial Condition and Results of Operations

15

Item 7A.

Quantitative and Qualitative Disclosures About Market Risk

22

Item 8.

Financial Statements and Supplementary Data

22

Item 9.

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

22

Item 9A.

Controls and Procedures

23

Item 9B.

Other Information

23

  

  

  

PART III

  

  

  

Item 10.

Directors, Executive Officers and Corporate Governance

24

Item 11.

Executive Compensation

25

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

28

Item 13.

Certain Relationships and Related Transactions, and Director Independence

28

Item 14.

Principal Accountant Fees and Services

29

  

  

  

PART IV

  

  

  

Item 15.

Exhibits and Financial Statement Schedules

29

 

 
 

 

  

PART I

 

Item 1.  Business

 

Overview

 

We own and operate CAKE, and getcake.com, a marketing technology that provides a comprehensive suite of innovative marketing intelligence tools. Our powerful software-as-a service, or SaaS, is an enterprise solution that has been an industry standard for ad networks, publishers, brands, and agencies to measurably improve and optimize digital spend. We currently have over 400 customers driving over 2 billion consumer actions monthly through the CAKE enterprise platform.

 

CAKE’s multi-channel performance marketing platform merges attribution analytics from display, mobile, retail, lead generation, and affiliate channels. By significantly increasing visibility across the entire customer digital journey, CAKE takes marketing intelligence to a new deeper level that’s easily accessible to all marketers. We have also launched cupCAKE, a campaign management solution for small and medium sized affiliate marketers.

 

The CAKE SaaS proprietary marketing platform is used by some of the world’s leading companies and largest customer-base of enterprise affiliate marketing networks and merchants. CAKE’s solutions are based on reliable, feature rich technology and are bolstered by the industry’s leading customer service and top tier technology partners-assuring the highest level of uptime.

 

Our revenue model is based on a monthly license fee, a usage fee (based on volume of clicks, impressions, or leads), and a training and implementation fee. Clients purchase annual or monthly subscriptions with an additional usage fee. A majority of our revenue is derived from clients in the United States but we have seen an average 12% quarter on quarter growth this past year from our European client base. During November 2012, we formed Cake Marketing UK Ltd, a private limited company, which is our wholly-owned subsidiary located in the United Kingdom in order to better provide our services in the European market.

 

Our business is currently headquartered in Newport Beach, California, with offices in Santa Monica, California, and London, England, allowing us to provide global support to our client base. We are looking to expand our footprint with additional locations in the United States, South America, Europe and India. The CAKE platform supports multiple languages and currencies so online marketers can track the performance of their marketing campaigns and better target their digital spend on a global scale.

 

The CAKE platform’s breath of capabilities provides opportunities in many of the major verticals like financial services, travel, technology, entertainment, gaming, and automotive. CAKE has also implemented a channel sales program that includes several digital agency participants. Recent product enhancements have also contributed to new opportunities in mobile and retail tracking.

 

CAKE’s mobile tracking technology allows a marketer to track application, or app installs and more importantly events that take place within the app, so the digital marketer knows that the app was installed and what the user is doing within that app: for example, buying items, depositing funds, and referring friends. This all contributes to the marketer’s understanding of the value of that user and may effectively alter advertising spends to target profitable users.

 

Retail tracking is an opportunity CAKE has introduced into the suite of features. This enables retailers to track the effectiveness of an online campaign at the individual product or SKU level. Retail tracking provides insight into the real value or actual products that are being sold from a specific digital ad. This is important to enable marketers to track which products are being sold from the advertisement placements. In the retail market CAKE has developed a technology that is enabling advertisers to work directly with publishers. With the CAKE platform advertisers now eliminate paying commission fees, develop direct relationships with the affiliates, and gain the transparency needed to make decisions to positively affect their digital spend return on investment.

 

Our training, account management, support personnel, hosting and cloud-based infrastructure contribute to our cost of operating the business. We anticipate more spending in these areas while we continue to grow and could foresee some savings in infrastructure cost due to economies of scale. However, we want to continue to invest in these areas to support our growth.

 

We have experienced 66% year on year growth for the last year. The organic growth has been a result of providing the performance marketing industry a comprehensive suite of business intelligence tools through innovation and what we believe to be a superior product and customer experience.

 

We intend to grow revenues by investing in sales, marketing, and product development and innovation. We are currently hiring and will continue to hire sales executives globally to target specific verticals and accounts with both agencies and advertisers. We will allocate a significant portion of our marketing budget to being present at tradeshows, industry publications, and providing the support documentation required by sales initiatives. Additional efforts will be made to speak at industry events and write for online publications increasing awareness of the CAKE suite of products and the thought leadership driving product development.

 

 
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Our principal offices are located at 20411 SW Birch Street, Suite 250, Newport Beach, CA 92660. Our telephone number there is: (949) 515-2141. Our corporate website is: www.accelerizenewmedia.com, the contents of which are not part of this annual report.

 

Our Common Stock is quoted on the OTCQB Marketplace under the symbol "ACLZ".

 

Industry and Market Opportunity

   

In September 2012, analyst firm Yankee Group predicted that the overall mobile application and cloud computing marketplace will be valued at $340 billion in five years. 

In December 2012, analyst firm Gartner predicted that the SaaS market will grow from $19.8 billion in 2013 to $32.7 billion in 2016, attaining a 13.4% compound annual growth rate.  

International Data Corporation predicts that by 2016, $1 out of every $5 spent on software will be spent on cloud-based software.

The mobile SaaS market is expected to grow to $16.6 billion by 2016, with a compound annual growth rate of 29.5%, according to Strategy Analytics. 

The cloud computing market will reach $16.7 billion in revenue by the end of 2013, according to 451 Market Monitor.

Forrester forecasts that the global market for cloud computing will grow to $118.7 billion by 2014.

Global spending on advertising is expected to grow from $480 billion in 2012 to $619 billion in 2017, according to Magna Global.

 

Additional Characteristics

 

Managing online marketing campaigns is still a costly proposition.  CPMs (cost per thousand impressions) tend to be slightly higher than other traditional media.  Accordingly, customer acquisitions costs can easily become astronomical, if left unchecked.  Risks associated with customer acquisition costs are as follows:

 

Anonymity of customer base:  It is extremely difficult to identify the demographics, geographics, and psychographics of online users, even with existing search tools, which may leave paid leads unutilized;

Fraudulent procurement or creation of customer leads:  Some publishers provide fraudulent data to advertisers to increase their revenue, which artificially increases customer acquisition costs without increasing revenues;

Performance of online marketing programs is poorly measured and not automated: For example, campaign costs based on clicks and conversions are measured at the campaign period without any controls. Additionally, there is no immediate feedback on determining which banners are more effective than others; and

Information about online campaigns between advertisers and affiliates is not automated, which may lead to inefficient relationships: Advertisers rely largely on affiliates to acquire customers. However, advertisers are unable to provide timely information about their campaigns to affiliates and advertisers do not receive timely information about each affiliate’s productivity per campaign. 

 

The business environment for our SaaS platform is characterized as follows:

 

Larger advertisers are evaluating mission-critical software, such as ours, to manage their online performance-based initiatives. Such companies are factoring whether it is more beneficial to them to either develop their own technology or license it from third-parties, such as us;

As the online performance-based market grows, there are new entrants as solution providers, who are competing mostly on price and less on richness of features and performance tools;

We believe that our existing and potential customer base continues to look for more measurable results in their online performance-based growth and more flexible contractual terms; and

We believe there are opportunities to increase our number of clients in Western and Central Europe, where companies are adopting and implementing online performance-based initiatives.

 

Our Solutions

 

We believe that our business depends upon the continuing increase of consumer and business use of the Internet and mobile devices as primary tools to facilitate research, communications and transactions.

 

 
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Software-as-a-Service for Performance Based Marketing

 

We own and operate CAKE, getcake.com, an internally-developed SaaS platform. CAKE is a SaaS enterprise solution delivering marketing intelligence across the highest-value digital channels with tracking and attribution for display mobile, retail, lead generation and affiliate. We have launched cupCAKE, a campaign management solution for small and medium sized affiliate marketers. From tracking and reporting to lead distribution, our software enables advertisers, affiliate marketers and lead generators a scalable and accurate marketing intelligence platform developed with a combination of innovative technology and an imaginative approach to doing business online.

 

CAKE allows users to qualify their leads using business rules, reducing the number of fraudulent leads.  It also allows for real-time management of customer acquisition costs and realization rates for each marketing program, specific product campaign and lead source.  Additional performance tools allow for user analysis of customer-centric performance as well as real-time consolidated data.  Also, our software enables access to certain demographics for each potential lead, revealing trends relevant to marketers.

 

Benefits to our clients:

 

Real-time reporting and monitoring of lead and conversion rates, per campaign and per lead source;

Monitoring of fraudulent customer leads;

Reduced costs to customers from overall IT infrastructure and personnel savings;

Setting and modifying budget limits to cap leads and conversions;

Providing marketing intelligence tools that allow granular visibility to demographic and geographic data of online users; and

Enhancing the relationship between advertisers and affiliates.

 

We leverage off the expertise of the following third-party companies in providing our services:

 

Rackspace Hosting, which operates in the hosting and cloud computing industry. It provides information technology (IT) as a service, managing Web-based IT systems for small and medium-sized businesses, as well as large enterprises worldwide;

Amazon Web Services, which operates cloud computing hosting environments; and

Microsoft Corporation, which provides software and related platforms for commercial and private users.

 

How we market our services

 

Software-as-a-Service for Performance Based Marketing

 

We use our internal sales force to market CAKE to advertisers.  Additionally we market our software through www.getcake.com, and by attending industry trade shows and events.  Our clients utilize our software to provide performance-based marketing services to corporations worldwide.

  

Intellectual Property

 

Our employees are required to execute confidentiality and non-use agreements that transfer any rights they may have in copyrightable works or patentable technologies to us. In addition, prior to entering into discussions with potential business partners or customers regarding our business and technologies, we generally require that such parties enter into nondisclosure agreements with us. If these discussions result in a license or other business relationship, we also generally require that the agreement setting forth the parties’ respective rights and obligations include provisions for the protection of our intellectual property rights. For example, the standard language in our agreements provides that we retain ownership of all patents and copyrights in our technologies and requires our customers to display our copyright and trademark notices. As of December 31, 2013, we do not have any registered or pending patents or trademarks, except for (i) a US Provisional Patent Application (S/N 61/301, 811), which was filed on February 5, 2010, encompassing our SaaS lead generation management software and (ii) a Service Mark (Reg. No. 4,225,522) issued on October 16, 2012 by the U.S. Patent and Trademark Office which consists of geometric shapes arranged to resemble a multi-layered slice of cake. We filed a utility application (No. 13/020,240) on the above-mentioned Provisional Patent on February 3, 2011 and on August 11, 2011 our Patent Application with respect to the Provisional Patent was published with Publication No: US-2011-0196759-A1. The utility application is currently pending and is undergoing examination at the U.S. Patent and Trademark Office.

  

Competition

 

CAKE has competitors in each of the channels that we track and support. Competitors in affiliate tracking industry include HitPath, Linktrust and Digital River’s (NASDAQ-DRIV) Direct Track product. Impact Radius is a privately-held company with a performance and direct response advertising platform focused on retail tracking.  Competitors in the mobile tracking sector include HasOffers and Kochava. In the affiliate network space Conversant (NASDAQ-CNVR) and Rakuten offer service-based solutions, but do not provide software.

 

Our SaaS competitors have significantly greater capital, technology, resources, and brand recognition than we do. We differentiate from our competition by providing an enterprise suite of SaaS, cloud-based marketing intelligence solutions. Most competitors have single channel solutions or have a services model.

 

 
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Government Regulation

 

Although there are currently relatively few laws and regulations directly applicable to our software and the Internet, it is possible that new laws and regulations will be adopted in the United States and elsewhere. The adoption of restrictive laws or regulations could slow or otherwise affect Internet growth and the development or usage of our software. The application of existing laws and regulations governing Internet and software issues such as property ownership, libel and personal privacy is also subject to substantial uncertainty. There can be no assurance that current or new government laws and regulations, or the application of existing laws and regulations (including laws and regulations governing issues such as property ownership, taxation, defamation and personal injury), will not expose us to significant liabilities, slow Internet growth and the development or usage of our software or otherwise hurt us financially.

 

Research and Development

 

During 2012 and 2013, we incurred research and development expenses of approximately $933,000 and $1,425,000, respectively, in order to further enhance our CAKE software.

 

Employees

 

As of December 31, 2013, we had 59 full-time employees, including all of our executive officers. All U.S. employees have acknowledged receipt of our employee handbook and all employees have executed our insider trading policy. None of our employees are covered by collective bargaining agreements, and we believe our relationships with our employees to be good.

 

Dispositions

 

In September 2012, we decided to discontinue our Online Marketing Services division, in order to focus our efforts and resources on our SaaS products and services.

 

Our Online Marketing Services Division included an extensive portfolio of approximately 5,500 URLs, also known as domain names. Our URL portfolio was used to build consumer-based financial portals, microsites, blogs, and landing pages used for lead generation initiatives. We also owned and developed various financial portals, and websites that provided to subscribers real-time alerts based on reports filed with the Securities and Exchange Commission, or SEC, and offered advertisers access to an audience of active investors, financial planners, registered advisors, journalists, investment bankers and brokers. After careful review by our management, it became clear that although the Online Marketing Services Division was a substantial source of revenue for us, it was only marginally profitable, and required substantial management attention and financial resources, which would otherwise be invested in our SaaS division. Commencing September 27, 2012, we discontinued offering online marketing services.

 

In connection with the decision to discontinue our Online Marketing Services Division, we sold to a third party, or the Buyer, the assets related thereto on September 27, 2012. The consideration we received was as follows:

 

On September 27, 2012, the Buyer paid us $150,000 in cash and paid $50,000 to Agility Capital II, LLC, or Agility, for our benefit in connection with a principal payment under our loan agreement with Agility as further described herein;

A note receivable, at an initial amount of $162,000, for which we received $80,000 during 2013;

Services paid in-kind which amounted to an aggregate of $276,000 during 2012 and 2013;

A final amount of $57,176, which was paid in December 2013, to satisfy all obligations of the Buyer.

 

Item 1A. Risk Factors

 

Our business faces risks.  If any of the events or circumstances described in the following risks actually occur, our business, financial condition or results of operations could suffer, and the trading price of our common stock could decline. Our investors and prospective investors should consider the following risks and the information contained under the heading "Warning Concerning Forward Looking Statements" before deciding to invest in our common stock.

 

Our resources are limited and it may impact how we implement our growth strategy which may impact our operations.

 

Our resources are limited. Our working capital at December 31, 2013 amounts to approximately $498,000. Additionally, 2012 was the first year in which operations generated cash flows. As we implement our growth strategy, our margin of profitability is relatively small and poor strategic design or execution could impact negatively our operations and our cash flows. We expect that our expenses will continue to increase substantially as we continue to develop and make our products and services. Our capital requirements may vary materially from those currently planned if, for example, we incur unforeseen capital expenditures, incur unforeseen operating expenses, or make investments to maintain our competitive position. If this is the case, we may have to delay or abandon some or all of our development plans or otherwise forego market opportunities. We will need to generate significant revenues to be profitable in the future, and we may not generate sufficient revenues to be profitable on either a quarterly or annual basis in the future.

 

 
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We have a history of losses.

 

We have a history of losses and negative cash flows from operations. In contrast to our profitability in 2012 and 2013, we had cumulative net losses of approximately $1.2 million in 2011. Our operations had been financed primarily through proceeds from the issuance of equity and borrowings under promissory notes. Despite our profitability in 2012 and 2013, we may continue to incur losses in the future.

 

Our quarterly financial results will fluctuate, making it difficult to forecast our results of operation.

 

Our revenues and operating results may vary significantly from quarter to quarter due to a number of factors, many of which are beyond our control, including:

 

Variability in demand and usage for our products and services;

 

Market acceptance of new and existing services offered by us, our competitors and potential competitors; and

 

Governmental regulations affecting the use of the Internet, including regulations concerning intellectual property rights and security features.

 

 

Our current and future levels of expenditures are based primarily on our growth plans and estimates of expected future revenues. If our operating results fall below the expectation of investors, our stock price will likely decline significantly.

 

We face risks related to the macro economy.

 

Continued uncertainty in global economic conditions continues to pose a risk to the overall economy and has adversely affected the online advertising market, which is now highly competitive. These economic conditions have impacted consumer confidence and customer demand for our products, as well as our ability to borrow money to finance our operations, to maintain our key employees, and to manage normal commercial relationships with our customers, suppliers and creditors. For example, customers have spent less on on-line advertising and other services. Although the economic outlook has improved since the credit crisis, if a worsening of current conditions or another economic crisis were to occur, our business and results of operations will continue to be negatively impacted.

 

We face intense competition from other software providers.

 

We compete with many software providers for consumers' attention and spending. Our competitors may have substantially greater capital, longer operating histories, greater brand recognition, larger customer bases and significantly greater financial, technical and marketing resources than we do. Our competitors may also engage in more extensive development of their technologies and may adopt more comprehensive marketing and advertising campaigns than we can. Our competitors may develop products and service offerings that we do not offer or that are more sophisticated or more cost effective than our own. For these and other reasons, our competitors' products and services may achieve greater acceptance in the marketplace than our own, limiting our ability to gain market share and customer loyalty and to generate sufficient revenues to achieve a profitable level of operations. Our failure to adequately address any of the above factors could harm our business and operating results.

 

In addition, as the barriers to entry in our market segment are not substantial, an unlimited number of new competitors could emerge, thereby making our goal of establishing a market presence even more difficult. Because our management expects competition in our market segment to continue to intensify, there can be no assurances we will ever establish a competitive position in our market segment.

 

Our software may not be successful in gaining market acceptance.

 .

We have invested a substantial amount of time and money in developing and launching our proprietary platform and our annual revenues from the software were approximately $9.7 million in 2013. We may have difficulties in reaching market acceptance due to potential technical delays and malfunctions which may result in additional expenses and our continual increase in market acceptance will require additional sales, marketing and other customer-acquisition support expenses.

 

 
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If we are unable to attract new customers or sell additional services and functionality to our existing customers, our revenue growth will be adversely affected.

 

To increase our revenues, we must add new customers, encourage existing customers to renew their subscriptions on terms favorable to us, increase their usage of our solutions, and sell additional functionality to existing customers. As our industry matures, as interactive channels develop further, or as competitors introduce lower cost and/or differentiated products or services that are perceived to compete with ours, our ability to sell and renew based on pricing, technology and functionality could be impaired. As a result, we may be unable to renew our agreements with existing customers or attract new customers or new business from existing customers on terms that would be favorable or comparable to prior periods, which could have an adverse effect on our revenue and growth, as well as our profitability and financial condition.

 

We may not be successful in increasing our brand awareness.

 

We believe that developing and maintaining awareness of the CAKE brand is critical to achieving widespread acceptance of our existing and future services and is an important element in attracting new customers. In order to build brand awareness, we must succeed in our marketing efforts and provide high quality services. Our efforts to build our brand will involve significant expense. Brand promotion activities may not yield increased revenue, and even if they do, any increased revenue may not offset the expenses we incurred in building our brand. If we fail to successfully promote and maintain our brand, or incur substantial expenses in an unsuccessful attempt to promote and maintain our brand, we may fail to attract enough new customers or retain our existing customers to the extent necessary to realize a sufficient return on our brand-building efforts, and our business could suffer.

 

We may not be successful in improving our existing products or in developing new products.

 

We have not yet completed development and testing of certain proposed new products and proposed enhancements to our systems, some of which are still in the planning stage or in relatively early stages of development. Our success will depend in part upon our ability to timely introduce new products into the marketplace. We must commit considerable time, effort and resources to complete development of our proposed products, service tools and product enhancements. Our product development efforts are subject to all of the risks inherent in the development of new products and technology, including unanticipated delays, expenses and difficulties, as well as the possible insufficiency of funding to complete development.

 

Our product development efforts may not be successfully completed. In addition, proposed products may not satisfactorily perform the functions for which they are designed, they may not meet applicable price or performance objectives and unanticipated technical or other problems may occur which result in increased costs or material delays in development. Despite testing by us and by potential end users, problems may be found in new products, tools and services after the commencement of commercial delivery, resulting in loss of, or delay in, market acceptance and other potential damages.

 

We may not be successful in developing new and enhanced services and features for our software.

 

Our market is characterized by rapidly changing technologies, evolving industry standards, frequent new product and service introductions and changing customer demands. To be successful, we must adapt to the rapidly changing market by continually enhancing our existing services and adding new services to address customers' changing demands. We could incur substantial costs if we need to modify our services or infrastructure to adapt to these changes. Our business could be adversely affected if we were to incur significant costs without generating related revenues or if we cannot adapt rapidly to these changes. Our business could also be adversely affected if we experience difficulties in introducing new or enhanced services or if these services are not favorably received by users. We may experience technical or other difficulties that could delay or prevent us from introducing new or enhanced services.

 

We depend on receipt of timely feeds from our content providers. 

 

We depend on Web browsers, ISPs and online service providers to provide access over the Internet to our product and service offerings. Many of these providers have experienced significant outages or interruptions in the past, and could experience outages, delays and other difficulties due to system failures unrelated to our systems. These types of interruptions could continue or increase in the future.

  

We rely on third-party computer hardware and software that may be difficult to replace or which could cause errors or failures of our service.

 

We rely on computer hardware purchased or leased and software licensed from third parties in order to offer our services, including database software from Microsoft Corporation, and servers hosted at Rackspace Hosting, Inc. and SoftLayer Technologies, Inc. This hardware and software may not continue to be available to us at reasonable prices, or on commercially reasonable terms, or at all. Any loss of the right to use any of this hardware or software could significantly increase our expenses and otherwise result in delays in the provisioning of our service until equivalent technology is either developed by us, or, if available, is identified, obtained and integrated, which could harm our business. Any errors or defects in third-party hardware or software could result in errors or a failure of our service which could harm our business.

 

 
9

 

  

If our security measures are breached and unauthorized access is obtained to a customer’s data or our data or our information technology systems, our service may be perceived as not being secure, customers may curtail or stop using our service and we may incur significant legal and financial exposure and liabilities.

 

Our service involves the storage and transmission of customers’ proprietary information, and security breaches could expose us to a risk of loss of this information, and to litigation and possible liability. These security measures may be breached as a result of third-party action, including intentional misconduct by computer hackers, by employee error, malfeasance or otherwise, during the transfer of data to additional data centers or at any time, and may result in someone obtaining unauthorized access to our customers’ data or our data, including our intellectual property and other confidential business information, or our information technology systems. Additionally, third parties may attempt to fraudulently induce employees or customers into disclosing sensitive information such as user names, passwords or other information in order to gain access to our customers’ data or our data, including our intellectual property and other confidential business information, or our information technology systems. Because the techniques used to obtain unauthorized access, or to sabotage systems, change frequently and generally are not recognized until launched against a target, we may be unable to anticipate these techniques or to implement adequate preventative measures. In addition, our customers may authorize third party technology providers, via our various Application Programming Interfaces, to access their customer data. Because we do not control the transmissions between our customers and third-party technology providers, or the processing of such data by third-party technology providers, we cannot ensure the complete integrity or security of such transmissions or processing. Any security breach could result in a loss of confidence in the security of our service, damage our reputation, disrupt our business, lead to legal liability and negatively impact our future sales.

 

Interruptions or delays in service from our third-party data center hosting facilities could impair the delivery of our service and harm our business.

 

We currently serve our customers from third-party data center hosting facilities located in the United States and the United Kingdom. Any damage to, or failure of, our systems generally could result in interruptions in our service. As we continue to add data centers and add capacity in our existing data centers, we may move or transfer our data and our customers’ data. Despite precautions taken during this process, any unsuccessful data transfers may impair the delivery of our service. Further, any damage to, or failure of, our systems generally could result in interruptions in our service. Interruptions in our service may reduce our revenue, cause us to issue credits or pay penalties, cause customers to terminate their subscriptions and may adversely affect our renewal rates and our ability to attract new customers. Our business will also be harmed if our customers and potential customers believe our service is unreliable.

 

As part of our current disaster recovery arrangements, our production environment and all of our customers’ data is currently backed up and mirrored in near real-time to offsite storage. We do not control the operation of any of these facilities, and they are vulnerable to damage or interruption from earthquakes, floods, fires, power loss, telecommunications failures and similar events. They may also be subject to break-ins, sabotage, intentional acts of vandalism and similar misconduct. Despite precautions taken at these facilities, the occurrence of a natural disaster or an act of terrorism, a decision to close the facilities without adequate notice or other unanticipated problems at these facilities could result in lengthy interruptions in our service. Even with the disaster recovery arrangements, our service could be interrupted.

 

Defects or disruptions in our service could diminish demand for our service and subject us to substantial liability.

 

Our service is complex and we have incorporated a variety of new computer hardware and software, both developed in-house and acquired from third party vendors.  As a result, our service may have errors or defects that users identify after they begin using it that could result in unanticipated downtime for our subscribers and harm our reputation and our business. Internet-based services frequently contain undetected errors when first introduced or when new versions or enhancements are released. We have from time to time found defects in our service and new errors in our existing service may be detected in the future. In addition, our customers may use our service in unanticipated ways that may cause a disruption in service for other customers attempting to access their data. Since our customers use our service for important aspects of their business, any errors, defects, disruptions in service or other performance problems with our service could hurt our reputation and may damage our customers’ businesses. If that occurs, customers could elect not to renew, or delay or withhold payment to us, we could lose future sales or customers may make warranty or other claims against us, which could result in an increase in our provision for doubtful accounts, an increase in collection cycles for accounts receivable or the expense and risk of litigation.

 

Our future performance and success depends on our ability to retain our key personnel.

 

Our future performance and success is heavily dependent upon the continued active participation of our current senior management team, including our President and Chief Executive Officer, Brian Ross, our General Counsel and Secretary, Damon Stein, the President of our CAKE Division, Jeff McCollum, and our Executive Vice President of Technology, David Stewart. The loss of any of their services could have a material adverse effect on our business development and our ability to execute our growth strategy, resulting in loss of sales and a slower rate of growth. We do not maintain any "key person" life insurance for any of our employees.

 

 
10

 

   

We may be subject to infringement claims on proprietary rights of third parties for software and other content that we distribute or make available to our customers.

 

We may be liable or alleged to be liable to third parties for software and other content that we distribute or make available to our customers:

 

If the content or the performance of our services violates third party copyright, trademark, or other intellectual property rights; or

 

If our customers violate the intellectual property rights of others by providing content through our services.

 

Any alleged liability could harm our business by damaging our reputation.  Any alleged liability could also require us to incur legal expenses in defense and could expose us to awards of damages and costs including, but not limited to, treble damages for willful infringement, and would likely divert management's attention which could have an adverse effect on our business, results of operations and financial condition.

  

We cannot assure you that third parties will not claim infringement by us with respect to past, current, or future technologies. Participants in our markets may be increasingly subject to infringement claims as the number of services and competitors in our industry segment grows. In addition, these risks are difficult to quantify in light of the continuously evolving nature of laws and regulations governing the Internet. Any claim relating to proprietary rights, whether meritorious or not, could be time-consuming, result in costly litigation, cause service upgrade delays or require us to enter into royalty or licensing agreements, and we cannot assure you that we will have adequate insurance coverage or that royalty or licensing agreements will be available on terms acceptable to us or at all. Further, we plan to offer our services and applications to customers worldwide, including to customers in foreign countries that may offer less protection for our intellectual property than the United States. Our failure to protect against misappropriation of our intellectual property and claims against us that we are infringing the intellectual property of third parties could have a negative effect on our business, revenues, financial condition and results of operations.

 

Evolving government regulation could adversely affect our business prospects.

 

We do not know with certainty how existing laws governing issues such as property ownership copyright and other intellectual property issues, taxation, illegal or obscene content, retransmission of media, personal privacy and data protection will apply to the Internet or to the distribution of multimedia and other proprietary content over the Internet. Most of these laws were adopted before the advent of the Internet and related technologies and therefore do not address the unique issues associated with the Internet and related technologies. Depending on how these laws developed and are interpreted by the judicial system, they could have the effect of:

 

Limiting the growth of the Internet;

 

Creating uncertainty in the marketplace that could reduce demand for our products and services;

 

Increasing our cost of doing business;

 

Exposing us to significant liabilities associated with content distributed or accessed through our products or services; or

 

Leading to increased product and applications development costs, or otherwise harm our business.

 

Because of this rapidly evolving and uncertain regulatory environment, both domestically and internationally, we cannot predict how existing or proposed laws and regulations might affect our business.

 

In addition, as Internet commerce continues to evolve, increasing regulation by federal, state or foreign agencies becomes more likely. For example, we believe increased regulation is likely in the area of data privacy, and laws and regulations applying to the solicitation, collection, processing or use of personal or consumer information could affect our customers’ ability to use and share data, potentially reducing demand for our software solutions and restricting our ability to store, process and share data with our customers. In addition, taxation of services provided over the Internet or other charges imposed by government agencies or by private organizations for accessing the Internet may also be imposed. Any regulation imposing greater fees for Internet use or restricting information exchange over the Internet could result in a decline in the use of the Internet and the viability of Internet-based services, which could harm our business.

 

 
11

 

   

Dilutive securities may adversely impact our stock price.

 

As of March 20, 2014, the following securities exercisable into shares of our Common Stock were outstanding: 

 

5,270,625 shares of Common Stock issuable pursuant to the exercise of warrants; and

 

19,091,978 shares of Common Stock issuable pursuant to the exercise of options.

   

These securities represent as of March 20, 2014, approximately 29% of our Common Stock on a fully diluted, as exercised basis. The exercise of any of these options or warrants, both of which have fixed prices, may materially adversely affect the market price of our Common Stock and will have a dilutive effect on our existing stockholders.

 

Our internal control over financial reporting was considered ineffective as of December 31, 2012 and 2013, and may continue to be ineffective in the future, which could result in our financial statements being unreliable, government investigation or loss of investor confidence in our financial reports.

 

Pursuant to Section 404 of the Sarbanes-Oxley Act of 2002, and the SEC rules promulgated thereunder, we are required to furnish an annual report by our management assessing the effectiveness of our internal control over financial reporting. This assessment must include disclosure of any material weaknesses in our internal control over financial reporting identified by management. Management's reports as of the years ended December 31, 2013 and 2012 identified several material weaknesses and concluded that we did not have effective internal control over financial reporting. Ineffective internal controls can result in errors or other problems in our financial statements. Even if material weaknesses identified do not cause our financial statements to be unreliable, if we continue to be unable to assert that our internal control is effective, our investors could still lose confidence in the accuracy and completeness of our financial reports, which in turn could cause our stock price to decline. Failure to maintain effective internal control over financial reporting could also result in investigation or sanctions by regulatory authorities.

 

In the event that our independent registered public accounting firm is unable to rely on our internal control in connection with their audit of our financial statements, and in the further event that they are unable to devise alternative procedures in order to satisfy themselves as to the material accuracy of our financial statements and related disclosures, it is possible that we would receive a qualified or an adverse audit opinion on those financial statements which could also adversely affect the market price of our Common Stock and our ability to secure additional financing as needed.

 

We have not voluntarily implemented various corporate governance measures, in the absence of which stockholders may have more limited protections against interested director transactions, conflicts of interest and similar matters.

 

Federal legislation, including the Sarbanes-Oxley Act of 2002 and The Dodd Frank Wall Street Reform and Consumer Protection Act, has resulted in the adoption of various corporate governance measures designed to promote the integrity of the corporate management and the securities markets. Some of these measures have been adopted in response to legal requirements. Others have been adopted by companies in response to the requirements of national securities exchanges, such as the New York Stock Exchange or the Nasdaq Stock Market. Among the corporate governance measures that are required under the rules of national securities exchanges are those that address the board of directors' independence, audit committee oversight, and the adoption of a code of ethics. We have not yet adopted some of these corporate governance measures and, since our securities are not listed on a national securities exchange, we are not required to do so. We have not adopted corporate governance measures such as an audit committee or other independent committees of our Board of Directors.  In the absence of audit, nominating and compensation committees comprised of at least a majority of independent directors, decisions concerning matters such as compensation packages to our senior officers and recommendations for director nominees may be made by a majority of directors who have an interest in the outcome of the matters being decided. Prospective investors should bear in mind our current lack of corporate governance measures in formulating their investment decisions.

 

The limited market for our Common Stock will make our stock price more volatile.  Therefore, you may have difficulty selling your shares.

 

The market for our Common Stock is limited and we cannot assure you that a larger market will ever be developed or maintained. Currently, our Common Stock is quoted on the OTCQB Marketplace. Securities quoted on the OTCQB Marketplace typically have low trading volumes.  Market fluctuations and volatility, as well as general economic, market and political conditions, could reduce our market price.  As a result, this may make it difficult or impossible for our shareholders to sell our Common Stock.

 

There are no restrictions on the sale of our outstanding Common Stock.  Sales by existing shareholders may depress the share price of our Common Stock and may impair our ability to raise additional capital through the sale of equity securities when needed.

 

As of March 20, 2014 we had 59,209,131 shares of Common Stock issued and outstanding, all of which were freely tradable under Rule 144 under the Securities Act of 1933, as amended. The possibility that substantial amounts of outstanding Common Stock may be sold in the public market may adversely affect prevailing market prices for our Common Stock.  This could negatively affect the market price of our Common Stock and could impair our ability to raise additional capital through the sale of equity securities.

 

 
12

 

 

Our Common Stock is subject to the “penny stock” rules of the SEC, and the trading market in our Common Stock is limited.  This makes transactions in our Common Stock cumbersome and may reduce the value of your shares.

 

The SEC has adopted Rule 3a51-1 which establishes the definition of a "penny stock," for the purposes relevant to us, as any equity security that has a market price of less than $5.00 per share or with an exercise price of less than $5.00 per share, subject to certain exceptions.  For any transaction involving a penny stock, unless exempt, Rule 15g-9 requires:

 

that a broker or dealer approve a person's account for transactions in penny stocks; and

the broker or dealer receive from the investor a written agreement to the transaction, setting forth the identity and quantity of the penny stock to be purchased.

 

In order to approve a person's account for transactions in penny stocks, the broker or dealer must:

 

Obtain financial information and investment experience objectives of the person; and

make a reasonable determination that the transactions in penny stocks are suitable for that person and the person has sufficient knowledge and experience in financial matters to be capable of evaluating the risks of transactions in penny stocks.

 

The broker or dealer must also deliver, prior to any transaction in a penny stock, a disclosure schedule prescribed by the SEC relating to the penny stock market, which, in highlight form:

 

sets forth the basis on which the broker or dealer made the suitability determination; and

that the broker or dealer received a signed, written statement from the investor prior to the transaction.

 

Generally, brokers may be less willing to execute transactions in securities subject to the "penny stock" rules. This may make it more difficult for investors to dispose of our Common Stock and cause a decline in its market value.

 

Disclosure also has to be made about the risks of investing in penny stocks in both public offerings and in secondary trading and about the commissions payable to both the broker-dealer and the registered representative, current quotations for the securities and the rights and remedies available to an investor in cases of fraud in penny stock transactions. Finally, monthly statements have to be sent disclosing recent price information for the penny stock held in the account and information on the limited market in penny stocks.

 

Item 1B. Unresolved Staff Comments.

 

Not applicable.

 

Item 2. Properties.

 

During August 2011, we entered into a three-year lease for approximately 4,400 sq. ft. of office space in Newport Beach, California, effective as of September 1, 2011.  Under the terms of the lease, we paid a monthly base rent of $9,970.  The lease was cancelable with a 90-day notice with the payment of any unamortized lease costs, as defined. In January 2014, we cancelled this lease effective March 1, 2014 and the fee associated with the cancellation amounted to approximately $16,000. Our SaaS business and corporate headquarters were the primary use of this space.

 

During January, 2014, we entered into an office lease agreement with Ferrado Bayview, LLC, to lease approximately 8,754 usable square feet of office space at 20411 SW Birch Street, Suite 250, Newport Beach, California 92660. The lease is for a term of four years, commencing on or about February 1, 2014 and provides for an option by us to extend the term for an additional 36 month period following the initial term. The initial base rent for the lease is $22,247 per month, increasing to $25,366 per month by the end of the initial term and adjustable in accordance with the terms of the lease. We will also pay a 10.23% share of the premises’ operating expense increases over the term of the lease. The lessor will provide up to $150,000 for tenant improvements to the office space which we believe will aggregate $225,000, the balance of which will be paid by us. We moved our SaaS business and corporate headquarters to this space on February 18, 2014.

 

During December 2010, we entered into a one year lease for approximately 800 sq. ft. office space in Santa Monica, California, which commenced on January 1, 2011. This facility is used for administrative purposes.  Under the terms of the lease, we are required to pay monthly base rent of $1,800, but we also receive $1,350 per month in subtenant payments. The lease is renewable on a monthly basis and we have renewed the lease on a monthly basis since the expiration of the initial term.

 

During December 2012, we entered into a one year lease for certain office space in a business center in London, United Kingdom, which commenced on January 1, 2013. Under the terms of the lease, we pay monthly base rent of £2,650, which amounted to $4,283 as of December 31, 2013, based on the exchange rate as of that date. In September 2013, we cancelled this lease effective November 1, 2013.

 

During September 2013, we entered into a one year lease for certain office space in a new business center in London, United Kingdom, which commenced on October 1, 2013. Under the terms of the lease, the rental fee for October 2013 was waived and we pay monthly base rent of £6,000, which amounted to $9,697 as of December 31, 2013, based on the exchange rate as of that date.

 

We believe that our current leases are adequate and sufficient for our needs in the immediate future.

 

Item 3. Legal Proceedings.

 

None.

 

 
13

 

 

Item 4. Mine Safety Disclosures.

 

Not applicable.

 

PART II

 

Item 5.  Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.

 

Our Common Stock is quoted on the OTCQB Marketplace under the symbol “ACLZ”. The following table sets forth the high and low bid quotations for the Common Stock as reported on the OTCQB for each quarter during the last two fiscal years. These quotations reflect prices between dealers, do not include retail mark-ups, markdowns, and commissions and may not necessarily represent actual transactions.

 

Fiscal Year Ended December 31, 2012

 

High

   

Low

 
                 

Quarter Ended March 31, 2012

  $ 0.65     $ 0.30  

Quarter Ended June 30, 2012

  $ 0.45     $ 0.30  

Quarter Ended September 30, 2012

  $ 0.50     $ 0.30  

Quarter Ended December 31, 2012

  $ 0.60     $ 0.40  

 

Fiscal Year Ended December 31, 2013

 

High

   

Low

 
                 

Quarter Ended March 31, 2013

  $ 1.09     $ 0.41  

Quarter Ended June 30, 2013

  $ 1.11     $ 0.67  

Quarter Ended September 30, 2013

  $ 1.25     $ 0.72  

Quarter Ended December 31, 2013

  $ 1.69     $ 1.00  

 

Stockholders

 

As of March 5, 2014, there were 567 stockholders of record of our Common Stock.

 

Dividend Policy

 

We have not declared or paid any cash dividends on our Common Stock since inception and we do not intend to pay any cash dividends on our Common Stock in the foreseeable future. We intend to retain any future earnings for use in the operation and expansion of our business. Any future decision to pay dividends on Common Stock will be at the discretion of our Board of Directors and will be dependent upon our fiscal condition, results of operations, capital requirements and other factors our Board of Directors may deem relevant.

 

Unregistered issuance of Securities

 

None.

 

Share Repurchases

 

None.

 

 
14

 

  

Item 6. Selected Financial Data.

 

Not Applicable.

 

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

 

The following information should be read in conjunction with our financial statements and accompanying notes included in this Annual Report on Form 10-K.

 

Overview

 

We own and operate CAKE, and getcake.com, a marketing technology that provides a comprehensive suite of innovative marketing intelligence tools. Our powerful SaaS enterprise solution has been an industry standard for ad networks, publishers, brands, and agencies to measurably improve and optimize digital spend. We currently have over 400 customers driving over 2 billion consumer actions monthly through the CAKE enterprise platform.

 

CAKE’s multi-channel performance marketing platform merges attribution analytics from display, mobile, retail, lead generation, and affiliate channels. By significantly increasing visibility across the entire customer digital journey, CAKE takes marketing intelligence to a new deeper level that’s easily accessible to all marketers. We have also launched cupCAKE, a campaign management solution for small and medium sized affiliate marketers.

 

Our revenue model is based on a monthly license, a usage fee (based on volume of clicks, impressions, or leads), and a training and implementation fee. Clients purchase annual or monthly subscriptions with an additional usage fee.

 

Our training, account management, support personnel, hosting and cloud-based infrastrucure contribute to our cost of operating the business. We anticipate more spending in these areas while we continue to grow and could foresee some savings in infrastructure cost due to economies of scale. However, we want to continue to invest in these areas to support our growth.

 

We have experienced 66% year over year growth for the last year. The organic growth has been a result of providing the performance marketing industry a comprehensive suite of business intelligence tools through innovation and what we believe to be a superior product and customer experience.

 

We intend to grow revenues by investing in sales, marketing, and product development and innovation. We are currently hiring and will continue to hire sales executives globally to target specific verticals and accounts with both agencies and advertisers. Marketing will allocate significant budget to being present at tradeshows, industry publications, and providing the support documentation required by sales initiatives. Additional efforts will be made to speak at industry events and write for online publications increasing awareness of the CAKE suite of products and the thought leadership driving product development.

 

 
15

 

 

Results of Operations

 

ACCELERIZE NEW MEDIA, INC.

CONSOLIDATED RESULTS OF OPERATIONS

 

   

Years Ended

December 31,

   

Increase/

(Decrease)

in $ 2013

   

Increase/

(Decrease)

in % 2013

 
   

2013

   

2012

   

vs 2012

   

vs 2012

 
                                 

Revenue:

  $ 9,653,865     $ 5,800,622       3,853,243       66.4 %
                                 

Operating expenses:

                               

Cost of revenues

    2,063,481       1,069,574       993,907       92.9 %

Research and development

    1,425,215       933,034       492,181       52.8 %

Sales and marketing

    3,829,175       2,109,833       1,719,342       81.5 %

General and administrative

    2,520,631       1,307,244       1,213,387       92.8 %

Total operating expenses

    9,838,502       5,419,685       4,418,817       81.5 %
                                 

Operating income (loss)

    (184,637 )     380,937       565,574       -148.5 %
                                 

Other income (expense):

                               

Interest income

    14,745       1,729       (13,016 )  

NM

 

Interest expense

    (39,869 )     (167,551 )     127,682       -76.2 %
      (25,124 )     (165,822 )     (140,698 )     -84.8 %
                                 

Income (loss) from continuing operations

    (209,761 )     215,115       424,876       -198 %
                                 

Discontinued operations

                               

Loss from discontinued operations

    -       (48,050 )     48,050    

NM

 

Gain from the disposal of discontinued operations

    303,537       325,883       (22,346 )     -7 %

Income from discontinued operations, net

    303,537       277,833       25,704       9 %
                                 

Net income

  $ 93,776     $ 492,948     $ 399,172       -81 %
                                 

NM: Not Meaningful

                               

 

Revenues

 

                   

%

 
                   

Change

 
   

2013

   

2012

         
                         

Revenues

  $ 9,653,865     $ 5,800,622       61.1 %

  

We generate revenues from a training and implementation (also known as on-boarding) fee and a monthly licensing fee, supplemented by per-transaction fees paid by customers for monthly platform usage.

 

The increase in our software licensing revenues during 2013, when compared to the prior year, is due to the increased number of customers using our SaaS products and services, as well as increased monthly revenues from our existing customers resulting from higher usage of our SaaS platform. Our number of average clients increased 44% during 2013, when compared to the prior year, and our average monthly fee per customer increased 16% during 2013 when compared to the prior year. The increase in the number of customers using our SaaS products and services during 2013 is primarily due to the increased resources we have devoted to customer acquisition for our SaaS products. The higher usage by our existing customers of the same products is primarily due to higher market acceptance among our larger users who generate a higher volume of transactions, most of which usage occurred during the first half of 2013.

 

We believe that our SaaS revenues will continue to increase during 2014.

 

 
16

 

  

Cost of Revenues

 

   

Years ended

December 31,

   

%

Change

 
   

2013

   

2012

         
                         

Cost of Revenues

  $ 2,063,481     $ 1,069,574       92.9 %

  

Cost of revenue consists primarily of web hosting and personnel costs associated with supporting customer on-boarding and training activities, consisting of salaries, benefits, and related infrastructure costs. Web hosting fees are partially correlated to our revenues, depending on each specific agreement we have with our clients. The majority of our clients’ services are hosted on non-dedicated servers, on which capacity can be maximized by server, while certain customers prefer to have their services hosted on dedicated servers, on which capacity can only be maximized by customer and by server. Additionally, our resources associated with on-boarding are usually allocated at the beginning of the relationship with the new customer (usually, the first two months). Accordingly, our personnel costs associated with supporting customer on-boarding activities are not necessarily correlated with our revenues.

 

During 2013, when compared to the prior year, cost of revenues significantly increased reflecting the higher number of employees we hired to support customer on-boarding and training activities, which increased our personnel costs by approximately $494,000, when compared to 2012, as well as web hosting fees incurred to support our increased number of clients and platform usage, which increased by approximately $451,000, when compared to 2012.

 

We believe that our cost of revenues will continue to increase, at lower percentages than our anticipated increase in revenues, for 2014.

  

Research and Development Expenses

 

   

Years ended

December 31,

   

%

Change

 
   

2013

   

2012

         
                         

Research and development

  $ 1,425,215     $ 933,034       52.8 %

  

Research and development expenses consist primarily of personnel costs associated with the enhancement and the maintenance of our SaaS product offerings, consisting of salaries, benefits, and related infrastructure, offset by capitalized software development costs.  

 

Our research and development expenses increased during 2013, when compared to the prior year, due to increased staff assigned to the enhancement and maintenance of our software services, which translated into increased personnel costs, offset by the capitalization of software development costs aggregating $565,000 during 2013. We did not capitalize software development costs during 2012 as we did not meet the accounting criteria to do so.

 

We believe that our research and development expenses will continue to increase during 2014 as we continue to enhance some of the features of our SaaS platform, offset by the amount of internal-use software development costs which would otherwise be capitalized.

  

Sales and Marketing Expenses

 

   

Years Ended

December 31,

   

%

Change

 
   

2013

   

2012

         
                         

Sales and Marketing

  $ 3,829,175     $ 2,109,833       81.5 %

 

Sales and marketing expenses primarily consists of personnel costs associated with the sale and the marketing of our SaaS products, including salaries, benefits, and related infrastructure, as well as the costs of related marketing programs, such as trade shows and public relations.

 

The increase in sales and marketing expenses during 2013, when compared to the prior year, is primarily due to the increased number of employees associated with the sale of our products as well as increased expenditures in our marketing programs, primarily trade shows.

 

We believe that our sales and marketing expenses will continue to increase in 2014 as we continue to hire more sales and marketing personnel in the U.S. and in Europe in anticipation of increased revenues and as we increase our expenditures in certain marketing programs, such as trade shows. Additionally, the amortization of the customer relationships we acquired from one of our competitors in November 2013 will amount to approximately $667,000 during 2014, while we amortized less than $50,000 for such customer relationships during 2013.

 

 
17

 

  

General and Administrative Expenses

 

   

Years Ended

December 31,

   

%

Change

 
   

2013

   

2012

         
                         

General and administrative

  $ 2,520,631     $ 1,307,244       113.7 %

  

General and administrative expenses primarily consist of personnel costs associated with the support of our operations consisting of salaries, benefits, and related infrastructure. Also included are non-personnel costs, such as audit fees, accounting services and legal fees, as well as professional fees, insurance and other corporate expenses such as investor relations.

  

The increase in general and administrative expenses during 2013, when compared with the prior year, is primarily due to the increased number of employees assigned to support our organization. Additionally, as we started to expand into Europe in the last quarter of 2012, we incurred increased up-front expenses related to developing and integrating our operations in Europe prior to a commensurate increase in revenues. Furthermore, we have increased our efforts in investor relations since the last quarter of 2012.

 

We believe that our general and administrative expenses will continue to increase during 2014 as we expect that the scope of our operations will continue to increase.

 

Interest Income

 

   

Years Ended

December 31,

   

%

Change

 
   

2013

   

2012

         
                         

Interest Income

  $ 14,745     $ 1,729       NM  

  

Interest income consists of interest payments associated with our note receivable issued in connection with the sale of our online marketing services division and the amortization of the related original issuance discount.

 

The increase in interest income during 2013, when compared to the prior year, is due to the issuance of our note receivable during September 2012, in connection with the disposal of our former online marketing services division.

 

Due to the amendment of the note receivable on June 10, 2013, which resulted in its cancellation, we do not expect to recognize any further interest income from the note receivable during 2014.

 

Interest Expense

 

   

Years Ended

December 31,

   

%

Change

 
   

2013

   

2012

         
                         

Interest Expense

  $ 39,869     $ 139,996       -66.6 %

  

Interest expense consists of interest charges and amortization of debt discount associated with our 12% convertible promissory notes, or 12% Convertible Notes Payable and our 12% note payable, or 12% Note Payable.

 

The decrease in interest expense during 2013, when compared to the prior year, is primarily due to a decrease in the effective interest rate of interest-bearing obligations as a result of (i) the higher amortization of debt discount during 2012 resulting from the higher costs of modification of the 12% Note Payable which were incurred during the 2011 fiscal year and which were amortized through December 2012, (ii) the amortization of the modification of certain 12% Convertible Notes Payable aggregating $462,500 which were satisfied during 2012 and (iii) the lower costs of modification, when compared to the prior year, of the 12% Note Payable incurred in September 2012 which was amortized during 2013 and, to a lesser extent, a decrease in the weighted-average principal balance of our interest-bearing obligations, of which a substantial portion was converted into shares of our common stock during 2012.

 

Due to the satisfaction of all of our interest-bearing liabilities during the third quarter of 2013, we do not believe that our interest expense will increase during 2014, unless we finance the working capital from increased operations through an interest-bearing loan.

 

 
18

 

 

Income from discontinued operations, net

 

   

Years Ended

December 31,

   

%

Change

 
   

2013

   

2012

         
                         

Loss from discontinued operations

  $ -     $ (48,050 )  

NM

 

Gain from the disposal of discontinued operations

    303,537       325,883       -7 %

Income from discontinued operations, net

  $ 303,537     $ 277,833          

  

The income (loss) from discontinued operations consists of revenues and operating expenses from our online marketing services division, which was sold in September of 2012, as well as gains related to the sale during 2012 and 2013.

 

The income (loss) from discontinued operations during 2012 consisted primarily of revenues and expenses from our discontinued online marketing services division. The gain during the 2013 and 2012 resulted primarily from disposition proceeds received either in cash or as a note receivable or as in-kind services from our former online marketing services division.

 

We do not anticipate recognizing additional gains or losses from the disposal of discontinued operations during 2014.

 

Liquidity and Capital Resources

 

   

Ending balance at

December 31,

   

Average balance during

years ended December 31,

 
   

2013

   

2012

   

2013

   

2012

 

Cash

  $ 1,157,315     $ 231,926     $ 694,621     $ 168,338  

Accounts receivable

    1,041,671       673,818       857,745       515,794  
                                 

Accounts payable and accrued expenses

    1,703,007       284,526       993,767       348,924  

Convertible notes payable excluding debt discount

    -       176,244       88,122       409,807  

Notes payable, excluding debt discount

    -       144,374       72,187       326,109  

  

At December 31, 2013 and 2012, 54% and 83%, respectively, of our total assets consisted of cash and cash equivalents and accounts receivable. 

 

We extend unsecured credit in the normal course of business to our customers. The determination of the appropriate amount of the reserve for uncollectible accounts is based upon a review of the amount of credit extended, the length of time each receivable has been outstanding, and the specific customers from whom the receivables are due.

 

The objective of liquidity management is to ensure that we have ready access to sufficient funds to meet commitments while implementing our growth strategy. Our primary sources of liquidity historically include the sale of our securities and other financing activities, such as the issuance of a note payable of $500,000 in January 2011, and more recently, our cash flow from operating activities. We also completed the sale of our online marketing services division in September 2012, which generated 379,000. In August 2013, we satisfied all our interest-bearing outstanding obligations by paying the remaining principal amount of $22,500 and $122,500 on the 12% Note Payable and certain 12% Convertible Notes Payable, respectively, from existing cash on hand. Additionally, we issued 131,411 shares of our Common Stock in satisfaction of $52,564 of principal and interest on certain 12% Convertible Notes Payable. We believe we have sufficient cash to fund our operations for the next 12 months.

 

We do not have any material commitments for capital expenditures of tangible items, with the exception of tenant improvements, net of reimbursements from the landlord, amounting to approximately $75,000, which will be incurred during the first quarter of 2014. We routinely purchase computer equipment and technology to maintain or enhance the productivity of our employees and such capital expenditures were $216,307 and $41,770, respectively, during 2013 and 2012. During 2013, we acquired a license to use certain technology which we believe will improve our software development for upgrades to our SaaS platform.

 

We have material commitments for payments under an agreement with a former competitor, Digital River, Inc., from whom we purchased certain customer relationships, as referenced on our consolidated balance sheet at December 31, 2013, related to our business. Pursuant to the agreement, we will pay $1 million payable in four installments of $250,000 effective February 2014 and every three quarters thereafter. Additionally, the former competitor will refer potential clients to us. The consideration for the referrals amounts to 25% of the revenues generated from such customers for a period of up to a year.

 

On March 17, 2014, we entered into a loan and security agreement, or the Loan Agreement with Square 1 Bank, or the Lender to borrow up to a maximum of $3,000,000 at our discretion. Amounts borrowed will accrue interest at the prime rate in effect from time to time plus 1.25%, not to be less than 5.5% per annum. Accrued interest on amounts borrowed is payable monthly and all other amounts borrowed will be payable in full on the maturity date of March 17, 2016, which maturity date may be extended to March 17, 2017 if we provide a fully-funded business plan acceptable to Lender by January 15, 2016 and no event of default has occurred.

 

The Loan Agreement contains covenants including, but not limited to, covenants to achieve specified Adjusted EBITDA levels and customer renewal levels, limiting capital expenditures and restricting the Company's ability to pay dividends, purchase and sell assets outside the ordinary course and incur additional indebtedness. The occurrence of a material adverse change will be an event of default under the Loan Agreement, in addition to other customary events of default. The Company granted the Lender a security interest in all of the Company's personal property and intellectual property.

 

 
19

 

  

   

Years Ended

December 31,

 
   

2013

   

2012

 

Cash flows from operating activities

               
                 

Net income

  $ 93,776     $ 492,948  

Non-cash adjustments

               

Gain from the disposal of discontinued operations

    (303,537 )     (325,883 )

Fair value of options

    504,511       278,487  

Fair value of services in lieu of proceeds from note receivable

    246,361       30,000  

Depreciation and amortization

    134,781       144,839  

Other

    48,864       -  
                 

Changes in assets and liabilities

               

Accounts receivable

    (408,717 )     (316,048 )

Accounts payable and accrued expenses

    418,480       (128,798 )

Other

    14,679       (55,673 )

Net cash provided by continuing operations

    749,198       119,872  

Net cash provided by discontinued operations

    -       46,187  

Net cash provided by operating actvities

    749,198       166,059  
                 

Cash flows provided by (used in) investing activities

               

Proceeds from sale of discontinued operations

    137,176       242,000  

Capitalized software for internal use

    (564,644 )     -  

Capital expenditures

    (216,307 )     (41,770 )
      (643,775 )     200,230  
                 

Cash flows provided by (used in) financing activities

               

Repayment of notes payable

    (266,180 )     (365,000 )

Proceeds from exercise of warrants and options

    1,086,146       125,887  
      819,966       (239,113 )
                 

Effect of exchange rate changes on cash

    -       -  
                 

Net increase in cash

  $ 925,389     $ 127,176  

 

Year Ended December 31, 2013

 

The increase in the fair value of options during 2013 is primarily due to an increased number of options vesting during 2013 when compared to 2012.

 

The increase in fair value of services in lieu of proceeds from note receivable increased during 2013 when compared to 2012 because the underlying agreement for the provision of such services commenced in September 2012 and terminated in December 2013.

 

The increase in accounts receivable as of December 31, 2013 is primarily due to a commensurate increase in revenues.

 

The increase in accounts payable and accrued expenses as of December 31, 2013 is primarily due to a commensurate increase in non-payroll expenses.

 

Cash used in investing activities during 2013 consists of proceeds from the sale of our online marketing services business of $137,176 offset by the capitalization of development costs for internal-use software of approximately $564,000, a one-time license fee for software for internal use of $125,000 as well as recurring purchases of computer equipment and furniture.

 

 
20

 

  

Cash provided by financing activities during 2013 resulted primarily from the proceeds from the exercise of warrants of approximately $1,086,000, offset by the principal repayments on our notes payable of approximately $266,000.

 

The increase in net cash flows during the year ended December 31, 2013 was also due to an increase in revenues during 2013, offset by a lesser increase in correlated web-hosting and payroll costs and by costs incurred in connection with capitalized software for internal use, which are shown as an investing activity.

 

Year Ended December 31, 2012

 

The increase in accounts receivable as of December 31, 2012 is primarily due to a commensurate increase in revenues.

 

The decrease in accounts payable and accrued expenses as of December 31, 2012 is primarily due to a quicker payments to vendors resulting from greater liquidity in the fourth quarter of 2012 following the sale of our online marketing services division in September 2012.

 

Cash provided by investing activities during 2012 consists of proceeds of $242,000 in connection with the disposal of our former online marketing services division in September 2012 offset by recurring purchases of computer equipment of approximately $42,000. We did not capitalize development costs associated with internal-use software during 2012.

 

Cash used in financing activities of approximately $239,000 during 2012 resulted from the proceeds from the exercise of warrants of approximately $126,000, offset by the principal repayments on our notes payable of $365,000.

 

Capital Raising Transactions

 

Exercise of warrants and options

 

We generated proceeds of $1,085,125 from the exercise of 2,250,769 warrants and $1,021 from the exercise of 22,122 options during 2013. A substantial portion of the warrants exercised were due to expire during 2013.

 

Loan Agreement with Agility

 

We were party to a loan agreement, as amended, or the Agility Loan Agreement, with Agility, which provided for us to borrow up to $600,000 from Agility. We satisfied our obligations under the Agility Loan Agreement in August 2013 by repaying the remaining principal amount of $22,500 due thereunder to Agility. In connection with the Agility Loan Agreement, we issued to Agility warrants to purchase 650,000 shares of our common stock at $0.35 per share, subject to certain anti-dilution and price adjustments. The warrants expire on August 23, 2016.

 

Loan Agreement with Square 1 Bank

 

On March 17, 2014, we entered into a Loan Agreement with Square 1 Bank, as Lender to borrow up to a maximum of $3,000,000 at our discretion. Amounts borrowed will accrue interest at the prime rate in effect from time to time plus 1.25%, not to be less than 5.5% per annum. Accrued interest on amounts borrowed is payable monthly and all other amounts borrowed will be payable in full on the maturity date of March 17, 2016, which maturity date may be extended to March 17, 2017 if we provide a fully-funded business plan acceptable to Lender by January 15, 2016 and no event of default has occurred.

 

The Loan Agreement contains covenants including, but not limited to, covenants to achieve specified Adjusted EBITDA levels and customer renewal levels, limiting capital expenditures and restricting the Company's ability to pay dividends, purchase and sell assets outside the ordinary course and incur additional indebtedness. The occurrence of a material adverse change will be an event of default under the Loan Agreement, in addition to other customary events of default. The Company granted the Lender a security interest in all of the Company's personal property and intellectual property.

 

In connection with the Loan Agreement, we issued to the Lender a warrant to purchase up to 46,875 shares of our common stock at an exercise price of $1.60 per share subject to certain adjustments for dividends, splits or reclassifications. The warrant is exercisable for 3 years and expires on March 17, 2017.

 

Other outstanding obligations at December 31, 2013

 

Warrants

 

As of December 31, 2013, 5,533,125 shares of our Common Stock are issuable pursuant to the exercise of warrants.

 

 
21

 

  

Options

 

As of December 31, 2013, 19,134,168 shares of our Common Stock are issuable pursuant to the exercise of options.

 

Off-Balance Sheet Arrangements

 

We have no off-balance sheet arrangements.

 

Climate Change

 

Our opinion is that neither climate change, nor governmental regulations related to climate change, have had, or are expected to have, any material effect on our operations. 

 

Critical Accounting Policies

 

Share-Based Payment

 

We account for stock-based compensation in accordance with Accounting Standards Codification, or ASC, Topic 718, Compensation-Stock Compensation, or ASC 718. Under the fair value recognition provisions of this topic, stock-based compensation cost is measured at the grant date based on the fair value of the award and is recognized as expense on a straight-line basis over the requisite service period, which is the vesting period. See Note 8 in our footnotes for further information regarding our stock-based compensation assumptions and expenses.

 

We use the Black-Scholes-Merton option-pricing model to estimate the fair value of our options, which incorporates various subjective assumptions including volatility, risk-free interest rate, expected life, and dividend yield to calculate the fair value of stock option awards. Compensation expense recognized in the consolidated statements of operations is based on awards ultimately expected to vest and reflects estimated forfeitures. ASC 718 requires forfeitures to be estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates.

 

Revenue Recognition

 

We recognize revenue on arrangements in accordance with ASC Topic 605, Revenue Recognition. Revenue is recognized only when the price is fixed or determinable, persuasive evidence of an arrangement exists, the service is performed, and collectability of the resulting receivable is reasonably assured.

 

Our SaaS revenues are generated from implementation and training fees and a monthly license fee, supplemented by per transaction fees paid by customers for monthly platform usage. The initial term of the customer contract is generally one year and each party may cancel the contract within that period with a 30-day notice. We do not provide any general right of return for our delivered items. Services associated with the implementation and training fees have standalone value to the our customers, as there are third-party vendors who offer similar services to our SaaS. Accordingly, they qualify as separate units of accounting. We allocate a fair value to each element deliverable at the recognition date and recognize such value when the services are provided. We base the fair value of the implementation and training fees on third-party evidence and the monthly license fee on vendor-specific objective evidence. Fees charged by third-party vendors for implementation and training services do not vary significantly from the fees charged by us. Services associated with implementation and training fees are generally rendered within a month from the initial contract date. The value attributed to the monthly license fees as well as the fees associated with monthly transaction-based platform usage are recognized in the corresponding period.

 

Useful Lives of Long-Lived Assets

 

We amortize our fixed assets, such as capitalized software for internal use, and customer relationships over their useful lives. We exercise judgment in determining the useful lives of such assets based on our historical experience.

 

 

Item 7A.  Quantitative and Qualitative Disclosures About Market Risk.

 

 Not applicable.

 

Item 8.   Financial Statements and Supplementary Data.

 

The information required by this item is included in Item 15 of this Annual Report on Form 10-K.

 

 

Item 9.  Changes in and Disagreements with Accountants on Accounting and Financial Disclosure.

 

None.

 

 
22

 

  

Item 9A.  Controls and Procedures.

 

Evaluation of Disclosure Controls and Procedures

 

As of December 31, 2013, our management, with the participation of our Chief Executive Officer, who is our principal executive and financial officer, evaluated the effectiveness of our disclosure controls and procedures pursuant to Rule 13a-15(b) promulgated under the Securities Exchange Act of 1934, as amended, or the Exchange Act. Based upon that evaluation, and in light of the material weaknesses found in our internal control over financial reporting, our Chief Executive Officer concluded that, as of December 31, 2013, our disclosure controls and procedures were effective in ensuring that material information required to be disclosed in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC's rules and forms, including ensuring that such material information is accumulated and communicated to our Chief Executive Officer to allow timely decisions regarding required disclosure.

 

Management Report on Internal Control over Financial Reporting

 

Our management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Rule 13a-15(f) under the Exchange Act.  Our management assessed the effectiveness of our internal control over financial reporting as of December 31, 2013.  In making this assessment, our management used criteria issued by the Committee of Sponsoring Organizations of the Treadway Commission in Internal Control Over Financial Reporting – Guidance for Smaller Public Companies.

  

During our assessment of the design and the effectiveness of internal control over financial reporting as of December 31, 2013, management identified the following material weaknesses:

 

  

There is no documentation that the Board of Directors monitored or provided oversight responsibility related to financial reporting and related internal controls and considered its effectiveness;

     

  

While we have processes in place, there are no formal written policies and procedures related to certain financial reporting processes;

     

  

There is no formal documentation in which management specified financial reporting objectives to enable the identification of risks, including fraud risks;

     

  

Since November 2010, our Board of Directors has consisted of only one member and we lack the resources and personnel to implement proper segregation of duties or other risk mitigation systems.

 

A material weakness is "a significant deficiency, or a combination of significant deficiencies, that result in more than a remote likelihood that a material misstatement of the annual or interim financial statements will not be prevented or detected by us in a timely manner." A significant deficiency, is a deficiency or a combination of deficiencies, in internal control over financial reporting that is less severe than a material weakness, yet important enough to merit attention by those responsible for oversight of the registrant’s financial reporting.

 

We intend to gradually improve our internal control over financial reporting to the extent that we can allocate resources to such improvements.  We intend to prioritize the design of our internal control over financial reporting starting with our control environment and risk assessments and ending with control activities, information and communication activities, and monitoring activities.   Although we believe the time to adapt in the next year will help position us to provide improved internal control functions into the future, in the interim, these changes caused control deficiencies, which in the aggregate resulted in a material weakness.  Due to the existence of these material weaknesses, our management, including our Chief Executive Officer, concluded that our internal control over financial reporting was not effective as of December 31, 2013.

 

This annual report does not include an attestation report of our independent registered public accounting firm regarding internal control over financial reporting. Management’s report was not subject to attestation by our independent registered public accounting firm pursuant to the rules of the SEC that permit smaller reporting companies to provide only the management’s report in this annual report.

 

Changes in Internal Control over Financial Reporting

 

There was no change in our internal control over financial reporting during the fiscal quarter ended December 31, 2013, that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

 

Item 9B.  Other Information

 

None

 

 
23

 

 

PART III

 

Item 10.  Directors, Executive Officers and Corporate Governance.

 

The following table sets forth the names, ages and principal position of our executive officers and directors as of March 20, 2014:

 

Name

Age

Position

Brian Ross

39 

Chairman of the Board, President, Chief Executive Officer, Treasurer, Sole Director

Jeff McCollum

42

President of CAKE Division

Damon Stein

38

General Counsel and Secretary

David Stewart

27

Executive Vice President of Technology

 

Brian Ross. Mr. Ross has served as our President, Chief Executive Officer and director since November 2005, and as our Chairman of the Board since March 2013. He previously served as Senior Vice President of Business Development for iMall, Inc. from 1994 and became Director of Investor Relations in June 1997. iMall, Inc. was acquired by Excite@Home in October 1999. Mr. Ross then served as a Business Development Manager in Excite@Home’s E-Business Services Group until December 1999. After the sale of iMall, Mr. Ross was a founding investor of GreatDomains Inc. which was sold in October 2000 to Verisign. Between 2000 and 2003, he was Director of Business Development for Prime Ventures Inc., a leading Venture Partner firm focusing on early stage companies in Southern California. In July 2004, Mr. Ross became a founding investor in E-force Media, a diversified online marketing company where he acted as interim Director of Business Development. Mr. Ross attended the University of Santa Barbara.

 

We believe that Mr. Ross is qualified to serve as our sole director for the following reasons: Mr. Ross, who is one of our founders, is an Internet industry veteran with over two decades of experience.  He has been our Chief Executive Officer for more than eight years and he has a proven track record with the aforementioned companies, which were all operating in online marketing solutions and e-commerce. Additionally Mr. Ross has played an important role in the development and growth of various Internet companies, taking them from start-up companies through the various stages of their growth cycle.

 

Jeff McCollum. Mr. McCollum has served as the President of CAKE since February 2011. Mr. McCollum was previously our Head of Lead Generation from March 2007 until February 2011. He previously worked at Netscape Communications from 1995 through 1998. He was Director of Business Development at NBCi where he identified, negotiated and closed deals and managed relationships with NBC broadcasting and studio operations from 1999 through 2001. He was co-founder of Ecological Technologies where he also served as Vice President of Business Development and Sales from 2001 through 2004. He was Vice President of Sales for eForce Media, where he was responsible for creating a market, understanding the technology, and generating demand for sales leads within several industries from 2004 through 2007. Mr. McCollum graduated from the University of Southern California.

 

Damon Stein. Mr. Stein has served as our General Counsel since January 2007. He previously worked as Director of Marketing/Player Affairs at Beach Sports Group, LLC, a successful sports agency, from 1997 through 2001. After working as a sports agent, Mr. Stein served as a contract lawyer for Alschuler, Grossman, Stein & Kahan before joining The Debt Reduction Group, or TDRG, in 2002. Mr. Stein was a founder and partner, and served as General Counsel/President for TDRG until it was acquired by us. Mr. Stein was integrally responsible for growing TDRG from a startup company to a prominent debt negotiation and Internet marketing firm. While at TDRG, Mr. Stein was responsible for legal and financial affairs, while also aiding in many marketing initiatives. Mr. Stein received his Bachelors degree from the University of California at Berkeley. He was then awarded a partial academic scholarship to Pepperdine University where he received his JD/MBA. Mr. Stein is licensed to practice law in California.

 

David Stewart. Mr. Stewart has served as our Executive Vice President of Technology since May 2013 and has been employed by us since December 2007, most recently in the position of Vice President of Technology and Product Development.  From December 2007 until December 2010, Mr. Stewart was our Lead Developer. Mr. Stewart is a 2009 graduate of the University of California Irvine with a Bachelor of Science degree in Informatics.

 

Section 16(a) Beneficial Ownership Reporting Compliance

 

Section 16(a) of the Exchange Act requires that our executive officers, directors and persons who own more than ten percent of a registered class of our equity securities file reports of ownership on Form 3 and changes in ownership on Form 4 or 5 with the SEC. Such executive officers, directors and ten percent stockholders are also required by the SEC rules to furnish to us copies of all Section 16(a) reports that they file. Based solely on our review of the copies of such forms received by us, or written representations from certain reporting persons that they were not required to file a Form 5, we believe that, during the fiscal year ended December 31, 2013, our executive officers, directors and ten percent stockholders complied with all Section 16(a) filing requirements applicable to such persons.

 

 
24

 

  

Code of Ethics

 

We have adopted a Code of Business Conduct Ethics that applies to the registrant's principal executive officer, principal financial officer, principal accounting officer or controller, or persons performing similar functions. We will provide a copy of our Code of Ethics, free of charge, upon request.

 

Committees of the Board of Directors

 

Our Board of Directors has not yet established any committees, including an Audit Committee, a Compensation Committee or a Nominating Committee. We plan to expand our Board in the future and we will seek to establish an Audit Committee and a Compensation Committee, but this will depend on our ability to attract and retain new directors. The typical functions of such committees are currently being undertaken by the entire Board as a whole. Our Board currently consists of only one member, Mr. Ross.

 

Audit Committee Financial Expert

 

Currently no member of our Board is an audit committee financial expert. We do not currently have the resources to recruit a Board member who would also be a financial expert. We may start our recruiting process for such Board member during 2014 if we believe that the allocation of resources for such endeavor is beneficial.

 

Item 11. Executive Compensation.

 

The following table sets forth, for the last two completed fiscal years, all compensation paid, distributed or accrued for services rendered to us by (i) all individuals serving as our principal executive officer or acting in a similar capacity during the last completed fiscal year, regardless of compensation level; (ii) our three most highly compensated executive officers other than the principal executive officer who were serving as executive officers at the end of the last completed fiscal year and whose total compensation exceeded $100,000; and (iii) up to two additional individuals for whom disclosure would have been provided pursuant to (ii) above but for the fact that the individual was not serving as our executive officer at the end of the last completed fiscal year:

Summary Compensation Table

Name and Principal Position

Year

Salary

($)

Bonus

($)

Stock Awards

Option

Awards

($) (1)

Non-Equity Incentive Plan Compensation

($)

Non-Qualified Deferred Compen-sation Earnings

All Other Compensation

($) (2)

Total

($)

Brian Ross, Chief Executive Officer and Treasurer(3)

2013

2012

281,000

180,833

-

-

-

-

-

421,600(4)

-

-

-

-

21,678

6,653

302,678

609,086

Jeff McCollum, President of CAKE Division

2013

2012

363,541

150,000

-

37,500

-

-

-

421,600(4)

-

-

-

-

23,062

23,292

386,603

632,392

Damon Stein, General Counsel and Secretary

  

2013

2012

275,000

170.833

2,000

2,000

-

-

-

421,600(4)

-

-

-

-

22,282

21,877

299,282

616,310

David Stewart,

Executive Vice-President of Technology

2013

2012

230,125

140,750

-

-

-

-

-

115,600(5)

-

-

-

-

6,960

-

237,085

256,350

 

  

(1)

The grant date fair dollar value recognized for the stock option awards was determined in accordance with ASC Topic 718. For a disclosure of the assumptions made in the valuation please refer to footnote 9 in our financial statements filed under Item 8 of this Annual Report on Form 10-K.

  

(2)

Includes health-related insurance paid by us on behalf of the officer. 

  

(3)

Salary during 2012 includes payments of unpaid salary from prior years amounting to $10,000

  

(4)

Options to purchase 3,100,000 shares of our Common Stock at an exercise price of $0.31 granted on May 24, 2012, vesting quarterly over three years.

 

(5)

Options to purchase 850,000 shares of our Common Stock at an exercise price of $0.31 granted on May 24, 2012, vesting quarterly over three years.

  

 
25

 

 

We have no plans or arrangements with respect of remuneration received or that may be received by our executive officers to compensate such officers in the event of termination of employment (as a result of resignation, retirement or change of control) or a change of responsibilities following a change of control, except if we elect to terminate Mr. Ross’s, Mr. McCollum’s, Mr. Stein’s, or Mr. Stewart’s employment without cause during the term of his respective employment agreement as described below, each shall be entitled to a severance payment of the greater of the remaining payments due on the term of the agreement or an annual base salary of one year, and all unvested options, bonuses and other compensation shall vest on the date of termination.

 

Employment Agreements

 

We have written employment agreements with all of our employees. The main terms of the executive employment agreements of Brian Ross, our Chairman of the Board, President, Chief Executive Officer, Treasurer, and Director, Damon Stein, our General Counsel and Secretary, Jeff McCollum, our President of our CAKE Division, and David Stewart, our Executive Vice President of Technology, are summarized below.

 

Mr. Ross’s employment agreement was amended, effective as of November 9, 2012, and continues until the earlier of December 31, 2017 or its earlier termination or expiration. Under the agreement Mr. Ross is entitled to an annual base salary of $275,000. Mr. Ross is entitled to an annual raise of three percent and additional annual raises and bonuses at the discretion of our Board of Directors. Any bonuses awarded will not exceed thirty percent of Mr. Ross’s base salary. If we do not make monthly salary payments during the term of his employment, such salary will accrue without interest. Mr. Ross is entitled to other benefits, including, reimbursement for reasonable business expenses and health insurance premiums. In addition, in 2007 and 2012, Mr. Ross was granted non-qualified stock options to purchase up to an aggregate of 5,100,000 of our shares, of which 3,291,667 are exercisable at December 31, 2013. The employment agreement may be terminated by us without cause upon 30-days prior written notice. If we elect to terminate Mr. Ross’s employment without cause during the term of his employment, he shall be entitled to a severance payment of the greater of the remaining payments due on the term of the agreement or an annual base salary of one year and all unvested options, bonuses and other compensation shall vest on the date of termination.  We may also terminate the agreement and Mr. Ross’s employment upon his illness or disability for a continuous period of more than 45 days, his death or for cause. The agreement contains customary confidentiality and assignment of work product provisions.

 

Mr. Stein’s employment agreement was amended, effective as of November 9, 2012, and continues until the earlier of December 31, 2017 or its earlier termination or expiration. Under the agreement Mr. Stein is entitled to an annual base salary of $275,000.  Mr. Stein is entitled to an annual raise of three percent and additional raises and bonuses at the discretion of our Board of Directors. Any bonuses awarded will not exceed thirty percent of Mr. Stein’s base salary. If we do not make monthly salary payments during the term of his employment, such salary will accrue without interest. Mr. Stein is entitled to other benefits, including, reimbursement for reasonable business expenses and health insurance premiums. In addition, in 2007, 2009, and 2012 Mr. Stein was granted non-qualified stock options to purchase up to an aggregate of 3,775,000 of our shares, of which 1,966,667 are exercisable at December 31, 2013. The agreement may be terminated by us without cause upon 30-days prior written notice. If we elect to terminate Mr. Stein’s employment without cause during the term, he shall be entitled to severance payment of the greater of the remaining payments due on the term of the agreement or an annual base salary of one year and all unvested options, bonuses and other compensation shall vest on the date of termination. We may also terminate the agreement and Mr. Stein’s employment immediately upon his illness or disability for a continuous period of more than 45 days, his death or for cause. The agreement contains customary confidentiality and assignment of work product provisions.

 

Mr. McCollum's employment agreement was amended, effective May 13, 2013, and continues until December 31, 2017 or its earlier termination or expiration. Under the agreement Mr. McCollum is entitled to an annual base salary of $425,000.  Mr. McCollum is entitled to an annual raise of three percent and additional annual raises and bonuses at the discretion of our Board of Directors.  If we do not make monthly salary payments during the term of his employment, such salary will accrue without interest. Mr. McCollum is entitled to other benefits including reimbursement for reasonable business expenses and payment of health insurance premiums.  In addition, in 2007 and 2012, Mr. McCollum was granted non-qualified stock options to purchase up to an aggregate of 6,600,000 of our shares in 2010 and 2012, of which 4,791,667 are exercisable at December 31, 2013. The employment agreement may be terminated by us without cause upon 30-days prior written notice.  If we elect to terminate Mr. McCollum’s employment without cause during the term of his employment, he shall be entitled to a severance payment of the greater of the remaining payments due on the term of the agreement or an annual base salary of one year and all unvested options, bonuses, and other compensation shall vest on the date of the termination.  We may also terminate the agreement and Mr. McCollum’s employment upon his illness or disability for a continuous period of more than 45 days, his death or for cause. The agreement contains customary confidentiality and assignment of work product provisions.

 

Mr. Stewart’s employment agreement was amended, effective May 13, 2013, and continues until December 31, 2017 or its earlier termination or expiration. Under the agreement Mr. Stewart is entitled to an annual base salary of $275,000.  Mr. Stewart is entitled to an annual raise of three percent and additional annual raises and bonuses at the discretion of our Board of Directors.  Any bonuses awarded will not exceed thirty percent of Mr. Stewart’s base salary. If we do not make monthly salary payments during the term of his employment, such salary will accrue without interest. Mr. Stewart is entitled to other benefits including reimbursement for reasonable business expenses and payment of health insurance premiums.  In addition, in 2007, 2009, and 2012 Mr. Stewart was granted non-qualified stock options to purchase up to an aggregate of 1,000,000 of our shares, of which 504,167 are exercisable at December 31, 2013. The employment agreement may be terminated by us without cause upon 30-days prior written notice.  If we elect to terminate Mr. Stewart’s employment without cause during the term of his employment, he shall be entitled to a severance payment of the greater of the remaining payments due on the term of the agreement or an annual base salary of one year and all unvested options, bonuses, and other compensation shall vest on the date of the termination.  We may also terminate the agreement and Mr. Stewart’s employment upon his illness or disability for a continuous period of more than 45 days, his death or for cause. The agreement contains customary confidentiality and assignment of work product provisions.

 

 
26

 

  

Pension, Retirement or Similar Benefit Plans

 

There are no arrangements or plans in which we provide pension, retirement or similar benefits for directors or executive officers. Our directors and executive officers may receive stock options at the discretion of our Board in the future.

 

Outstanding Equity Awards at Fiscal Year-End

 

The following table presents the outstanding equity awards held as of December 31, 2013 by our Executive Officers and Directors.

 

OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-END

 

 

Name

Number of Securities

Underlying Unexercised

Options

(#)

Exercisable

Number of Securities

Underlying Unexercised

Options

(#)

Unexercisable

Option

Exercise

Price

($)

Option

Expiration

Date

 

Brian Ross

2,000,000

-

$0.15

1/1/2017

 

 

1,291,667(1)

1,808,333(1)

$0.31

5/24/2022

 

Jeff McCollum

3,500,000

 

$0.15

4/1/2017

 

 

1,291,667(1)

1,808,333(1)

$0.31

5/24/2022

 

Damon Stein

400,000

275,000

225,000(2)

1,291,667(1)

-

-

-

1,808,333(1)

$0.15

$0.65

$0.15

$0.31

1/1/2017

12/30/2019

12/31/2016

5/24/2022

 

David Stewart

15,000

75,000

60,000

354,167(3)

-

-

-

495,833(3)

$0.15

$0.55

$0.55

$0.31

1/1/2017

12/30/2019

8/31/2020

5/24/2022 

 

 

 

(1)

Consists of options to purchase 3,100,000 shares of our Common Stock vesting on a quarterly basis over a period of 36 months commencing on October 1, 2012.

  

(2)

Consists of warrants deemed compensatory in nature due to the extension of their terms during 2011.

 

(3)

Consists of options to purchase 850,000 shares of our Common Stock vesting on a quarterly basis over a period of 36 months commencing on October 1, 2012.

 

Director Compensation

 

The current sole member of our Board of Directors, Mr. Brian Ross, does not receive any additional compensation for his services as director.  Mr. Ross is a current executive officer. Mr. Ross's compensation is fully reflected in the Summary Compensation Table above.

 

 
27

 

   

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholders Matters.

 

As of March 20, 2014 we had 59,209,131 shares of our Common Stock issued and outstanding. The following table sets forth information regarding the beneficial ownership of our Common Stock as of March 20, 2014 by:

 

each person known by us to be the beneficial owner of more than 5% of our Common Stock;

   

our director;

   

each of our executive officers named in the compensation tables in Item 11; and

   

all of our executive officers and director as a group.

 

 

COMMON STOCK

 

 

 

 

# OF

% OF

NAME

SHARES

CLASS

 

 

 

Brian Ross (1)

9,922,333

15.9%

Jeff McCollum (2)

7,198,333

11.1%

Damon Stein (3)

4,458,333

7.2%

David Stewart (4)

645,833

1.1%

All current officers and directors as a group (4 persons)

22,210,832

35.3%

 

 

(1)

Includes 3,808,333 options vested and that will vest within the next 60 days.

 

(2)

Includes 5,308,333 options vested and that will vest within the next 60 days.

 

(3)

Includes 2,483,333 options vested and that will vest within the next 60 days and 225,000 exercisable warrants.

 

(4)

Includes 645,833 options vested and that will vest within the next 60 days.

 

Securities authorized for issuance under equity compensation plans.

 

The table below provides information regarding all compensation plans as of the end of the most recently completed fiscal year (including individual compensation arrangements) under which equity securities of the registrant are authorized for issuance.  Our equity compensation plan was adopted effective as of December 15, 2006 and options may be granted under the plan through December 14, 2016.  The plan was amended effective as of May 17, 2006, May 5, 2011, and May 27, 2012 to increase the number of shares available under the plan for non-qualified stock options from 4,300,000 to 22,500,000. The plan was amended effective May 24, 2012 to increase the number of options that may be granted in any year to any optionee from 2,000,000 to 4,000,000 shares. The plan permits the grant of both incentive stock options (if our shareholders approve the plan) and non-qualified stock options.

 

 

Equity Compensation Plan Information

Plan category

Number of securities to be issued upon exercise of outstanding options, warrants and rights

  

(a)

Weighted-average exercise price of outstanding options, warrants and rights

  

(b)

Number of securities remaining available for future issuance under equity compensation plans (excluding securities reflected in column (a))

  

(c)

Equity compensation plans approved by security holders

n/a

n/a

n/a

Equity compensation plans not approved by security holders

19,134,168

$0.27

2,497,097

Total

19,134,168

  

$0.27

2,497,097

 

Item 13. Certain Relationship and Related Party Transactions, and Director Independence.

 

Related Person Transactions

 

None.

  

Director Independence

 

Mr. Ross is our sole director.  As our Common Stock is currently quoted on the OTCQB Marketplace, we are not subject to the rules of any national securities exchange which require that a majority of a listed company’s directors and specified committees of the Board of Directors meet independence standards prescribed by such rules. Our current director would not qualify as "independent" if we were subject to the rules of the Nasdaq Stock Market.

 

 
28

 

 

Item 14. Principal Accountant Fees and Services

 

The following table summarizes the fees of RBSM LLP, our independent registered public accounting firm billed for each of the last two fiscal years for audit services and other services:

 

Fee Category

 

2013

   

2012

 
                 

Audit Fees (1)

  $ 70,500     $ 70,500  

Audit Related Fees

    -       -  

Tax Fees (2)

    5,000       5,000  

All Other Fees

    -       -  
                 

Total Fees

  $ 75,500     $ 75,500  

 

(1)  Consists of fees for professional services rendered in connection with the review of our three quarterly reports on Form 10-Q and the financial statements included in our Annual Report on Form 10-K.

(2)  Consists of fees relating to our tax compliance and tax planning.

 

We do not have an Audit Committee. Our Board of Directors pre-approves all auditing services and permissible non-audit services provided to us by our independent registered public accounting firm. All fees listed above were pre-approved in accordance with this policy.

 

 

PART IV

 

 Item 15.  Exhibits and Financial Statement Schedules

 

a.

Index to Financial Statements and Financial Statement Schedules

 

  

Page

Report of Independent Registered Public Accounting Firm

F-2

Consolidated Balance Sheets as of December 31, 2013 and 2012

F-3

Consolidated Statements of Operations for the years ended December 31, 2013 and 2012

F-4

Consolidated Statements of Shareholders’ Deficit for the years ended December 31, 2013 and 2012

F-5

Consolidated Statements of Cash Flows for the years ended December 31, 2013 and 2012

F-6

Notes to Consolidated Financial Statements

F-7 – F-22

 

All other schedules for which provision is made in the applicable accounting regulations of the SEC are not required under the related instructions, or are inapplicable, and therefore have been omitted.

  

b.

Exhibits

 

EXHIBIT NO.

DESCRIPTION

  

  

2.1

Asset Purchase Agreement, dated September 27, 2012, between Accelerize New Media, Inc. and Emerging Growth LLC (incorporated by reference to the Company’s Current Report on Form 8-K (file no. 000-52635) filed on September 27, 2012).

   

3.1

Certificate of Incorporation dated November 22, 2005, as amended by Certificate of Designation dated August 8, 2006 (incorporated by reference to the Company’s Registration Statement on Form SB-2  (file no. 333-139586)  filed on December 22, 2006).

  

  

3.2

Certificate of Designation of 10% Series A Convertible Preferred Stock (incorporated by reference to Exhibit 3.1 to the Company’s Registration Statement on Form SB-2 (file no. 333-139586)  filed on December 22, 2006).

  

 
29

 

 

3.3

Certificate of Designation of 8% Series B Convertible Preferred Stock (incorporated by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-QSB for the quarter ended June 30, 2007).

  

  

3.4

By-laws of the Company (incorporated by reference to the Company’s Registration Statement on Form SB-2 (file no. 333-139586) filed on December 22, 2006).

  

  

3.5

Certificate of Amendment to the Certificate of Designation of 8% Series B Convertible Preferred Stock (incorporated by reference to the Company's Annual Report on Form 10-K (file no. 000-52635) filed on March 29, 2012).

  

  

4.1

Form of Common Stock Certificate (incorporated by reference to the Company’s Registration Statement on Form SB-2 (file no. 333-139586) filed on December 22, 2006).

  

  

4.2

Form of Common Stock Purchase Warrant for 8% Series B Convertible Preferred Stock (incorporated by reference to the Company’s Quarterly Report on Form 10-QSB filed on August 13, 2007).

   

4.3

Form of Common Stock Purchase Warrant (incorporated by reference to the Company's Current Report on Form 8-K (file no. 000-52635) filed on May 6, 2010).

   

4.4

Common Stock Purchase Warrant (incorporated by reference to the Company's Current Report on Form 8-K (file no. 000-52635) filed on September 27, 2012).

   

4.5

Warrant to Purchase Stock issued September 27, 2012 (incorporated by reference to the Company's Current Report on Form 8-K (file no. 000-52635) filed on September 27, 2012).

   
4.6

Warrant to Purchase Stock issued March 17, 2014 (incorporated by reference to the Company’s Current Report on Form 8-K (file No 000-52635) filed on March 19, 2014).

   

10.1*

Employment Agreement, dated November 9, 2012, between Accelerize New Media, Inc. and Brian Ross (incorporated by reference to the Company's Quarterly Report on Form 10-Q (file no. 000-52635) filed on November 14, 2012). 

   

10.2*

Employment Agreement, dated November 9, 2012, between Accelerize New Media, Inc. and Damon Stein (incorporated by reference to the Company's Quarterly Report on Form 10-Q (file no. 000-52635) filed on November 14, 2012).

   

10.3*

Employment Agreement, dated May 13, 2013, between Accelerize New Media, Inc. and Jeff McCollum (incorporated by reference to the Company's Quarterly Report on Form 10-Q (file no. 000-52635) filed on May 13, 2013).

   

10.4*

Employment Agreement, dated May 13, 2013, between Accelerize New Media, Inc. and David Stewart (incorporated by reference to the Company's Quarterly Report on Form 10-Q (file no. 000-52635) filed on May 13, 2013).

   

10.5*

Accelerize New Media, Inc. Stock Option Plan (incorporated by reference to the Company’s Registration Statement on Form SB-2 (file no. 333-139586) filed on December 22, 2006).

 

 

10.6*

Form of Stock Option Agreement (incorporated by reference to the Company’s Registration Statement on Form SB-2 (file no. 333-139586) filed on December 22, 2006).

 

 

10.7*

Amendment No. 1 to Accelerize New Media, Inc. Stock Option Plan (incorporated by reference to the Company's Quarterly Report on Form 10-Q (file no. 000-52635) filed on May 10, 2011).

 

 

10.8*

Amendment No. 2 to Accelerize New Media, Inc. Stock Option Plan (incorporated by reference to the Company's Quarterly Report on Form 10-Q (file no. 000-52635) filed on May 10, 2011).

   

10.9*

Amendment No. 3 to Accelerize New Media, Inc. Stock Option Plan (incorporated by reference to the Company's Annual Report on Form 10-K (file no. 000-52635) filed on March 29, 2012).

   

10.10*

Amendment No. 4 to Accelerize New Media, Inc. Stock Option Plan (incorporated by reference to the Company's Current Report on Form 8-K (file no. 000-52635) filed on May 29, 2012). 

   

10.11

Amendment Number One to Asset Purchase Agreement, dated June 10, 2013, between Accelerize New Media, Inc. and Emerging Growth LLC (incorporated by reference to the Company’s Current Report on Form 8-K (file no. 000-52635) filed on June 10, 2013).

  

 
30

 

 

10.12**

Referral Agreement, dated November 22, 2013, between Digital River Marketing Solutions, Inc. and Accelerize New Media, Inc. (portions of this exhibit have been omitted pursuant to a request for confidential treatment).

   

10.13

Amendment Number Two to Asset Purchase Agreement, dated December 10, 2013, between Accelerize New Media, Inc. and Emerging Growth LLC (incorporated by reference to the Company’s Current Report on Form 8-K (file no. 000-52635) filed on December 10, 2013).

   

10.14

Standard Multi-Tenant Office Lease-Gross, dated January 8, 2014, between Ferrado Bayview, LLC and Accelerize New Media, Inc. (incorporated by reference to the Company's Current Report on Form 8-K (file no. 000-52635) filed on January 14, 2014).

 

 

10.15 Loan and Security Agreement, dated March 17, 2014, between the Company and Square1 Bank (incorporated by reference to the Company’s Current Report on Form 8-K (file no. 000-52635) filed on March 19, 2014).
   
10.16 Intellectual Property Security Agreement, dated March 17, 2014, between the Company and Square1 Bank (incorporated by reference to the Company’s Current Report on Form 8-K (file no. 000-52635) filed on March 19, 2014).
   

16.1

Letter dated January 8, 2013 from Sherb & Co., LLP to the Securities and Exchange Commission (incorporated by reference to the Company’s Current Report on Form 8-K (file no. 000-52635) filed on January 8, 2013).

   

 23.1**

Consent of RBSM LLP.

 

 

31.1**

Rule 13a-14(a) Certification.

 

 

31.2**

Rule 13a-14(a) Certification.

 

 

32.1***

Certification pursuant to 18 U.S.C. Section 1350.

 

 

101.1**

The following materials from the Company's Annual Report on Form 10-K for the year ended December 31, 2013, formatted in XBRL (eXtensible Business Reporting Language): (i) the Balance Sheets, (ii) the Statements of Operations, (ii) the Statements of Cash Flows, and (iv) related notes to these financial statements.

 

*     Management contract or compensatory plan or arrangement.

**   Filed herewith.

*** Furnished herewith.

 

 

 

 

 

 

SIGNATURES

 

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

ACCELERIZE NEW MEDIA, INC.

 

By:    /S/ Brian Ross

Brian Ross

President, Chief Executive Officer and Treasurer

 

Date: March 25, 2014

 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

 

SIGNATURE

  

TITLE

DATE

  

  

  

  

By: /S/ Brian Ross

  

President, Chief Executive Officer, Treasurer and Sole Director

March 25, 2014

  

  

(Principal executive and financial officer)

  

 

 
31

 

  

ACCELERIZE NEW MEDIA, INC.

 

FINANCIAL STATEMENTS

 

AS OF DECEMBER 31, 2013

 

Index to Financial Statements and Financial Statement Schedules

 

The following consolidated financial statements and financial statement schedules are included on the pages indicated:

  

  

Page

Report of Independent Registered Public Accounting Firm

F-2

Consolidated Balance Sheets as of December 31, 2013 and 2012

F-3

Consolidated Statements of Operations for the years ended December 31, 2013 and 2012

F-4

Consolidated Statements of Shareholders’ Deficit for the years ended December 31, 2013 and 2012

F-5

Consolidated Statements of Cash Flows for the years ended December 31, 2013 and 2012

F-6

Notes to Consolidated Financial Statements

F-7 – F-19

   

 

 
F-1

 

  

Report of Independent Registered Public Accounting Firm

 

Board of Directors

Accelerize New Media, Inc.

 

We have audited the accompanying consolidated balance sheets of Accelerize New Media, Inc. (the “ Company”) as of December 31, 2013 and 2012, and the related consolidated statements of operations, stockholders’ equity , and cash flows for each of the two years in the period ended December 31, 2013. These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audits.

 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. We were not engaged to perform an audit of the Company’s internal control over financial reporting. Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

 

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position of Accelerize New Media, Inc. at December 31, 2013 and 2012, and the consolidated results of its operations and its cash flows for each of the two years in the period ended December 31, 2013, in conformity with accounting principles generally accepted in the United States of America.

 

/s/ RBSM LLP.

 

March 25, 2014

New York, New York

  

 
F-2

 

 

ACCELERIZE NEW MEDIA, INC.

CONSOLIDATED BALANCE SHEETS

 

   

December 31,

   

December 31,

 

ASSETS

 

2013

   

2012

 
                 

Current Assets:

               

Cash

  $ 1,157,315     $ 231,926  

Accounts receivable, net of allowance for bad debt of $59,072 and $18,208

    1,041,671       673,818  

Prepaid expenses and other assets

    85,026       42,783  

Total current assets

    2,284,012       948,527  
                 

Property and equipment, net of accumulated depreciation of $171,856 and $38,918

    756,696       52,297  

Customer relationships, net of accumulated amortization of $37,037 and $0

    962,963       -  

Note receivable, net of original issuance discount of $0 and $62,000

    -       88,000  

Total assets

  $ 4,003,671     $ 1,088,824  
                 

LIABILITIES AND STOCKHOLDERS' EQUITY

               
                 

Current Liabilities:

               

Accounts payable and accrued expenses

  $ 1,703,007     $ 284,526  

Deferred revenues

    83,311       24,616  

Convertible notes payable and accrued interest

    -       176,244  

Notes payable and accrued interest, net of debt discount of $0 and $21,293

    -       123,081  

Total current liabilities

    1,786,318       608,467  
                 

Stockholders' Equity:

               

Common stock; $0.001 par value; 100,000,000 shares authorized; 58,394,975 and 55,992,605 shares issued and outstanding

    58,394       55,991  

Additional paid-in capital

    17,908,278       16,267,461  

Accumulated deficit

    (15,749,319 )     (15,843,095 )

Accumulated other comprehensive loss

    -       -  
                 

Total stockholders’ equity

    2,217,353       480,357  
                 

Total liabilities and stockholders’ equity

  $ 4,003,671     $ 1,088,824  

 

See Notes to Consolidated Financial Statements.

 

 
F-3

 

 

ACCELERIZE NEW MEDIA, INC.

CONSOLIDATED STATEMENTS OF OPERATIONS

 

   

Years Ended

December 31,

 
   

2013

   

2012

 
                 
                 

Revenues:

  $ 9,653,865     $ 5,800,622  
                 

Operating expenses:

               

Cost of revenue

    2,063,481       1,069,574  

Research and development

    1,425,215       933,034  

Sales and marketing

    3,829,175       2,109,833  

General and administrative

    2,520,631       1,307,244  

Total operating expenses

    9,838,502       5,419,685  
                 

Operating (loss) income

    (184,637 )     380,937  
                 

Other income (expense):

               

Interest income

    14,745       1,729  

Interest expense

    (39,869 )     (167,551 )
      (25,124 )     (165,822 )
                 

Income (loss) from continuing operations

    (209,761 )     215,115  
                 

Discontinued operations

               

Loss from discontinued operations

    -       (48,050 )

Gain from the disposal of discontinued operations

    303,537       325,883  

Income from discontinued operations, net

    303,537       277,833  
                 

Net income

    93,776       492,948  
                 

Less dividends for series A and B preferred stock

    -       83,231  
                 

Net income attributable to common stock

  $ 93,776     $ 409,717  
                 

Earnings per share:

               

Basic

               

Continuing operations

  $ (0.00 )   $ 0.00  

Discontinued operations

  $ 0.01     $ 0.01  

Net income

  $ 0.00     $ 0.01  
                 

Diluted

               

Continuing operations

  $ (0.00 )   $ 0.00  

Discontinued operations

  $ 0.00     $ 0.00  

Net income

  $ 0.00     $ 0.01  
                 
                 

Basic weighted average common shares outstanding

    57,022,279       52,439,242  

Diluted weighted average common shares outstanding

    73,475,411       59,467,356  

 

See Notes to Consolidated Financial Statements.

 

 
F-4

 

 

ACCELERIZE NEW MEDIA, INC.

STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY (DEFICIT)

From January 1, 2012 to December 31, 2013

 

   

Series A Preferred Stock

   

Series B Preferred Stock

   

Common Stock

   

Additional

Paid-in

   

Accumulated

   

Total

Stockholders'

Equity

 
   

Shares

       $    

Shares

         

Shares

       $    

Capital

   

Deficit

   

(Deficit)

 
                                                                         

Balance, January 1, 2012

    23,934     $ 322,339       116,625     $ 3,565,813       39,851,307     $ 39,851     $ 11,435,494     $ (16,252,812 )   $ (889,315 )
                                                                      -  

Conversion of convertible notes payable

    -       -       -       -       1,156,250       1,156       461,344       -       462,500  

Conversion of Series A Preferred Stock

    (23,934 )     (322,339 )     -       -       2,393,334       2,393       319,946       -       -  

Conversion of Series B Preferred Stock

    -       -       (116,625 )     (3,565,813 )     11,662,500       11,663       3,554,151       -       -  

Exercise of warrants

    -       -       -       -       524,250       524       125,363       -       125,887  

Cashless exercise of options

    -       -       -       -       222,546       223       (223 )     -       -  

Fair value of options

    -       -       -       -       -       -       278,487       -       278,487  

Fair value of warrants

    -       -       -       -       -       -       9,850       -       9,850  

Preferred stock dividends

    -       -       -       -       182,418       182       83,049       (83,231 )     -  

Net income

    -       -       -       -       -       -       -       492,948       492,948  

Ending balance, December 31, 2012

    -       -       -       -       55,992,605       55,991       16,267,461       (15,843,095 )     480,357  
                                                      -                  

Conversion of convertible notes payable

    -       -       -       -       131,411       132       52,431       -       52,563  

Exercise of warrants

    -       -       -       -       2,250,769       2,251       1,082,874       -       1,085,125  

Cashless exercise of options

    -       -       -       -       20,190       20       1,001       -       1,021  

Fair value of options

    -       -       -       -       -       -       504,511       -       504,511  

Net income

    -       -       -       -       -       -       -       93,776       93,776  

Ending balance, December 31, 2013

    -     $ -       -     $ -       58,394,975     $ 58,394     $ 17,908,278     $ (15,749,319 )   $ 2,217,353  

 

See Notes to Consolidated Financial Statements

 

 
F-5

 

 

ACCELERIZE NEW MEDIA, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

 

   

Years Ended

December 31,

 
   

2013

   

2012

 
                 

Cash flows from operating activities:

               

Net income

    93,776       492,948  

Cash adjustments related to discontinued operations

               

Gain from the disposal of discontinued operations

    (303,537 )     (325,883 )

Loss on note receivable

    19,889       -  

Adjustments to reconcile loss from continuing operations to net cash provided by operating activities:

               

Depreciation and amortization

    113,588       35,804  

Amortization of debt discount

    21,293       109,035  

Provision for bad debt

    40,864       -  

Fair value of services in lieu of proceeds from note receivable

    246,361       30,000  

Fair value of options

    504,511       278,487  

Amortization of original issuance discount

    (11,889 )     -  

Changes in operating assets and liabilities:

               

Accounts receivable

    (408,717 )     (316,048 )

Other assets

    (9,681 )     -  

Prepaid expenses

    (32,561 )     5,551  

Accrued interest

    (1,874 )     (10,599 )

Accounts payable and accrued expenses

    418,480       (128,798 )

Deferred revenues

    58,695       (50,625 )

Net cash provided by continuing operations

    749,198       119,872  

Net cash provided by discontinued operations

    -       46,187  

Net cash provided by operating activities

    749,198       166,059  
                 

Cash flows provided by (used in) investing activities:

               

Proceeds from sale of lead generation business

    137,176       242,000  

Capitalized software for internal use

    (564,644 )     -  

Capital expenditures

    (216,307 )     (41,770 )
                 

Net cash (used in) provided by investing activities

    (643,775 )     200,230  
                 

Cash flows provided by (used in) financing activities:

               

Principal repayments on notes payable

    (266,180 )     (365,000 )

Proceeds from exercise of warrants and options

    1,086,146       125,887  
                 

Net cash provided by (used in) financing activities

    819,966       (239,113 )
                 

Net increase in cash

    925,389       127,176  
                 

Cash, beginning of year

    231,926       104,750  
                 

Cash, end of year

  $ 1,157,315     $ 231,926  
                 

Supplemental disclosures of cash flow information:

               

Cash paid for interest

  $ 22,546     $ 87,308  

Cash paid for income taxes

  $ -     $ -  
                 

Non-cash investing and financing activities:

               
                 

Write-off of fully depreciated fixed assets

  $ -     $ 4,151  

Issuance of note receivable

  $ -     $ 100,000  

Preferred stock dividends

  $ -     $ 83,232  

Fair value of warrants issued in connection with notes payable

  $ -     $ 9,850  

Cashless exercise of warrants

          $ 223  

Conversion of Series A Preferred Stock

  $ -     $ 322,339  

Conversion of Series B Preferred Stock

  $ -     $ 3,565,813  

Conversion of notes payable to common stock

  $ 52,564     $ 462,500  

Acquisition of customer relationships and corresponding increase in accounts payable

  $ 1,000,000     $ -  

 

See Notes to Consolidated Financial Statements.

 

 
F-6

 

 

ACCELERIZE NEW MEDIA, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

 

NOTE 1: ORGANIZATION AND DESCRIPTION OF BUSINESS

 

Accelerize New Media, Inc., or the Company, a Delaware corporation, incorporated on November 22, 2005, owns and operates CAKE, a Software-as-a-Service platform providing online tracking and analytics solutions for advertisers and online marketers.

 

The Company provides software solutions for businesses interested in optimizing their digital advertising spend.

 

In September 2012, the Company sold its online marketing services business to a third party to allocate more resources to its software solutions business.

 

Principles of Consolidation

 

The accompanying consolidated financial statements include the results of operations of Cake Marketing UK Ltd. from inception (November 2012) through December 31, 2013. All material intercompany accounts and transactions between the Company and its subsidiary have been eliminated in consolidation.

 

NOTE 2: SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 

Use of Estimates

 

The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reporting amounts of revenues and expenses during the reported period. Actual results will differ from those estimates. Included in these estimates are assumptions about collection of accounts receivable, useful life of fixed assets and intangible assets, and assumptions used in Black-Scholes-Merton, or BSM, valuation methods, such as expected volatility, risk-free interest rate, and expected dividend rate.

 

Reclassification

 

The financial statements for 2012 have been reclassified to reflect to reflect certain training and account management as cost of revenues and sales and marketing expenses separately from our general and administrative expenses.

 

Cash and Cash Equivalents

 

The Company considers all highly liquid temporary cash investments with an original maturity of three months or less when purchased, to be cash equivalents.

 

Accounts Receivable

 

The Company’s accounts receivable are due primarily from advertisers and marketers. Collateral is generally not required. The Company also maintains allowances for doubtful accounts for estimated losses resulting from the inability of the Company’s customers to make payments. The Company periodically reviews these estimated allowances, including an analysis of the customers’ payment history and creditworthiness, the age of the trade receivable balances and current economic conditions that may affect a customer’s ability to make payments. Based on this review, the Company specifically reserves for those accounts deemed uncollectible. When receivables are determined to be uncollectible, principal amounts of such receivables outstanding are deducted from the allowance.

 

   

December 31,

2013

   

December 31,

2012

 
                 

Allowance for doubtful accounts

  $ 59,072     $ 18,208  

 

  

Concentration of Credit Risks

 

The Company is subject to concentrations of credit risk primarily from cash and cash equivalents and accounts receivable.

 

The Company’s cash and cash equivalents accounts are held at a financial institution and are insured by the Federal Deposit Insurance Corporation, or the FDIC, up to $250,000. During 2013 and 2012, the Company has reached bank balances exceeding the FDIC insurance limit. To reduce its risk associated with the failure of such financial institutions, the Company periodically evaluates the credit quality of the financial institutions in which it holds deposits.

 

 
F-7

 

 

The Company's accounts receivable are due from customers, generally located in the United States, Canada, and Europe. None of the Company’s customers accounted for more than 10% of its accounts receivable at December 31, 2013 and 2012.  The Company does not require any collateral from its customers.

 

The Company’s note receivable was due from the purchaser of its online marketing services division. The Company had a security interest in all of the assets sold to the purchaser.

 

Revenue Recognition

 

The Company recognizes revenue on arrangements in accordance with ASC Topic 605, Revenue Recognition. Revenue is recognized only when the price is fixed or determinable, persuasive evidence of an arrangement exists, the service is performed, and collectability of the resulting receivable is reasonably assured.

 

The Company’s Software-as-a-Service, or SaaS, revenues are generated from implementation and training fees and a monthly license fee, supplemented by per transaction fees paid by customers for monthly platform usage. The initial term of the customer contract is generally one year and each party may cancel the contract within that period with a 30-day notice. The Company does not provide any general right of return for its delivered items. Services associated with the implementation and training fees have standalone value to the Company’s customers, as there are third-party vendors who offer similar services to the Company’s SaaS. Accordingly, they qualify as separate units of accounting. The Company allocates a fair value to each element deliverable at the recognition date and recognizes such value when the services are provided. The Company bases the fair value of the implementation and training fees on third-party evidence and the monthly license fee on vendor-specific objective evidence. Fees charged by third-party vendors for implementation and training services do not vary significantly from the fees charged by the Company. Services associated with implementation and training fees are generally rendered within a month from the initial contract date. The value attributed to the monthly license fees as well as the fees associated with monthly transaction-based platform usage are recognized in the corresponding period.

 

Effective September 2012, the Company discontinued its online marketing services.

 

Product Concentration

 

The Company generates its revenues from software licensing and hosting and related implementation and training services.

 

Fair Value of Financial Instruments

 

The Company accounts for assets and liabilities measured at fair value on a recurring basis in accordance with ASC Topic 820, Fair Value Measurements and Disclosures, or ASC 820. ASC 820 establishes a common definition for fair value to be applied to existing generally accepted accounting principles that require the use of fair value measurements, establishes a framework for measuring fair value, and expands disclosure about such fair value measurements.

 

ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below:


Level 1:    Observable inputs such as quoted market prices in active markets for identical assets or liabilities.

Level 2:    Observable market-based inputs or unobservable inputs that are corroborated by market data.

Level 3:    Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions.


Marketable securities consist of equity securities of a publicly-traded company.  These securities are valued using inputs observable in active markets for identical securities and are therefore classified as Level 1 within our fair value hierarchy. The Company regarded the decline in fair value of its marketable securities to be “other than temporary;” accordingly the unrealized loss was recorded in the net income from discontinued operations in the Company’s statements of operations as these securities were sold in connection with the disposition of the Company’s online marketing services division.

 

 Additional Disclosures Regarding Fair Value Measurements

 

The carrying value of cash and cash equivalents, accounts receivable, note receivable, customer relationships, accounts payable and accrued expenses, note and convertible promissory notes payable approximate their fair value due to the short term maturity of these items.

 

 
F-8

 

  

Convertible Instruments

 

The Company evaluates and accounts for conversion options embedded in its convertible instruments in accordance with ASC 815, Accounting for Derivative Instruments and Hedging Activities, or ASC 815.

 

ASC 815 generally provides three criteria that, if met, require companies to bifurcate conversion options from their host instruments and account for them as free standing derivative financial instruments. These three criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under otherwise applicable generally accepted accounting principles with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument.

 

The Company accounts for convertible instruments (when it has determined that the embedded conversion options should not be bifurcated from their host instruments) in accordance with ASC 470-20, Debt with Conversion and Other Options. Accordingly, the Company records, when necessary, discounts to convertible notes for the intrinsic value of conversion options embedded in debt instruments based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note. Debt discounts under these arrangements are amortized over the term of the related debt to their earliest date of redemption. The Company also records when necessary deemed dividends for the intrinsic value of conversion options embedded in preferred shares based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note.

 

ASC 815-40, Contracts in Entity’s own Equity, provides that, among other things, generally, if an event is not within the entity’s control, such contract could require net cash settlement and shall be classified as an asset or a liability.

 

The Company determined whether the instruments issued in the transactions are considered indexed to the Company’s own stock.  While the Company’s 12% convertible promissory notes, or 12% Convertible Notes Payable, and the warrants issued in connection with the Company’s 12% note payable, or 12% Note Payable, did not provide variability involving sales volume, stock index, commodity price, revenue targets, among other things, they do provide for variability involving future equity offerings and issuance of equity-linked financial instruments.  While the instruments did not contain an exercise contingency, the settlement of the 12% Convertible Notes Payable and the warrants issued in connection with the 12% Note Payable would not equal the difference between the fair value of a fixed number of shares of the Company’s Common Stock and a fixed stock price. Accordingly, they are not indexed to the Company’s stock price.

 

However, the Company believes that there is no value to the derivative liabilities associated with such instruments at December 31, 2013 and 2012. The Company’s obligations under its 12% Convertible Notes Payable have been satisfied without issuing additional consideration to its holders. Additionally, the likelihood that the Company will trigger the subsequent financing reset provision of the warrants issued in connection with the 12% Note Payable is more remote than possible, but certainly not probable, which is partly based on the fact that the Company does not need equity-based or equity-related financing issued at steep discounts from its existing stock price as quoted on the market and that the risk-neutral probability that the Company’s price of its common stock would be less than the warrants’ exercise price between now and expiration is low ( 21% at December 31, 2013).

  

 Advertising

 

The Company expenses advertising costs as incurred.

 

 

   

2013

   

2012

 
                 

Advertising expense

  $ 46,133     $ 139,868  

 

Income Taxes

 

Income taxes are accounted for in accordance with the provisions of ASC Topic 740, Accounting for Income Taxes. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. Valuation allowances are established, when necessary, to reduce deferred tax assets to the amounts expected to be realized, but no less than quarterly.

 

 
F-9

 

  

Foreign Currency Translation

 

The Company’s reporting currency is U.S. Dollars. The functional currency of the Company’s subsidiary in the United Kingdom is the British Pounds. The translation from the British Pounds to U.S. dollars is performed for balance sheet accounts using exchange rates in effect at the balance sheet date and for revenue and expense accounts using the average exchange rate in effect during the period. The resulting translation adjustments are recorded as a component of Accumulated Other Comprehensive Income (Loss). Foreign currency translation gains and losses arising from exchange rate fluctuation on transactions denominated in a currency other than the functional currency are included in the consolidated statements of operations.

 

Software Development Costs

 

Costs incurred in the research and development of software products and significant upgrades and enhancements thereto during the preliminary project stage and the post-implementation operation stage are expensed as incurred. Costs incurred for maintenance and relatively minor upgrades and enhancements are expensed as incurred. Costs associated with the application development stage of new software products and significant upgrades and enhancements thereto are capitalized when 1) management implicitly or explicitly authorizes and commits to funding a software project and 2) it is probable that the project will be completed and the software will be used to perform the function intended. The Company capitalized internal-use software development costs of approximately $564,000 during 2013. The Company amortizes such costs once the new software products and significant upgrades and enhancements are completed. The unamortized internal-use software development costs amounted to approximately $508,000 at December 31, 2013. The Company’s amortization expenses associated with capitalized software development costs amounted to approximately $56,000 during 2013. Amortization of internal-use software is reflected in cost of revenues.

 

Share-Based Payment

 

The Company accounts for stock-based compensation in accordance with ASC Topic 718, Compensation-Stock Compensation, or ASC 718. Under the fair value recognition provisions of this topic, stock-based compensation cost is measured at the grant date based on the fair value of the award and is recognized as an expense on a straight-line basis over the requisite service period, which is the vesting period.

 

The Company has elected to use the BSM option-pricing model to estimate the fair value of its options, which incorporates various subjective assumptions including volatility, risk-free interest rate, expected life, and dividend yield to calculate the fair value of stock option awards. Compensation expense recognized in the statements of operations is based on awards ultimately expected to vest and reflects estimated forfeitures. ASC 718 requires forfeitures to be estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates.

 

Segment Reporting

 

The Company generated revenues from one source during 2013: SaaS. The Company generated revenues from two sources during 2012: 1) SaaS, and 2) online marketing services. The online marketing services division was discontinued in September 2012, and accordingly, the financial statements were adjusted retroactively to reflect only the operations of the SaaS division as continuing operations. The Company's chief operating decision maker evaluates the performance of the Company based upon revenues and expenses by functional areas as disclosed in the Company's statements of operations.

 

Recent Accounting Pronouncements

 

Recent accounting pronouncements have been issued but deemed by management to be outside the scope of relevance to the Company. 

 

 
F-10

 

  

Basic and Diluted Earnings Per Share

 

Basic earnings per share are calculated by dividing income available to stockholders by the weighted-average number of common shares outstanding during each period. Diluted earnings per share are computed using the weighted average number of common and dilutive common share equivalents outstanding during the period. Dilutive common share equivalents consist of shares issuable upon the exercise of stock options and warrants (calculated using the modified-treasury stock method).

 

    2013     2012  

Numerator:

               

Income (loss) from continuing operations

  $ (209,761 )   $ 215,115  

Preferred stock dividends

    -       (83,231 )

Numerator for basic earnings per share- Income (loss) from continuing operations attributable to common stockholders - as adjusted

  $ (209,761 )   $ 131,884  
                 

Income (loss) from discontinued operations

  $ 303,537     $ 277,833  
                 

Denominator:

               

Denominator for basic earnings per share--weighted average shares

    57,022,279       52,439,242  

Effect of dilutive securities- when applicable:

               

Stock options

    12,918,395       6,059,193  

Warrants

    3,534,737       968,921  

Denominator for diluted earnings per share--adjusted weighted-average shares and assumed conversions

    73,475,411       59,467,356  
                 

Earnings (loss) per share:

               

Basic

               

Continuing operations, as adjuted

  $ (0.00 )   $ 0.00  

Discontinued operations

  $ 0.01     $ 0.01  

Net earnings per share- basic

  $ 0.00     $ 0.01  
                 

Diluted

               

Continuing operations, as adjuted

  $ (0.00 )   $ 0.00  

Discontinued operations

  $ 0.00     $ 0.00  

Net earnings per share-diluted

  $ 0.00     $ 0.01  
                 
                 

Weighted-average anti-dilutive common share equivalents when income from continuing or discontinued operations in period

    7,469,336       22,914,141  
                 

Weighted-average anti-dilutive common share equivalents when loss from continuing or discontinued operations in period

    24,667,293       29,942,255  

 

 
F-11

 

 
Property and Equipment

 

Property and equipment are recorded at cost and are depreciated on a straight-line basis over their estimated useful lives of three years. Maintenance and repairs are charged to expense as incurred. Significant renewals and betterments are capitalized.

 

Property and equipment consist of the following at:

 

   

December 31,

   

December 31,

 
   

2013

   

2012

 

Internal use software costs

  $ 564,644     $ -  

Computer equipment and software

    269,933       54,087  

Office furtniture and equipment

    93,975       37,128  
      928,552       91,215  

Accumulated depreciation

    (171,856 )     (38,918 )
    $ 756,696     $ 52,297  
                 
                 
   

2013

   

2012

 

Depreciation expense

  $ 76,551     $ 35,804  
Amortization expense on internal software   $ 56,387     $ -  

 

 

NOTE 3: DISCONTINUED OPERATIONS

 

In September 2012, the Company completed the sale of its online marketing services division to a third-party, or the Buyer. The total consideration received on the sale date by the Company is as follows:

 

 

$150,000 paid to the Company in cash at closing;

 

$50,000 paid by the Buyer to a lender of the Company in cash at closing, on behalf of the Company;

 

A note receivable with a face value of $162,000, which matures in February 2015, provided that the Buyer was able to satisfy this obligation by paying $100,000 plus accrued interest by January 1, 2013, which it did not do; and

 

A note receivable of $500,000, which matures in December 2014. The $500,000 note receivable may be satisfied with in-kind services provided by the Buyer over a 27-month period, or cash. The in-kind services are of a nature and a cost to be agreed by both parties.

 

Because of the contingent nature of the $500,000 note receivable, the Company recognized any gain from the disposal of discontinued operations associated with such note if and when the services are provided by the Buyer. As of June 10, 2013,the date of the amendment to the note receivable of $500,000, $120,250 in in-kind services had been received in lieu of the note receivable.

 

Additionally, for purposes of computing the gain on disposal of the online marketing services division, the Company used $100,000 of the $162,000 note receivable.

 

During 2013, the Company generated proceeds of $57,176 from the contingent $500,000 note receivable.

 

The components of the gain from disposal of discontinued operations are as follows:

  

   

Years Ended

December 31,

 
   

2013

   

2012

 

Disposition proceeds

  $ -     $ 300,000  

Proceeds from service note receivable

    57,176     $ -  

Carrying value of net tangible and intangible assets transferred

    -       (4,117 )

Services received in lieu of proceeds on note receivable

    266,250       30,000  

Write-down of note receivable

    (19,889 )     -  

Gain from disposal of discontinued operations

  $ 303,537     $ 325,883  

 

The components of the loss from discontinued operations are as follows:

 

   

2013

   

2012

 
                 

Revenues

  $ -     $ 599,570  

Operating expenses

    -       (647,620 )

(Loss) from discontinued operations

  $ -     $ (48,050 )

 

 
F-12

 

  

NOTE 4: NOTE RECEIVABLE

 

As part of the consideration received from the Buyer of the Company’s online marketing services division, the Company received on the sale date a note receivable with a face value of $162,000 and a maturity date of February 15, 2015. The note bears interest at an annual rate of 5%. The Buyer was able to satisfy this obligation by paying $100,000 plus accrued interest by January 1, 2013, which it did not do. The note provides for monthly principal repayments of $6,000, plus accrued interest, commencing in November 2012.

 

The excess of the face value of the note receivable of $162,000 over the payment of $100,000 which could have satisfied the obligation by January 1, 2013 was recorded as original issue discount.

 

June 2013 Amendment

 

During June 2013, the Company modified the terms of the $162,000 note receivable and $500,000 note receivable by 1) cancelling the $162,000 note upon receipt of a $50,000 payment in June 2013, and 2) applying the remaining $70,427 balance of the $162,000 note to the remaining $380,699 balance of the $500,000 note receivable. Upon application of the $70,427 balance to the remaining $380,699 balance of the $500,000 note receivable, the total outstanding balance, including accrued interest, of $451,127 of the $500,000 note receivable was cancelled. In connection with this cancellation, the Buyer agreed to pay $451,127, which may be paid with in-kind services, plus interest accruing quarterly at a rate of 3.25% per annum pursuant to a note receivable on December 27, 2014.

 

December 2013 Amendment

 

During December 2013, the Company generated proceeds of $57,176 in satisfaction of all obligations under the remaining note receivable from the Buyer.

 

Because of the contingent nature of the $451,127 note receivable, the Company wrote down the value of the pre-existing $162,000 note receivable to $0, and recognized any gain from the disposal of discontinued operations associated with such note if and when the in-kind services are provided by the Buyer. As of December 31, 2013 and 2012, the remaining balance to be received as in-kind services under the note receivable amounted to $0 and $490,000, respectively.

 

NOTE 5: PREPAID EXPENSES

 

At December 31, 2013 and 2012, the prepaid expenses consisted primarily of prepaid insurance, rent, and consulting services.

 

NOTE 6: CUSTOMER RELATIONSHIPS

 

During November 2013, the Company completed its acquisition of certain customer relationships of a former competitor. Pursuant to the acquisition, the Company will pay its former competitor $1 million payable in four installments of $250,000 effective March 2014 and every three quarters thereafter. Additionally, the former competitor will refer potential clients to us. The consideration for the referrals amounts to 25% of the revenues generated from such customers for a period of up to one year. The Company has capitalized the acquisition cost, which approximates fair value of the customer relationships, which amounts to $1,000,000 at December 31, 2013. The Company amortizes such customer relationships over a period of 18 months. The Company incurred amortization expense related to the customer relationships of approximately $37,000 during 2013. The amortization amount for the Customer relationships, by fiscal year over the remaining useful life is as follows:

 

2014

  $ 666,667  

2015

    296,296  
    $ 962,963  

  

 
F-13

 

 

NOTE 7: DEFERRED REVENUES

 

The Company’s deferred revenues consist of prepayments made by certain of the Company’s customers and undelivered implementation and training fees.  The Company decreases the deferred revenues by the amount of the services it renders to such clients when provided.

 

   

December 31,

2013

   

December 31,

2012

 
                 

Deferred revenues

  $ 83,311     $ 24,616  

 

NOTE 8: CONVERTIBLE NOTES PAYABLE AND NOTE PAYABLE

 

12% Convertible Notes Payable

 

The Company had 12% convertible promissory notes, including accrued interest, aggregating $0 and $176,244 outstanding at December 31, 2013 and 2012, respectively.  The 12% Convertible Notes Payable bore interest at 12% per annum.  Accrued interest was payable, at the note holder’s option, in cash or in shares of Common Stock. If the accrued interest was paid in shares of Common Stock, the number of shares issuable to satisfy the accrued interest was primarily based on the closing price, as quoted on the OTCBB of the trading day immediately prior to the interest payment date.  The interest payable commenced June 1, 2009 and was payable every quarter thereafter, until the obligations under the 12% Convertible Notes Payable were satisfied.  The 12% Convertible Notes Payable matured on August 17, 2013, ten days after the maturity date of the Company’s 12% Note Payable.  Effective May 29, 2009, on the maturity date, each holder had the option of having the 12% Convertible Notes Payable repaid in cash or shares of Common Stock as follows: 1) if the average closing price of the Common Stock on the last five trading days prior to the maturity date is $0.50 or more, then the holder could elect to have the principal paid in shares of Common Stock. In such case, the number of shares of Common Stock to be issued to the holder was determined by dividing the principal amount outstanding on the maturity date by $0.50, or 2) if the average closing price of the Common Stock on the last five trading days prior to the maturity date is less than $0.50, then the principal could only be paid in cash.   Each note holder could convert, at his option, the outstanding principal of the 12% Convertible Notes Payable, after July 1, 2009 and prior to September 11, 2013 at the lesser of: 1)  $0.40 or 2) the effective price per share of a subsequent financing of the Company occurring prior to the maturity date. The 12% Convertible Notes Payable were subordinated to the 12% Note Payable.

 

During 2012, certain holders of the 12% Convertible Note Payable converted principal of $462,500 of such notes into 1,156,250 shares of the Company’s Common Stock. During 2013, certain holders of the 12% Convertible Notes Payable converted principal and interest aggregating $52,564 of such notes into 131,411 shares of the Company’s Common Stock. The Company made principal repayments of $122,500 on its 12% Convertible Notes Payable during 2013.

 

The Company satisfied its remaining obligations under the 12% Convertible Notes Payable in August 2013.

 

12% Note Payable

 

During 2011, the Company issued a note payable, aggregating $500,000.  The 12% Note Payable bore interest at a rate of 12% per annum and was initially scheduled to mature on March 31, 2012. Interest was payable monthly.  Effective April 1, 2011, the Company made monthly principal payments of $20,000. In connection with the issuance of the 12% Note Payable, the Company granted warrants to the holder to purchase 283,019 shares of the Company’s Common Stock. The exercise price for the warrants was equal to the lower of (i) $0.53 per share, or (ii) the price per share at which the Company sells or issues its Common Stock after the issue date of the 12% Note Payable in a transaction or series of transactions in which the Company receives at least $500,000.  The exercise price of such warrants, adjusted for subsequent financing reset provision, may not have been less than $0.35 per share.

 

August 2011 Amendment

 

During August 2011, the Company modified the terms of the 12% Note Payable by 1) extending the maturity to December 31, 2012, 2) increasing the amount borrowed under the 12% Note Payable by an additional $100,000, 3) amending the payment schedule for principal payments from monthly commencing on April 1, 2011 to monthly commencing on January 1, 2012, 4) increasing the monthly principal payments to $30,000, 5) cancelling the initial warrants issued in January 2011, and 6) granting 600,000 warrants to the holder at an exercise price of $0.35 per share with an expiration date of August 23, 2016.

 

The Company accounted for the cancellation of the initial warrants in January 2011 and the grant of 600,000 warrants in August 2011, as a modification of terms for the grants of 283,019 warrants issued in January 2011, and a new grant of 316,981 warrants.  As a result of the grants and modification of warrants, the Company recognized as a beneficial conversion feature and debt discount of $141,257, which is reflected in the accompanying consolidated financial statements as additional paid-in capital and corresponding debt discount.

 

September 2012 Amendment

 

During September 2012, the Company further modified the terms of the 12% Note Payable by 1) prepaying $50,000 of outstanding principal, 2) extending the maturity date to September 1, 2013, 3) reducing the monthly principal repayment to $15,000, 4) cancelling the 600,000 warrants granted to the holder in August 2011 in connection with the prior amendment and 5) granting 650,000 warrants to the holder at an exercise price of $0.35 per share with an expiration date of August 23, 2016.

 

 
F-14

 

  

The Company accounted for the cancellation of the warrants granted in August 2011 and the issuance of warrants in September 2012 as a new grant of 50,000 warrants. As a result of the grant of warrants, the Company recognized $9,850 as debt discount, which is reflected in the accompanying consolidated financial statements as additional paid-in capital and corresponding debt discount.

 

The Company made principal repayments of $142,500 and $320,000 on its 12% Note Payable 2013 and 2012, respectively. The Company satisfied its remaining obligations under the 12% Note Payable in August 2013.

 

   

2013

   

2012

 
                 

Interest and amortization expense associated with the 12% Convertible Notes Payable and 12% Note Payable

  $ 39,869     $ 148,785  

 

NOTE 9: STOCKHOLDERS’ EQUITY

 

Common Stock

 

A summary of the issuance of shares of Common Stock, related consideration and fair value of transaction, during 2012, is as follows:

 

   

Number of

Shares of

Common Stock

   

Carrying Value

at Issuance

   

Carrying Value

at Issuance

(per share)

 

Payment of Preferred Stock dividends

    182,418     $ 83,231       $0.15 - 0.49  

Conversion of Convertible Notes Payable

    1,156,250     $ 462,500         $0.40    

Conversion of Series A Preferred Stock into common stock

    2,393,334     $ 322,338         $0.001    

Conversion of Series B Preferred Stock into common stock

    11,662,500     $ 3,565,813         $0.001    

Cashless exercise of options

    222,546     $ 223         $0.001    

Exercise of warrants

    524,250     $ 125,887       $0.15 - 0.35  

 

A summary of the issuance of shares of Common Stock, related consideration and fair value of transaction, during 2013 is as follows: 

 

   

Number of

Shares of

Common Stock

   

Carrying Value

at Issuance

   

Carrying Value

at Issuance

(per share)

 

Exercise of warrants

    2,250,769     $ 1,085,125     $0.15 - 0.65  

Exercise of options

    20,190       1,021       0.05    

Conversion of 12% Notes Payable to Common Stock

    131,411       52,564     0.33 - 0.55  

 

Preferred Stock- Series A

 

Between August 2006 and October 2006 the Company issued 54,000 shares of 10% Series A Convertible Preferred Stock, or Series A Preferred Stock, with a par value of $0.001 per share, resulting in gross proceeds of $728,567 to the Company after financing fees of $81,433.

 

The holders of the Series A Preferred Stock were entitled to cumulative preferential dividends at the rate of 10% per annum, payable quarterly in arrears on each of September 1, December 1, March 1, and June 1, commencing on the first quarter after the issuance date beginning September 1, 2006 in cash or shares of the Company’s Common Stock. If the Company elected to pay any dividend in shares of Common Stock, the number of shares of Common Stock to be issued to each holder equaled the quotient of (i) the dividend payment divided by (ii) $0.15 per share.

 

 
F-15

 

  

The shares of Series A Preferred Stock were convertible into shares of common stock, at any time, at the option of the holder and a conversion price of $0.15 per share, at an initial rate of conversion of 100 shares of common stock for each one share of Series A Preferred Stock, subject to anti-dilution provisions in the case of stock splits, dividends or if the Company issues shares of common stock or other securities convertible into shares of common stock at an effective price less than $0.15 per share.

 

Following conversions of all outstanding shares of Series A Preferred Stock up to and through March 23, 2012, no shares of Series A Preferred Stock were outstanding at December 31, 2013 and 2012.

 

Preferred Stock- Series B

 

Between June 2007 and September 2007, the Company issued 118,875 shares of 8% Series B Convertible Preferred Stock, or Series B Preferred Stock, with a par value of $0.001 per share, which generated net proceeds of $3,244,563 to the Company, after financing fees of $516,063 and conversion of notes payable of $400,000.

 

The holders of the Series B Preferred Stock were entitled to cumulative preferential dividends at the rate of 8% per annum, payable quarterly in arrears on each of September 1, December 1, March 1, and June 1, commencing on December 1, 2007. If the Company elected to pay any dividend in shares of Common Stock, the number of shares of Common Stock to be issued to each holder equaled to the higher of (i) the average of the closing bid prices for the common stock over the five trading days immediately prior to the dividend date or (ii) $0.35.

 

The shares of Series B Preferred Stock were convertible into shares of common stock, at any time, at the option of the holder and a conversion price of $0.35 per share, at an initial rate of conversion of 100 shares of common stock for each one share of Series B Preferred Stock, subject to anti-dilution provisions in the case of stock splits, dividends or if the Company issues shares of common stock or other securities convertible into shares of common stock at an effective price less than $0.35 per share.  The rights of the holders of the Series B Preferred Stock were subordinate to the rights of the holders of Series A Preferred Stock.

 

Following mandatory conversion of all outstanding shares of Series B Preferred Stock on March 31, 2012, no shares of Series B Preferred Stock were outstanding at December 31, 2013 and 2012.

 

Warrants

 

During September 2012, in connection with the amendment of the 12% Note Payable, the Company granted additional warrants to purchase 50,000 shares of the Company’s Common Stock at an exercise price of $0.35 per share with an expiration date of August 23, 2016. As a result of the grant of warrants, the Company recognized a debt discount of $9,850, which is reflected as additional paid-in capital and corresponding debt discount.

 

The following is a summary of the Company’s activity related to its warrants between January 1, 2012 and December 31, 2013:

 

   

Warrants

   

Weighted

Average Price

Per Share

   

Weighted

Average

Remaining

Contractual

Term

 

Balance, January 1, 2012

    12,895,005     $ 0.46          

Granted

    50,000       0.35          

Exercised

    (524,250

)

    0.24          

Forfeitures

    -       -          

Outstanding at December 31, 2012

    12,420,755     $ 0.46       2.40  

Granted

    -       -          

Exercised

    (2,250,769

)

    0.48          

Forfeitures

    (4,636,861 )     0.58          

Outstanding and exercisable at December 31, 2013

    5,533,125     $ 0.34       1.41  

 

The fair value of the warrants granted or modified during 2012 is based on the BSM Model using the following assumptions:

 

   

2012

 

Effective Exercise price

  $ 0.35  

Effective Market price

  $ 0.40  

Volatility

    61 %

Risk-free interest

    0.05 %

Terms (years)

    4  

Expected dividend rate

    0 %

  

 
F-16

 

 

Stock Option Plan

 

On December 15, 2006, the Company's Board of Directors and stockholders approved the Accelerize New Media, Inc. Stock Option Plan, or the Plan. The total number of shares of capital stock of the Company that may be subject to options under the Plan is 22,500,000 shares of common stock, following an increase from 10,000,000 shares to 15,000,000 shares of common stock in May 2011, and from 15,000,000 shares to 22,500,000 shares of Common Stock on March 27, 2012, from either authorized but unissued shares or treasury shares. The individuals who are eligible to receive option grants under the Plan are employees, directors and other individuals who render services to the management, operation or development of the Company or its subsidiaries and who have contributed or may be expected to contribute to the success of the Company or a subsidiary. Every option granted under the Plan shall be evidenced by a written stock option agreement in such form as the Board shall approve from time to time, specifying the number of shares of common stock that may be purchased pursuant to the option, the time or times at which the option shall become exercisable in whole or in part, whether the option is intended to be an incentive stock option or a non-incentive stock option, and such other terms and conditions as the Board shall approve.

 

The share-based payment is based on the fair value of the outstanding options amortized over the requisite period of service for option holders, which is generally the vesting period of the options. The fair value of the options granted during 2013 and 2012 is based on the BSM model using the following assumptions:

 

   

2013

   

2012

 

Effective Exercise price

    $0.58 - 1.60       $0.31 - 0.48  

Effective Market price

    $0.58 - 1.60       $0.31 - .048  

Volatility

    61 - 64%       57 - 61%  

Risk-free interest

    0.35 - 1.58%       0.34 - 0.53%  

Terms (years)

      4           4    

Expected dividend rate

      0%           0%    

 

 

   

Options

   

Weighted

Average Price

Per Share

   

Weighted

Average

Remaining

Contractual

Term

   

Aggregate

Intrinsic

Value

 

Balance, January 1, 2012

    9,030,000     $ 0.28                  

Granted

    11,055,000       0.32                  

Exercised (1)

    (335,000 )     0.16                  

Forfeitures

    (2,210,000

)

    0.51                  

Outstanding at December 31, 2012

    17,540,000     $ 0.28       6.45          

Granted

    1,667,500       0.31                  

Exercised (2)

    (22,122 )     0.38                  

Forfeitures

    (51,210 )     0.30                  

Outstanding at December 31, 2013

    19,134,168     $ 0.27       6.4     $ 20,908,118  

Exercisable at December 31, 2013

    11,155,278       0.24       5.48     $ 13,159,562  

 

(1)   equals to cashless exercise of 222,546 shares of common stock

(2)   equals to cashless exercise of 20,190 shares of common stock

 

The share-based payment is based on the fair value of the outstanding options amortized over the requisite period of service for option holders, which is generally the vesting period of the options.

 

   

2013

   

2012

 

Weighted-average grant date fair value

  $ 0.36     $ 0.14  

Fair value of options

  $ 504,511     $ 278,487  

 

 
F-17

 

  

The total compensation cost related to non-vested awards not yet recognized amounted to approximately $1,769,000 at December 31, 2013 and the Company expects that it will be recognized over the following weighted-average period of 21 months.

 

If any options granted under the Plan expire or terminate without having been exercised or cease to be exercisable, such options will be available again under the Plan. All employees of the Company and its subsidiaries are eligible to receive incentive stock options and non-qualified stock options. Non-employee directors and outside consultants who provided bona-fide services not in connection with the offer or sale of securities in a capital raising transaction are eligible to receive non-qualified stock options. Incentive stock options may not be granted below their fair market value at the time of grant or, if to an individual who beneficially owns more than 10% of the total combined voting power of all stock classes of the Company or a subsidiary, the option price may not be less than 110% of the fair value of the common stock at the time of grant. The expiration date of an incentive stock option may not be longer than ten years from the date of grant. Option holders, or their representatives, may exercise their vested options up to three months after their employment termination or one year after their death or permanent and total disability. The Plan provides for adjustments upon changes in capitalization.

 

The Company’s policy is to issue shares pursuant to the exercise of stock options from its available authorized but unissued shares of common stock. It does not issue shares pursuant to the exercise of stock options from its treasury shares.

 

 

NOTE 10: INCOME TAXES

 

A reconciliation of the Company’s effective tax rate to the statutory federal rate is as follows:

 

   

Years Ended

December 31,

 
   

2013

   

2012

 

Statutory federal rate

    34.0 %     34.0 %

State income taxes net of federal income tax benefit

    5.2 %     5.2 %

Permanent differences for tax purposes

    49.6 %     12.1 %

Change in valuation allowance

    -88.8 %     -51.3 %

Effective income tax rate:

    0.0 %     0.0 %

 

The components of the deferred tax assets and liabilities are as follows:

 

   

December 31,

 
   

2013

   

2012

 

Deferred tax assets:

               

Net operating loss carryovers

  $ 2,567,000     $ 2,950,000  

Stock-based compensation

    495,000       298,000  

Other temporary differences

    201,000       179,000  

Total deferred tax assets

    3,264,000       3,427,000  

Valuation allowance

    (3,264,000 )     (3,427,000 )

Net deferred tax asset

  $ -     $ -  

  

At December 31, 2013, the Company had available net operating loss carryovers of approximately $6.7 million that may be applied against future taxable income and expires at various dates between 2026 and 2031, subject to certain limitations. The Company has a deferred tax asset arising substantially from the benefits of such net operating loss deduction and has recorded a valuation allowance for the full amount of this deferred tax asset since it is more likely than not that some or all of the deferred tax asset may not be realized.  The valuation allowance for the deferred tax asset decreased by $164,000 and $141,000 during the fiscal years ended December 31, 2013 and 2012 respectively.  The net change in the valuation allowance is primarily due to the utilization of net operating loss carryforward in 2013 and 2012.

 

 
F-18

 

  

NOTE 11: SEGMENTS

 

During 2012, the Company operated in two segments. In September 2012, the Company discontinued its online marketing services division and as of September 27, 2012, operates in one business segment. The accompanying consolidated financial statements have been retroactively adjusted to reflect the operations of the SaaS business segment. The percentages of sales for the SaaS division by geographic region were approximately as follows:

 

   

2013

 

2012

United States

    89 %     92 %

Europe

    9 %     5 %

Canada

    1 %     1 %

Other

    1 %     2 %

 

* less than 1%

 

 

NOTE 12: COMMITMENTS AND CONTINGENCIES

 

The Company entered into a 3-year lease for certain office space in Newport Beach, California, effective on September 1, 2011.  Under the terms of the lease, the Company pays monthly base rent of $9,970. Effective March 1, 2014, the Company cancelled the lease.

 

During January 2014, the Company entered into a 4-year lease for certain office space in Newport Beach, effective February 1, 2014. Under the terms of the lease, the Company initially pays monthly base rent of approximately $22,000 increasing incrementally to approximately $25,000.

 

Future annual minimum payments required under operating lease obligations at December 31, 2013 are as follows:

 

   

Future Minimum

Lease Payments

 

2014

  $ 280,639  

2015

  $ 278,404  

2016

  $ 290,873  

2017

  $ 303,352  

2017

  $ 25,367  

 

The Company entered into certain employment agreements with four of its executive officers which are still effective as of December 31, 2013. The agreements provide that they will generally terminate on December 31, 2017. Under the agreements, the executive officers are entitled to minimum annual bases salaries ranging from $275,000 to $425,000. Additionally, the agreements provide for an increase in base salary of 3% on January 1, 2014 and every year thereafter. If the Company elects to terminate the agreement(s) without cause, the respective executive officer is entitled to a severance payment of the greater of one-year annual base salary or the remaining payments due based on the agreement.

 

The commitments under such agreements over the next year are as follows:

 

Year

 

Commitments

 
         

2014

  $ 1,287,500  

2015

  $ 1,326,125  

2016

  $ 1,365,910  

2017

  $ 1,461,522  

 

NOTE 13: SUBSEQUENT EVENTS

 

On March 17, 2014, the Company entered into a loan and security agreement (the "Loan Agreement") with Square 1 Bank (the "Lender") to borrow up to a maximum of $3,000,000 at the Company’s discretion. Amounts borrowed will accrue interest at the prime rate in effect from time to time plus 1.25%, not to be less than 5.5% per annum. Accrued interest on amounts borrowed is payable monthly and all other amounts borrowed will be payable in full on the maturity date of March 17, 2016, which maturity date may be extended to March 17, 2017 if the Company provides a fully-funded business plan acceptable to Lender by January 15, 2016 and no event of default has occurred.

 

The Loan Agreement contains covenants including, but not limited to, covenants to achieve specified Adjusted EBITDA levels and customer renewal levels, limiting capital expenditures and restricting the Company's ability to pay dividends, purchase and sell assets outside the ordinary course and incur additional indebtedness. The occurrence of a material adverse change will be an event of default under the Loan Agreement, in addition to other customary events of default. The Company granted the Lender a security interest in all of the Company's personal property and intellectual property.

 

In connection with the Loan Agreement, the Company issued to the Lender a warrant to purchase up to 46,875 shares of the Company's common stock at an exercise price of $1.60 per share subject to certain adjustments for dividends, splits or reclassifications. The warrant is exercisable for 3 years and expires on March 17, 2017. 

 

F-19