anmi_10q-093012.htm
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q
(Mark One)

[X]
QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the quarterly period ended September 30, 2012

[  ]
TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT

For the transition period from ________ to ________

Commission File Number: 000-52635

ACCELERIZE NEW MEDIA, INC.
(Exact name of registrant specified in charter)
 
Delaware
20-3858769
(State or other jurisdiction of incorporation or organization)
(I.R.S. Employer Identification No.)
 
2244 WEST COAST HIGHWAY, SUITE 250
NEWPORT BEACH,
CALIFORNIA 92663
 (Address of principal executive offices)

(949) 515 2141
 (Issuer's telephone number)
  
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes [X]  No [  ]

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes [X]  No [  ]

Indicate by check mark whether the registrant is large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer o
Accelerated filer o
Non-accelerated filer o
(Do not check if smaller reporting company)
Smaller reporting company [X]

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes o  No [X]

The number of shares outstanding of the registrant’s Common Stock, $0.001 par value per share, as of November 9, 2012, was 55,981,059.
 
 When used in this quarterly report, the terms “Accelerize,” “the Company,” “ we,” “our,” and “us” refer to Accelerize New Media, Inc., a Delaware corporation.
 
 
 

 
 
CAUTIONARY STATEMENT REGARDING FORWARD LOOKING INFORMATION

This quarterly report on Form 10-Q contains certain forward-looking statements. Forward-looking statements may include our statements regarding our goals, beliefs, strategies, objectives, plans, including product and service developments, future financial conditions, results or projections or current expectations. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms, or other comparable terminology. These statements are subject to known and unknown risks, uncertainties, assumptions and other factors that may cause actual results to be materially different from those contemplated by the forward-looking statements. These factors include, but are not limited to, our ability to implement our strategic initiatives, economic, political and market conditions and fluctuations, government and industry regulation, interest rate risk, U.S. and global competition, and other factors. Most of these factors are difficult to predict accurately and are generally beyond our control. You should consider the areas of risk described in connection with any forward-looking statements that may be made herein. The business and operations of Accelerize New Media, Inc. are subject to substantial risks, which increase the uncertainty inherent in the forward-looking statements contained in this report. Except as required by law, we undertake no obligation to release publicly the result of any revision to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. Further information on potential factors that could affect our business is described under “Item 1A. Risk Factors” in our annual report on Form 10-K as filed with the Securities and Exchange Commission, or the SEC, on March 29, 2012. Readers are also urged to carefully review and consider the various disclosures we have made in this report and in our annual report on Form 10-K.
 
 
 

 
 
ACCELERIZE NEW MEDIA, INC.

INDEX
 
          
Page
   
PART I - FINANCIAL INFORMATION:
1
   
Item 1.
Financial Statements (Unaudited)
1
     
Item 2.
Management’s Discussion and Analysis And Results of Operations
16
     
Item 4.
Controls and Procedures
23
     
PART II - OTHER INFORMATION:
23
     
Item 5.
Other Information
23
     
Item 6.
Exhibits
24
     
SIGNATURES
25

 
 

 

PART I - FINANCIAL INFORMATION

Item 1. Financial Statements

ACCELERIZE NEW MEDIA, INC.
BALANCE SHEETS
 
ASSETS
 
September 30,
2012
   
December 31,
2011
 
   
(Unaudited)
      (1 )
Current Assets:
             
Cash
  $ 187,753     $ 104,750  
Accounts receivable, net of allowance for bad debt of $24,288 and $87,301
    592,872       357,770  
Prepaid expenses and other assets
    52,879       48,334  
Net assets and liabilities of discontinued operations
    20,165       76,187  
Total current assets
    853,669       587,041  
                 
Property and equipment, net of accumulated depreciation of $34,292 and $15,634
    46,832       50,447  
                 
Note receivable, net of original issuance discount of $62,000 and -0-
    100,000       -  
Deferred financing fees
    -       3,351  
Total assets
  $ 1,000,501     $ 640,839  
                 
LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
               
                 
Current Liabilities:
               
Accounts payable and accrued expenses
  $ 533,314     $ 413,322  
Deferred revenues
    51,233       75,242  
Convertible notes payable and accrued interest, net of debt discount of $-0-
    184,613       -  
Notes payable and accrued interest, net of debt discount of $27,560 and $91,338
    154,373       416,509  
Total current liabilities
    923,533       905,073  
                 
Convertible notes payable and accrued interest, net of debt discount of $18,289
    -       625,081  
Total liabilities
    923,533       1,530,154  
                 
Stockholders' Equity (Deficit):
               
Preferred stock, $0.001 par value, 2,000,000 shares authorized:
               
Series A, -0- and 23,934 issued and outstanding
    -       322,339  
Series B, -0- and 116,625 issued and outstanding
    -       3,565,813  
Common stock; $.001 par value; 100,000,000 shares authorized; 55,770,059 and 39,851,307 issued and outstanding
    55,770       39,851  
Additional paid-in capital
    16,150,070       11,435,494  
Accumulated deficit
    (16,128,872 )     (16,252,812 )
                 
Total stockholders’ equity (deficit)
    76,968       (889,315 )
                 
Total liabilities and stockholders’ equity (deficit)
  $ 1,000,501     $ 640,839  
 
(1) Derived from audited financial statements

See Notes to Unaudited Financial Statements.
 
 
1

 
 
ACCELERIZE NEW MEDIA, INC.

STATEMENTS OF OPERATIONS
 
   
Three-month periods ended
September 30,
   
Nine-month periods ended
September 30,
 
   
2012
   
2011
   
2012
   
2011
 
   
(Unaudited)
   
(Unaudited)
   
(Unaudited)
   
(Unaudited)
 
                         
Revenue:
  $ 1,570,948     $ 670,348     $ 3,914,033     $ 1,492,108  
                                 
Operating expenses:
                               
Cost of revenue
    251,219       36,816       619,745       134,193  
Research and development
    370,269       141,924       724,065       382,402  
Selling, general and administrative
    742,420       674,847       2,471,369       1,512,493  
Total operating expenses
    1,363,908       853,587       3,815,179       2,029,088  
                                 
Operating income (loss)
    207,040       (183,239 )     98,854       (536,980 )
                                 
Other expense:
                               
Interest expense
    (40,908 )     (61,026 )     (139,996 )     (366,484 )
      (40,908 )     (61,026 )     (139,996 )     (366,484 )
                                 
Net income (loss) from continuing operations
    166,132       (244,265 )     (41,142 )     (903,464 )
                                 
Discontinued operations
                               
(Loss) income from discontinued operations
    (19,049 )     (44,906 )     (47,567 )     46,031  
Unrealized loss - marketable securities
    -       (12,000 )     -       (12,000 )
Gain from the disposal of discontinued operations
    295,883       -       295,883       36,621  
Net income (loss) from discontinued operations
    276,834       (56,906 )     248,316       70,652  
                                 
Net income (loss)
  $ 442,966     $ (301,171 )   $ 207,174     $ (832,812 )
                                 
Less dividends series A and B preferred stock
    -       (89,845 )     (83,232 )     (311,014 )
                                 
Net income (loss) attributable to common stock
  $ 442,966     $ (391,016 )   $ 123,942     $ (1,143,826 )
                                 
Earnings per share:
                               
Basic
                               
Continuing operations
  $ 0.00     $ (0.01 )   $ (0.00 )   $ (0.03 )
Discontinued operations
  $ 0.00     $ (0.00 )   $ 0.00     $ 0.00  
Net per share
  $ 0.01     $ (0.01 )     0.00       (0.03 )
                                 
Diluted
                               
Continuing operations
  $ 0.00     $ (0.01 )   $ (0.00 )   $ (0.03 )
Discontinued operations
  $ 0.00     $ (0.00 )   $ 0.00     $ 0.00  
Net per share
  $ 0.01     $ (0.01 )   $ 0.00     $ (0.03 )
 
                               
                                 
Basic weighted average common shares outstanding
    55,745,059       39,256,372       51,219,378       38,658,465  
Diluted weighted average common shares outstanding
    59,997,047       43,603,539       57,585,551       43,920,499  
 
See Notes to Unaudited Financial Statements.
 
 
2

 
 
ACCELERIZE NEW MEDIA, INC.

STATEMENTS OF CASH FLOWS
 
   
Nine-month periods ended
September 30,
 
   
2012
   
2011
 
   
(Unaudited)
   
(Unaudited)
 
Cash flows from operating activities:
           
Net loss from continuing operations
  $ (41,142 )   $ (903,464 )
Adjustments to reconcile net loss from continuing operations to net cash provided by (used in) operating activities:
               
Depreciation and amortization
    27,026       30,947  
Amortization of debt discount
    95,269       109,062  
Fair value of options
    160,872       241,589  
Fair value of warrant modifications
    -       26,645  
Fair value of inducement to convertible note holders
    -       159,000  
Changes in operating assets and liabilities:
               
Accounts receivable
    (235,102 )     (259,722 )
Other assets
    (3,200 )     13,422  
Prepaid expenses
    (1,345 )     (10,140 )
Accrued interest
    (2,170 )     5,108  
Accounts payable and accrued expenses
    119,990       (76,065 )
Deferred revenues
    (24,009 )     10,000  
Net cash provided by (used in) continuing operations
    96,189       (653,618 )
Net cash provided by (used in) discontinued operations
    8,455       (14,326 )
Net cash provided by (used in) operating activities
    104,644       (667,944 )
                 
Cash flows from investing activities:
               
Proceeds from sale of lead generation business
    -       36,621  
Proceeds from sale of online marketing services business
    200,000       -  
Capital expenditures
    (27,528 )     (40,358 )
                 
Net cash provided by (used in) investing activities
    172,472       (3,737 )
                 
Cash flows from financing activities:
               
Proceeds from notes payable
    -       600,000  
Principal repayments on notes payable
    (320,000 )     (100,000 )
Proceeds from exercise of warrants
    125,887       172,624  
Repurchase of shares of common stock
    -       (17,500 )
                 
Net cash (used in) provided by financing activities
    (194,113 )     655,124  
                 
Net increase (decrease) in cash
    83,003       (16,557 )
                 
Cash, beginning of period
    104,750       91,603  
                 
Cash, end of period
  $ 187,753     $ 75,046  
                 
Supplemental disclosures of cash flow information:
               
Cash paid for interest
  $ 66,545     $ 32,093  
                 
Cash paid for income taxes
  $ -     $ -  
                 
Non-cash investing and financing activities:
               
                 
Write-off of fully depreciated fixed assets
  $ 53,723     $ 640  
Issuance of note receivable
  $ 100,000     $ -  
Preferred stock dividends
  $ 83,232     $ 311,014  
Beneficial conversion feature
  $ -     $ 141,256  
Cashless exercise of warrants
  $ -     $ 264  
Fair value of warrants issued in connection with notes payable
  $ 9,850     $ -  
Conversion of Series A Preferred Stock
  $ 319,946     $ 363,000  
Conversion of Series B Preferred Stock
  $ 3,554,150     $ -  
Conversion of notes payable to common stock
  $ 462,500     $ 530,000  
 
See Notes to Unaudited Financial Statements.

 
3

 

ACCELERIZE NEW MEDIA, INC.
NOTES TO UNAUDITED FINANCIAL STATEMENTS
 
NOTE 1: ORGANIZATION, DESCRIPTION OF BUSINESS AND GOING CONCERN
 
Accelerize New Media, Inc., or the Company, a Delaware corporation, incorporated on November 22, 2005, is a Software-as-a-Service platform providing online tracking and analytics solutions for advertisers and online marketers.
 
The Company provides software solutions for businesses interested in expanding their online advertising presence.

In February 2011 and again in September 2012, the Company decided to allocate more resources to its software solutions business.  In February 2011 the Company discontinued its lead generation business and disposed of this division to a third party. In September 2012, the Company sold its online marketing services business to a third party.

The balance sheet presented as of December 31, 2011 has been derived from our audited financial statements. The unaudited financial statements have been prepared pursuant to the rules and regulations of the SEC. Certain information and footnote disclosures normally included in the annual financial statements prepared in accordance with accounting principles generally accepted in the United States of America, have been omitted pursuant to those rules and regulations, but we believe that the disclosures are adequate to make the information presented not misleading. The financial statements and notes included herein should be read in conjunction with the annual financial statements and notes for the year ended December 31, 2011 included in our Annual Report on Form 10-K filed with the SEC on March 29, 2012.  In the opinion of management, all adjustments, consisting of normal, recurring adjustments and disclosures necessary for a fair presentation of these interim statements have been included. The results of operations for the three and nine-month periods ended September 30, 2012 are not necessarily indicative of the results for the year ending December 31, 2012.

The accompanying financial statements have been prepared on a going concern basis. The Company has a net loss from continuing operations of approximately $41,000 during the nine-month period ended September 30, 2012, and it has a working capital deficit of approximately $70,000 as of September 30, 2012. The Company's ability to continue as a going concern is dependent upon its ability to obtain the necessary financing to meet its obligations and repay its liabilities arising from normal business operations when they come due, to fund possible future acquisitions, and to generate profitable operations in the future. Management plans to continue increase its revenues at a higher rate than its expenses and may continue to provide for the Company’s capital requirements by issuing additional equity securities and debt. The outcome of these matters cannot be predicted at this time and there are no assurances that if achieved, the Company will have sufficient funds to execute its business plan or generate positive operating results.

NOTE 2: SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reporting amounts of revenues and expenses during the reported period. Actual results will differ from those estimates. Included in these estimates are assumptions about recovery of assets from discontinued operations and assumptions used in Black-Scholes-Merton, or BSM, valuation methods, such as expected volatility, risk-free interest rate, and expected dividend rate.

Reclassification

The financial statements for 2011 have been reclassified to reflect the Company’s discontinued operations.

Cash and Cash Equivalents

The Company considers all highly liquid temporary cash investments with an original maturity of three months or less when purchased, to be cash equivalents.

Accounts Receivable

The Company’s accounts receivable are due primarily from advertising, affiliate marketing, and lead generation companies. Collateral is generally not required. The Company also maintains allowances for doubtful accounts for estimated losses resulting from the inability of the Company’s customers to make payments. The Company periodically reviews these estimated allowances, including an analysis of the customers’ payment history and creditworthiness, the age of the trade receivable balances and current economic conditions that may affect a customer’s ability to make payments. Based on this review, the Company specifically reserves for those accounts deemed uncollectible. When receivables are determined to be uncollectible, principal amounts of such receivables outstanding are deducted from the allowance.

   
September 30,
2012
   
December 31,
2011
 
             
Allowance for doubtful accounts
 
$
24,288
   
$
87,301
 
 
 
4

 
 
Concentration of Credit Risks

The Company is subject to concentrations of credit risk primarily from cash and cash equivalents and accounts receivable.

The Company’s cash and cash equivalents accounts are held at a financial institution and are insured by the Federal Deposit Insurance Corporation, or the FDIC, up to $250,000. During the nine-month period ended September 30, 2012, the Company has reached bank balances exceeding the FDIC insurance limit. To reduce its risk associated with the failure of such financial institutions, the Company periodically evaluates the credit quality of the financial institution in which it holds deposits.

The Company's accounts receivable are due from customers, generally located in the United States, Canada, and Europe. None of the Company’s customers accounted for more than 10% of its accounts receivable at September 30, 2012 or December 31, 2011.  The Company does not require any collateral from its customers.

The Company’s note receivable is due from the purchaser of its online marketing services division.  The Company has a security interest in all of the assets sold to the purchaser.

Revenue Recognition

The Company recognizes revenue on arrangements in accordance with ASC Topic 605-10-S99, Revenue Recognition-Overall-SEC Materials. Revenue is recognized only when the price is fixed or determinable, persuasive evidence of an arrangement exists, the service is performed, and collectability of the resulting receivable is reasonably assured.

The Company’s Software-as-a-Service, or SaaS, revenues are generated from a set-up fee and monthly license fee, supplemented by per transaction fees that customers pay for platform usage.

Effective September 2012 and February 2011, respectively, the Company discontinued its online marketing services and lead generation businesses.

Product Concentration

The Company generates its revenues from software licensing.

Fair Value of Financial Instruments

The Company accounts for assets and liabilities measured at fair value on a recurring basis in accordance with ASC Topic 820, Fair Value Measurements and Disclosures, or ASC 820. ASC 820 establishes a common definition for fair value to be applied to existing generally accepted accounting principles that require the use of fair value measurements, establishes a framework for measuring fair value, and expands disclosure about such fair value measurements.
 
ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below:

Level 1:    Observable inputs such as quoted market prices in active markets for identical assets or liabilities.
Level 2:    Observable market-based inputs or unobservable inputs that are corroborated by market data.
Level 3:    Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions.

Marketable securities consist of equity securities of a publicly-traded company.  These securities are valued using inputs observable in active markets for identical securities and are therefore classified as Level 1 within our fair value hierarchy. The Company regarded the decline in fair value of its marketable securities to be “other than temporary,” accordingly the unrealized loss was recorded in the net income from discontinued operations in the Company’s statements of operations as these securities were sold in connection with the disposition of the Company’s online marketing services division.
 
Additional Disclosures Regarding Fair Value Measurements

The carrying value of cash and cash equivalents, accounts receivable, note receivable, accounts payable and accrued expenses, note and convertible promissory notes payable approximate their fair value due to the short term  maturity of these items.
 
 
5

 

Convertible Instruments

The Company evaluates and accounts for conversion options embedded in its convertible instruments in accordance with ASC 815, Accounting for Derivative Instruments and Hedging Activities, or ASC 815.

ASC 815 generally provides three criteria that, if met, require companies to bifurcate conversion options from their host instruments and account for them as free standing derivative financial instruments. These three criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under otherwise applicable generally accepted accounting principles with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument.

The Company accounts for convertible instruments (when it has determined that the embedded conversion options should not be bifurcated from their host instruments) in accordance with ASC 470-20, Debt with Conversion and Other Options. Accordingly, the Company records, when necessary, discounts to convertible notes for the intrinsic value of conversion options embedded in debt instruments based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note. Debt discounts under these arrangements are amortized over the term of the related debt to their earliest date of redemption. The Company also records when necessary deemed dividends for the intrinsic value of conversion options embedded in preferred shares based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note.

ASC 815-40, Contracts in Entity’s own Equity, provides that, among other things, generally, if an event is not within the entity’s control, such contract could require net cash settlement and shall be classified as an asset or a liability.

The Company needs to determine whether the instruments issued in the transactions are considered indexed to the Company’s own stock.  While the Company’s 12% convertible promissory notes, or 12% Convertible Notes Payable, and the warrants issued in connection with the Company’s 12% note payable, or 12% Note Payable, did not provide variability involving sales volume, stock index, commodity price, revenue targets, among other things, they do provide for variability involving future equity offerings and issuance of equity-linked financial instruments.  While the instruments did not contain an exercise contingency, the settlement of the 12% Convertible Notes Payable and the warrants issued in connection with the 12% Note Payable would not equal the difference between the fair value of a fixed number of shares of the Company’s Common Stock and a fixed stock price. Accordingly, they are not indexed to the Company’s stock price.

However, the Company believes that it has no derivative liabilities associated with such instruments at September 30, 2012 because the Company believes that it will not issue additional consideration, beyond those already granted, 1) to the holders of the 12% Convertible Notes Payable, a substantial number of which have converted their 12% Convertible Note Payable during the first quarter of 2012, and 2) the likelihood that the Company will trigger the subsequent financing reset provision of the warrants issued in connection with the 12% Note Payable is more remote than possible, but certainly not probable.
 
Advertising

The Company expenses advertising costs as incurred.

   
Nine-month periods ended,
 
   
September 30,
2012
   
September 30,
2011
 
             
Advertising expense
 
$
44,364
   
$
47,633
 
 
Income Taxes

Income taxes are accounted for in accordance with the provisions of ASC Topic 740, Accounting for Income Taxes. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. Valuation allowances are established, when necessary, to reduce deferred tax assets to the amounts expected to be realized, but no less than quarterly.
 
 
6

 

Software Development Costs

Costs incurred in the research and development of software products are expensed as incurred until technological feasibility has been established. After technological feasibility is established, any additional costs are capitalized in accordance with ASC No. 985-30, Software-Research and Development. Costs of maintenance and customer support will be charged to expense when related revenue is recognized or when those costs are incurred, whichever occurs first. The Company believes that the current process for developing software is essentially completed concurrently with the establishment of technological feasibility.  Accordingly, no software development costs have been capitalized at September 30, 2012.

Share-Based Payment

The Company accounts for stock-based compensation in accordance with ASC Topic 718, Compensation-Stock Compensation, or ASC 718. Under the fair value recognition provisions of this topic, stock-based compensation cost is measured at the grant date based on the fair value of the award and is recognized as an expense on a straight-line basis over the requisite service period, which is the vesting period.
 
The Company has elected to use the BSM option-pricing model to estimate the fair value of its options, which incorporates various subjective assumptions including volatility, risk-free interest rate, expected life, and dividend yield to calculate the fair value of stock option awards. Compensation expense recognized in the statements of operations is based on awards ultimately expected to vest and reflects estimated forfeitures. ASC 718 requires forfeitures to be estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates.

Segment Reporting

The Company generated revenues from two sources: 1) SaaS, and 2) online marketing services. The online marketing services division was discontinued in September 2012, and accordingly, the financial statements were adjusted retroactively to reflect only the operations of the SaaS division. The Company's chief operating decision maker evaluates the performance of the Company based upon revenues and expenses by functional areas as disclosed in the Company's statements of operations.
 
Recent Accounting Pronouncements

Recent accounting pronouncements have been issued but deemed by management to be outside the scope of relevance to the Company.
 
Basic and Diluted Earnings Per Share

Basic earnings per share are calculated by dividing income available to stockholders by the weighted-average number of common shares outstanding during each period. Diluted earnings per share are computed using the weighted average number of common and dilutive common share equivalents outstanding during the period. Dilutive common share equivalents consist of shares issuable upon the exercise of stock options and warrants (calculated using the modified-treasury stock method).
 
 
7

 
  
   
Three months ended
September 30,
   
Nine months ended
September 30,
 
   
2012
   
2011
   
2012
   
2011
 
Numerator:
                       
Net income (loss) from continuing operations
  $ 166,132     $ (244,265 )   $ (41,142 )   $ (903,464 )
Preferred stock dividends
    -       (89,845 )     (83,232 )     (311,014 )
Numerator for basic earnings per share- net income (loss) from continuing operations attributable to common stockholders - as adjusted
  $ 166,132     $ (334,110 ) )   $ (124,374 )   $ (1,214,478 )
                                 
Net income from discontinued operations
  $ 276,834     $ (56,906 )   $ 248,316     $ 70,652  
                                 
Denominator:
                               
Denominator for basic earnings per share--weighted average shares
    55,745,059       39,256,372       51,219,378       38,658,465  
Effect of dilutive securities- when applicable:
                               
Stock options
    4,016,667       3,734,054       5,675,526       3,921,667  
Warrants
    235,321       613,113       690,647       1,340,367  
Denominator for diluted earnings per share--adjusted weighted-average shares and assumed conversions
    59,997,047       43,603,539       57,585,551       43,920,499  
                                 
Earnings (loss) per share:
                               
Basic
                               
Continuing operations, as adjuted
  $ 0.00     $ (0.01 )   $ (0.00 )   $ (0.03 )
Discontinued operations
  $ 0.00     $ (0.00 )   $ 0.00     $ 0.00  
Net earnings (loss) per share- basic
  $ 0.01     $ (0.01 )   $ 0.00     $ (0.03 )
                                 
Diluted
                               
Continuing operations, as adjuted
  $ 0.00     $ (0.01 )   $ (0.00 )   $ (0.03 )
Discontinued operations
  $ 0.00     $ (0.00 )   $ 0.00     $ 0.00  
Net earnings(loss) per shares-diluted
  $ 0.01     $ (0.01 )   $ 0.00     $ (0.03 )
 
The weighted-average anti-dilutive common share equivalents are as follows:

   
Three-month periods ended
September 30,
   
Nine-month periods ended
September 30,
 
   
2012
   
2011
   
2012
   
2011
 
                         
Series A Preferred Stock
    -       3,790,000       317,949       3,846,700  
Series B Preferred Stock
    -       11,662,500       3,887,500       11,662,500  
Convertible notes payable
    436,250       1,274,000       567,363       1,274,000  
Options
    15,738,333       9,225,000       14,079,474       9,225,000  
Warrants
    11,275,358       13,080,524       11,730,684       12,815,255  
      27,449,941       39,032,024       30,582,970       38,823,455  
 
 
8

 

The anti-dilutive common share equivalents outstanding are as follows:
 
   
September 30
2012
   
September 30
2011
 
             
Series A Preferred Stock
    -       2,393,400  
Series B Preferred Stock
    -       11,662,500  
Convertible notes payable
    436,250       1,274,000  
Options
    15,738,333       9,245,000  
Warrants
    11,275,358       12,815,255  
      27,449,941       37,390,155  
 

Property and Equipment

Property and equipment are recorded at cost and are depreciated on a straight-line basis over their estimated useful lives of three years. Maintenance and repairs are charged to expense as incurred. Significant renewals and betterments are capitalized.
 
Property and equipment consist of the following at:
 
   
September 30,
2012
   
December 31,
2011
 
Computer equipment and software
 
$
45,429
   
$
33,750
 
Office furniture and equipment
   
35,695
     
32,331
 
     
81,124
     
66,081
 
Accumulated depreciation
   
(34,292
)
   
(15,634
)
   
$
46,832
   
$
50,447
 

   
Nine-month periods ended
 
   
September 30,
2012
   
September 30,
2011
 
             
Depreciation expense
 
$
18,659
   
$
5,967
 
 
NOTE 3:  DISCONTINUED OPERATIONS

In February 2011, the Company completed the sale of its lead generation division to a third-party for an up-front consideration of $20,000 and a percentage of futures revenues that might be generated by the purchaser through February 2012.  The total consideration received by the Company amounted to $36,621 through September 30, 2011.

In September 2012, the Company completed the sale of its online marketing services division to a third-party.  The total consideration received by the Company is as follows:

 
·
$150,000 paid to the Company in cash at closing;
 
·
$50,000 paid by the purchaser to a lender of the Company in cash at closing, on behalf of the Company;
 
·
A note receivable with a face value of $162,000, provided that the purchaser may satisfy this obligation by paying $100,000 plus accrued interest by January 1, 2013; and
 
·
A note receivable of $500,000, which matures in December 2014.  The note receivable may be satisfied with in-kind services provided by the purchaser over a 27-month period, or cash.  The in-kind services are of a nature and a cost to be agreed by both parties.

Because of the contingent nature of the $500,000 note receivable, the Company will recognize any gain from the disposal of discontinued operations associated with such note if and when the services are provided by the purchaser.  No in-kind services have yet been provided by the purchaser to the Company.  Additionally, for purposes of computing the gain on disposal of the online marketing services, the Company is using $100,000 of the $162,000 note receivable.
 
 
9

 

The components of the gain from disposal of discontinued operations are as follows:

   
Nine-month periods ended
 
   
September 30,
2012
   
September 30,
2011
 
             
Disposition proceeds
  $ 300,000     $ 36,621  
Carrying value of net tangible and intangible assets transferred
    (4,117 )     -  
Gain from disposal of discontinued operations
  $ 295,883     $ 36,621  

 
The components of the income or loss from discontinued operations are as follows:
 
   
Nine-month periods ended
 
   
September 30,
2012
   
September 30,
2011
 
             
Revenues
  $ 599,570     $ 1,048,645  
Operating expenses
    (647,168 )     (1,002,614 )
(Loss) Income from discontinued operations
  $ (47,598 )   $ 46,031  


The components of the net assets and liabilities of discontinued operations are as follows:

   
September 30,
2012
   
December 31,
2011
 
             
Accounts receivables, net of allowance
  $ 20,045     $ 65,275  
Other assets
    120       6,368  
Property and equipment, net of accumulated depreciation
    -       7,242  
Accounts payable and accrued expenses
    -       (2,698 )
Net assets and liabilities of discontinued operations
  $ 20,165     $ 76,187  

 
During the nine-month period ended September 30, 2011, the Company wrote down its goodwill by $38,000, which is included in income from operating expenses of discontinued operations.

NOTE 4: NOTE RECEIVABLE

As part of the consideration received from the purchaser of the Company’s online marketing services division, the Company received a note receivable with a face value of $162,000 and a maturity date of February 15, 2015.  The note bears interest at an annual rate of 5%.  The purchaser may satisfy this obligation by paying $100,000 plus accrued interest by January 1, 2013.  The note provides for monthly principal repayments of $6,000 commencing in November 2012.

The excess of the face value of the note receivable of $162,000 over the payment of $100,000 which can satisfy the obligation by January 31, 2013 is recorded as original issue discount.  The original issue discount amounted to $62,000 at September 30, 2012.

NOTE 5: PREPAID EXPENSES

At September 30, 2012, the prepaid expenses consisted primarily of prepaid insurance and rent.
 
 
10

 

NOTE 6: MARKETABLE SECURITIES

Marketable securities classified as available for sale consisted of the following at:

   
September 30,
2012
   
December 31,
2011
 
Cost basis
 
$
24,000
   
$
24,000
 
Carrying value
   
120
     
120
 
Total other-than-temporary losses recognized in earnings
 
$
23,880
   
$
23,880
 

NOTE 7: GOODWILL

At December 31, 2010, the Company wrote-down the value of its goodwill. Goodwill represents the excess of the purchase price over the fair value of net assets acquired in business combinations. ASC 350-30-35-4  “Intangibles-Goodwill and Other” requires that goodwill be tested for impairment at the reporting unit level (operating segment or one level below an operating segment) on an annual basis and between annual tests when circumstances indicate that the recoverability of the carrying amount of goodwill may be in doubt. Application of the goodwill impairment test requires judgment, including the identification of reporting units, assigning assets and liabilities to reporting units, assigning goodwill to reporting units, and determining the fair value. Significant judgments required to estimate the fair value of reporting units include estimating future cash flows, determining appropriate discount rates and other assumptions. Changes in these estimates and assumptions could materially affect the determination of fair value and/or goodwill impairment for each reporting unit.  The Company wrote-down $0 and $38,000 during the nine-month periods ended September 30, 2012 and 2011, respectively. The $38,000 carrying value of goodwill was reclassified to discontinued operations in 2011.
 
NOTE 8: DEFERRED REVENUES

The Company’s deferred revenues consist of prepayments made by certain of the Company’s customers.  The Company decreases the deferred revenues by the amount of the services it renders to such clients when provided.


   
September 30,
2012
   
December 31,
2011
 
             
Deferred revenues
 
$
51,233
   
$
75,242
 
 
NOTE 9: CONVERTIBLE NOTES PAYABLE AND NOTE PAYABLE

10% Convertible Notes Payable

The Company had 10% convertible promissory notes, or 10% Convertible Notes Payable, aggregating $530,000 outstanding at December 31, 2010.  The 10% Convertible Notes Payable bore interest at 10% per annum.  Accrued interest was payable, at the note holder’s option, in cash or in shares of Common Stock. If the accrued interest was paid in shares of Common Stock, the number of shares issuable to satisfy the accrued interest was based on the closing price, as quoted on the Over-the-Counter Bulletin Board, or OTCBB, of the trading day immediately prior to the interest payment date.  The interest was payable commencing June 1, 2008 and every quarter thereafter, until the obligations under the 10% Convertible Notes Payable were satisfied.  The 10% Convertible Notes Payable matured between March and June 2011.  

On January 3, 2011, the Company issued 1,325,000 shares of its Common Stock pursuant to the conversion of 10% Convertible Notes Payable with principal aggregating $530,000, at $0.40 per share.  The fair value of the inducement to the holders of the 10% Convertible Notes Payable amounted to $159,000 and was included in interest expense for the three-month period ended March 31, 2011.
 
12% Convertible Notes Payable

The Company had 12% convertible promissory notes, including accrued interest, aggregating $184,613 and $625,081 outstanding at September 30, 2012 and December 31, 2011, respectively.  The 12% Convertible Notes Payable bear interest at 12% per annum.  Accrued interest may be payable, at the note holder’s option, in cash or in shares of Common Stock. If the accrued interest is paid in shares of Common Stock, the number of shares issuable to satisfy the accrued interest is primarily based on the closing price, as quoted on the OTCBB of the trading day immediately prior to the interest payment date.  The interest payable commenced June 1, 2009 and is payable every quarter thereafter, until the obligations under the 12% Convertible Notes Payable are satisfied.  The 12% Convertible Notes Payable mature ten days after the maturity date of the Company’s 12% note, or 12% Note Payable.  Effective May 29, 2009, on the maturity date, each holder has the option of having the 12% Convertible Notes Payable prepaid in cash or shares of Common Stock as follows: 1) if the average closing price of the Common Stock on the last five trading days prior to the maturity date is $0.50 or more, then the holder may elect to have the principal paid in shares of Common Stock. In such case, the number of shares of Common Stock to be issued to the holder shall be determined by dividing the principal amount outstanding on the maturity date by $0.50, or 2) if the average closing price of the Common Stock on the last five trading days prior to the maturity date is less than $0.50, then the principal may only be paid in cash.  The Company may prepay the 12% Convertible Notes Payable without premium.  Each note holder may convert, at his option, the outstanding principal of the 12% Convertible Notes Payable , after July 1, 2009 and prior to October 10, 2013 at the lesser of: 1)  $0.40 or 2) the effective price per share of a subsequent financing of the Company occurring prior to the maturity date.
 
 
11

 

During the nine-month period ended September 30, 2012, the Company issued 1,156,250 shares of its common stock pursuant to the conversion of 12% Convertible Notes payable with principal aggregating $462,500.
 
12% Note Payable

During 2011, the Company issued a note payable, aggregating $500,000.  The 12% Note Payable bears interest at a rate of 12% per annum and matures on March 31, 2012. Interest is payable monthly.  Effective April 1, 2011 the Company made monthly principal payments of $20,000. In connection with the issuance of the 12% Note Payable, the Company granted warrants to the holder to purchase 283,019 shares of the Company’s Common Stock. The exercise price for the warrants was equal to the lower of (i) $0.53 per share, or (ii) the price per share at which the Company sells or issues its Common Stock after the issue date of the 12% Note Payable in a transaction or series of transactions in which the Company receives at least $500,000.  The exercise price of such warrants, adjusted for subsequent financing reset provision, may not have been less than $0.35 per share.

August 2011 Amendment

During August 2011, the Company modified the terms of the 12% Note Payable by 1) extending the maturity to December 31, 2012, 2) increasing the amount borrowed under the 12% Note Payable by an additional $100,000, 3) amending the payment schedule for principal payments from monthly commencing on April 1, 2011 to monthly commencing on January 1, 2012, 4) increasing the monthly principal payments to $30,000, 5) cancelling the initial warrants issued in January 2011, and 6) granting 600,000 warrants to the holder at an exercise price of $0.35 per share with an expiration date of August 23, 2016.

The Company accounted for the cancellation of the initial warrants in January 2011 and the grant of 600,000 warrants in August 2011, as a modification of terms for the grants of 283,019 warrants issued in January 2011, and a new grant of 316,981 warrants.  As a result of the grants and modification of warrants, the Company recognized as a beneficial conversion feature and debt discount of $141,257, which is reflected in the accompanying financial statements as additional paid-in capital and corresponding debt discount.

September 2012 Amendment

During September 2012, the Company modified the terms of the 12% Note Payable by 1) prepaying $50,000 of outstanding principal, 2) extending the maturity date to September 1, 2013, 3) reducing the monthly principal repayment to $15,000, 4) cancelling the 600,000 warrants granted to the holder in August 2011 in connection with the prior amendment and 5) granting 650,000 warrants to the holder at an exercise price of $0.35 per share with an expiration date of August 23, 2016.

The Company accounted for the cancellation of the warrants granted in August 2011 and the issuance of warrants in September 2012 as a new grant of 50,000 warrants.  As a result of the grant of warrants, the Company recognized $9,850 as debt discount, which is reflected in the accompanying unaudited financial statements as additional paid-in capital and corresponding debt discount.

The Company made principal repayments of $320,000 on its 12% Note Payable during the nine-month period ended September 30, 2012.
 
   
Nine-month periods ended
 
   
September 30,
2012
   
September 30,
2011
 
             
Interest and amortization expense associated with the 10% and 12% Convertible Notes Payable and 12% Note Payable
 
$
123,627
   
$
283,973
 
 
 
12

 
 
NOTE 10: STOCKHOLDERS’ DEFICIT

Common Stock
 
A summary of the issuance of shares of Common Stock, related consideration and fair value of transaction, for the nine-month period ended September 30, 2011 is as follows:

   
Number of
Shares of
Common Stock
   
Fair Value
at Issuance
   
Fair Value
at Issuance
(per share)
 
Payment of Preferred Stock dividends
   
883,274
   
$
311,014
   
$
0.35
 
Conversion of 10% Notes Payable into Common Stock
   
1,325,000
   
$
689,000
   
$
0.60
 
Cashless exercise of 600,000 warrants
   
264,000
   
$
264
   
$
0.001
 
Conversion of Series A Preferred Stock into Common Stock
   
2,906,600
   
$
391,288
   
$
0.134
 

During the nine-month period ended September 30, 2011, the Company repurchased 175,000 shares of its Common Stock from a stockholder for an aggregate consideration of $17,500.  The repurchased shares were cancelled upon repurchase.

A summary of the issuance of shares of Common Stock, related consideration and fair value of transaction, for the nine-month period ended September 30, 2012 is as follows:
 
   
Number of
Shares of
Common Stock
   
Fair Value
at Issuance
   
Fair Value
at Issuance
(per share)
 
Payment of Preferred Stock dividends
   
182,418
   
$
83,231
   
$
0.15 - 0.49
 
Conversion of Series A Preferred Stock into Common Stock
   
2,393,334
   
$
322,339
   
$
0.15
 
Conversion of Series B Preferred Stock into Common Stock
   
11,662,500
   
$
3,565,814
   
$
0.35
 
Exercise of warrants
   
524,250
   
$
125,888
   
$
0.15 - 0.35
 
Conversion of 12% Notes Payable to Common Stock
   
1,156,250
   
$
462,500
   
$
0.40
 

Preferred Stock- Series A

Between August 2006 and October 2006 the Company issued 54,000 shares of 10% Series A Convertible Preferred Stock, or Series A Preferred Stock, with a par value of $0.001 per share, resulting in gross proceeds of $728,567 to the Company after financing fees of $81,433.

The holders of the Series A Preferred Stock were entitled to cumulative preferential dividends at the rate of 10% per annum, payable quarterly in arrears on each of September 1, December 1, March 1, and June 1, commencing on the first quarter after the issuance date beginning September 1, 2006 in cash or shares of the Company’s Common Stock. If the Company elected to pay any dividend in shares of Common Stock, the number of shares of Common Stock to be issued to each holder equaled the quotient of (i) the dividend payment divided by (ii) $0.15 per share.
 
The shares of Series A Preferred Stock were convertible into shares of common stock, at any time, at the option of the holder and a conversion price of $0.15 per share, at an initial rate of conversion of 100 shares of common stock for each one share of Series A Preferred Stock, subject to anti-dilution provisions in the case of stock splits, dividends or if the Company issues shares of common stock or other securities convertible into shares of common stock at an effective price less than $0.15 per share.

Following conversions of all outstanding shares of Series A Preferred Stock up to and through March 23, 2012, no shares of Series A Preferred Stock were outstanding at September 30, 2012.

Preferred Stock- Series B

Between June 2007 and September 2007, the Company issued 118,875 shares of 8% Series B Convertible Preferred Stock, or Series B Preferred Stock, with a par value of $0.001 per share, which generated net proceeds of $3,244,563 to the Company, after financing fees of $516,063 and conversion of notes payable of $400,000.

The holders of the Series B Preferred Stock were entitled to cumulative preferential dividends at the rate of 8% per annum, payable quarterly in arrears on each of September 1, December 1, March 1, and June 1, commencing on December 1, 2007. If the Company elected to pay any dividend in shares of Common Stock, the number of shares of Common Stock to be issued to each holder equaled to the higher of (i) the average of the closing bid prices for the common stock over the five trading days immediately prior to the dividend date or (ii) $0.35.
 
 
13

 

The shares of Series B Preferred Stock were convertible into shares of common stock, at any time, at the option of the holder and a conversion price of $0.35 per share, at an initial rate of conversion of 100 shares of common stock for each one share of Series B Preferred Stock, subject to anti-dilution provisions in the case of stock splits, dividends or if the Company issues shares of common stock or other securities convertible into shares of common stock at an effective price less than $0.35 per share.  The rights of the holders of the Series B Preferred Stock were subordinate to the rights of the holders of Series A Preferred Stock.

Following mandatory conversion of all outstanding shares of Series B Preferred Stock on March 31, 2012, no shares of Series B Preferred Stock were outstanding at September 30, 2012.

Warrants

During the nine-month period ended September 30, 2012, in connection with the amendment  of the 12% Note Payable the Company granted additional warrants to purchase 50,000 shares of the Company’s Common Stock at an exercise price of $0.35 per share with an expiration date of August 23, 2016. As a result of the grant of warrants, the Company recognized a debt discount of $9,850, which is reflected in the accompanying unaudited financial statements as additional paid-in capital and corresponding debt discount.

During the nine-month period ended September 30, 2011, in connection with the issuance of the 12% Note Payable the Company issued warrants to purchase 283,019 shares of the Company’s Common Stock. The exercise price for the warrants was equal to the lower of (i) $0.53 or (ii) the price per share at which the Company sold or issued its capital stock during the period the warrants were outstanding in a transaction or series of transactions in which the Company receives at least $500,000, provided that such price per share shall in no case be less than $0.35.  The warrants were due to expire in January 2016.

During August 2011, the Company in connection with the modification of the terms of the Company’s 12% Note Payable, cancelled the initial warrants issued in January 2011, and granted 600,000 warrants to the holder at an exercise price of $0.35 per share with an expiration date of August 23, 2016.  The Company accounted for the cancellation of the initial warrants in January 2011 and the grant of 600,000 warrants in August 2011 was accounted for as modification of terms for the grants of 283,019 warrants in January 2011 and a new grant of 316,981 warrants.  As a result of the grants and modification of warrants, the Company recognized as beneficial conversion features a debt discount of $141,257, which is reflected in the accompanying unaudited financial statements as additional paid-in capital and corresponding debt discount.

On January 3, 2011 the Company’s board approved the reduction of the exercise price of the warrants issued in connection with both the 10% Convertible Notes Payable and 12% Convertible Notes Payable from $0.55 to $0.40.The fair value of these warrant modifications amounted to $17,645, and was recorded as interest expense and as an increase to additional paid-in capital.

Stock Option Plan

On December 15, 2006, the Company's Board of Directors and stockholders approved the Accelerize New Media, Inc. Stock Option Plan, or the Plan. The total number of shares of capital stock of the Company that may be subject to options under the Plan is 22,500,000 shares of common stock, following an increase from 10,000,000 shares to 15,000,000 shares of common stock in May 2011, and from 15,000,000 shares to 22,500,000 shares of Common Stock on March 27, 2012, from either authorized but unissued shares or treasury shares. The individuals who are eligible to receive option grants under the Plan are employees, directors and other individuals who render services to the management, operation or development of the Company or its subsidiaries and who have contributed or may be expected to contribute to the success of the Company or a subsidiary. Every option granted under the Plan shall be evidenced by a written stock option agreement in such form as the Board shall approve from time to time, specifying the number of shares of common stock that may be purchased pursuant to the option, the time or times at which the option shall become exercisable in whole or in part, whether the option is intended to be an incentive stock option or a non-incentive stock option, and such other terms and conditions as the Board shall approve.
 
The share-based payment is based on the fair value of the outstanding options amortized over the requisite period of service for option holders, which is generally the vesting period of the options.

Because the period on which the Company can base the computation of its historical volatility is shorter than the terms used to value the options granted by the Company, the expected volatility is based on the historical volatility of publicly-traded companies comparable to the Company.

The Company generally recognizes its share-based payment over the vesting terms of the underlying options.

   
Nine-month periods ended
 
   
September 30,
2012
   
September 30,
2011
 
Weighted-average grant date fair value
 
$
0.14
   
$
0.44
 
Fair value of options, recognized as selling, general, and administrative expenses
 
$
160,872
   
$
241,589
 
Number of options granted
   
10,970,000
     
1,267,850
 
 
 
14

 
 
The total compensation cost related to non-vested awards not yet recognized amounted to approximately $1,200,000 at September 30, 2012 and the Company expects that it will be recognized over the following weighted-average period of 30 months.

If any options granted under the Plan expire or terminate without having been exercised or cease to be exercisable, such options will be available again under the Plan. All employees of the Company and its subsidiaries are eligible to receive incentive stock options and non-qualified stock options. Non-employee directors and outside consultants who provided bona-fide services not in connection with the offer or sale of securities in a capital raising transaction are eligible to receive non-qualified stock options. Incentive stock options may not be granted below their fair market value at the time of grant or, if to an individual who beneficially owns more than 10% of the total combined voting power of all stock classes of the Company or a subsidiary, the option price may not be less than 110% of the fair value of the common stock at the time of grant. The expiration date of an incentive stock option may not be longer than ten years from the date of grant. Option holders, or their representatives, may exercise their vested options up to three months after their employment termination or one year after their death or permanent and total disability. The Plan provides for adjustments upon changes in capitalization.

The Company’s policy is to issue shares pursuant to the exercise of stock options from its available authorized but unissued shares of common stock. It does not issue shares pursuant to the exercise of stock options from its treasury shares.

NOTE 11: SEGMENTS

During the nine-month periods ended September 30, 2012 and 2011, the Company operated in two business segments. In September 2012, the Company discontinued its online marketing services division and as of September 27, 2012, operates in one business segment, The accompanying financial statements have been retroactively adjusted to reflect the operations of the SaaS business segment. The percentages of sales for the SaaS division by geographic region for the nine-month periods ended September 30, 2012 and 2011 were approximately as follows:
 
   
2012
   
2011
 
United States
    93 %     96 %
Canada
    1 %     2 %
Europe
    4 %     2 %
Other
    2 %     *  

* less than 1%
 
NOTE 12: COMMITMENTS AND SUBSEQUENT EVENTS

On November 9, 2012, the Company entered into new employment agreements with two of its executive officers.  The agreements provide that they will generally terminate on December 31, 2017.  Under the agreements, the executive officers are entitled to minimum annual bases salaries of $275,000 each, and aggregating $550,000.  Additionally, the agreements provide for an increase in base salary of 3% on January 1, 2014 and every year thereafter.  If the Company elects to terminate the agreement(s) without cause, the respective executive officer is entitled to a severance payment of the greater of one-year annual base salary or the remaining payments due based on the agreement.
 
 
15

 

ITEM 2. Management's Discussion and Analysis and Results of Operations
 
The following discussion of our financial condition and results of operations should be read in conjunction with the financial statements and related notes included elsewhere in this report and our Annual Report on Form 10-K for the year ended December 31, 2011. Certain statements in this discussion and elsewhere in this report constitute forward-looking statements. See ‘‘Cautionary Statement Regarding Forward Looking Information’’ elsewhere in this report. Because this discussion involves risk and uncertainties, our actual results may differ materially from those anticipated in these forward-looking statements.

Overview

We are a provider of software solutions for businesses interested in expanding their online advertising presence. We own and operate www.cakemarketing.com, an internally-developed Software-as-a-Service, or SaaS, platform. Cake Marketing is a hosted software solution that provides an all-inclusive suite of management services for online marketing campaigns. From tracking and reporting to lead distribution, our patent-pending software enables advertisers, affiliate marketers and lead generators a fully scalable and accurate platform developed with a combination of innovative technology and an imaginative approach to doing business online.

In February 2011 we decided to discontinue our Lead Generation Division, in order to focus our efforts and resources on our SaaS products and services. After careful review by our management, it became clear that although the Lead Generation Division was a substantial source of revenue for us, it was only marginally profitable, and required substantial management attention and financial resources, which would otherwise be invested in more profitable channels. In addition, we decided to discontinue our Lead Generation Division to avoid potential conflicts of interest with our SaaS customers, who are providing similar lead generation services. Subsequently, we sold certain assets related to our Lead Generation Division. Commencing March 1, 2011, we discontinued offering lead generation marketing services.

In September 2012 we decided to discontinue our Online Marketing Services Division, in order to focus our efforts and resources on our SaaS products and services.  Our Online Marketing Services Division included an extensive portfolio of approximately 5,500 URLs, also known as domain names.  Our URL portfolio was used to build consumer-based financial portals, microsites, blogs, and landing pages used for lead generation initiatives.  We also owned and developed various financial portals, and websites that provides to subscribers real-time alerts based on reports filed with the Securities and Exchange Commission and offered advertisers access to an audience of active investors, financial planners, registered advisors, journalists, investment bankers and brokers. After careful review by our management, it became clear that although the Online Marketing Services Division was a substantial source of revenue for us, it was only marginally profitable, and required substantial management attention and financial resources, which would otherwise be invested in our SaaS division. Commencing September 27, 2012, we discontinued offering online marketing services.

In connection with the decision to discontinue our Online Marketing Services Division, we sold the assets related thereto on September 27, 2012 for a purchase price of up to $862,000, payable as follows: On September 27, 2012, Emerging Growth, LLC, a Delaware limited liability company, or the Buyer, paid us $150,000 in cash and paid $50,000 to Agility Capital II, LLC, or Agility, for our benefit in connection with a principal payment under our loan agreement with Agility as further described below.  The Buyer shall also pay us up to $162,000 in twenty-seven equal monthly installments of $6,000 plus interest thereon at 5% per annum commencing on November 15, 2012 evidenced by a promissory note, provided that if the Buyer pays us an aggregate of $100,000 plus accrued but unpaid interest by January 1, 2013 pursuant to such promissory note, no further installment payments shall be paid to us.  The Buyer shall further pay us $500,000 plus interest thereon at 3.25% per annum on December 27, 2014 evidenced by a promissory note, provided that the Buyer may render certain services to us of a nature and at a cost to be agreed with us, and the aggregate amount of all invoices rendered by the Buyer to us for such services shall be applied to and reduce the outstanding principal of such promissory note.  To our knowledge, certain of the members of the Buyer are our shareholders, though these members do not currently own in the aggregate more than five percent of the membership interests in the Buyer.  The purchase price for the sale was negotiated at arms’ length between us and the Buyer.  As security for the obligations of the Buyer, the Buyer granted us a security interest in the assets sold to the Buyer.

Our principal offices are located at 2244 West Coast Highway, Suite 250, Newport Beach, CA 92663. Our telephone number there is: (949) 515-2141. Our corporate website is: www.accelerizenewmedia.com, the contents of which are not part of this quarterly report.
 
Business Environment

SaaS
The business environment for our SaaS platform is characterized as follows:
 
 
Larger advertisers are evaluating mission-critical software, such as ours, to manage their online performance-based initiatives.  Such companies are factoring whether it is more beneficial to them to either develop their own technology or license it from third-parties, such as us;
 
As the online performance-based market grows, there are new entrants as solution providers, who are competing mostly on price and less on richness of features and performance tools;
 
We believe that our existing and potential customer base continues to look for more measureable results in their online performance-based growth and more flexible contractual terms; and,
 
We believe there are opportunities to increase our number of clients in Western and Central Europe, where companies are adopting and implementing online performance-based initiatives.
 
 
16

 
 
ACCELERIZE NEW MEDIA, INC.
RESULTS OF OPERATIONS
 
   
Three-month periods ended
September 30,
   
Increase/
(Decrease)
in $ 2012
   
Increase/
(Decrease)
in % 2012
   
Nine-month periods ended
September 30,
   
Increase/
(Decrease)
in $ 2012
   
Increase/
(Decrease)
in % 2012
 
   
2012
   
2011
   
vs 2011
   
vs 2011
   
2012
   
2011
   
vs 2011
   
vs 2011
 
                                                 
Revenue:
  $ 1,570,948     $ 670,348       900,600       134.3 %   $ 3,914,033     $ 1,492,108       2,421,925       162.3 %
                                                                 
Operating expenses:
                                                               
Cost of revenues
    251,219       36,816       214,403       582.4 %     619,745       134,193       485,552       361.8 %
Research and development
    370,269       141,924       228,345       160.9 %     724,065       382,402       341,663       89.3 %
Selling, general and administrative
    742,420       674,847       67,573       10.0 %     2,471,369       1,512,493       958,876       63.4 %
Total operating expenses
    1,363,908       853,587       510,321       59.8 %     3,815,179       2,029,088       1,786,091       88.0 %
                                                                 
Operating income (loss)
    207,040       (183,239 )     (390,279 )     213.0 %     98,854       (536,980 )     635,834       118.4 %
                                                                 
Other expense:
                                                               
Interest expense
    (40,908 )     (61,026 )     (20,118 )     -33.0 %     (139,996 )     (366,484 )     (226,488 )     -61.8 %
                                                                 
Net income (loss) from continuing operations
    166,132       (244,265 )     (410,397 )  
NM
      (41,142 )     (903,464 )     (862,322 )     -95 %
                                                                 
Discontinued operations
                                                               
(Loss) income from discontinued operations
    (19,049 )     (44,906 )     25,857       -58 %     (47,567 )     46,031       (93,598 )  
NM
 
Unrealized loss - marketable securities
    -       (12,000 )     12,000       -100.0 %     -       (12,000 )     12,000       -100.0 %
Gain from the disposal of discontinued operations
    295,883       -       20,000    
NM
      295,883       36,621       20,000    
NM
 
Net income (loss) from discontinued operations
    276,834       (56,906 )     57,857    
NM
      248,316       70,652       177,664       251 %
                                                                 
                                                                 
Net income (loss)
  $ 442,966     $ (301,171 )   $ (744,137 )  
NM
    $ 207,174     $ (832,812 )   $ (1,039,986 )  
NM
 
 
NM: Not Meaningful
 
 
17

 
 
Discussion of Results for Three-Month and Nine-Month Periods Ended September 30, 2012 and 2011

Revenues
 
   
Three-Months Ended
   
%
   
Nine-Months Ended
   
%
 
   
September 30,
   
Change
   
September 30,
   
Change
 
   
2012
   
2011
         
2012
   
2011
       
                                     
Revenues
  $ 1,570,948     $ 670,348       134.3 %   $ 3,914,033     $ 1,492,108       162 %
 
 
We generate our SaaS revenues from a set-up fee and monthly license fee, supplemented by per transaction fees that customers pay for monthly platform usage.

The increase in our software licensing revenues during the three-month and nine-month periods ended September 30, 2012, when compared to the prior year periods, is due to the increased number of customers using our SaaS products and services, as well as increased revenues from our existing customers resulting from higher usage of our SaaS platform. Our number of average clients increased 102% and 130% during the three-month and nine-month periods ended September 30, 2012, respectively, when compared to the prior year and our average monthly fee per customer increased 106% and 13% during the three-month and nine-month periods ended September 30, 2012, respectively, when compared to the prior year periods. The increase in the number of customers using our SaaS products during the three-month and nine-month periods ended September 30, 2012 is primarily due to the increased resources we have devoted to customer acquisition for our SaaS products. The higher usage by our existing customers of the same products is primarily due to the higher market acceptance among our larger users who generate a higher volume of transactions.

We believe that our Saas revenues will continue to increase sequentially for the remainder of 2012.
 
Cost of Revenues
 
   
Three-Months Ended
   
%
   
Nine-Months Ended
   
%
 
   
September 30,
   
Change
   
September 30,
   
Change
 
   
2012
   
2011
         
2012
   
2011
       
                                     
Cost of Revenues
  $ 251,219     $ 36,816       582.4 %   $ 619,745     $ 134,193       361.8 %
 
 
Cost of revenue consists primarily of web hosting and domain registration fees.

For the three and nine months ended September 30, 2012, when compared to the prior year periods, cost of revenue significantly increased reflecting the higher web hosting fees and domain registration costs incurred to support our increased number of clients and platform usage.

We believe that our cost of revenues will continue to increase commensurate with our anticipated increase in revenues for the remainder of 2012.

Research and Development Expenses
 
   
Three-Months Ended
   
%
   
Nine-Months Ended
   
%
 
   
September 30,
   
Change
   
September 30,
   
Change
 
   
2012
   
2011
         
2012
   
2011
       
                                     
Research and Development
  $ 370,269     $ 141,924       160.9 %   $ 724,065     $ 382,402       89.3 %
 
 
Research and development expenses consist primarily of payroll expenses and related benefits and facility costs associated with enhancement of our software services.  
 
 
18

 

Our research and development expenses increased during the three-month and nine-month periods ended September 30, 2012, when compared to prior year periods, due to increased staff assigned to the enhancement of our software services, which translated into increased payroll costs and related benefits.

We believe that our research and development expenses will continue to increase sequentially as we continue to enhance some of the features of our Saas platform for the remainder of 2012.

Selling, General, and Administrative Expenses
 
   
Three-Months Ended
   
%
   
Nine-Months Ended
   
%
 
   
September 30,
   
Change
   
September 30,
   
Change
 
   
2012
   
2011
         
2012
   
2011
       
                                     
Selling, general, administrative
  $ 742,420     $ 674,847       10.0 %   $ 2,471,369     $ 1,512,493       63.4 %


Selling, general, and administrative expenses primarily consist of payroll expenses associated with supporting customer acquisition activities, as well as other general and administrative expenses, including payroll expenses necessary to support our existing and anticipated growth in our revenues, and legal expenses and professional fees.

The increase in selling, general and administrative expenses during the three-month and nine-month periods ended September 30, 2012, when compared to prior year periods, is primarily due to an increased number of employees assigned to support customer acquisition activities, such as training and account management, which resulted in increased payroll costs and related benefits.

We believe that our selling, general, and administrative expenses will continue to increase sequentially as we continue to hire to increase our training and account management capacity for the remainder of 2012. Additionally, we have recently granted options to three of our executive officers which start vesting in the fourth quarter of 2012. Upon vesting of such options we will record an additional stock-based compensation of approximately $105,000 per quarter.

Interest
 
   
Three-Months Ended
   
%
   
Nine-Months Ended
   
%
 
   
September 30,
   
Change
   
September 30,
   
Change
 
   
2012
   
2011
         
2012
   
2011
       
                                     
Interest
  $ 40,908     $ 61,026       -33.0 %   $ (139,996 )   $ (366,484 )     -61.8 %
 

Interest expense consists of interest charges and amortization of debt discount associated with our convertible notes payable and note payable.

For the three months ended September 30, 2012, when compared to the prior year period, interest expense decreased primarily due to lower interest-bearing principal balances.

For the nine months ended September 30, 2012, when compared to the prior year period, interest expense decreased primarily due to inducement to holders of certain convertible promissory notes which amounted to $159,000 which occurred in the three-month period ended March 31, 2011, which were not granted during the three-month and nine-month periods ended September 30, 2012, a decrease in the amortization of debt discount on our convertible notes payable, which matured earlier in 2012, and, to a lesser extent, a decrease in the weighted-average principal balance of our interest-bearing obligations, of which a substantial portion was converted into shares of our common stock during the three-month period ended March 31, 2012.

We believe that our interest expense will continue at the same levels as the first nine-months of 2012 for the remainder of 2012.
 
 
19

 
 
Net income (loss) from discontinued operations
 
   
Three-Months Ended
   
%
   
Nine-Months Ended
   
%
 
   
September 30,
   
Change
   
September 30,
   
Change
 
   
2012
   
2011
         
2012
   
2011
       
                                     
(Loss) income from discontinued operations
  $ (19,049 )   $ (44,906 )     -58.0 %   $ (47,567 )   $ 46,031    
NM
 
Unrealized loss on marketable securities
    -       (12,000 )     -100 %     -       (12,000 )     -100 %
Gain from the disposal of discontinued operations
    295,883       -    
NM
      295,883       36,621    
NM
 
Net income (loss) from discontinued operations
    276,834       (56,906 )  
NM
      248,316       70,652       251 %
 
 
The net income (loss) from discontinued operations consists of revenues and operating expenses from our online marketing services and lead generation divisions, which were sold in September of 2012 and February of 2011, respectively, as well as a gain on those sales during the three-month and nine-month periods ended September 30, 2011 and 2012.  

The income from discontinued operations during the three months ended September 30, 2012 and nine-months ended September 30, 2011 consisted primarily of revenues and expenses from our discontinued online marketing services division, and, to a lesser extent during 2011, the contingent receipts resulting pursuant to the disposition of our lead generation division. We do not anticipate receiving additional proceeds related to our former lead generation division or our online marketing services division.

Liquidity and Capital Resources

Sources of liquidity and capital resources
                       
   
Ending balance at
September 30,
   
Average balance during first nine months of
 
   
2012
   
2011
   
2012
   
2011
 
Cash
 
$
187,753
   
$
63,046
     
125,400
     
150,559
 
Accounts receivable
   
592,872
     
452,093
     
522,483
     
354,817
 
                                 
Accounts payable and accrued expenses
   
533,314
     
234,079
     
383,697
     
274,388
 
Convertible notes payable excluding debt discount
   
184,613
     
655,145
     
419,879
     
916,466
 
Notes payable, excluding debt discount
   
154,373
     
505,200
     
329,787
     
252,600
 

At September 30, 2012 and 2011, 78% and 83%, respectively, of our total assets consisted of cash and cash equivalents and accounts receivable.

We extend unsecured credit in the normal course of business to our customers. The determination of the appropriate amount of the reserve for uncollectible accounts is based upon a review of the amount of credit extended, the length of time each receivable has been outstanding, and the specific customers from whom the receivables are due.

The objective of liquidity management is to ensure that we have ready access to sufficient funds to meet commitments while implementing our growth strategy. Our primary sources of liquidity include the sale of our securities and other financing activities, such as the issuance of a note payable of $500,000 in January 2011. We also completed the sale of our online marketing services division, which generated $200,000 in September 2012.  We cannot ascertain that we have sufficient funds from operations to fund our ongoing operating requirements through December 31, 2012. We may need to raise funds to enhance our working capital and use them for strategic purposes. If such need arises, we intend to generate proceeds from either debt or equity financing.

We do not have any material commitments for capital expenditures. We routinely purchase computer equipment and technology to maintain or enhance the productivity of our employees and such capital expenditures have ranged between $40,000 and $28,000 during the nine-month periods ended September 30, 2012 and 2011.
 
 
20

 
 
   
Nine-Month Period Ended
September 30,
 
   
2012
   
2011
 
Cash flows from operating activities
           
             
Net loss
 
$
(41,142
)
 
$
(903,464
)
Non-cash adjustments
               
Fair value of warrant modifications and inducements
   
-
     
185,645
 
Fair value of options
   
160,872
     
241,589
 
Amortization of debt discount
   
95,269
     
109,062
 
Other
   
27,026
     
30,947
 
                 
Changes in assets and liabilities
               
Accounts receivable
   
(235,102
)
   
(259,722
)
Accounts payable and accrued expenses
   
119,990
     
(76,065
)
Other
   
(30,723
)
   
18,390
 
Net cash provided by (used in) operating activities
   
96,189
     
(653,618
)
Net cash provided by (used in) discontinued operations
   
8,455
     
(14,326)
 
Net cash provided by (used in) operating activities
   
104,644
     
(667,944)
 
                 
Cash flows from investing activities
               
Proceeds from sale of lead generation business
   
-
     
36,621
 
Proceeds from sale of online marketing services business
   
200,000
     
-
 
Purchase of fixed assets and other, net
   
(27,528
)
   
(40,358
)
     
172,472
     
(3,737
)
                 
Cash flows from financing activities
               
Proceeds from note payable
   
-
     
600,000
 
Repayment of notes payable
   
(320,000
)
   
(100,000
)
Proceeds from exercise of warrants
   
125,887
     
172,624
 
Other
   
-
     
(17,500
)
     
(194,113
)
   
655,124
 
                 
Net variation in cash
 
$
83,003
   
$
(16,557
)

Nine months ended September 30, 2012

The increase in accounts receivable as of September 30, 2012 is primarily due to a commensurate increase in revenues. The increase in accounts payable and accrued expenses during the nine-month period ended September 30, 2012 is primarily due to slower payment processing to certain vendors reflecting our liquidity condition.

Cash provided by investing activities during the nine-month period ended September 30, 2012 consists of recurring purchases of computer equipment of approximately $28,000, offset by the proceeds from the sale of our online marketing services business of $200,000.

Cash used in financing activities during the nine-month period ended September 30, 2012 resulted from the proceeds from the exercise of warrants of approximately $126,000, offset by the principal repayments on our notes payable of $320,000.

Nine months ended September 30, 2011

The increase in accounts receivable as of September 30, 2011 is commensurate with an increase in revenues during the same period. The decrease in accounts payable and accrued expenses during the nine-month period ended September 30, 2012 is primarily due to quicker payment processing to vendors following the issuance of our 12% Note Payable of $500,000 in January 2011 and $100,000 in August 2011.

Cash used in investing activities during the nine-month period ended September 30, 2011 consists of proceeds from the sale of our lead generation business in February 2011 of approximately $37,000 offset by of recurring purchases of computer equipment of approximately $40,000.

Cash provided by financing activities of approximately $655,000 consisted of the proceeds from the issuance of our 12% Note Payable of $600,000 and the proceeds from the exercise of warrants of approximately $173,000, offset by the $17,500 repurchase of shares of common stock and principal repayments of $100,000 on the 12% Note Payable.
 
 
21

 

Operating cash flows from period to period

Our cash flows from operating activities increased to $96,190 from net cash used in operating activities of $655,618 during the nine-month periods ended September 30, 2012 and 2011, respectively. Such increase is primarily attributable to the following:

 
·
An increase in revenues during the nine-month period ended September 30, 2012, offset by a lesser increase in correlated web-hosting and payroll costs; and
 
·
An increase in accounts payable and accrued expenses due to slower payment processing to certain vendors;
 
Capital Raising Transactions

Exercise of warrants

We did not generate proceeds from the exercise of warrants during the three-month period ended September 30, 2012.

Loan Agreement

We are party to a loan agreement, as amended, or the Loan Agreement, with Agility, which provided for us to borrow up to $600,000 from Agility. We owe $187,500 to Agility at September 30, 2012. The loan accrues interest at a rate of 12% per annum, payable monthly, and matures on September 1, 2013.  The Loan Agreement contains a covenant requiring us to achieve specified revenue levels. The Loan Agreement contains additional covenants restricting our ability to pay dividends, purchase and sell assets outside the ordinary course of business and incur additional indebtedness. We are currently in compliance with all covenants under the Loan Agreement. The occurrence of a material adverse effect will be an event of default under the Loan Agreement, in addition to other customary events of default. In connection with the Loan Agreement, we granted Agility a security interest in all of our personal property and intellectual property.
 
Other outstanding obligations at September 30, 2012

12% Convertible Notes Payable

We had 12% convertible promissory notes aggregating $174,500 outstanding at September 30, 2012. The 12% Convertible Notes Payable bear interest at 12% per annum.  Accrued interest may be payable, at the note holder’s option, in cash or in shares of Common Stock. If the accrued interest is paid in shares of Common Stock, the number of shares issuable to satisfy the accrued interest is primarily based on the closing price, as quoted on the OTCBB of the trading day immediately prior to the interest payment date.  The interest payable commenced June 1, 2009 and is payable every quarter thereafter, until the obligations under the 12% Convertible Notes Payable are satisfied.  The 12% Convertible Notes Payable mature ten days after the maturity date of our 12% Note Payable.  On the maturity date, each holder has the option of having the 12% Convertible Notes Payable prepaid in cash or shares of Common Stock as follows: 1) if the average closing price of the Common Stock on the last five trading days prior to the maturity date is $0.50 or more, then the holder may elect to have the principal paid in shares of Common Stock. In such case, the number of shares of Common Stock to be issued to the holder shall be determined by dividing the principal amount outstanding on the maturity date by $0.50, or 2) if the average closing price of the Common Stock on the last five trading days prior to the maturity date is less than $0.50, then the principal may only be paid in cash.  We may prepay the 12% Convertible Notes Payable without premium.  Each note holder may convert, at his option, the outstanding principal of the 12% Convertible Notes Payable , after July 1, 2009 and prior to October 10, 2013 at the lesser of: 1)  $0.40 or 2) the effective price per share of a subsequent financing of the Company occurring prior to the maturity date.

From January 1 to September 30, 2012, holders of $462,500 of the 12% Convertible Notes Payable converted such notes. We issued 1,156,250 shares of our Common Stock to the holders pursuant to such conversion.

Warrants

As of September 30, 2012, 11,966,005 shares of our Common Stock are issuable pursuant to the exercise of warrants at a weighted-average exercise price of $0.46 per share.

Options

As of September 30, 2012, 19,975,000 shares of our Common Stock are issuable pursuant to the exercise of options at a weighted-average exercise price of $0.25 per share.
 
Going Concern

The accompanying financial statements have been prepared on a going concern basis. We have a net loss from continuing operations of approximately $41,000 during the nine-month period ended September 30, 2012, and a working capital deficit of approximately $70,000 as of September 30, 2012. Our ability to continue as a going concern is dependent upon our ability to obtain the necessary financing to meet our obligations and repay our liabilities arising from normal business operations when they come due, to fund possible future acquisitions, and to generate profitable operations in the future. Management plans to continue increase its revenues at a higher rate than its expenses and may continue to provide for our capital requirements by issuing additional equity securities and debt. The outcome of these matters cannot be predicted at this time and there are no assurances that if achieved, we will have sufficient funds to execute its business plan or generate positive operating results.
 
 
22

 

We have generated revenues since inception but they were not an adequate source of cash to fund future operations. Historically we have relied on private placement issuances of equity and promissory notes.

It is likely that we will need to raise additional working capital to fund our ongoing operations and growth. The amount of our future capital requirements depends primarily on the rate at which we increase our revenues and correspondingly decrease our use of cash to fund operations. Cash used for operations will be affected by numerous known and unknown risks and uncertainties including, but not limited to, our ability to successfully market our products and services and the degree to which competitive products and services are introduced to the market. As long as our cash flow from operations remains insufficient to completely fund operations, we will continue depleting our financial resources and seeking additional capital through equity and/or debt financing. If we raise additional capital through the issuance of debt, this will result in increased interest expense. If we raise additional funds through the issuance of equity or convertible debt securities, the percentage ownership of our Company held by existing stockholders will be reduced and those stockholders may experience significant dilution. In addition, new securities may contain rights, preferences or privileges that are senior to those of our Common Stock.

There can be no assurance that acceptable financing to fund our ongoing operations can be obtained on suitable terms, if at all. If we are unable to obtain the financing necessary to support our operations, we may be unable to continue as a going concern. In that event, we may be forced to cease operations and our stockholders could lose their entire investment in us.

Off-Balance Sheet Arrangements
 
We have no off-balance sheet arrangements.

Item 4. Controls and Procedures
 
Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer, who is also our principal executive and financial officer, has evaluated the effectiveness of our disclosure controls and procedures as defined in Rule 13a-15(e) of the Securities Exchange Act of 1934, as amended, or the Exchange Act. Based upon that evaluation, our Chief Executive Officer concluded that, as of September 30, 2012, our disclosure controls and procedures were effective in ensuring that material information required to be disclosed in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, including ensuring that such material information is accumulated and communicated to our management, including our Chief Executive Officer, who serves as our principal executive and financial officer, as appropriate, to allow timely decisions regarding required disclosure.
 
Changes in Internal Control Over Financial Reporting
 
During the quarter ended September 30, 2012, there were no changes in our internal control over financial reporting that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

 
PART II - OTHER INFORMATION
 
Item 5. Other Information

New Employment Agreements with Brian Ross and Damon Stein; Right to Award Discretionary Bonus to Jeff McCollum

Given the timing of the event, the following information is included in this Form 10-Q pursuant to Item 5.02 “Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers” of Form 8-K in lieu of filing a Form 8-K.

On November 9, 2012, we entered into new employment agreements with Brian Ross, our Chairman of the Board, President and Chief Executive Officer, and Damon Stein, our General Counsel and Secretary.
 
 
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Mr. Ross’s employment agreement continues until the earlier of December 31, 2017 or its earlier termination or expiration. Under the agreement Mr. Ross is entitled to an annual base salary of $275,000.  Mr. Ross is entitled to an annual raise of three percent and additional annual raises and bonuses at the discretion of our Board of Directors.  Any bonuses awarded will not exceed thirty percent of Mr. Ross’s base salary.  If we do not make monthly salary payments during the term of his employment, such salary will accrue without interest. Mr. Ross is entitled to other benefits including reimbursement for reasonable business expenses and payment of health insurance premiums.  The employment agreement may be terminated by us without cause upon 30-days prior written notice.  If we elect to terminate Mr. Ross’s employment without cause during the term of his employment, he shall be entitled to a severance payment of the greater of the remaining payments due on the term of the agreement or an annual base salary of one year.  We may also terminate the agreement and Mr. Ross’s employment upon his illness or disability for a continuous period of more than 45 days, his death or for cause. The agreement contains customary confidentiality and assignment of work product provisions.

Mr. Stein’s employment agreement continues until the earlier of December 31, 2017 or its earlier termination or expiration. Under the agreement Mr. Stein is entitled to an annual base salary of $275,000.  Mr. Stein is entitled to an annual raise of three percent and additional annual raises and bonuses at the discretion of our Board of Directors.  Any bonuses awarded will not exceed thirty percent of Mr. Stein’s base salary. If we do not make monthly salary payments during the term of his employment, such salary will accrue without interest. Mr. Stein is entitled to other benefits including reimbursement for reasonable business expenses and payment of health insurance premiums.  The employment agreement may be terminated by us without cause upon 30-days prior written notice.  If we elect to terminate Mr. Stein’s employment without cause during the term of his employment, he shall be entitled to a severance payment of the greater of the remaining payments due on the term of the agreement or an annual base salary of one year.  We may also terminate the agreement and Mr. Stein’s employment upon his illness or disability for a continuous period of more than 45 days, his death or for cause. The agreement contains customary confidentiality and assignment of work product provisions.
 
On November 13, 2012, the Board approved the right to award Jeff McCollum, President of our Cake Marketing Division and one of our officers, an annual bonus at our discretion of up to 100% percent (payable in installments) of Mr. McCollum’s base salary of $150,000, allowing for total annual compensation of up to $300,000.  In September and October 2012, Mr. McCollum was awarded bonuses which totaled $16,666.68.  The other terms of Mr. McCollum’s at-will employment agreement with us, dated as of March 15, 2007, remain in effect.
 
Item 6.  Exhibits
 
2.1
Asset Purchase Agreement, dated September 27, 2012, between Accelerize New Media, Inc. and Emerging Growth LLC. (incorporated by reference to Exhibit 2.1 to the Company’s Current Report on Form 8-K (file no. 000-52635) filed on September 27, 2012).
   
4.1
Warrant to Purchase Stock issued September 27, 2012 (incorporated by reference to Exhibit 4.1 to the Company’s Current Report on Form 8-K (file no. 000-52635) filed on September 27, 2012).
   
10.1
Second Amendment to Loan Agreement, dated September 27, 2012, between Accelerize New Media, Inc. and Agility Capital II, LLC (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K (file no. 000-52635) filed on September 27, 2012).
   
10.2
Employment Agreement, dated November 9, 2012, between Accelerize New Media, Inc. and Brian Ross.*
   
10.3
Employment Agreement, dated November 9, 2012, between Accelerize New Media, Inc. and Damon Stein.*
   
31.1
Certification of Principal Executive Officer and Principal Financial Officer Pursuant to Rule 13a-14(a) and15d-14(a).*
   
32.1
Certification of Principal Executive Officer and Principal Financial Officer Pursuant to 18 U.S.C. 1350.*
   
101.
The following materials from the Company's Quarterly Report on Form 10-Q for the quarter ended September 30, 2012, formatted in XBRL (eXtensible Business Reporting Language): (i) the Balance Sheets, (ii) the Statements of Operations, (iii) the Statements of Cash Flows, and (iv) related notes to these financial statements.**

*
Filed herewith.
**
Furnished herewith.
 
 
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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 
 
ACCELERIZE NEW MEDIA, INC.
 
       
Dated: November 14, 2012
By: 
/s/ Brian Ross                                                               
 
   
Brian Ross
President and Chief Executive Officer
(principal executive and principal financial officer)
 
 
 

 
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