Edgar Filing: ACCELERIZE NEW MEDIA INC

accelerize_10q-063012.htm

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)

[X]	QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2012

[ ]	TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT

For the transition period from ________ to ________

Commission File Number: 000-52635

ACCELERIZE NEW MEDIA, INC.

(Exact name of registrant specified in charter)

Delaware	20-3858769
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)

2244 WEST COAST HIGHWAY, SUITE 250

NEWPORT BEACH,

CALIFORNIA 92663

(Address of principal executive offices)

(949) 515 2141

(Issuer's telephone number)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes [X] No [ ]

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes [X] No [ ]

Indicate by check mark whether the registrant is large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer o	Accelerated filer o
Non-accelerated filer o (Do not check if smaller reporting company)	Smaller reporting company [X]

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No [X]

The number of shares outstanding of the registrant’s Common Stock, $0.001 par value per share, as of August 7, 2012, was 55,770,059.

When used in this quarterly report, the terms “Accelerize,” “the Company,” “ we,” “our,” and “us” refer to Accelerize New Media, Inc., a Delaware corporation.

CAUTIONARY STATEMENT REGARDING FORWARD LOOKING INFORMATION

This quarterly report on Form 10-Q contains certain forward-looking statements. Forward-looking statements may include our statements regarding our goals, beliefs, strategies, objectives, plans, including product and service developments, future financial conditions, results or projections or current expectations. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms, or other comparable terminology. These statements are subject to known and unknown risks, uncertainties, assumptions and other factors that may cause actual results to be materially different from those contemplated by the forward-looking statements. These factors include, but are not limited to, our ability to implement our strategic initiatives, economic, political and market conditions and fluctuations, government and industry regulation, interest rate risk, U.S. and global competition, and other factors. Most of these factors are difficult to predict accurately and are generally beyond our control. You should consider the areas of risk described in connection with any forward-looking statements that may be made herein. The business and operations of Accelerize New Media, Inc. are subject to substantial risks, which increase the uncertainty inherent in the forward-looking statements contained in this report. Except as required by law, we undertake no obligation to release publicly the result of any revision to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. Further information on potential factors that could affect our business is described under “Item 1A. Risk Factors” in our annual report on Form 10-K as filed with the Securities and Exchange Commission, or the SEC, on March 29, 2012. Readers are also urged to carefully review and consider the various disclosures we have made in this report and in our annual report on Form 10-K.

ACCELERIZE NEW MEDIA, INC.

INDEX

		Page

PART I - FINANCIAL INFORMATION:		1

Item 1.	Financial Statements (Unaudited)	1

Item 2.	Management’s Discussion and Analysis And Results of Operations	16

Item 4.	Controls and Procedures	22

PART II - OTHER INFORMATION:		23

Item 1.	Legal Proceedings	23

Item 5.	Other Information	23

Item 6.	Exhibits	23

SIGNATURES		24

PART I - FINANCIAL INFORMATION

Item 1. Financial Statements

ACCELERIZE NEW MEDIA, INC.

BALANCE SHEETS

	June 30, 2012			December 31, 2011
	(Unaudited)			(1)
ASSETS

Current Assets:
Cash	$	45,040		$	104,750
Accounts receivable, net of allowance for bad debt of $28,670 and $95,301		513,369			423,045
Prepaid expenses and other assets		61,834			54,582
Marketable securities - available-for-sale		120			120
Total current assets		620,363			582,497

Property and equipment, net of accumulated depreciation of $35,206 and $20,878		54,383			57,689

Deferred financing fees		-			3,351
Total assets	$	674,746		$	643,537

LIABILITIES AND STOCKHOLDERS' DEFICIT

Current Liabilities:
Accounts payable and accrued expenses	$	540,994		$	416,020
Deferred revenues		91,804			75,242
Convertible notes payable and accrued interest, net of debt discount of $-0- and $18,289		194,713			-
Notes payable and accrued interest, net of debt discount of $37,417 and $91,338		285,597			416,509
Total current liabilities		1,113,108			907,771

Convertible notes payable and accrued interest, net of debt discount of $-0- and $18,289		-			625,081
Total liabilities		1,113,108			1,532,852

Stockholders' Deficit:
Preferred stock, $0.001 par value, 2,000,000 shares authorized:
Series A, -0- and 23,934 issued and outstanding		-			322,339
Series B, -0- and 116,625 issued and outstanding		-			3,565,813
Common stock; $.001 par value; 100,000,000 shares authorized;
55,745,059 and 39,851,307 issued and outstanding		55,745			39,851
Additional paid-in capital		16,077,729			11,435,494
Accumulated deficit		(16,571,836	)		(16,252,812	)

Total stockholders’ deficit		(438,362	)		(889,315	)

Total liabilities and stockholders’ deficit	$	674,746		$	643,537

(1) Derived from audited financial statements

See Notes to Unaudited Financial Statements.

ACCELERIZE NEW MEDIA, INC.

STATEMENTS OF OPERATIONS

	Three-month periods ended						Six-month periods ended
	June 30,						June 30,
	2012			2011			2012			2011
	(Unaudited)			(Unaudited)			(Unaudited)			(Unaudited)
Revenues:
Software-as-a-Service	$	1,294,720		$	487,698		$	2,343,085		$	821,760
Online marketing services		242,150			323,629			375,183			691,880
Total revenues:		1,536,870			811,327			2,718,268			1,513,640

Operating expenses:
Cost of revenue		278,691			147,504			461,298			257,931
Research and development		149,392			122,380			381,996			241,101
Selling, general and administrative		1,013,881			562,969			2,011,677			1,254,471
Total operating expenses		1,441,964			832,853			2,854,971			1,753,503

Operating income (loss)		94,906			(21,526	)		(136,703	)		(239,863	)

Other expense:
Interest expense		(45,708	)		(134,320	)		(99,088	)		(331,458	)
		(45,708	)		(134,320	)		(99,088	)		(331,458	)

Net income (loss) from continuing operations		49,198			(155,846	)		(235,791	)		(571,321	)

Discontinued operations
Income from discontinued operations		-			5,854			-			3,059
Gain from the disposal of discontinued operations		-			16,621			-			36,621
Net income from discontinued operations		-			22,475			-			39,680

Less dividends series A and B preferred stock		-			(121,047	)		(83,232	)		(221,169	)

Net income (loss) attributable to common stock	$	49,198		$	(254,418	)	$	(319,023	)	$	(752,810	)

Earnings per share:
Basic
Continuing operations	$	0.00		$	(0.01	)	$	(0.01	)	$	(0.02	)
Discontinued operations		-			-			-			-
Net per share	$	0.00		$	(0.01	)		(0.01	)		(0.02	)

Diluted
Continuing operations	$	0.00		$	(0.01	)	$	(0.01	)	$	(0.02	)
Discontinued operations		-			-			-			-
Net per share	$	0.00		$	(0.01	)	$	(0.01	)	$	(0.02	)


Basic weighted average common shares outstanding		55,719,575			36,334,560			48,923,639			35,768,915
Diluted weighted average common shares outstanding		61,587,751			36,334,560			48,525,837			41,755,307

See Notes to Unaudited Financial Statements.

ACCELERIZE NEW MEDIA, INC.

STATEMENTS OF CASH FLOWS

	Six-month periods ended
	June 30,
	2012			2011
	(Unaudited)			(Unaudited)
Cash flows from operating activities:
Net loss from continuing operations	$	(235,791	)	$	(571,321	)
Adjustments to reconcile net loss from continuing operations to net cash provided by (used in)operating activities:
Depreciation and amortization		14,328			29,097
Amortization of debt discount		75,562			75,390
Provision for bad debt		(66,631	)		(8,354	)
Fair value of options		108,356			161,711
Fair value of warrant modifications		-			17,645
Fair value of inducement to convertible note holders		-			159,000
Changes in operating assets and liabilities:
Accounts receivable		(23,693	)		(152,410	)
Other assets		(3,200	)		(13,004	)
Prepaid expenses		(4,052	)		(5,396	)
Accrued interest		(990	)		5,108
Accounts payable and accrued expenses		124,973			(78,526	)
Deferred revenues		16,563			-
Net cash provided by (used in) continuing operations		5,425			(381,060	)
Net cash used in discontinued operations		-			(1,306	)
Net cash provided by (used in) operating activities		5,425			(382,366	)

Cash flows used in investing activities:
Proceeds from sale of lead generation business		-			36,621
Capital expenditures		(11,022	)		(15,867	)

Net cash (used in) provided by investing activities		(11,022	)		20,754

Cash flows from financing activities:
Proceeds from notes payable		-			500,000
Principal repayments on notes payable		(180,000	)		(60,000	)
Proceeds from exercise of warrants		125,887			-
Repurchase of shares of common stock		-			(10,000	)

Net cash (used in) provided by financing activities		(54,113	)		430,000

Net (decrease) increase in cash		(59,710	)		68,388

Cash, beginning of period		104,750			91,603

Cash, end of period	$	45,040		$	159,991

Supplemental disclosures of cash flow information:
Cash paid for interest	$	45,624		$	46,853

Cash paid for income taxes	$	-		$	-

Non-cash investing and financing activities:

Write-off of fully depreciated fixed assets	$	-		$	640
Preferred stock dividends	$	83,231		$	221,169
Conversion of Series A Preferred Stock	$	322,339		$	363,000
Conversion of Series B Preferred Stock	$	3,565,813		$	-
Conversion of notes payable to common stock	$	452,500		$	530,000

See Notes to Unaudited Financial Statements.

ACCELERIZE NEW MEDIA, INC.

NOTES TO UNAUDITED FINANCIAL STATEMENTS

NOTE 1: ORGANIZATION, DESCRIPTION OF BUSINESS AND GOING CONCERN

Accelerize New Media, Inc., or the Company, a Delaware corporation, incorporated on November 22, 2005, is a software developer and an online marketing services provider.

The Company offers a comprehensive online media solution for clients to reach their target audience on the Internet. The Company provides multifaceted online marketing services specializing in the development of performance based marketing programs and related software solutions for businesses interested in expanding their online advertising presence. In February 2011, the Company decided to allocate more resources to its software solutions, discontinued its lead generation business, and disposed of this segment to a third-party for an up-front consideration of $20,000 and a percentage of future revenues that might be generated by the third-party through February 2012.

The balance sheet presented as of December 31, 2011 has been derived from our audited financial statements. The unaudited financial statements have been prepared pursuant to the rules and regulations of the SEC. Certain information and footnote disclosures normally included in the annual financial statements prepared in accordance with accounting principles generally accepted in the United States of America, have been omitted pursuant to those rules and regulations, but we believe that the disclosures are adequate to make the information presented not misleading. The financial statements and notes included herein should be read in conjunction with the annual financial statements and notes for the year ended December 31, 2011 included in our Annual Report on Form 10-K filed with the SEC on March 29, 2012. In the opinion of management, all adjustments, consisting of normal, recurring adjustments and disclosures necessary for a fair presentation of these interim statements have been included. The results of operations for the three and six-month periods ended June 30, 2012 are not necessarily indicative of the results for the year ending December 31, 2012.

The accompanying financial statements have been prepared on a going concern basis. The Company has incurred losses of $235,791 during the six-month period ended June 30, 2012, and it has a working capital deficit of $492,745 as of June 30, 2012. The Company's ability to continue as a going concern is dependent upon its ability to obtain the necessary financing to meet its obligations and repay its liabilities arising from normal business operations when they come due, to fund possible future acquisitions, and to generate profitable operations in the future. Management plans may continue to provide for the Company’s capital requirements by issuing additional equity securities and debt. The outcome of these matters cannot be predicted at this time and there are no assurances that if achieved, the Company will have sufficient funds to execute its business plan or generate positive operating results.

NOTE 2: SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reporting amounts of revenues and expenses during the reported period. Actual results will differ from those estimates. Included in these estimates are assumptions about recovery of assets from discontinued operations and assumptions used in Black-Scholes-Merton, or BSM, valuation methods, such as expected volatility, risk-free interest rate, and expected dividend rate.

Loss from Continuing Operations

	Six-month periods ended
	June 30, 2012			June 30, 2011

Revenues	$	2,718,268		$	1,513,640
Operating expenses		(2,854,971	)		(1,753,503	)
Interest expense		(99,088	)		(331,458	)
Loss from continuing operations		(235,791	)		(571,321	)

Net Income from Discontinued Operations

	Six-month periods ended
	June 30, 2012		June 30, 2011

Revenues	$	-	$	140,144
Gain on disposal		-		36,621
Operating expenses		-		(137,085	)
Net income from discontinued operations		-		39,680

During the six-month period ended June 30, 2011, the Company wrote down its goodwill by $38,000, which is included in operating expenses.

The Company did not have discontinued operations during the six-month period ended June 30, 2012.

Cash and Cash Equivalents

The Company considers all highly liquid temporary cash investments with an original maturity of three months or less when purchased, to be cash equivalents.

Accounts Receivable

The Company’s accounts receivable are due primarily from advertising, affiliate marketing, and lead generation companies. Collateral is generally not required. The Company also maintains allowances for doubtful accounts for estimated losses resulting from the inability of the Company’s customers to make payments. The Company periodically reviews these estimated allowances, including an analysis of the customers’ payment history and creditworthiness, the age of the trade receivable balances and current economic conditions that may affect a customer’s ability to make payments. Based on this review, the Company specifically reserves for those accounts deemed uncollectible. When receivables are determined to be uncollectible, principal amounts of such receivables outstanding are deducted from the allowance.

	June 30, 2012		December 31, 2011

Allowance for doubtful accounts	$	28,670	$	95,301

Concentration of Credit Risks

The Company is subject to concentrations of credit risk primarily from cash and cash equivalents and accounts receivable.

The Company’s cash and cash equivalents accounts are held at a financial institution and are insured by the Federal Deposit Insurance Corporation, or the FDIC, up to $250,000. During the six-month period ended June 30, 2012, the Company has reached bank balances exceeding the FDIC insurance limit. To reduce its risk associated with the failure of such financial institutions, the Company periodically evaluates the credit quality of the financial institution in which it holds deposits.

The Company's accounts receivable are due from a few customers, generally located in the United States, Canada, and Europe. None of the Company’s customers accounted for more than 10% of its accounts receivable at June 30, 2012 or December 31, 2011.

Revenue Recognition

The Company recognizes revenue on arrangements in accordance with ASC Topic 605-10-S99, Revenue Recognition-Overall-SEC Materials. Revenue is recognized only when the price is fixed or determinable, persuasive evidence of an arrangement exists, the service is performed, and collectability of the resulting receivable is reasonably assured.

The Company’s Software-as-a-Service, or SaaS, revenues are generated from a set-up fee and monthly license fee, supplemented by per transaction fees that customers pay for platform usage.

The Company’s online marketing service revenues are generated from banner design and website development, targeted content creation and syndication, contact management solutions and banner ad sales via its portfolio of websites.

Effective February 2011, the Company discontinued its lead generation business.

Product Concentration

The Company generates its revenues from the following two activities: software licensing and online marketing services.

Fair Value of Financial Instruments

The Company accounts for assets and liabilities measured at fair value on a recurring basis in accordance with ASC Topic 820, Fair Value Measurements and Disclosures, or ASC 820. ASC 820 establishes a common definition for fair value to be applied to existing generally accepted accounting principles that require the use of fair value measurements, establishes a framework for measuring fair value, and expands disclosure about such fair value measurements.

ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below:

Level 1: Observable inputs such as quoted market prices in active markets for identical assets or liabilities.

Level 2: Observable market-based inputs or unobservable inputs that are corroborated by market data.

Level 3: Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions.

Marketable securities consist of equity securities of a publicly-traded company. These securities are valued using inputs observable in active markets for identical securities and are therefore classified as Level 1 within our fair value hierarchy. The Company regarded the decline in fair value of its marketable securities to be “other than temporary,” accordingly the unrealized loss was recorded in the other expenses section in the Company’s statements of operations.

Additional Disclosures Regarding Fair Value Measurements

The carrying value of cash and cash equivalents, accounts receivable, accounts payable and accrued expenses, note and convertible promissory notes payable approximate their fair value due to the short maturity of these items.

Convertible Instruments

The Company evaluates and accounts for conversion options embedded in its convertible instruments in accordance with ASC 815, Accounting for Derivative Instruments and Hedging Activities, or ASC 815.

ASC 815 generally provides three criteria that, if met, require companies to bifurcate conversion options from their host instruments and account for them as free standing derivative financial instruments. These three criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under otherwise applicable generally accepted accounting principles with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument.

The Company accounts for convertible instruments (when it has determined that the embedded conversion options should not be bifurcated from their host instruments) in accordance with ASC 470-20, Debt with Conversion and Other Options. Accordingly, the Company records, when necessary, discounts to convertible notes for the intrinsic value of conversion options embedded in debt instruments based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note. Debt discounts under these arrangements are amortized over the term of the related debt to their earliest date of redemption. The Company also records when necessary deemed dividends for the intrinsic value of conversion options embedded in preferred shares based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note.

ASC 815-40, Contracts in Entity’s own Equity, provides that, among other things, generally, if an event is not within the entity’s control, such contract could require net cash settlement and shall be classified as an asset or a liability.

The Company needs to determine whether the instruments issued in the transactions are considered indexed to the Company’s own stock. While the Company’s 12% convertible promissory notes, or 12% Convertible Notes Payable, and the warrants issued in connection with the Company’s 12% note payable, or 12% Note Payable, did not provide variability involving sales volume, stock index, commodity price, revenue targets, among other things, they do provide for variability involving future equity offerings and issuance of equity-linked financial instruments. While the instruments did not contain an exercise contingency, the settlement of the 12% Convertible Notes Payable and the warrants issued in connection with the 12% Note Payable would not equal the difference between the fair value of a fixed number of shares of the Company’s Common Stock and a fixed stock price. Accordingly, they are not indexed to the Company’s stock price.

However, the Company believes that it has no derivative liabilities associated with such instruments at June 30, 2012 because the Company believes that it will not issue additional consideration, beyond those already granted, 1) to the holders of the 12% Convertible Notes Payable, a substantial number of which have converted their 12% Convertible Note Payable during the first quarter of 2012, and 2) the likelihood that the Company will trigger the subsequent financing reset provision of the warrants issued in connection with the 12% Note Payable is more remote than possible, but certainly not probable.

Advertising

The Company expenses advertising costs as incurred.

	Six-month periods ended,
	June 30, 2012		June 30, 2011

Advertising expense	$	43,243	$	40,762

Income Taxes

Income taxes are accounted for in accordance with the provisions of ASC Topic 740, Accounting for Income Taxes. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. Valuation allowances are established, when necessary, to reduce deferred tax assets to the amounts expected to be realized, but no less than quarterly.

Software Development Costs

Costs incurred in the research and development of software products are expensed as incurred until technological feasibility has been established. After technological feasibility is established, any additional costs are capitalized in accordance with ASC No. 985-30, Software-Research and Development. Costs of maintenance and customer support will be charged to expense when related revenue is recognized or when those costs are incurred, whichever occurs first. The Company believes that the current process for developing software is essentially completed concurrently with the establishment of technological feasibility; accordingly, no software development costs have been capitalized at June 30, 2012.

Share-Based Payment

The Company accounts for stock-based compensation in accordance with ASC Topic 718, Compensation-Stock Compensation, or ASC 718. Under the fair value recognition provisions of this topic, stock-based compensation cost is measured at the grant date based on the fair value of the award and is recognized as an expense on a straight-line basis over the requisite service period, which is the vesting period.

The Company has elected to use the BSM option-pricing model to estimate the fair value of its options, which incorporates various subjective assumptions including volatility, risk-free interest rate, expected life, and dividend yield to calculate the fair value of stock option awards. Compensation expense recognized in the statements of operations is based on awards ultimately expected to vest and reflects estimated forfeitures. ASC 718 requires forfeitures to be estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates.

Segment Reporting

The Company generates revenues from two sources: 1) SaaS, and 2) online marketing services. The Company's chief operating decision maker evaluates the performance of the Company based upon revenues and expenses by functional areas as disclosed in the Company's statements of operations.

Recent Accounting Pronouncements

Recent accounting pronouncements have been issued but deemed by management to be outside the scope of relevance to the Company.

Basic and Diluted Earnings Per Share

Basic earnings per share are calculated by dividing income available to stockholders by the weighted-average number of common shares outstanding during each period. Diluted earnings per share are computed using the weighted average number of common and dilutive common share equivalents outstanding during the period. Dilutive common share equivalents consist of shares issuable upon the exercise of stock options and warrants (calculated using the modified-treasury stock method).

	Three months ended					Six months ended
	June 30, 2012		June 30, 2011			June 30, 2012			June 30, 2011
Numerator:
Net income (loss) from continuing operations	$	49,198	$	(155,846	)	$	(235,791	)	$	(571,321	)
Preferred stock dividends		-		(121,047	)		(83,232	)		(221,169	)
Numerator for basic earnings per share- net income (loss) from continuing operations attributable to common stockholders - as adjusted	$	49,198	$	(276,893	) )	$	(319,023	)	$	(792,490	)

Net income from discontinued operations	$	-	$	22,475		$	-		$	39,680

Denominator:
Denominator for basic earnings per share--weighted average shares		55,719,575		36,334,560			48,923,639			35,768,915
Effect of dilutive securities- when applicable:
Stock options		5,320,270		4,092,222			-			3,918,750
Warrants		547,906		1,415,186			-			2,067,642
Denominator for diluted earnings per share--adjusted weighted-average shares and assumed conversions		61,587,751		41,841,968			48,923,639			41,755,307

Earnings (loss) per share:
Basic
Continuing operations, as adjusted	$	0.00	$	(0.01	)	$	(0.01	)	$	(0.02	)
Discontinued operations	$	-	$	-		$	-		$	0.00
Net earnings (loss) per share- basic	$	0.00	$	(0.01	)	$	(0.01	)	$	(0.02	)

Diluted
Continuing operations, as adjusted	$	0.00	$	(0.01	)	$	(0.01	)	$	(0.02	)
Discontinued operations	$	-	$	-		$	-		$	-
Net earnings(loss) per shares-diluted	$	0.00	$	(0.01	)	$	(0.01	)	$	(0.02	)

The weighted-average anti-dilutive common share equivalents are as follows:

	Three-month periods ended				Six-month periods ended
	June 30,				June 30,
	2012		2011		2012		2011

Series A Preferred Stock		-		3,790,000		538,892		4,090,000
Series B Preferred Stock		-		11,662,500		5,794,986		11,662,500
Convertible notes payable		461,250		1,274,000		664,821		1,274,000
Options		3,709,730		9,225,000		9,030,000		9,225,000
Warrants		11,368,099		13,080,524		12,130,831		14,067,275
		15,539,079		39,032,024		28,159,530		40,318,775

The anti-dilutive common share equivalents outstanding at June 30, 2012 and 2011 are as follows:

	June 30, 2012		June 30, 2011

Series A Preferred Stock		-		2,880,000
Series B Preferred Stock		-		11,662,500
Convertible notes payable		461,250		1,274,000
Options		3,709,730		9,225,000
Warrants		11,368,099		13,080,524
		15,539,079		38,122,024

Property and Equipment

Property and equipment are recorded at cost and are depreciated on a straight-line basis over their estimated useful lives of three years. Maintenance and repairs are charged to expense as incurred. Significant renewals and betterments are capitalized.

Property and equipment consist of the following at:

	June 30, 2012			December 31, 2011
Computer equipment and software	$	54,540		$	45,537
Office furniture and equipment		35,049			33,030
		89,589			78,567
Accumulated depreciation		(35,206	)		(20,878	)
	$	54,383		$	57,689

	Six-month periods ended
	June 30, 2012		June 30, 2011

Depreciation expense	$	14,328	$	29,097

NOTE 3: PREPAID EXPENSES

At June 30, 2012, the prepaid expenses consisted primarily of prepaid insurance and rent.

NOTE 4: MARKETABLE SECURITIES

Marketable securities classified as available for sale consisted of the following at:

	June 30, 2012		December 31, 2011
Cost basis	$	24,000	$	24,000
Carrying value		120		120
Total other-than-temporary losses recognized in earnings	$	23,880	$	23,880

NOTE 5: GOODWILL

At December 31, 2010, the Company wrote-down the value of its goodwill. Goodwill represents the excess of the purchase price over the fair value of net assets acquired in business combinations. ASC 350-30-35-4 “Intangibles-Goodwill and Other” requires that goodwill be tested for impairment at the reporting unit level (operating segment or one level below an operating segment) on an annual basis and between annual tests when circumstances indicate that the recoverability of the carrying amount of goodwill may be in doubt. Application of the goodwill impairment test requires judgment, including the identification of reporting units, assigning assets and liabilities to reporting units, assigning goodwill to reporting units, and determining the fair value. Significant judgments required to estimate the fair value of reporting units include estimating future cash flows, determining appropriate discount rates and other assumptions. Changes in these estimates and assumptions could materially affect the determination of fair value and/or goodwill impairment for each reporting unit. The Company wrote-down $0 and $38,000 during the six-month periods ended June 30, 2012 and 2011, respectively. The $38,000 carrying value of goodwill was reclassified to discontinued operations in 2011.

NOTE 6: DEFERRED REVENUES

The Company’s deferred revenues consist of prepayments made by certain of the Company’s customers. The Company decreases the deferred revenues by the amount of the services it renders to such clients when provided.

	June 30, 2012		December 31, 2011

Deferred revenues	$	91,804	$	75,242

NOTE 7: CONVERTIBLE NOTES PAYABLE AND NOTE PAYABLE

10% Convertible Notes Payable

The Company had 10% convertible promissory notes, or 10% Convertible Notes Payable, aggregating $530,000 outstanding at December 31, 2010. The 10% Convertible Notes Payable bore interest at 10% per annum. Accrued interest was payable, at the note holder’s option, in cash or in shares of Common Stock. If the accrued interest was paid in shares of Common Stock, the number of shares issuable to satisfy the accrued interest was based on the closing price, as quoted on the Over-the-Counter Bulletin Board, or OTCBB, of the trading day immediately prior to the interest payment date. The interest was payable commencing June 1, 2008 and every quarter thereafter, until the obligations under the 10% Convertible Notes Payable were satisfied. The 10% Convertible Notes Payable matured between March and June 2011.

On January 3, 2011, the Company issued 1,325,000 shares of its Common Stock pursuant to the conversion of 10% Convertible Notes Payable with principal aggregating $530,000, at $0.40 per share. The fair value of the inducement to the holders of the 10% Convertible Notes Payable amounted to $159,000 and was included in interest expense for the three-month period ended March 31, 2011.

12% Convertible Notes Payable

The Company had 12% convertible promissory notes, including accrued interest, aggregating $194,713 and $625,081 outstanding at June 30, 2012 and December 31, 2011, respectively. The 12% Convertible Notes Payable bear interest at 12% per annum. Accrued interest may be payable, at the note holder’s option, in cash or in shares of Common Stock. If the accrued interest is paid in shares of Common Stock, the number of shares issuable to satisfy the accrued interest is primarily based on the closing price, as quoted on the OTCBB of the trading day immediately prior to the interest payment date. The interest payable commenced June 1, 2009 and is payable every quarter thereafter, until the obligations under the 12% Convertible Notes Payable are satisfied. The 12% Convertible Notes Payable mature ten days after the maturity date of the Company’s 12% note, or 12% Note. Effective May 29, 2009, on the maturity date, each holder has the option of having the 12% Convertible Notes Payable prepaid in cash or shares of Common Stock as follows: 1) if the average closing price of the Common Stock on the last five trading days prior to the maturity date is $0.50 or more, then the holder may elect to have the principal paid in shares of Common Stock. In such case, the number of shares of Common Stock to be issued to the holder shall be determined by dividing the principal amount outstanding on the maturity date by $0.50, or 2) if the average closing price of the Common Stock on the last five trading days prior to the maturity date is less than $0.50, then the principal may only be paid in cash. The Company may prepay the 12% Convertible Notes Payable without premium. Each note holder may convert, at his option, the outstanding principal of the 12% Convertible Notes Payable , after July 1, 2009 and prior to January 10, 2013 at the lesser of: 1) $0.40 or 2) the effective price per share of a subsequent financing of the Company occurring prior to the maturity date.

During the six-month period ended June 30, 2012, the Company issued 1,131,250 shares of its common stock pursuant to the conversion of 12% Convertible Notes payable with principal aggregating $452,500.

12% Note Payable

During 2011, the Company issued a note payable, aggregating $500,000. The 12% Note Payable bears interest at a rate of 12% per annum and matures on March 31, 2012. Interest is payable monthly. Effective April 1, 2011 the Company made monthly principal payments of $20,000. In connection with the issuance of the 12% Note Payable, the Company granted warrants to the holder to purchase 283,019 shares of the Company’s Common Stock. The exercise price for the warrants was equal to the lower of (i) $0.53 per share, or (ii) the price per share at which the Company sells or issues its Common Stock after the issue date of the 12% Note Payable in a transaction or series of transactions in which the Company receives at least $500,000. The exercise price of such warrants, adjusted for subsequent financing reset provision, may not have been less than $0.35 per share.

During August 2011, the Company modified the terms of the 12% Note Payable by 1) extending the maturity to December 31, 2012, 2) increasing the amount borrowed under the 12% Note Payable by an additional $100,000, 3) amending the payment schedule for principal payments from monthly commencing on April 1, 2011 to monthly commencing on January 1, 2012, 4) increasing the monthly principal payments to $30,000, 5) cancelling the initial warrants issued in January 2011, and 6) granting 600,000 warrants to the holder at an exercise price of $0.35 per share with an expiration date of August 23, 2016.

The Company accounted for the cancellation of the initial warrants in January 2011 and the grant of 600,000 warrants in August 2011, a modification of terms for the grants of 283,019 warrants issued in January 2011, and a new grant of 316,981 warrants. As a result of the grants and modification of warrants, the Company recognized as a beneficial conversion feature and debt discount of $141,257, which is reflected in the accompanying financial statements as additional paid-in capital and corresponding debt discount.

The Company made principal repayments of $180,000 on its 12% Note Payable during the six-month period ended June 30, 2012.

	Six-month periods ended
	June 30, 2012		June 30, 2011

Interest and amortization expense associated with the 10% and 12% Convertible Notes Payable	$	90,802	$	75,077

NOTE 8: STOCKHOLDERS’ DEFICIT

Common Stock

A summary of the issuance of shares of Common Stock, related consideration and fair value of transaction, for the six-month period ended June 30, 2011 is as follows:

	Number of Shares of Common Stock		Fair Value at Issuance		Fair Value at Issuance (per share)
Payment of Preferred Stock dividends		597,868	$	221,169	$	0.37
Conversion of 10% Notes Payable to into Common Stock		1,325,000	$	689,000	$	0.60
Cashless exercise of 600,000 warrants		264,000	$	264	$	0.001
Conversion of Series A Preferred Stock into Common Stock		2,420,000	$	363,000	$	0.15

A summary of the issuance of shares of Common Stock, related consideration and fair value of transaction, for the six-month period ended June 30, 2012 is as follows:

	Number of Shares of Common Stock		Fair Value at Issuance		Fair Value at Issuance (per share)
Payment of Preferred Stock dividends		182,418	$	83,231	$	0.15 - 0.49
Conversion of Series A Preferred Stock into Common Stock		2,393,334	$	322,339	$	0.15
Conversion of Series B Preferred Stock into Common Stock		11,662,500	$	3,565,814	$	0.35
Exercise of warrants		524,250	$	125,888	$	0.15 - 0.35
Conversion of 12% Notes Payable to Common Stock		1,131,250	$	452,500	$	0.40

Preferred Stock- Series A

Between August 2006 and October 2006 the Company issued 54,000 shares of 10% Series A Convertible Preferred Stock, or Series A Preferred Stock, with a par value of $0.001 per share, resulting in gross proceeds of $728,567 to the Company after financing fees of $81,433.

The holders of the Series A Preferred Stock were entitled to cumulative preferential dividends at the rate of 10% per annum, payable quarterly in arrears on each of September 1, December 1, March 1, and June 1, commencing on the first quarter after the issuance date beginning September 1, 2006 in cash or shares of the Company’s Common Stock. If the Company elected to pay any dividend in shares of Common Stock, the number of shares of Common Stock to be issued to each holder equaled the quotient of (i) the dividend payment divided by (ii) $0.15 per share.

The shares of Series A Preferred Stock were convertible into shares of common stock, at any time, at the option of the holder and a conversion price of $0.15 per share, at an initial rate of conversion of 100 shares of common stock for each one share of Series A Preferred Stock, subject to anti-dilution provisions in the case of stock splits, dividends or if the Company issues shares of common stock or other securities convertible into shares of common stock at an effective price less than $0.15 per share.

Following conversions of all outstanding shares of Series A Preferred Stock through March 23, 2012, no shares of Series A Preferred Stock were outstanding at June 30, 2012.

Preferred Stock- Series B

Between June 2007 and September 2007, the Company issued 118,875 shares of 8% Series B Convertible Preferred Stock, or Series B Preferred Stock, with a par value of $0.001 per share, which generated net proceeds of $3,244,563 to the Company, after financing fees of $516,063 and conversion of notes payable of $400,000.

The holders of the Series B Preferred Stock were entitled to cumulative preferential dividends at the rate of 8% per annum, payable quarterly in arrears on each of September 1, December 1, March 1, and June 1, commencing on December 1, 2007. If the Company elected to pay any dividend in shares of Common Stock, the number of shares of Common Stock to be issued to each holder equaled to the higher of (i) the average of the closing bid prices for the common stock over the five trading days immediately prior to the dividend date or (ii) $0.35.

The shares of Series B Preferred Stock were convertible into shares of common stock, at any time, at the option of the holder and a conversion price of $0.35 per share, at an initial rate of conversion of 100 shares of common stock for each one share of Series B Preferred Stock, subject to anti-dilution provisions in the case of stock splits, dividends or if the Company issues shares of common stock or other securities convertible into shares of common stock at an effective price less than $0.35 per share. The rights of the holders of the Series B Preferred Stock were subordinate to the rights of the holders of Series A Preferred Stock.

Following mandatory conversion of all outstanding shares of Series B Preferred Stock on March 31, 2012, no shares of Series B Preferred Stock were outstanding at June 30, 2012.

Warrants

During the six-month period ended June 30, 2011, in connection with the issuance of the 12% Note Payable the Company issued warrants to purchase 283,019 shares of the Company’s Common Stock. The exercise price for the warrants was equal to the lower of (i) $0.53 or (ii) the price per share at which the Company sells or issues its capital stock after the issue date of the convertible note in a transaction or series of transactions in which the Company receives at least $500,000, provided that such price per share shall in no case be less than $0.35.

On January 3, 2011 the Company’s Board of Directors approved the reduction of the exercise price of the warrants issued in connection with both the 10% and 12% Convertible Notes Payable from $0.55 to $0.40. The fair value of these warrant modifications amounted to $17,645, and was recorded as interest expense and as an increase to additional paid-in capital.

Stock Option Plan

On December 15, 2006, the Company's Board of Directors and stockholders approved the Accelerize New Media, Inc. Stock Option Plan, or the Plan. The total number of shares of capital stock of the Company that may be subject to options under the Plan is 22,500,000 shares of common stock, following an increase of 5,000,000 shares of common stock in May 2011, and from 15,000,000 shares to 22,500,000 shares of Common Stock on March 27, 2012, from either authorized but unissued shares or treasury shares. The individuals who are eligible to receive option grants under the Plan are employees, directors and other individuals who render services to the management, operation or development of the Company or its subsidiaries and who have contributed or may be expected to contribute to the success of the Company or a subsidiary. Every option granted under the Plan shall be evidenced by a written stock option agreement in such form as the Board shall approve from time to time, specifying the number of shares of common stock that may be purchased pursuant to the option, the time or times at which the option shall become exercisable in whole or in part, whether the option is intended to be an incentive stock option or a non-incentive stock option, and such other terms and conditions as the Board shall approve.

The share-based payment is based on the fair value of the outstanding options amortized over the requisite period of service for option holders, which is generally the vesting period of the options.

Because the period on which the Company can base the computation of its historical volatility is shorter than the terms used to value the options granted by the Company, the expected volatility is based on the historical volatility of publicly-traded companies comparable to the Company.

The Company generally recognizes its share-based payment over the vesting terms of the underlying options.

	Six-month periods ended
	June 30, 2012		June 30, 2011
Weighted-average grant date fair value	$	0.14		-
Fair value of options, recognized as selling, general, and administrative expenses	$	108,356	$	162,000
Number of options granted		10,750,000		2,130,000

The total compensation cost related to non-vested awards not yet recognized amounted to approximately $1,647,252 at June 30, 2012 and the Company expects that it will be recognized over the following weighted-average period of 33 months.

If any options granted under the Plan expire or terminate without having been exercised or cease to be exercisable, such options will be available again under the Plan. All employees of the Company and its subsidiaries are eligible to receive incentive stock options and non-qualified stock options. Non-employee directors and outside consultants who provided bona-fide services not in connection with the offer or sale of securities in a capital raising transaction are eligible to receive non-qualified stock options. Incentive stock options may not be granted below their fair market value at the time of grant or, if to an individual who beneficially owns more than 10% of the total combined voting power of all stock classes of the Company or a subsidiary, the option price may not be less than 110% of the fair value of the common stock at the time of grant. The expiration date of an incentive stock option may not be longer than ten years from the date of grant. Option holders, or their representatives, may exercise their vested options up to three months after their employment termination or one year after their death or permanent and total disability. The Plan provides for adjustments upon changes in capitalization.

The Company’s policy is to issue shares pursuant to the exercise of stock options from its available authorized but unissued shares of common stock. It does not issue shares pursuant to the exercise of stock options from its treasury shares.

NOTE 9: SEGMENTS

During the six-month periods ended June 30, 2012 and 2011, the Company operated in two business segments. The percentages of sales by geographic region for the six-month periods ended June 30, 2012 and 2011 were approximately:

	2012	2011
United States	94%	99%
Canada	1%	1%
Europe	4%	*
Other	1%	*

* less than 1%

NOTE 10: LEGAL PROCEEDINGS

On June 14, 2012, the Company settled a complaint, or the Complaint, filed against it by WebApps LLC, or the Plaintiff on April 8, 2011 in the United States District Court for the Eastern District of Louisiana. The Complaint, among other things, alleged that the Company engaged in computer fraud and abuse, unlawful access to electronic communications, misappropriation of trade secrets, unfair trade practices, tortious conduct and intentional interference. The Plaintiff sought injunctive relief and damages in excess of $1 million, plus attorneys’ fees and costs. In June 2011, the Company filed a partial motion to dismiss and five counter-claims against the Plaintiff. In August 2011, the Plaintiff filed a motion to dismiss the Company’s counter-claims. On March 20, 2012, each of the motions was granted in part and denied in part, such that all parties had the right to amend their pleadings.

By settling the Complaint, each of the Company and the Plaintiff deny liability and wrongdoing, and each releases any and all claims that such party has, had or may have had against the other up to and including May 31, 2012. The Company and the Plaintiff have executed and filed a joint motion to dismiss, whereby all claims against the Company have been dismissed with prejudice and all counterclaims against the Plaintiff have been dismissed with prejudice, with each party responsible for its own costs and attorney’s fees. In connection with the settlement, the Company paid $50,000 to the Plaintiff.

ITEM 2. Management's Discussion and Analysis and Results of Operations

The following discussion of our financial condition and results of operations should be read in conjunction with the financial statements and related notes included elsewhere in this report and our Annual Report on Form 10-K for the year ended December 31, 2011. Certain statements in this discussion and elsewhere in this report constitute forward-looking statements. See ‘‘Cautionary Statement Regarding Forward Looking Information’’ elsewhere in this report. Because this discussion involves risk and uncertainties, our actual results may differ materially from those anticipated in these forward-looking statements.

Overview

We are a multifaceted online marketing services company specializing in the development of performance-based marketing programs and related software solutions for businesses interested in expanding their online advertising presence. We own and operate www.cakemarketing.com, an internally-developed Software-as-a-Service, or SaaS, platform. Cake Marketing is a hosted software solution that provides an all-inclusive suite of management services for online marketing campaigns. From tracking and reporting to lead distribution, our patent-pending software enables advertisers, affiliate marketers and lead generators a fully scalable and accurate platform developed with a combination of innovative technology and an imaginative approach to doing business online.

We have an extensive portfolio of approximately 5,500 URLs, also known as domain names. Our URL portfolio is currently used to build consumer-based financial portals, microsites, blogs, and landing pages used for lead generation initiatives. In addition, we own and develop various portals, and websites, including: www.secfilings.com, which provides to subscribers real-time alerts based on reports filed by various companies and individuals with the Securities and Exchange Commission, or the SEC. Also through www.accelerizefinancial.com, we offer advertisers access to an audience of active individual investors, institutional investors, financial planners, registered advisors, journalists, investment bankers and brokers. Our financial portals and URL portfolio target a niche demographic that is qualified by the content they seek. This media strategy drives new membership, which results in recurring user traffic to our websites and allows us to generate highly relevant responses and leads for our online advertising and lead generation customers.

In February 2011 we decided to discontinue our Lead Generation Division, in order to focus our efforts and resources on our SaaS products and services. After careful review by our management, it became clear that although the Lead Generation Division was a substantial source of revenue for us, it was only marginally profitable, and required substantial management attention and financial resources, which would otherwise be invested in more profitable channels. In addition, we decided to discontinue our Lead Generation Division to avoid potential conflicts of interest with our SaaS customers, who are providing similar lead generation services. Subsequently, we sold certain assets related to our Lead Generation Division. Commencing March 1, 2011, we discontinued offering lead generation marketing services.

Our principal offices are located at 2244 West Coast Highway, Suite 250, Newport Beach, CA 92663. Our telephone number there is: (949) 515-2141. Our corporate website is: www.accelerizenewmedia.com, the contents of which are not part of this quarterly report.

Business Environment

SaaS

The business environment for our SaaS platform is characterized as follows:

Larger advertisers are evaluating mission-critical software, such as ours, to manage their online performance-based initiatives. Such companies are factoring whether it is more beneficial to them to either develop their own technology or license it from third-parties, such as us;

As the online performance-based market grows, there are new entrants as solution providers, who are competing mostly on price and less on richness of features and performance tools; and

We believe that our existing and potential customer base continues to look for more measureable results in their online performance-based growth and more flexible contractual terms.

Online Marketing Services

We market our online marketing services primarily to small publicly-traded companies. The market conditions which negatively impacted our online marketing services as well as our peers during the first-half of 2012 were as follows:

High US unemployment, tax and other regulatory and economic uncertainties impacted the operating results and financing opportunities for companies in the micro, small and midcap market in which we are active; and

Lack of predictability in the market recovery resulted in declining interest in various sectors in which our online marketing services are focused, which translated into unusual volatility and lack of liquidity in the capital markets in general, and by extension, the capital markets of our prospective and existing clients.

ACCELERIZE NEW MEDIA, INC.

RESULTS OF OPERATIONS

	Three-month periods ended June 30,						Increase/ (Decrease) in $ 2012 vs			Increase/ (Decrease) in % 2012 vs			Six-month periods ended June 30,						Increase/ (Decrease) in $ 2012 vs			Increase/ (Decrease) in % 2012 vs
	2012			2011			2011			2011			2012			2011			2011			2011

Revenue:
Software-as-a-Service	$	1,294,720		$	487,698		$	807,022			165.5	%	$	2,343,085		$	821,760		$	1,521,325			185.1	%
Online marketing services		242,150			323,629			(81,479	)		-25.2	%		375,183			691,880			(316,697	)		-45.8	%
Total revenues:		1,536,870			811,327			725,543			89.4	%		2,718,268			1,513,640			1,204,628			79.6	%
														-			-
Operating expenses:														-			-
Cost of revenues		278,691			147,504			131,187			88.9	%		461,298			257,931			203,367			78.8	%
Research and development		149,392			122,380			27,012			22.1	%		381,996			241,101			140,895			58.4	%
Selling, general and administrative		1,013,881			562,969			450,912			80.1	%		2,011,677			1,254,471			757,206			60.4	%
Total operating expenses		1,441,964			832,853			609,111			73.1	%		2,854,971			1,753,503			1,101,468			62.8	%
														-			-
Operating income (loss)		94,906			(21,526	)		(116,432	)		-540.9	%		(136,703	)		(239,863	)		(103,160	)		-43.0	%
														-			-
Other expense:														-			-
Interest expense		(45,708	)		(134,320	)		88,612			-66.0	%		(99,088	)		(331,458	)		232,370			-70.1	%

Net income (loss) from continuing operations		49,198			(155,846	)		(205,044	)		-132	%		(235,791	)		(571,321	)		(335,530	)		-59	%

Discontinued operations
Income from discontinued operations		-			5,854			(5,854	)		-100	%		-			3,059			(3,059	)		-100	%
Gain from the disposal of discontinued operations		-			16,621			20,000		NM				-			36,621			20,000		NM
Net income from discontinued operations		-			22,475			14,146			63	%		-			39,680			16,941			43	%

Net income (loss)	$	49,198		$	(133,371	)	$	(182,569	)		-137	%	$	(235,791	)	$	(531,641	)	$	(295,850	)		-56	%

NM: Not Meaningful

Discussion of Results for Three-Month and Six-Month Periods Ended June 30, 2012

Revenues

We generate revenues from the following sources: the licensing of our SaaS and online marketing services.

The increase in our software licensing revenues during the three-month and six-month periods ended June 30, 2012, when compared to the prior year periods, is due to the increased number of customers using our SaaS products and services, as well as increased revenues from our existing customers resulting from higher usage of our SaaS platform. The increase in the number of customers using our SaaS products during the three-month and six-month periods ended June 30, 2012 is primarily due to the increased resources we have devoted to customer acquisition for our SaaS products. The higher usage by our existing customers of the same products is primarily due to the higher market acceptance among our larger users who generate a higher volume of transactions.

The decrease in our online marketing services during the three-month and six-month periods ended June 30, 2012, when compared to the prior year period, is due to the aforementioned slightly more difficult business environment and an increased focus on our growing software licensing products and services. We temporarily diverted some of our marketing resources from online marketing services to the SaaS platform during the three-month period ended March 31, 2012, which decreased our revenues during such quarter.

We believe that our Saas revenues will continue to increase sequentially for the remainder of 2012 and our online marketing services revenues will remain at levels comparable to the second quarter of 2012 for the remainder of 2012.

Cost of Revenues

Cost of revenue consists primarily of web hosting, web-based customer acquisition costs, such as search management, domain registration, and list management. Our increase in cost of revenue during the three-month and six-month periods ended June 30, 2012, when compared to the prior year periods, is due primarily to an increase in our web hosting expenses resulting from increased customer usage of our SaaS platform and online marketing services.

We believe that our cost of revenues will continue to increase commensurate with our anticipated increase in revenues for the remainder of 2012.

Research and Development Expenses

Research and development expenses consist primarily of payroll expenses and related benefits and facility costs associated with enhancement of our software services. Our research and development expenses increased during the three-month and six-month periods ended June 30, 2012, when compared to the prior year periods, due to increased staff assigned to the enhancement of our software services, which translated into increased payroll costs and related benefits.

We believe that our research and development expenses will continue to increase sequentially as we continue to enhance some of the features of our Saas platform for the remainder of 2012.

Selling, General, and Administrative Expenses

Selling, general, and administrative expenses primarily consist of payroll expenses associated with supporting customer acquisition activities, as well as other general and administrative expenses, including payroll expenses, necessary to support our existing and anticipated growth in our revenues, and legal expenses and professional fees.

The increase in selling, general and administrative expenses during the three-month and six-month periods ended June 30, 2012, when compared with the prior year periods, is primarily due to the increased number of employees assigned to support customer acquisition activities, such as training and account management, which resulted in increased payroll costs and related benefits as well as increased expenses recognized due to increased fair value of options granted during the same period in 2011.

We believe that our selling, general, and administrative expenses will continue to increase sequentially as we continue to hire to increase our training and account management capacity for the remainder of 2012. Additionally, we have recently granted options to three of our executive officers which start vesting in the fourth quarter of 2012. Upon vesting of such options we will record an additional stock-based compensation of approximately $105,000 per quarter.

Interest

Interest expense consists of interest charges and amortization of debt discount associated with our convertible notes payable and note payable. The decrease in interest expense during the three-month and six-month periods ended June 30, 2012, when compared to the prior year period, is primarily due to inducement to holders of certain convertible promissory notes which amounted to $159,000 which occurred in the three-month period ended March 31, 2011, which were not granted during the three-month and six-month periods ended June 30, 2012, and, to a lesser extent, a decrease in the weighted-average principal balance of our interest-bearing obligations, of which a substantial portion was converted into shares of our common stock during the three-month period ended March 31, 2012.

We believe that our interest expense will continue at the same levels as the first half of 2012 for the remainder of 2012.

Net income from discontinued operations

The net income from discontinued operations consists of revenues and operating expenses from our lead generation division which was sold in February of 2011, as well as a gain on the sale during the three-month and six-month periods ended June 30, 2011. The income from discontinued operations during the second quarter of 2011 consists primarily of contingent receipts resulting pursuant to the disposition of our lead generation division. We did not have any discontinued operations during the six-month period ended June 30, 2012. We do not anticipate receiving additional proceeds related to our former lead generation division.

Liquidity and Capital Resources

Sources of liquidity and capital resources
	Ending balance at June 30,				Average balance during first half of
	2012		2011		2012		2011
Cash	$	45,040	$	159,991	$	74,895	$	125,797
Accounts receivable	$	542,039	$	398,227	$	530,192	$	328,668

Accounts payable and accrued expenses	$	540,995	$	227,890	$	478,508	$	267,153
Convertible notes payable excluding debt discount	$	184,500	$	655,145	$	410,750	$	921,540
Notes payable, excluding debt discount	$	320,000	$	440,000	$	410,000	$	470,000

At June 30, 2012 and 2011, 80% and 82%, respectively, of our total assets consisted of cash and cash equivalents and accounts receivable.

We extend unsecured credit in the normal course of business to our customers. The determination of the appropriate amount of the reserve for uncollectible accounts is based upon a review of the amount of credit extended, the length of time each receivable has been outstanding, and the specific customers from whom the receivables are due.

The objective of liquidity management is to ensure that we have ready access to sufficient funds to meet commitments while implementing our growth strategy. Our primary sources of liquidity include the sale of our securities and other financing activities, such as the issuance of a note payable of $500,000 in January 2011. We cannot ascertain that we have sufficient funds from operations to fund our ongoing operating requirements through December 31, 2012. We may need to raise funds to enhance our working capital and use them for strategic purposes. If such need arises, we intend to generate proceeds from either debt or equity financing.

We do not have any material commitments for capital expenditures. We routinely purchase computer equipment and technology to maintain or enhance the productivity of our employees and such capital expenditures have ranged between $11,000 and $16,000 during the six-month periods ended June 30, 2012 and 2011.

	Six-Month Period Ended June 30,
	2012			2011
Cash flows from operating activities

Net loss	$	(235,791	)	$	(571,321	)
Non-cash adjustments
Fair value of warrant modifications and inducements		-			176,645
Fair value of options		108,356			161,711
Amortization of debt discount		75,562			75,390
Other		(52,303	)		20,743

Changes in assets and liabilities
Accounts receivable		(23,693	)		(152,410	)
Accounts payable and accrued expenses		124,973			(78,526	)
Other		8,321			(14,598	)
Net cash provided by (used in) operating activities		5,425			(382,366	)

Cash flows from investing activities
Purchase of fixed assets and other, net		(11,022	)		20,754
		(11,022	)		20,754

Cash flows from financing activities
Proceeds from note payable		-			500,000
Repayment of notes payable		(180,000	)		(60,000	)
Proceeds from exercise of warrants		125,887			-
Other		-			(10,000	)
		(54,113	)		430,000

Net variation in cash	$	(59,710	)	$	68,388

Six months ended June 30, 2012

The decrease in accounts receivable as of June 30, 2012 is primarily due to new processes implemented during the three-month period ended March 31, 2012 to accelerate the receipts related to accounts receivable. The increase in accounts payable and accrued expenses during the six-month period ended June 30, 2012 is primarily due to slower payment processing to certain vendors reflecting our liquidity condition.

Cash used in investing activities during the six-month period ended June 30, 2012 consists of recurring purchases of computer equipment of approximately $11,000.

Cash provided by financing activities of approximately $54,000 during the six-month period ended June 30, 2012 resulted from the proceeds from the exercise of warrants of approximately $126,000, offset by the principal repayments on our notes payable of $180,000.

Six months ended June 30, 2011

The increase in accounts receivable as of June 30, 2011 is commensurate with revenues during the same period. The decrease in accounts payable and accrued expenses during the six-month period ended June 30, 2012 is primarily due to quicker payment processing to vendors following the issuance of our 12% Note Payable of $500,000 in January 2011.

Cash provided by investing activities during the six-month period ended June 30, 2011 consists of proceeds from the sale of our lead generation business in February 2011 of approximately $37,000 offset by of recurring purchases of computer equipment of approximately $16,000.

Cash provided by financing activities of approximately $430,000 consisted of the proceeds from the issuance of our 12% Note Payable of $500,000, offset by the $10,000 repurchase of shares of common stock and principal repayments of $60,000 on the 12% Note Payable.

Operating cash flows from period to period

Our cash flows from operating activities increased to $5,425 from net cash used in operating activities of $382,366 during the six-month periods ended June 30, 2012 and 2011, respectively. Such increase is primarily attributable to the following:

An increase in revenues during the six-month period ended June 30, 2012, offset by correlated web-hosting and payroll costs;

An increase in accounts payable and accrued expenses due to slower payment processing to certain vendors; and

A decrease in accounts receivable during the six-month period ended June 30, 2012, notwithstanding an increase in revenue, resulting from new processes implemented during the three-month period ended March 31, 2012

Capital Raising Transactions

Exercise of warrants

We generated proceeds of approximately $126,000 during the three-month period ended March 31, 2012 pursuant to the exercise of 524,250 warrants. We did not generate proceeds from the exercise of warrants during the three-month period ended June 30, 2012.

Loan Agreement and Related Amendment

We are party to a loan agreement, as amended, or the Loan Agreement, with Agility Capital II, LLC, or Agility, which provided for us to borrow up to $600,000 from Agility. The loan accrues interest at a rate of 12% per annum, payable monthly, and matures on December 31, 2012. The Loan Agreement contains a covenant requiring us to achieve specified revenue levels. The Loan Agreement contains additional covenants restricting our ability to pay dividends, purchase and sell assets outside the ordinary course of business and incur additional indebtedness. We are currently in compliance with all covenants under the Loan Agreement. The occurrence of a material adverse effect will be an event of default under the Loan Agreement, in addition to other customary events of default. In connection with the Loan Agreement, we granted Agility a security interest in all of our personal property and intellectual property.

Other outstanding obligations at June 30, 2012

12% Convertible Notes Payable

We had 12% convertible promissory notes aggregating $184,500 outstanding at June 30, 2012. The 12% Convertible Notes Payable bear interest at 12% per annum. Accrued interest may be payable, at the note holder’s option, in cash or in shares of Common Stock. If the accrued interest is paid in shares of Common Stock, the number of shares issuable to satisfy the accrued interest is primarily based on the closing price, as quoted on the OTCBB of the trading day immediately prior to the interest payment date. The interest payable commenced June 1, 2009 and is payable every quarter thereafter, until the obligations under the 12% Convertible Notes Payable are satisfied. The 12% Convertible Notes Payable mature ten days after the maturity date of our 12% Note Payable. On the maturity date, each holder has the option of having the 12% Convertible Notes Payable prepaid in cash or shares of Common Stock as follows: 1) if the average closing price of the Common Stock on the last five trading days prior to the maturity date is $0.50 or more, then the holder may elect to have the principal paid in shares of Common Stock. In such case, the number of shares of Common Stock to be issued to the holder shall be determined by dividing the principal amount outstanding on the maturity date by $0.50, or 2) if the average closing price of the Common Stock on the last five trading days prior to the maturity date is less than $0.50, then the principal may only be paid in cash. We may prepay the 12% Convertible Notes Payable without premium. Each note holder may convert, at his option, the outstanding principal of the 12% Convertible Notes Payable , after July 1, 2009 and prior to January 10, 2013 at the lesser of: 1) $0.40 or 2) the effective price per share of a subsequent financing of the Company occurring prior to the maturity date.

From January 1 to June 30, 2012, holders of $452,500 of the 12% Convertible Notes Payable converted such notes. We issued 1,131,250 shares of our Common Stock to the holders pursuant to such conversion. The remaining principal balance of the 12% Convertible Notes Payable is $184,500 at June 30, 2012.

Warrants

As of June 30, 2012, 11,916,005 shares of our Common Stock are issuable pursuant to the exercise of warrants at a weighted-average exercise price of $0.46 per share.

Options

As of June 30, 2012, 9,030,000 shares of our Common Stock are issuable pursuant to the exercise of options at a weighted-average exercise price of $0.23 per share.

Going Concern

The accompanying financial statements have been prepared on a going concern basis. We have a working our capital deficit of approximately $492,745 at June 30, 2012. Our ability to continue as a going concern is dependent upon our ability to obtain the necessary financing to meet obligations and repay our liabilities arising from normal business operations when they come due, to fund possible future acquisitions, and to generate profitable operations in the future. Management plans may continue to provide for our capital requirements by issuing additional equity securities and debt. The outcome of these matters cannot be predicted at this time and there are no assurances that if achieved, we will have sufficient funds to execute our business plan or generate positive operating results.

We have generated revenues since inception but they were not an adequate source of cash to fund future operations. Historically we have relied on private placement issuances of equity and promissory notes.

It is likely that we will need to raise additional working capital to fund our ongoing operations and growth. The amount of our future capital requirements depends primarily on the rate at which we increase our revenues and correspondingly decrease our use of cash to fund operations. Cash used for operations will be affected by numerous known and unknown risks and uncertainties including, but not limited to, our ability to successfully market our products and services and the degree to which competitive products and services are introduced to the market. As long as our cash flow from operations remains insufficient to completely fund operations, we will continue depleting our financial resources and seeking additional capital through equity and/or debt financing. If we raise additional capital through the issuance of debt, this will result in increased interest expense. If we raise additional funds through the issuance of equity or convertible debt securities, the percentage ownership of our Company held by existing stockholders will be reduced and those stockholders may experience significant dilution. In addition, new securities may contain rights, preferences or privileges that are senior to those of our Common Stock.

There can be no assurance that acceptable financing to fund our ongoing operations can be obtained on suitable terms, if at all. If we are unable to obtain the financing necessary to support our operations, we may be unable to continue as a going concern. In that event, we may be forced to cease operations and our stockholders could lose their entire investment in us.

Off-Balance Sheet Arrangements

We have no off-balance sheet arrangements.

Item 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer, who is also our principal executive and financial officer, has evaluated the effectiveness of our disclosure controls and procedures as defined in Rule 13a-15(e) of the Securities Exchange Act of 1934, as amended, or the Exchange Act. Based upon that evaluation, our Chief Executive Officer concluded that, as of June 30, 2012, our disclosure controls and procedures were effective in ensuring that material information required to be disclosed in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, including ensuring that such material information is accumulated and communicated to our management, including our Chief Executive Officer, who serves as our principal executive and financial officer, as appropriate, to allow timely decisions regarding required disclosure.

Changes in Internal Control Over Financial Reporting

During the quarter ended June 30, 2012, there were no changes in our internal control over financial reporting that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

PART II - OTHER INFORMATION

Item 1. Legal Proceedings

On June 14, 2012, we settled a complaint, or the Complaint, filed against us by WebApps LLC, or the Plaintiff, on April 8, 2011 in the United States District Court for the Eastern District of Louisiana. The Complaint, among other things, alleged that we engaged in computer fraud and abuse, unlawful access to electronic communications, misappropriation of trade secrets, unfair trade practices, tortious conduct and intentional interference. The Plaintiff sought injunctive relief and damages in excess of $1 million, plus attorneys’ fees and costs. In June 2011, we filed a partial motion to dismiss and five counter-claims against the Plaintiff. In August 2011, the Plaintiff filed a motion to dismiss our counter-claims. On March 20, 2012, each of the motions was granted in part and denied in part, such that all parties had the right to amend their pleadings.

By settling the Complaint, each of us and the Plaintiff deny liability and wrongdoing, and each releases any and all claims that such party has, had or may have had against the other up to and including May 31, 2012. We and the Plaintiff have executed and filed a joint motion to dismiss, whereby all claims against us have been dismissed with prejudice and all counterclaims against the Plaintiff have been dismissed with prejudice, with each party responsible for its own costs and attorney’s fees. In connection with the settlement, we paid the sum of $50,000 to the Plaintiff.

Item 5. Other Information

Resignation of Thomas Gabriele.

Given the timing of the event, the following information is included in this Form 10-Q pursuant to Item 5.02 “Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers” of Form 8-K in lieu of filing a Form 8-K.

On August 7, 2012, Thomas Gabriele voluntarily resigned as our Chief Operating Officer.

Item 6. Exhibits


10.1	Amendment No. 4 to Accelerize New Media, Inc. Stock Option Plan (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K (file no. 000-52635) filed on May 29, 2012).

31.1	Certification of Principal Executive Officer and Principal Financial Officer Pursuant to Rule 13a-14(a) and15d-14(a).*

32.1	Certification of Principal Executive Officer and Principal Financial Officer Pursuant to 18 U.S.C. 1350.*

101.	The following materials from the Company's Quarterly Report on Form 10-Q for the quarter ended June 30, 2012, formatted in XBRL (eXtensible Business Reporting Language): (i) the Balance Sheets, (ii) the Statements of Operations, (iii) the Statements of Cash Flows, and (iv) related notes to these financial statements, tagged as blocks of text.**

*	Filed herewith.

**	Furnished herewith.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	ACCELERIZE NEW MEDIA, INC.

Dated: August 8, 2012	By:	/s/ Brian Ross
		Brian Ross President and Chief Executive Officer (principal executive and principal financial officer)