(State or Other Jurisdiction

of Incorporation or Organization)

(I.R.S. Employer

Identification No.)

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Base Salary. During the Term, Mr. Conley will receive a base salary of $501,480.00 and Ms. Goodson will receive a base salary of $392,063.00. The Compensation Committee of the Company’s Board of Directors (the “Compensation Committee”), in consultation with the Company’s chief executive officer, will review the base salary annually and may, in the Compensation Committee’s sole discretion, increase, but not decrease, such base salary.

Cash Bonus. During the Term, the Executive will be eligible to receive an annual cash bonus of up to 100% of his or her base salary, as determined by the Compensation Committee, based on the Executive’s individual achievement of pre-determined financial or strategic performance goals established by the Company from time to time, in its sole and absolute discretion.

Other Compensation. During the Term, the Executive will be eligible to receive cash and/or equity consideration under compensation plans and programs then in place at the Company for its executive employees (including, without limitation, the Company’s firm profit participation and executive bonus plans), as determined by the Compensation Committee.

Termination Without Cause or Due to Non-Extension by the Company or Executive with Good Reason. In the event the Executive’s employment is terminated by the Company without Cause (as defined in the Employment Agreements), by the Executive with Good Reason (as defined in the Employment Agreements), or due to the Company’s non-extension of the Term prior to the third anniversary of the Effective Date (a “Qualifying Termination”), upon execution of a release of claims in favor of the Company and its subsidiaries and affiliated entities, the Executive will receive (i) all earned, unpaid base salary and cash bonus earned with respect to a prior year, (ii) the benefits provided solely in accordance with the applicable terms of the Company’s employee benefit plans and programs, including, but not limited to, the HFF, Inc. 2006 Omnibus Incentive Compensation Plan and the HFF, Inc. 2016 Equity Incentive Plan (together, the “Omnibus Plans”) (including the change in control provisions thereof, as applicable), except to the extent specifically provided otherwise in clause (v) below, (iii) in the event of a Qualifying Termination, continuation of the Executive’s base salary for a period of thirty months beginning on the date of termination, (iv) in the event of a Qualifying Termination, payment of an amount equal to two and one-half times the greater of the cash bonuses and other compensation paid to the Executive any year during the two years preceding the year in which the date of termination occurs, (v) reimbursement of all premiums for continuation of the Executive’s group health plan benefits for a period of eighteen months following the date of termination, provided that the Executive validly elects and remains eligible for continuation coverage

under such plans pursuant to COBRA, and (vi) vesting of 100% of the Executive’s unvested restricted stock units, if any, and 100% of unvested options awarded under the Omnibus Plans, if any, as of the date of the Qualifying Termination, effective on the date of termination. In the event of a Qualifying Termination, the Executive will have ninety days following the date of termination in which to exercise his or her vested options awarded under the Omnibus Plans, if any, and any remaining unvested restricted stock units and options awarded under the Omnibus Plans will immediately expire upon the date of termination.

Termination for Any Other Reason. In the event the Executive’s employment is terminated for any reason other than a Qualifying Termination, including, but not limited to, a termination by the Company with Cause, by the Executive without Good Reason, due to death or disability, or non-extension of the Term by the Executive at any time or by the Company on or after the third anniversary of the Effective Date, the Executive will only be entitled to receive (i) all earned, unpaid base salary, (ii) the benefits provided solely in accordance with the applicable terms of the Company’s employee benefit plans and programs, including, but not limited to, the Omnibus Plans (including the change in control provisions thereof, as applicable), except to the extent specifically provided otherwise in clause (iii) below, and (iii)(A) in the event of voluntary termination by the Executive without Good Reason, the Executive will have thirty days following the date of termination in which to exercise all vested options awarded under the Omnibus Plans, (B) in the event of a termination by the Company for Cause, all options awarded under the Omnibus Plans (whether or not vested) will immediately expire, and (C) in the event of a termination due to death or disability, the Executive or such Executive’s beneficiary, as applicable, will have one year following the date of termination in which to exercise all vested stock options awarded under the Omnibus Plans. Any unvested restricted stock units and options awarded under the Omnibus Plans will immediately expire upon the date of termination.