UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
(Amendment No. 3)*
ADVO, Inc.
(Name of Issuer)
Common Stock
(Title of Class of Securities)
007585102
(CUSIP Number)
December 31, 2004
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:
[x] Rule 13d-1(b)
[ ] Rule 13d-1(c)
[ ] Rule 13d-1(d)
*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
Page 1 of 12 pages
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CUSIP No. 007585102 13G Page 2 of 12 Pages
------------------- ------------------
--------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON /
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Artisan Partners Limited Partnership
--------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(see Instructions) (a) [ ]
(b) [ ]
Not Applicable
--------------------------------------------------------------------------------
3 SEC USE ONLY
--------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
--------------------------------------------------------------------------------
5 SOLE VOTING POWER
NUMBER OF
None
SHARES
-----------------------------------------------------------------
BENEFICIALLY 6 SHARED VOTING POWER
OWNED BY 2,301,950
EACH -----------------------------------------------------------------
7 SOLE DISPOSITIVE POWER
REPORTING
None
PERSON
-----------------------------------------------------------------
WITH 8 SHARED DISPOSITIVE POWER
2,301,950
--------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,301,950
--------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
(see Instructions)
Not Applicable
--------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
7.4%
--------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON
(see Instructions)
IA
--------------------------------------------------------------------------------
Page 2 of 12
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CUSIP No. 007585102 13G Page 3 of 12 Pages
------------------- ------------------
--------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Artisan Investment Corporation
--------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(see Instructions) (a) [ ]
(b) [ ]
Not Applicable
--------------------------------------------------------------------------------
3 SEC USE ONLY
--------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
Wisconsin
--------------------------------------------------------------------------------
5 SOLE VOTING POWER
NUMBER OF 2,301,950
SHARES -----------------------------------------------------------------
6 SHARED VOTING POWER
BENEFICIALLY
None
OWNED BY
-----------------------------------------------------------------
EACH 7 SOLE DISPOSITIVE POWER
REPORTING None
PERSON -----------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
WITH
2,301,950
--------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,301,950
--------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
(see Instructions)
Not Applicable
--------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
7.4%
--------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON
(see Instructions)
CO
--------------------------------------------------------------------------------
Page 3 of 12
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CUSIP No. 007585102 13G Page 4 of 12 Pages
------------------- ------------------
--------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Andrew A. Ziegler
--------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(see Instructions) (a) [ ]
(b) [ ]
Not Applicable
--------------------------------------------------------------------------------
3 SEC USE ONLY
--------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
U.S.A.
--------------------------------------------------------------------------------
5 SOLE VOTING POWER
NUMBER OF None
SHARES -----------------------------------------------------------------
6 SHARED VOTING POWER
BENEFICIALLY
2,301,950
OWNED BY
-----------------------------------------------------------------
EACH 7 SOLE DISPOSITIVE POWER
REPORTING None
PERSON -----------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
WITH
2,301,950
--------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,301,950
--------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
(see Instructions)
Not Applicable
--------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
7.4%
--------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON
(see Instructions)
IN
--------------------------------------------------------------------------------
Page 4 of 12
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CUSIP No. 007585102 13G Page 5 of 12 Pages
------------------- ------------------
--------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON
S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Carlene Murphy Ziegler
--------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(see Instructions) (a) [ ]
(b) [ ]
Not Applicable
--------------------------------------------------------------------------------
3 SEC USE ONLY
--------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
U.S.A.
--------------------------------------------------------------------------------
5 SOLE VOTING POWER
NUMBER OF None
SHARES -----------------------------------------------------------------
6 SHARED VOTING POWER
BENEFICIALLY
2,301,950
OWNED BY
-----------------------------------------------------------------
EACH 7 SOLE DISPOSITIVE POWER
REPORTING None
PERSON -----------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
WITH
2,301,950
--------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,301,950
--------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
(see Instructions)
Not Applicable
--------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
7.4%
--------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON
(see Instructions)
IN
--------------------------------------------------------------------------------
Page 5 of 12
Item 1(a) Name of Issuer:
ADVO, Inc.
Item 1(b) Address of Issuer's Principal Executive Offices:
One Targeting Centre
Windsor, CT 06095-2639
Item 2(a) Name of Person Filing:
Artisan Partners Limited Partnership ("Artisan Partners")
Artisan Investment Corporation, the general partner of
Artisan Partners ("Artisan Corp.")
Andrew A. Ziegler
Carlene Murphy Ziegler
Item 2(b) Address of Principal Business Office:
Artisan Partners, Artisan Corp., Mr. Ziegler and Ms. Ziegler are
all located at:
875 East Wisconsin Avenue, Suite 800
Milwaukee, WI 53202
Item 2(c) Citizenship:
Artisan Partners is a Delaware limited partnership
Artisan Corp. is a Wisconsin corporation
Mr. Ziegler and Ms. Ziegler are U.S. citizens
Item 2(d) Title of Class of Securities:
Common Stock
Item 2(e) CUSIP Number:
007585102
Item 3 Type of Person:
(e) Artisan Partners is an investment adviser registered under
section 203 of the Investment Advisers Act of 1940; Artisan Corp.
is the General Partner of Artisan Partners; Mr. Ziegler and Ms.
Ziegler are the principal stockholders of Artisan Corp.
Page 6 of 12
Item 4 Ownership (at December 31, 2004):
(a) Amount owned "beneficially" within the meaning of rule
13d-3:
2,301,950
(b) Percent of class:
7.4% (based on 30,953,354 shares outstanding as of November
26, 2004)
(c) Number of shares as to which such person has:
(i) sole power to vote or to direct the vote: None
(ii) shared power to vote or to direct the vote: 2,301,950
(iii) sole power to dispose or to direct the disposition of:
None
(iv) shared power to dispose or to direct disposition of:
2,301,950
Item 5 Ownership of Five Percent or Less of a Class:
Not Applicable
Item 6 Ownership of More than Five Percent on Behalf of Another Person:
The shares reported herein have been acquired on behalf of
discretionary clients of Artisan Partners. Persons other than
Artisan Partners are entitled to receive all dividends from, and
proceeds from the sale of, those shares. None of those persons,
to the knowledge of Artisan Partners, Artisan Corp., Mr. Ziegler
or Ms. Ziegler, has an economic interest in more than 5% of the
class.
Item 7 Identification and Classification of the Subsidiary Which
Acquired the Security Being Reported on by the Parent Holding
Company or Control Person:
Not Applicable
Item 8 Identification and Classification of Members of the Group:
Not Applicable
Item 9 Notice of Dissolution of Group:
Not Applicable
Item 10 Certification:
By signing below I certify that, to the best of my knowledge and
belief, the securities referred to above were acquired and are
held in the ordinary course of business and were not acquired
and are not held for the purpose of or with the effect of
changing or influencing the control of the issuer of the
securities and were not acquired and are not held in connection
with or as a participant in any transaction having that purpose
or effect.
Page 7 of 12
Signature
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
Date: January 26, 2005
ARTISAN INVESTMENT CORPORATION
for itself and as general partner of
ARTISAN PARTNERS LIMITED PARTNERSHIP
By: Lawrence A. Totsky*
----------------------------------------------
ANDREW A. ZIEGLER
Andrew A. Ziegler*
--------------------------------------------------
CARLENE MURPHY ZIEGLER
Carlene Murphy Ziegler*
--------------------------------------------------
*By: /s/ Lawrence A. Totsky
---------------------------------------------
Lawrence A. Totsky
Chief Financial Officer of Artisan Investment
Corporation
Attorney-in-Fact for Andrew A. Ziegler
Attorney-in-Fact for Carlene Murphy Ziegler
Page 8 of 12
Exhibit Index
Exhibit 1 Joint Filing Agreement dated as of January 26, 2005 by and among
Artisan Partners Limited Partnership, Artisan Investment
Corporation, Andrew A. Ziegler, and Carlene Murphy Ziegler
Exhibit 2 Power of Attorney of Andrew A. Ziegler dated as of April 2, 2002
Exhibit 3 Power of Attorney of Carlene M. Ziegler dated as of April 2, 2002
Page 9 of 12